NBA: Start with 2 billion, buy the Knicks

Chapter 124: The white monster tramples kobe4, and there is no place to find it after trampling through the iron shoes!

Jiang Chao's Luffy-like innocent smile is still useful, at least Curry is very interested.

I also asked about the specific meaning of the logo and name.

"Legendary! What a god! Boss, you have such a strong tone!"

Harden was playing with the Super Sports logo in his hand. The feeling of this Tai Chi fish was indeed different from all other brand logos.

"Well, in China, legend has the meaning of transcending everything, and the Tai Chi pattern emphasizes harmony, benevolence, and the unity of nature and man. I also want my sports equipment to be integrated with the people wearing it, making it natural and elegant."

But the next second he heard Curry's question, he felt embarrassed:

"Um, well, because the company was only established this month, the sample shoes haven't been made yet, but I can use my character to guarantee that they are definitely the type you like."

Jiang Chao has no choice. If he really waits for the sample shoes to come out, the day lily will be cold.

Generally speaking, as soon as the regular season starts, Nike will take action.

It's not that they don't take action now because they don't have time, but it doesn't matter. Except for Griffin, a player they need to compete with Adi before the draft, the others are similar. They are basically guards. They usually keep them for five years.

Whoever can break out of the five-year product contract will be given the more expensive or highest-level signature sneaker contract.

In the field of basketball shoes, Nike is more aggressive in the United States than in China. It is extremely arrogant and basically only recognizes this sports brand.

Austin's eyes suddenly became awkward. This...why does this sound so unreliable?

It was Harden's agent who was speaking to Jiang Chao:

"Indeed, I just saw in the financial newspaper that it was indeed registered this month, and it will take at least a month to complete the design and manufacturing process. But boss, you said you would give us a signed sneaker contract?"

"Yes, I have found signature boots, designers and other employees. I will tailor them for you. I will mass-produce them after you wear them and feel comfortable. They will also be the first in our super sports."

Two styles of shoes.”

If it weren't for Anta's backing, Chaoshen Sports would actually be a just-started shell company with no industrial chain of its own.

Where is the white wolf with this empty glove?

Austin is not so easily deceived. If it weren't for the fact that Jiang Chao is Curry's boss, he would probably call the police. This would be too deceptive.

After talking a lot, there is nothing, so it seems that it is impossible to go to the factory to see it.

"Boss, how exactly do we cooperate?"

"There must be something exciting then."

As if he knew that it would be hard to convince him, Jiang Chao immediately made the news so fierce that the two agents immediately fell to their knees.

Throw money!

Just smash it!

Jiang Chao did not have any idea of ​​​​saying that I am your boss and you should give me a cheaper price. He directly stated that both of them would be given a five-year, 50 million signed sneaker contract.

Originally, he really wanted to save some money, but since Adi has come to make an offer, and Jiang Chao, the two future superstars, don't want to let it go, he should just bleed a lot, since he doesn't have to pay it all in one go.

There is also a 5% royalty share of net profits!

As soon as these words came out, both Curry and Harden took a breath. This is more than what they earned in their rookie contracts. It’s so... so cool, right????

The money alone is enough.

Because Adidas offered Harden a five-year, 30 million cash endorsement contract, Jiang Chao almost doubled his contract.

Then there are 1-2 pairs of exclusive signature boots at the beginning of each season, with 3-10 colors.

That is to say, at least one pair of shoes is made for you in a season, with at least 3 colors.

This is much better than those sneakers that are signed but only come in one or two colors.

Jiang Chao directly handed over the conceptual design drawings he drew for Yu Shuai and the design drawings of the eighth generation of Kobe Bryant and the fifth generation of Irving to the four people in front of him:

"This is a concept version of the design I drew myself, and I personally guarantee that I will give you the greatest advertising and promotion, so that we can make a lot of money together."

He has firmly grasped the psychology of players and agents. Players must be handsome, good-looking, and have signed shoes.

The broker wants money.

