NBA: Start with 2 billion, buy the Knicks

Chapter 123: Tianchao brand hot dog

"Enter the shoe industry? The Knicks owner continues to be crazy during the off-season!"

"Anta's independent brand?? After acquiring Fila, Jiang Chao's company strength should be okay!"

"Super God Forum! The fan communication website invested and built by the Knicks owner is established!"

"International Pioneer! The sports and entertainment news newspaper in which the Knicks owner has a stake will be officially launched next month!"

Compared with the tinted glasses of the New York Times, the messages posted by employees of SuperShen Sports on the International Fiction Newspaper and the reddit website are much more truthful and objective.

Isn't it just investment? It is necessary to spray.

But obviously this power is still too small now.

"A layman is an outsider. How can he build a sports brand even if this is not stable? Don't you know about Nike and Adidas?"

"Want to get involved in the media? Do you have the connections?"

"Anyway, I won't leave reddit, so you Chinese can go."

"Don't tell me, if all the Chinese people go to the Super God Forum established by Jiang Chao, the number of people will really not be bad."

"Yes, do you know how many Asian students are studying in the United States? You must know that Jiang Chao is now the light of Asia. Many fans in Japan and South Korea also like this boss."

"Yes, my favorite group Tara recently thought that they wanted to dance at the Knicks home court."

"Haha, if they come, then I must support the Knicks!"

Of course, there are also photos of Jiang Chao interviewing Jiang Shuying on the show. This is also the reason why he was scolded. Picking up girls and starting a business is the most jealous thing for a nouveau riche.

That is, you can make huge profits, and you can also have top beauties as your employees. Jiang Chao has directly come into contact with many people's objections. Even if Jiang Shuying is really capable, she will still be scolded.

Director Spike Lee is really tired here:

"He wants to start a sports brand?? Still in New York? Oh, my, god, he must be extremely stupid."

Even Daddario knew this and discussed with his police officer father: "Wow, the labor force in New York is the most expensive in the United States, and we have to compete with the sneaker market monopolized by the two giants. Is this possible?"

Her father, who had the same husky eyes as hers, also sighed:

"This boss's money must be wasted. Look at what we are wearing. Will we choose other sports brands besides Nike?"

Daddario pursed her lips and looked at the big hook T-shirt she was wearing. To be honest, if Jiang Chao came out with a product, as a fan of Jiang Chao, she would really want to try it.

Moreover, the workmanship of Nike is not that good, and the elasticity is not good at all. It pinched her big body so tightly that she wanted to adjust the bra several times in public.

Taylor Swift naturally knows this news, which is not a big deal in the New York wealth circle:

"This little lunatic has recruited another college student to be the financial director? Tsk, tsk, tsk, how about opening a music company, and I'll be his music director."

Agent: "Don't tell me, you can partner with him, but it's obvious that he has no interest in music."

"Tsk tsk, maybe..."

Taylor joked.

Rich people like them will always pay attention to the latest entrepreneurial trends in New York. Rich people have more money and have nothing to do and want to invest, but they cannot invest too far. If they invest too far, they will not be able to see and they will easily suffer losses, so Jiang Chao did this

It’s quite lively in the investment circle.

Unexpectedly, Jiang Chao’s first side job was not to return to China to develop local industries, but to directly challenge New York and compete head-on with European and American brands. As expected of you, Chaozi!

"Chaozi works hard for the team!"

"Brother Chao is really dedicated to the team."

"This behavior is not very good. It will make his money disappear quickly, really."

“Countdown to bankruptcy~~”

"Media? Haha, you have worked for the New York Times and Sports Illustrated??"

"Just think of it as picking up girls. At least this girl is on point. Jiang Chao is good at promoting Chinese beauty culture." In fact, domestic basketball bars are also very yin and yang to Jiang Chao. In the end, all I can say is that his only contribution is to let Americans know

Chinese beauties don’t just squint their eyes...

Jiang Chao read all of this, including Taylor's tweets that he was interested in him. This was the first time he discovered it. He didn't expect that this Grammy goddess has always liked the new Knicks. That's okay. Let's meet in person later.

Drinking coffee or something, and she asked if she wanted to make music, okay, when I have some free time, I will slowly make music with you.

To put it simply, one of the worries of these newspapers about his bankruptcy is that the sneaker market in the United States is already saturated and it is impossible to break in. Even Li Ning can't do it. You can only go back to Asia to sell shoes.

