NBA: Start with 2 billion, buy the Knicks

Chapter 119: Super sports! The strongest domestic brand is born!

"Ha ha ha ha!"

"Is that a hint of barb?"

"Awesome, so ironic!"

"Don't worry, we will design it differently."

Afterwards, these team members and Jiang Chao had a lot of chats in the car, ranging from national trends and innovative settings to their own whimsical ideas.

For example, Lai Shixian wanted to make a Peking Opera co-branded model, a color scheme for Journey to the West, and some people even wanted to make a co-branded model with Naruto, One Piece, and Dragon Ball. These were all things they actually did in later generations.

And Jiang Chao wanted to have a more national style, any ink painting series, or even Taoist mantras, or co-branding with novels would be fine. China's own "Fighting Breaking the Sphere" is now being serialized. It is the craziest way to read fantasy novels.

In this era, who doesn’t want a pair of shoes with a strange fire shape?

Jiang Chao also talked a little bit about the concept of youth edition, which is to create a flagship model and a youth edition when releasing a pair of shoes. The youth edition is suitable for students to wear. Because students are lighter in weight, it is lighter and more affordable even though the appearance is similar.

This concept was proposed by Jiang Chao for the first time. Later, mobile phone manufacturers proposed this concept specifically for the student market, so they made a lot of profits.

Li Ning's designer is really awesome. He has now thought about it. If Harden's beard grows longer, his whole face may look like a pair of shoes. He is a natural spokesperson. If Jiang Chao has a chance, the most important thing is to win over Harden.

"Haha, after hearing what you said, Harden immediately cut off his beard."

Harden has not shaved his beard since he was selected by Jiang Chao. Jiang Chao also suggested that he should trim his beard instead of trimming it. The beard looks so handsome.

The initial team of 8 people he recruited moved into the apartment here under the arrangement of Anta, and also had a dedicated office for Chaoshen Sports, which was neatly tidied up.

Ding Shizhong also said that the Nanjing branch will also build a Chaoshen Sports office. If you think about it with your toes, you will know that Jiang Chao, as a Nanjing native, will definitely be the first to return to Nanjing when he returns to China. He might as well build a Chaoshen Sports office in the Nanjing factory.

Since our branch is rich now, is it equivalent to using Jiang Chao’s money to please Jiang Chao?

Jiang Chao also met with Downey Jr. and Lao Lu in the conference room. Lao Lu was worthy of being a senior legal advisor. He found a lot of minor flaws and completed the contract only after Anta's lawyers revised it one by one.

When they saw Jiang Chao bringing so many subordinates here, they were shocked that Jiang Chao was serious about it, not just investing for fun, but really wanted to build a good brand.

Downey Jr. said that his secretary Liu Yan had registered a "Legendary" sporting goods company in the United States. Jiang Chao also told Mr. Ding that he could send some people to New York, and he would also create a Chaoshen Sports branch in New York to be in charge of design and research and development.

.

"Okay, no problem, don't talk about it anymore, I'll ask my brother-in-law to help you build your brand in New York."

"Okay, no problem, then I'll sign."

Jiang Chao knows what Ding Shizhong is thinking. After all, all his factories and offline stores are working together to help Chaoshen Sports, so the pressure on him is actually quite big. He can't let Chaoshen Sports "stretch his hips" too much.

In order to ensure the lower limit standard of Chaoshen Sports, he placed his most capable executive Lai Shixian next to Jiang Chao, and also to see if he was really doing something as awesome as he said a few days ago, and

We're not expecting you in vain. We're going to give you an independent brand. If you do something bad, you'll be criticized.

He had already thought about what those shoe fans would complain about:

If you don’t have aj’s life, you will have aj’s disease!

But on the surface, he has high expectations for Jiang Chao:

"I have already signed. I hope that the world only knows Chao Shen and no one knows that I am Anta, haha."

"Nonsense, if you have an ANTA store, I will open one next door to you."

Jiang Chao didn’t say that he was already strapped for cash after giving out RMB 320 million, otherwise he would have invested in some original shares to expand Anta’s territory.

Some shareholders originally wanted to scold Ding Shizhong, but how could it be possible for Super Brand to surpass Anta? Doesn't this mean that he has taken over the throne?

But Jiang Chao gave too much, and it seemed that he was really going to make a concept shoe, so he even attracted people like Li Ning and Peak.

Jiang Chao signed in the eyes of everyone with anticipation and excitement, and there was warm applause when the word "Chao" was finally written.

Li Ning and Peak all praised him:

"It's a big step for Chinese sports brands to join forces. I'm already looking forward to it!"

"You guys should swallow Peak from now on... Our boss is in a miserable state right now."

10 minutes later,

Ding Shizhong once again convened a meeting with all middle-level and above-level executives of the company, and invited Jiang Chao to cut the ribbon, followed by the "super" Tai Chi fish logo and Anta's logo that Li Ning's design expert quickly came up with.

"Chaoshen Sports was officially established and the ribbon was cut!!"

After the ribbon-cutting ceremony, Ding Shizhong solemnly introduced the development of Jiang Chao and Anta in the future. They will operate separately. Anta will continue to take the acquisition route. It has a mutually beneficial, win-win, competitive and progressive relationship with Chaoshen Sports. All technical concepts except design are shared.

In fact, Jiang Chao mainly designs high-end and scientifically researched new shoes, and may sign some awesome players.

But Jiang Chao is really awesome. He gave Anta R&D department a key piece of advice, that is, we must start with sole technology and don’t ask for anything else. Ordinary people like soft-soled shoes. The shoes should soften first and then the soles should be stepped on.