Although Jiang Chao is a new company, everything has been provided!

Although he could give it, Jiang Chao's heart was bleeding. This damn Nike and Adidas are really a monopoly, so these fledgling companies must have enough money.

If Ding Shizhong hadn't promised to share the signing fee equally after signing the star, Jiang Chao really wouldn't be able to eat two at one go. Ding Shizhong has always wanted to expand Anta's influence.

This amount of money can be regarded as advertising expenses, because the two brands Anta and Chaoshen do not conflict. When the time comes, it will be sent to the star's home, and he can wear whatever he likes.

That's why Jiang Chao spent money so decisively, and this money must be spent.

In the second year after the sneakers are released, the sales volume will make the money back faster than anything else.

The cost of signed sneakers is the same as that of unsigned sneakers, but the selling price may be four to five times the difference. The profit is astonishing.

As soon as Jiang Chao said these two conditions, the four people in front of him used their calm appearance to hide their inner satisfaction.

Harden and Curry both looked at the concept of "controlling the coach" in a daze:

Emperor Li Shimin of the prosperous Tang Dynasty found inspiration in the stone carvings of the "White Horse Crow" in the "Six Horses of Zhaoling", and then embellished it with the design details of traditional silverware and bronzeware to create this pair of combat boots with a strong Chinese style...

Damn it, they thought he was handsome just by looking at the introduction!!!

China is a mysterious ancient oriental country in their minds. After coming to New York, they went to Chinatown to eat several times. Plus, Curry is of Chinese descent. This concept is so cool.

Looking at the concept of Irving 5 and Kobe Bryant 8, Jiang Chao changed the two pairs of shoes by changing the logo to Super Sports. Anyway, these two pairs of shoes have not been designed yet. He put them on the market first and that is his

product.

Why did he draw these two pairs of shoes first? Because Jiang Chao knew that these two pairs of guard shoes would be sold out in later generations, and Irving 5 would even be co-signed by SpongeBob SquarePants.

One looks smart and elegant.

One is full of technology. It adopts a shoe cover design similar to that of a Venus flytrap in the shoelace area. The overall filling of the shoe cover is quite substantial, covering the instep area of ​​the sneaker and connecting with the dynamic flying line on the outside of the shoe, making this shoe more comfortable.

The shoe cover can control the tightness as the shoelaces are adjusted.

The concepts of these three defender shoes have completely exceeded the expectations of these two people.

The two agents did not look at the sneaker design. They only looked at the money. Putting aside the high-priced endorsement fees, no one had ever offered them a signed sneaker contract.

No, Peak made an offer, but because it was only 10 million for five years, it was decisively rejected.

Then, Adidas does not have a 5% royalty share, but signature sneakers come with a royalty share. The more they are sold in the future, the more players will get.

If they really sign it, they will be on the same boat as Chaoshen Sports, and they will also advertise their sneakers like crazy.

The best part is the price itself.

King-level James only got a seven-year, 90 million Nike contract in his rookie season, but this is James!

Kobe signed a little early, and received 48 million in 6 years as a rookie.

For example, Evans, who is second in this year's ranking, has a strong playing style, but he has not yet received an offer from Nike, and I heard it is not very high.

In fact, what they didn't know was that Jiang Chao really spent a lot of money. He was the rookie who got the best sneaker contract before he even entered the league. At the age of 19, he got a seven-year, 75 million contract from AJ and was already a winner in life. At that time, Li Ning thought

I tried to drive up the price, but I never did, and Nike took advantage of it.

And the recent ones like Durant and Westbrook are just a little short of 10 million a year. It can be said that Jiang Chao's offer is just right, which is even lower than Nike's offer.

The reason why Jiang Chao has set this price now is that I am not afraid of you raising the price. I will just beat you to death and make you quit. Even if the price reaches the level of Adidas, which has a lot of money, it will definitely hold a shareholders' meeting to make a decision.

.