The second thing is that the real economy is still the mainstay now. If you want to create a super god forum, sorry, Americans only have reddit.

The third is that the media's mouthpieces are controlled by several people who cooperate with the government. How much publicity do you need to get fans to buy your newspaper?

From this point of view, why does Jiang Chao make a profit?

Jiang Chao inherited so much money. Everyone knows that if you continue to make money like this, you will really make money.

These are probably the third one that Jiang Chao is only worried about, because newspapers are bound to be eliminated by the times, but what he does is content integration. If they are eliminated, they will be eliminated. As long as the talents are there, if there is good content, it will be the same wherever it is published.

As for the first and second worries, he will definitely be slapped in the face. He is an open-minded entrepreneurial player who has the idea of ​​​​making money in his mind. Even if he does not sign players to endorse sneakers or participate in forums, the company can make a steady profit.

But in fact, few people in the real basketball circle came forward to criticize Jiang Chao.

Even Arenas said directly: "You guys are scolding me for finding an assistant? Can you be a little more sensible?"

And people like Sean Marks and the young coach were grateful when they saw this news in the training hall.

David Stern directly shared the pressure with Jiang Chao during the interview:

"Apart from the fact that this boss really wants to make money by selling sneakers, his other investments are just to create a good public opinion environment for players and fans."

Vice President Ryan became a half-hearted fan of Jiang after the draft:

"Yeah, how much money can you make by selling newspapers and building a website?? And since he cares about the players so much, the sneakers won't be bad, right? It won't be too late for everyone to wait for his products to come out before he criticizes them??

As for the beautiful assistant?

Do your stupid things!"

Bird supported Jiang for the first time and reported directly in the Indiana newspaper:

"Jiang is quite responsible, and he can be considered a member of the team, eh."

Just this sentence, which can be said from the mouth of the king, is not scientific in itself.

%......

In fact, none of them knew that Jiang Chao was reading the newspaper with gusto and even wanted to say: That's it?

"As long as you don't think so about me, you can go back and rest early."

Jiang Chao took a sip of tea and signaled Liu Yan to get off work early.

"Okay, just don't be angry, do your own thing and let others say it!"

"OK."

After Liu Yan left, Scarlett Johansson came over angrily and said that I am the only one who can take advantage of you. She tore the newspaper on Jiang Chao's desk and threw it into the trash can.

"Don't get excited, I've finished reading it a long time ago."

"No! Only I can hack you!"

"Squirt, why don't you spray me? Two beauties are here."

"I, the third one."

Scarlett has long seen that Liu Yan's feelings for Jiang Chao are different, but she doesn't care. She and Jiang Chao are like clouds in the past, doing what they should do, lonely urban men and women, and she knows better than Liu Yan

, it is not an exaggeration to say that such a man has a lover in every continent.

Because she was the one who watched Jiang Chao become stronger day by day from the very beginning!

"What are you doing? You go and act. I have contacted Luc Besson for you. He has a film. You go and audition for the female lead."

“What?? Luc Besson?? You’re not mistaken!”

"Didn't you say that you are my employee? Then I will naturally help you. It's normal!"

Jiang Chao expected Scarlett's reaction. In fact, Jubi will do what he said.

"Thank you boss for giving me the job! This is your trust in me, and I am willing to serve you!"

“What service???”

"Well, I quite like eating hot dogs produced in China."

"Hey, hey, hey...why are you so hard all of a sudden? I really want to take a bite."

"I want to eat salad~"

Scarlett raised her head and looked at Jiang Chao with wide eyes. This look was irresistible.

Jiang Chao was frightened by her enthusiasm, but the attraction of director Luc Besson was still strong. The director estimated that all the actors would not refuse.

And he also knows that if he invests in this movie, he can make 10 times the money directly.

…

30 minutes later.

When Austin knocked on the door, Scarlett straightened her clothes, opened the door and left the office.

Black stockings wrap her legs, and she wears a black short skirt and a white shirt, showing off her charm. At first glance, she seems to be seeing Monroe.

Curry Harden's eyes widened when he opened the door. Go ahead, it's great. It's worthy of the boss's eyes.

"What are you looking at? I am your boss's new employee. You guys play hard for me!"

"Yes! Sister!"

