NBA: Start with 2 billion, buy the Knicks

Chapter 118: The national tide and the royal way! I am willing to use our youth to defend China in its prosperous age!

"Brother, don't leave!"

Ding Shizhong's daughter, who was only in her first year of high school at this time, was already dazzled by this 20-year-old brother who was chatting with Anta's gang. Looking at the whole of China, which 20-year-old young man could talk to her father like this?

"I'll be back soon. Let's recruit troops." Jiang Chao smiled at Ding Siqing, then looked at Ding Shizhong's brother-in-law:

"Don't worry, it's always good to be a good person. Do you want to go with me?"

"Go...what are you going for??" Lai Shixian was startled. He could think of a way to do things, but he was still a little panicked when it came to talking to Jiang Chao.

Who knows what this crazy boss will do next.

"Aren't we going to open an independent brand company? Naturally we have to recruit people!"

call……

Everyone breathed a sigh of relief, and almost wanted to start complaining. Chinese people don’t lie to Chinese people. Why don’t you just play it like this? After hearing the trade secrets, you still go to a friend. If that’s the case, that’s outrageous.

Now it seems that Jiang Chao is going to recruit people from friendly businessmen?

Not to mention, with his status and potential, he is really capable.

Come to think of it, a team owner would never do something like burning down a bridge to reduce the value of the team.

"Okay, Lai Shixian, just go with boss Jiang Chao and help him lobby. You know the advantages of our factory best."

"Okay Mr. Ding."

Ding Shizhong was still a little worried, so he simply asked Lai Shixian to accompany Jiang Chao at his own expense.

Jiang Chao showed his sincerity, so Downey Jr. stayed at the Anta headquarters and waited for Lao Lu to come over and review the contract. After all, this was the first time a domestic sports company had tried such a joint venture for an independent brand, and it was necessary to carefully check for any gaps and fill them in.

"By the way, little Downey, when you have time, I will accompany Lao Lu to visit the place where my ancestral home is. I may not be so quick."

"Okay, then I wish the boss good luck."

"Well, I hope we can have a pleasant cooperation."

Naturally, this 320 million RMB level negotiation could not be finalized so quickly. Jiang Chao left Anta headquarters with Ding Shizhong personally driving his car to see him off.

However, his sudden arrival today has given the employees at Anta headquarters great confidence. They are all talking about the fact that the big boss of the NBA came to see their boss in person today. They are all asking around. If the two powerful forces join forces, something good will happen.

happened?

However, Ding Shizhong asked everyone to work peacefully and stop spreading rumors. We Anta employees cannot give Jiang Chao a public opinion crisis until it is confirmed.

…

One day later.

Jiang Chao and Lai Shixian arrived at the Imperial Capital first.

When Jiang Chao was in the United States, he had already identified some people in advance and told Lai Shixian about them.

Li Ning’s technology, Xtep’s marketing, and Peak’s operations.

Coupled with Anta being the leading domestic sports brand in later generations, these four companies are evergreen trees in the domestic sneaker market. Lai Shixian would never have thought that they could persevere in the economic crisis, because now everyone's inventory has exploded. For him,

Speaking of which, it is very simple for Jiang Chao to recruit people now.

Xtep owes a large amount of money to the bank, and Peak loans foreign stars to sign endorsement contracts. It seems to have a great reputation, but internally it has already suffered losses.

Li Ning seems to be the best, but their substantial expansion after 2007 has left them with little stamina after eating up their Olympic dividends. Future strategies are very important.

It's just that although they are the four domestic giants, these four companies together have a market share of 0.9% in the NBA. Only the few stars signed by Peak are wearing them... they simply cannot catch the attention of giants such as Nike.

When Lai Shixian was chatting on the way, he also said that it was not easy for these families.

Mr. Ding’s father went to Wangfujing alone in 1987 to sell 600 pairs of sports shoes, thus starting the Anta era.

Xtep CEO Ding Shuibo also started his own business at the age of 17, but he opened the factory first. He thought it would be more profitable to make a shoe factory. From then on, Xtep was born. However, he was completely different from Anta CEO Ding.

In the early days, Mr. Ding of Anta was like a dealer, while Mr. Xtep was the factory director himself and kept opening factories. It was more difficult, but the quality was also great.

Peak was founded in 1989. Peak CEO Xu Jinnan is very familiar with Anta. After all, both are headquartered in Quanzhou.