Adidas's wealth was also forced by Nike. It gave Rose a 100 million yuan contract. The five Adidas players it gave before were permanent contracts. McGrady's rookie permanent contract can be called the strongest rookie sneaker contract in history.

So, now it seems that as long as the quality of the sneakers is decent, let alone comparable to Adidas, it is a fact that the players will not be uncomfortable.

Because NBA players are heavy, the elasticity, cushioning, and technology of their sneakers are weak, and they are more about fit and durability. Some players like to wear a pair of old shoes throughout the season. They are most comfortable and look good when their feet are bound.

important.

Thinking of this, Austin suddenly thought of what Jiang Chao said just now:

"Wait a minute, boss, you just said that the design concepts of these three shoes were all designed by you yourself?"

"Yes."

"Cool!" The two agents also took it over and looked at it, and their eyes widened immediately.

If it was really Jiang Chao who made the design, it would be truly amazing.

According to Curry, "He still has the boss buff!"

"If you sign a contract with our company, you can participate in the design of the logo and signature. Basically, that's the position." In order to give them a sense of participation, Jiang Chao indicated that the two of them could freely design their personal logos.

Just like the Black Mamba logo, fans will buy it too much after the stars themselves participate in the design, even though most players' designs are not good.

Harden subconsciously said: "I want a retro beard type Peugeot."

"Okay, are you really not going to cut off your beard?"

"Yes, the beard will be my symbol in the league." Harden's beard became much thicker after playing in the Summer League. He also told the media that he would never shave it off again because he felt very manly.

"I want a '3' sign because I like shooting 3-pointers."

The two of them in Austin were speechless. Jiang Chao's persuasive words were so awesome. He hadn't even signed a contract yet, but it was as if he had signed one. This 20-year-old young man talked about cooperation like an old fox. He was worthy of making David West

A man who has nothing to say.

What’s even more outrageous is that in the middle of the conversation, tall secretary Liu Yan brought several milkshakes. Jiang Chao asked Harden to choose one first. Harden was stunned. Oh my god, the boss didn’t even mention my favorite drink.

Know everything?

Just pick up a large cup of strawberry flavor and drink it.

Both agents admired this man who devoured these two lottery picks. Whether it was tea, popcorn or milkshakes, the boss's attitude towards this task was directly better than that of a small manager at Nike.

100 times better.

You must know that they are not the ones who want to drag him down. It is Nike that ignores their requests and focuses on Griffin. No matter how proactive they are, no one will pay attention because they all know that sooner or later they will be their players.

Thinking of this, I couldn't help but take a sip of the milkshake and pair it with salty and sweet popcorn, it was so delicious.

"As I said, you can only have these privileges if you sign with Chaoshen Sports. Also, these three models have not been put into the market. Whoever signs first can choose the style first. These three models can be selected first."

"Then sign it!"

"I want to sign!"

"Sign it!"

Curry and Harden are obviously more interested in coaching. If the sneakers with oriental elements are spread out, they will definitely be the most handsome boy in the game. I have seen a lot of American culture, but I have never seen this kind of sneakers.

After all, it was Jiang Chao's masterpiece to promote the national trend. Jiang Chao was very satisfied after seeing their reaction. This was the effect he wanted.

Even Americans like Chinese culture so much, why don’t the Chinese people have no confidence?

If I had known, I would have called Lai Shixian to see this scene. The national trend he preached was not just nonsense!

However, he didn't really say that he would sign the contract with the two of them now, because Jiang Chao knew that the two agents were obviously still in the hesitant stage.

The two agents really couldn't hold them back, after all, everything Jiang Chao said hit their g~ points too hard.

Austin said quickly:

"Boss, give us a few days. Let's check out several other quotes first. They haven't given any quotes yet, okay?"

Harden's agent also said: "Let's compare the shopping, it's okay, boss-jiang?"

At this time, Jiang Chao was not in a hurry anymore. Kuha already liked Jiang Chao's concept. His excited look showed that there was no big problem and he said directly:

"Well, no problem. I am also doing it for the future of my players. As I said just now, I guarantee with my character that your shoes will be popular."

joke!