It feels shitty, and Chinese sneaker enthusiasts love this one the most.

Once developed, it will be directly applied to the soles of all types of sports shoes.

Referring to later generations of zoom and boost, this provides Anta's current R&D team with an important direction: Soft sole technology! Develop this first!

"Welcome Boss Jiang!"

"Ginger is so awesome!"

"Brother Chao!"

"Brother Chao is so handsome!"

Anta employees at the scene excitedly waved Knicks flags.

Here Jiang Chao said jokingly: "Let's work hard together. I won't see Chaoshen Sports crush you when I come next time, haha."

"Don't brag!"

"Hey~~you are young and frivolous!"

"Boss Jiang Chao, the stage is given to you. You are also the deputy general manager of Anta Sports. Let us welcome the new deputy general manager to give us a speech!"

Ding Shizhong really likes this kid Jiang Chao. Sometimes he is awesome and very exciting. After Jiang Chao signed the contract, Jiang Chao was not only the chairman of Chaoshen Sports, but also the deputy general manager of Anta Sports.

So he wanted him to establish prestige and expectations in front of ordinary employees and sneak off the stage first.

Wow!!!

Everyone applauded with tears in their eyes. Now everyone in China knows the speech Jiang Chao gave when he joined the Knicks. They are full of expectations and curiosity about this young man who is making trouble in New York. Ding Yuqing, Lai Shixian and others are also there.

Looking forward to Jiang Chao’s first “meeting” with employees

"Um...you didn't ask me to prepare."

Jiang Chao, who was holding the microphone, punched Ding Shizhong on the shoulder. The first Jiang Chao, Downey Jr., stood up and shouted:

"Come on one!"

"Come on one!"

Those eight backbones had enthusiastic eyes, and they all wanted to see what the boss who poached them with double his annual salary would think about the sports brand.

Lao Lu naturally hopes that his students can excel in public speaking. This is almost a required course for every entrepreneur, okay:

"Come on, Jiang Chao! Improvise!"

He jumped up and signaled Jiang Chao to say something. It seemed that he was really happy after returning to China.

Ding Shizhong slipped directly to the audience, and the lights in the conference hall were turned off, focusing only on the young man who solved Anta's coal-burning crisis.

Jiang Chao smiled bitterly: "Wow, there will be many opportunities in the future, but now?"

"Yes!" everyone said in unison.

"Seeing that everyone's response is so intense, I'll just tell you a little bit about my expectations for Anta and our Super Sports."

Ahem.

The scene became quiet.

"I know that some of your employees may be transferred to work at Chaoshen Sports, and some may be transferred to work at Fila. I also know about Anta's recent difficulties. I hope everyone can calm down."

"Because, thirty years to the east of the river, thirty years to the west of the river! Don't bully young people into poverty!"

Jiang Chao felt it more than anyone else below. He watched the history of blood and tears of domestic sneakers step by step.

The factory girls drag their chins, and the young boys’ eyes shine. This is the introduction of Dou Po Cang Qiong, and they are particularly familiar with it!

“Once upon a time, we were so happy to have our own pair of sports rubber shoes;

Nowadays, we can choose from a variety of professional sports shoes and experience a variety of sports.

When it comes to Chinese sports brands, maybe before, we, Li Ning, Xtep...these domestic sports brands gave people the first impression that they were earthy, cheap, and not worth wearing.

What people are more interested in are imported foreign brands such as Nike and Adidas.

As everyone knows, as someone who has experienced sneaker culture in the first-tier sneaker market, I can clearly tell everyone that the quality of domestic shoes is better than that of Nike and Adidas.

We have the ability to become a first-line brand!

Youth is strength. As big countries are rising, we will also take advantage of the east wind to develop. You are responsible for domestic affairs and I am responsible for foreign countries. Consumers will recognize our products. I believe that Mr. Ding and I will become mature after three thousand worlds of dust.

, A steady person is as safe and steady as Anta.

In this era of brand competition where thousands of troops are rushing to compete, only a few can win in the end. In the process, a large number of people are bound to fall and become the cornerstone of the growth of this industry!

I hope we don't fall.

With Mr. Ding and me here, we will not fall. The future depends on us.

We will be the strongest in the future.

Thanks."

After he finished speaking, he also left the stage with a red face. It was so embarrassing that he was suddenly left to give a speech.

However, the effect was remarkable. This paragraph was published in the China Financial News the next day, saying that it was the Knicks boss's cutting-edge view of the contemporary Chinese sporting goods market. As expected, position is everything...

He is the only one who can say that he is the number one in China. After all, he is the only one who works on the front line of the NBA. Others are only doing small business in China. After Jiang Chao's joint venture with Anta, the trend of internationalization is certain.

, maybe we can really become the industry leader in China!

Li Ning trembled when he heard these words, okay?

The audience applauded for a long time.

Jiang Chao felt that he had just said a few words.

But his fluent and confident look will give the people below him incomparable confidence.

This person knows sneakers and sports. With him at the forefront, Anta will not have to worry about getting out of the predicament?

Super gods will definitely become super gods!

…

…

Everything is ready, all we need is the east wind.

His own sports brand was established.

Naturally, I, as the chairman's assistant, am not enough.

Jiang Chao promised Liu Yan that he was going to pull over a girl who had wanted to invite her to be his secretary since the beginning of time travel.

The sparse shadows are slanting across the clear and shallow water, and the faint fragrance is floating in the moonlight at dusk.

It is different from Liu Yan, who is studying for a Ph.D. in accounting.

A long-legged girl with a master's degree in economics has long been targeted by Jiang Chao...