His entrepreneurial experience is different. He started out as a salesman. He got into the circle through contacts with bosses and learned how to make money. He successively founded more than 10 enterprises such as a packaging factory, a slipper factory, a wooden box factory, and a machine brick factory.

, completed the primitive accumulation of capital.

After the reform and opening up in the last century, Nike invested in a shoe factory in Quanzhou. Xu Jinnan then set his sights on sports shoes, hoping to process them for Nike.

Unfortunately, just after Xu Jinnan completed the factory building, Nike's Quanzhou factory was evacuated. This kind of embarrassment is not something ordinary people can bear.

After Xu Jinnan learned from the pain, he decided to create his own brand if he didn't do it. Then Peak appeared.

In Jiang Chao's view, Peak's independent innovation capabilities have always been insufficient, which may be related to Mr. Xu's entrepreneurial experience. In the early stage, almost all of them made money based on the templates of other manufacturers, so they no longer had their own ideas.

Including his marketing methods, he has always followed Nike. He desperately wanted to sign Nike stars, but the biggest one he signed was Tony Parker. However, Parker’s statistics and playing style in the low-key Spurs led to not many fans. They

The strategy can only be said to have gained some international fame.

The reason why they did not fall behind later was because after they discovered the importance of innovation, a self-developed technology appeared: Taiji!

When the other three companies started signing, he was no longer competitive...the timing of signing players was not right.

This boss is actually quite suitable for venture capital because he is very good at seizing opportunities, but how to use opportunities is also a technical job.

Needless to say, Li Ning was the last to be established and developed best. The sports brand founded by the gymnastics prince with his savings from so many gold medals received the most financing from the beginning.

The imperial capital is where Li Ning's headquarters is located, and the other three companies are all in Fujian, so Fujian is really a place for shoe kings, and Putian is also in Fujian.

Taxi arrives at Zhongguancun Science and Technology Park.

Jiang Chaozheng made an appointment with a technical party to have coffee in the name of visiting Li Ning's headquarters.

Jiang Chao didn't want to hurt anyone's foundation, so he just recruited this styling technical expert and designer.

This person later became a participating designer of Wade's Way Fission Series and Yu Shuai Series. The person who became a designer at this time was later a veteran designer of Li Ning.

It's easy to dig him out.

One is Jiang Chao’s reason for coming.

The other one was Lai Shixian who told Jiang Chao what he wanted to do.

Backed by Anta, he wants to build his own independent brand, with the ultimate goal of competing with Nike and Adidas, and Jiang Chao promised that he will definitely sign NBA stars to give him a try.

"Boss, I would like to ask, is the headquarters at Anta or in New York?"

"Domestically, it's not necessarily Quanzhou. It's registered in New York, but it's just a branch."

"Also, I don't know if you know the concept of national tide..."

"Okay, I agree!"

Compared with Li Ning, who hesitated every time he made a decision and almost moved his headquarters abroad to please foreign suppliers, Jiang Chao's goals and concepts made him feel it was too late to meet him.

Anta already has a strong industrial chain, coupled with the concept of this young boss and the team's initial stage, it is a good opportunity to change jobs and start a business.

Even Lai Shixian heard Jiang Chao say this for the first time and couldn't help but be stunned.

Domestic brands are still mainly engaged in dogmatic imitation in order to generate revenue.

Every year, the most people in the field of sports shoes try a low-priced shoe that is independently developed from the inside out.

“The national trend is the country’s own trend!

We were born under the red flag and grew up in the spring breeze. The people have faith, the country has strength, and the nation has hope. Everything you look at is China, and the five stars shining are all faith!

I am willing to use our youth to defend China in its prosperous age!"

Jiang Chao's words directly excited the two highly intelligent technicians present. The national trend Jiang Chao said actually means having your own things, a national trend!

When looking at this sentence from the trend of the times this year, the two people looked at Jiang Chao in different ways. What kind of entrepreneur is this? His vision has reached that level?

From Peking Opera to ancient styles, military commanders, landscapes, ceramics, bronzes...this is what domestic sneakers and all trendy items need to refer to, rather than just seeing foreign modern culture and forgetting their roots.

Jiang Chao briefly talked about how cool it would be if a Chinese landscape-style splash-ink color scheme was created, and they were very attracted to it, or a Facebook series or something...

The generous salary eliminates the need to go abroad to New York.

The designer didn't even communicate with his family and signed directly on the spot.

The title of being the boss of the Knicks means security, and youth means a bright future!!