Not to mention that Yushuai is the life-long work of designer Ma Xun whom he recruited. It is also the only super domestic basketball shoe that is a hit without celebrity endorsement.

Irving 5 and Kobe 8 in the back are the favorites of guards. No guard will not love these two pairs of low-cut shoes. These are the most well-proportioned and good-looking shoes in the Nike store. The others are either high-top or bulky.

It's too gaudy.

This is really sincere for an athlete like Curry Harden who has been wearing sneakers since he was a child.

I have prepared signed sneakers for you before you even arrive, and you can also make your own logo, plus a high signing bonus, it’s so impressive!

"Go ahead, let your bodies rest for a day tomorrow."

"Take the popcorn away, Curry."

"Okay, thank you boss!"

All four people left the boss's office excitedly.

Now it's Harden and Curry's turn to be tough on Nike. Our big boss has already signed a contract. How will Nike respond????

Go and find out what Nike and Adidas are offering, and if you really like them, I'll give you your freedom.

Jiang Chao smiled slightly after looking at these two people. Whether there is a fate or not will depend on their return.

…

1 day later.

Portland.

Nike headquarters.

Curry and Austin finally met with Nike's top management, and they said they wanted to be poached by Adidas, which prompted their top management to take action.

Although he was the sixth overall pick and performed well in the NCAA and Summer League, he still didn't get respect.

At the meeting to discuss the contract, Nike representatives not only misspelled Curry's name, but even used the ppt used to recruit Durant. This is extremely disrespectful. In addition, they

He is only willing to offer Curry a contract worth $2.5 million.

Prior to this, Griffin had just signed a multi-million dollar contract.

How could Curry accept this? He angrily expressed that Super God Sports had offered him a five-year contract with an annual salary of tens of millions.

The senior Nike booth pointed at the door:

"Please feel free to do so."

In their view, a newly registered company that doesn’t even have a freight warehouse in the United States can fight against them???

This is absolute self-confidence. Such a small company is not worthy of comparing with them. Local American players can only come and sign with them!

He even ridiculed Jiang Chao, the boss, for investing in the wrong place. The United States is indeed a country of speculation, but he cannot touch the sporting goods industry.

Curry was so angry that he flushed and slammed the door.

If he hadn't followed Jiang Chao's confidentiality agreement, Curry would have really wanted to tell these self-righteous people how awesome Jiang Chao's design concepts are!

He is not at all the arrogant young upstart in the eyes of these people.

The experiences of Harden and Curry were similar, but because Harden was the No. 1 overall pick, Nike still gave him a certain amount of respect and asked Chaoshen Sports in detail about their quotation.

When I heard that it was 50 million in five years and it was a signed sneaker contract, I was instantly defeated.

What's going on? Are all Chinese shoe factories so rich?

They were not willing to match such a high endorsement contract, and they were not willing to give him signed sneakers.

And because both Knicks lottery players mentioned Chaoshen Sports, Nike's top management was also a little touched. What ability does this boss have, he actually wants to sign two lottery tickets?

Then I went to the News Department to understand the situation and then didn’t take it seriously. Why buy a sports car, create a forum, and make a newspaper... Isn’t this just a utopian investment?

Why should Tim Duncan modify his car for him? It’s just because he has so much money! Just follow along and get sprayed and that’s it!

Adidas, which is also headquartered in Portland, was also shocked. Is Jiang Chao so brainless? You must know that neither Evans nor Griffin has such a high-priced contract, right?

So they also suggested that Harden should give it more consideration. Although they offer more money, their quality is definitely not good. What’s the use of pirated shoes made in China?

Harden smiled mysteriously: "That's not a pirated copy of yours."

Although Adidas has a much better attitude towards Harden than Nike, it proposed the concept of using his mohawk as a shoe design, and also trained with Adidas' five tigers in the off-season, giving priority to attend events and so on.