"Okay! Sister!"

The two of them were shocked. She was beautiful, but it was a pity that she had such a mouth.

Harden's heart has wandered nine days away:

If there were such a beautiful employee watching me play every day, damn it, I would be Jordan!

"Hey, hey, hey... This seems to be an actor. I feel like I've seen her movie." Austin felt strange for a while and then entered the office.

Jiang Chao had already lit a stick of sandalwood, made tea and was waiting for them.

Even though Harden and Curry didn't pay much attention to Jiang Chao during training, they listened to his words. After training, they called their agents directly and changed into their daily clothes.

"please."

Kuha was flattered by Jiang Chao's attitude.

The boss poured the tea himself, but Downey Jr., Sean, and the young commander were not here. What... is going on?

The two baby-faced players touched their heads at the same time as if in tacit agreement.

Jiang Chao actually knows that it is difficult for him to negotiate now, so he can only proceed step by step, and cannot go straight to the point as if he wants to choose Curry. This will easily make the other party feel that you are using your boss position to pressure him.

Moreover, apart from changing the logo from Anta, Chaoshen Sports is now a shell company in the United States. Why should people believe you?

This all depends on Jiang Chao's eloquence and sincere introduction of his products. Fortunately, Anta, a domestic first-class brand, is behind it, otherwise it would really be like a pyramid scheme.

Jiang Chao first expressed his sincere condolences to the two of them. Harden is strong and strong, and Curry is in constant trouble with his ankle:

"Career will be long. Injuries are the natural enemy of players. When you train, pay attention to your old injuries. I don't want to see you suffer from problems due to excessive training."

"I brought you knee pads and ankle pads. Remember to wear them. Don't think that you don't need protection because you are young."

"Okay, thank you boss."

Curry took a sip of hot tea, and the first thought in his mind was that it would be nice to have a box of popcorn now.

Seemingly knowing Curry's needs, Jiang Chao took out a bucket of popcorn from beside his seat, and Curry's eyes lit up.

Harden brought Curry over, and Jiang Chao ate first before they ate.

Jiang Chao's remarks were not groundless. The intense NBA-level training they and their teammates have done in the past few days has caused adverse reactions in their bodies. The trainer also suggested that they take a day off tomorrow and follow the rhythm of the regular season.

This kind of care is very suitable for them, because the friends and fans around them are basically trying to see them play early. The boss does not insist on letting them train, but he does not just choose them and ignore them like a boss. He cares about the football.

The team boss is a good boss.

Another point why these two people admire Jiang Chao is that the Young Marshal Jiang Chao made them a rookie manual and asked them to recite the entire text. They still can't believe that this is Jiang Chao's masterpiece, how come they know themselves better than themselves.

At this time, Harden's agent had discovered some contracts with "Super God Sports" written on Jiang Chao's desk. Coupled with the previous rumors that Jiang Chao went to China to invest, he seemed to have guessed something.

"Boss, did you call us here to talk about sneakers?"

"Yes." Jiang Chao intentionally or unintentionally put the design drawings of Yu Shuai, Owen 5, and Ke 8 on the table for Kuha and Coha to see, just to give them a hint of this handsome design.

"What?"

Harden and the two didn't know what happened recently, so they were stunned.

"During my absence, I have been working on a sneaker and sports brand. You haven't endorsed Nike yet, right?"

Curry took a bite of the popcorn and now he almost knew what the boss was going to do:

"Not yet. What Nike is giving us now are player merchandise contracts, including lottery picks."

(Note: The product contract means that I will provide you with all the shoes for free, but I will not give you endorsement fees. You will wear the shoes for free and endorse me. Generally, cash contracts will be signed after the regular season starts, which also stipulates the endorsement period.

Contracts that provide salary for endorsements)

Harden pointed to the aj13 on his feet: "Yes, wear the shoes he gave me for free."

"So what do you think of Nike shoes?"

After Jiang Chao learned a little about it, he knew that history had not changed. Curry and Harden had average feelings about wearing Nike shoes. Harden preferred the workmanship of Adidas. Curry didn't care, as long as he was cool.

So neither of them stayed at Nike. One signed with Under Armor at a sky-high price, and the other was impressed by Adidas' sincerity.

So Jiang Chao still has a chance.

The first to win is the moon near the water, Jiang Chao strikes decisively:

"The signature exclusive sneaker contract hasn't been negotiated yet, right?"