"Boss, I am a Turkoglu fan. I like his elegant passing very much. Will our employee benefits include going to the United States to watch football games in the future?"

Jiang Chao smiled and said: "Isn't this necessary? Qiu You will give you a seven-day trip to New York! Watch 3 games!"

Lai Shixian's heart was beating loudly as he listened. To be honest, he was also moved. He is a fan of the United Arab Emirates. Although he did not agree to Mr. Ding to help Jiang Chao, at this moment, he had the urge to become Jiang Chao's employee.

Okay, this benefit is so tempting!

"cool!"

And as a brother-in-law, he was always in the shadow of Mr. Ding at Anta. It was different under Jiang Chao. He might just do the same job as Ding Shizhong... This way his talents can be fully displayed.

He is actually a talented person in the Anta operation chain. His scientific research ability is no worse than that of Anta people. Moreover, Jiang Chao also knows that Anta is the best in scientific research technology in the future, otherwise the fans in the United States would not be so crazy about kt4.

Anta's research team's research on midsole carbon plate technology and soft soles of soft running shoes such as c37 is comparable to Peak. Lai Shixian himself is also very interested in this kind of scientific research. After graduation, he has been working in both the operation chain and scientific research.

Come, so Jiang Chao’s ideas coincide with his. All products are independently developed from beginning to end, creating national confidence!

According to Jiang Chao, the local market is still the largest for us anyway. What are you afraid of in the local market? I believe in the cultural self-confidence of the Chinese people!

"Hey, Mr. Lai, I'm back to Fujian, let's go." Jiang Chao looked at Lai Shixian's dazed look and swayed in front of his eyes.

"Okay! Just call me Xiao Lai." Hearing Jiang Chao's words, Lai Shixian was already expecting his wife to leave him to Jiang Chao.

"I'm still a deadbeat..."

Jiang Chao smiled and led the two of them out of the coffee shop. He didn't know if there was Lei~jun sitting in a corner here who was preparing to start a business. However, he had no plans to enter the technology industry. Otherwise, if he went around here, he might encounter someone.

To many future technology giants...

…

Later, Jiang Chao and Lai Shixian's ideas also convinced several executives from two other companies in Fujian.

Xtep’s operations department and advertising department!

Welcome everyone to watch Xtep-Tiantianshangshang...

An unusual feeling.

Make sports different

This may be the most successful advertising and marketing case of Tianchao Sports brand. Almost all children in China like the toilet seat.

And Xtep's expensive advertising slogan also made all Chinese people know about Xtep. It may be a bit crude, but it is really practical. Children all want to "feel like flying."

So the operations department and the advertising department each have one person!

Jiang Chao recruited a marketing person from Peak, and Peak was the first company in China to launch the concept of "King of Cement".

In the later period, the boots of the four star players were all cheap and practical, but in the early stage, Peak made its own advantages clear. Taking advantage of the opportunity of signing Parker, any Peak shoes can be used on cement floors without scratching the feet, and it will not hurt after playing for a year.

It sucks, but the crystal bottom of the TP Parker series is comparable to the 1,000 yuan aj13, but it can be worn for 3 more years, and there are countless cases of jumping 1cm higher.

The thinking of this marketing guy from Peak is very simple. He is a retired athlete who is 1.9 meters tall. Sneakers are meant to serve players. Why do they have so many fancy introductions? They are easy to wear and they can play faster and better.

Highness is the first element.

This makes Peak popular among many fans who love sports. If you wear domestically produced Peak, you will not encounter all the problems that Nike has!

Moreover, Peak's strongest marketing is still able to steal people from Nike and Adidas. From Shane Battier to Parker to a number of role players, the marketing department's smooth tongue plays a major role.

However, he was recruited to Jiang Chao's side purely because of Jiang Chao's words:

"Don't you want your brand to be that awesome? The design of Nike AJ, the silky smooth sole technology of Adidas. I hope you can boldly use these words in the future."

“The boss is awesome!”

This young man went right back and roped in a good friend to join him.

Jiang Chao poached two or three people from each giant, so as not to damage its foundation. Otherwise, these three major brands are already in such difficulty, and it would not be good to poach their talents.

But in other words, if it weren't for the economic crisis, Jiang Chao wouldn't have been able to recruit so smoothly. These people are all middle-level and above employees. During last year's Olympics, none of them would have been able to recruit.

Take the essence and discard the dross.