But Harden, who has had his eyes washed by Jiang Chao's design drawings, now looks at it and thinks it is too ugly. Jiang Chao's concept of coaching him is so handsome that he just wants to play ball like riding a horse!

So he hurriedly wanted to return to New York and sign with Chaoshen Sports first!

Yu Shuai, he wants it!

Curry must not get it first!

…

"Stephen, watch the news break!"

"Holy crap!! The white monster is down!"

"fear!"

“Can’t wear Nike anymore!”

It was at this critical juncture that Nike encountered internal and external troubles.

When Harden Curry bought the same flight to return to New York that night, a piece of Nike Sports news was broadcast on the news.

In the Clippers' open training game tonight, super draft pick Griffin was injured and left the game shortly after the start of the game.

The reason for his injury was actually because when he made an emergency stop, the sneakers under his feet suddenly completely cracked from the side, causing Griffin to become unstable and sprain his right knee, and he immediately left the game.

The pair of sneakers that Griffin stepped on were Kobe Bryant's signature shoes - kobe4.

This news completely caused Nike to encounter internal and external troubles!

Didn’t you see that many young men at the airport were talking about it?

"The workmanship of Nike shoes is indeed getting worse and worse."

"Shoes worth a few hundred dollars, that's it?"

"Pull your crotch!"

"Kobe is nothing more than that!"

"Brother... these are someone else's shoes, not him."

"It's a famous scene. It's okay to just step through it!"

"I guess Lifen must have been cursing her when she held these shoes!"

For a time, this pair of sneakers became the focus of people's attention, and Kobe Bryant, as the spokesperson, also became the target of "attack" by many Komi and Clippers fans in the same city.

The accidental injury of the No. 1 pick put both Nike and Kobe at the forefront of the spotlight.

Many people directly claimed that Kobe injured Griffin, and some people scolded Nike that Griffin would die if he was forced to miss the season!

International news is also reporting and broadcasting.

Yang Ma directly stated that Nike sneakers were named at the 315 party. One is that the prices vary. They are always more expensive in the mainland market than in the United States. Moreover, the price of Kobe Bryant 4 has not been reduced since the incident. In the United States, they are already sold at 20% off.

.

Harden couldn't help blinking his eyes when he saw his idol's shoes being punctured so directly on the screen. He felt sorry for Kobe and himself, because he had been wearing Kobe's latest shoes to play. Now that he thinks about it, he should throw it away as soon as he goes back.

!

"Stop wearing Nike shoes." Austin has always been concerned about Curry's ankle. If something like this happens, for those of them who need to protect players, they will never touch this pair of shoes in the future.

Curry looked at the Nike slippers on his feet: "Magical..."

Harden: "It's really magical. Is this okay?"

The only good impression the two had on Nike was the boots of Kobe Bryant and other stars. Now that good impression has been lost, the only choice they can make is...

That night, Nike's stock price fell 1.9%, and its market value evaporated by approximately US$1.3 billion. The stock price of its mainland OEM Yue Yuen Group was also affected, falling 3.93%.

In addition, the stock prices of many sneaker brands listed on the US stock market have been affected, and brands such as Adidas and Skechers have been affected.

The most outrageous thing is that the mayor of Los Angeles watched the game. He directly pointed out that Griffin fell down at the beginning because his shoes exploded. He thought someone deliberately punctured the air cushion or something, but it turned out that the shoes had no air cushion.

…

Jiang Chao in New York was having dinner with Liu Yan when he got a call from Lai Shixian.

After hearing the news, Jiang Chao took a big mouthful of rice:

"Emmm, this is really a desperate situation! God help me!"

Liu Yan was also happy for him: "I have to throw away my Nike clothes too."

"Don't throw them away. I'll tear them up tonight."

"Hey, you have so many weird hobbies."

"Come on, have a drink. Nike probably doesn't care about us anymore, haha." Jiang Chao raised his glass. Nike suddenly made great contributions to their super sports at the best time!

Thank you, Nike!

"Wish Griffin a speedy recovery!"