Agent Austin: "Absolutely. I have the most cash contracts with endorsements. There are only about 10 people in the league with signature contracts."

Curry looked at Jiang Chao expectantly:

"Boss, let's just say it directly. Do you want to sign a sneaker contract for us? I can consider it!"

The signature sneaker contract refers to the inverted triangle and emperor's signature sneakers that are specially made for players. Only super giants can get this treatment.

Nike will not give it easily. Later, when Leonard was at his peak, AJ did not give him a signature sneaker. He just added a big slap in the new color of AJ1. This shows how difficult it is to get Nike's signature sneaker.

And as long as you get it, you will basically have no worries in this life, and you can get 5% of the copyright share.

As soon as Curry said this, he was kicked by Austin.

This is a matter of future income and the sneakers I wore in the first few years of my career. How can I say it so easily?

That is to say, players don’t have much thought. Agents all know that there is a huge difference between choosing Nike and Adidas. Although Nike and Adidas are two giants, Nike’s scale is ten times that of Adidas. The top designers are all at Nike.

, Kobe alone can completely defeat the Adidas Five.

You must know that although Adidas is now a jersey sponsor, Nike is a sponsor of the NBA, and they have a say in the selection of MVP and other honors. Basically every year, the honors are taken away by Nike players.

Harden was even more honest. This guy was so heartless that he told Jiang Chao the truth directly:

"Boss, Adidas approached me after I was signed by you to New York. They sent me a truckload of shoes for me to try on. They also promised me to sign a signature sneaker contract in 2 years. The current asking price is also very high, with 2 years of cash.

Contract, I should sign with them."

Harden's agent slapped his forehead, "It's too early to tell the truth!"

Your boss just said that he is starting a sports brand company. This is equivalent to indirectly rejecting Boss Jiang.

It's not a good idea to make it difficult for your boss to step down.

Jiang Chao's eyes darkened. Sure enough, Adidas has become really powerful in recent years.

Last year, Nike raised the price and won the No. 1 pick Rose with a huge contract of 200 million U.S. dollars in 2014. It can be said that the vision was good, but as everyone knows later, Rose was injured and stopped, so the value was not maximized.

Adidas later also took a fancy to Harden, but it was only five years after the Nike contract expired.

Perhaps it is because Harden has now come to New York that his commercial value has been recognized by Adidas in advance.

In later generations, Adidas often sent Harden a truckload of shoes, including shoes of various styles and colors. He was just like a lover who never forgets him and wants him to "return from his lost ways" and see how comfortable your lover is now.

Before Harden's contract with Nike expired, Adidas took a fancy to Harden and wanted to sign him as a sneaker spokesperson. They promised to give him signature shoes and were willing to offer him a super endorsement deal worth US$200 million.

contract.

Harden's old club Nike was not so forthcoming and was not willing to match such a high endorsement contract or provide him with signed sneakers, so Harden signed a contract with Adidas. The big contract of 200 million in 2013 made him a new star.

Adidas facade.

As soon as Harden said what he just said, the other four people in the office were stunned.

"Okay, I understand."

Although it is embarrassing, we still need to talk. Since Adi has almost made the bid, we can only play the friendship card.

This is the last thing he wants. If possible, he would also like to win with the company's own strength in two or three years.

Because he believes that Chaoshen Sports will be very successful in two or three years without star endorsements, and the design concepts and new scientific research results he proposed will soon show its strength.

But now that the opportunity is in front of him, he cannot wait five years before giving these two people a high-priced contract. This will be a loss for both parties.

You have a chance before you even sign!

Jiang Chao took a sip of tea and looked at the two lottery players with a childlike look:

"It's like this. Didn't I create an independent brand with Anta, the largest sneaker factory in China? It has been completed recently, but now I don't have a commercial spokesperson, so I decided to give the benefits to myself first, and decided to let you two

What do you think about this guy being the spokesperson for my brand’s sneakers?”

"Anta?? Never heard of it." Harden's agent always felt that Jiang Chao was deceiving.

Next to Austin: "We recently acquired Fila, so we should be strong enough."

"That's okay. Messina often wears Fila T-shirts, which look pretty good."

"Of course, it's an Italian brand."

Curry was the first to reply expectantly:

"Do you have any sample shoes? I'll know after I try them on!"