In this way, Jiang Chao directly recruited the best team members of the three major brands, not to mention Anta. From now on, we will have a relationship of close buddies. If you make money, I will make money. There will be no need to help.

That is to say.

As long as Jiang Chao's subsequent thoughts are correct.

On the basis of making good sports shoes.

He relies on his status to sign NBA players to endorse his brand.

So, given the influence of the players he signed and the influence of the entire New York ball market, it is not an absurd statement that the strongest domestic brand was born under his hands!

The group of people who followed Jiang Chao were very frightened when they thought about it. Compared with the big international brands in this era, the four major brands are all about the same strength.

However, their advantages have not been integrated, and the low rent and labor in China's manufacturing industry make the cost of domestic shoes very competitive internationally!

What they lack is an influential boss like Jiang Chao who can really promote good domestic shoes!

Never ignore China's manufacturing industry!

It’s Nike and Adidas!

Jiang Chaoxin thought about Kuha's products, especially Curry. This is the king of shoe sales. The man who single-handedly supports the Under Armor star shoe market. Anyway, once this sneaker brand is established, Curry will have to smash it no matter what.

Come here to speak for yourself!

There is also Tang Shen, the second conscientious spokesperson of the Splash Brothers in the future. Not to mention whether he can come to the Knicks, he must sell the sneakers anyway. This is a conscientious spokesperson who will never forget to mention that he is endorsing sneakers in any program.

!

Jiang Chao's sports goods company blueprint has been launched. After experiencing so many things in the future, he will not think about how to defeat the four major companies in the country.

He just wants to overthrow Nike and Adidas, which is cheating on others, and this can only be done by integrating the other four companies. Since it is impossible for them to cooperate, then let him build it!

If you want to do it, do the most awesome thing!

This is true on the court, and so is the sneaker market.

Nowadays, Tianchao's sneakers are strong enough to create quality that NBA players can wear. In fact, NBA players don't need soft soles. What they want is comfort and anti-rollover. This is the first priority.

Domestic shoes never cut corners in this regard.

Ya's Nike and Adidas rode the kneeling boys like this in later generations, and bullied themselves. The domestic sneakers that have been developed for more than ten years in later generations still can't do anything to them.

And now, Jiang Chao is going to let these two proud and ugly mountains know how powerful he is.

"Boss, what will be the name of your independent brand?"

An employee asked Jiang Chao in the car on the way to Anta's headquarters.

Jiang Chao: "Super God Sports, do you agree?"

"Transcend yourself and become a god in one day?"

"Jiang Chao is a god? Boss, you are really direct..."

"Handsome, awesome!"

"That's how crazy it is!"

In fact, these people all know each other, and after getting together, they feel that if they work together in China, they will definitely create the best brand!

"agree!"

"It sounds great, awesome! It feels like I'm playing Dota, is it Legendary?"

"Yes." Jiang Chao nodded.

Everyone thinks that this kind of simple and easy-to-remember brand name is very good, and there is a separate word "legendary" in English to match it. Unlike Li Ning and Anta, they didn't know the meaning of the English translation in the past.

This name is directly international. Boss Jiang’s attitude is indeed the same as his inaugural speech at the Knicks. He is not an ordinary person.

And Jiang Chao also drew the logo casually.

From the Nike hook to the Adidas three stripes, Jiang Chao also knows that the simpler the logo, the better, but in fact, a good logo is just to let everyone know what brand it is at a glance.

So the Chaoshen Sports logo he drew is a Tai Chi pattern with the word "super" written in cursive inside. The logo has a low-key connotation and will become more fairy-like after being processed and designed by the designer.

"OK!"

"nice!"

"Boss, you did something that none of us dared to do..."

In fact, the most annoying thing for these people is these domestic logos. Although everyone is talking about the rise of domestic products, everyone knows that the logo is copied from Nike and Adidas, with slant hooks, more hooks, crosses, and no bars in the triangle.

That's no creativity at all.

But the Chinese people really bought it at first.

Jiang Chao's completely different national style symbol made them look at each other with admiration. The flower-growing culture is the most outstanding. Lai Shixian was completely off guard by this symbol: Tai Chi produces two things, if you surpass yourself, you will be a god!!

This is the mark that a Chinese brand should have! I imitate European and American products every day, and in the end I can’t easily change them. It’s cool to be an independent brand like Jiang Chao, and it doesn’t follow the usual path.

"Anyway, please remember this. I don't want to see the super word fall over and the price exceed 10,000 yuan."