NBA: Start with 2 billion, buy the Knicks

Chapter 126: Mustache’s question, is this a reverse operation?

After signing the contract, Jiang Chao selected their respective first-generation boots for the two.

Curry's generation is the model of Kobe Bryant's eighth generation, focusing on styling and sales. Then he still suggested Curry to tie his feet in every game, and told Cole to let Curry improve his shooting posture as soon as possible, just like Jerry West in later generations, let Curry have his feet tied in every game.

The shot should be as soft as possible and without leaning forward.

The first color matching will be: blue and orange.

The Harden generation got the concept of coaching from the stone sculptures of the Tang Dynasty because he entered the door first. The first generation was more retro orange and was called Harden 1: Beast.

Drawing inspiration from the stone beasts of ancient Chinese imperial tombs, the concept of "walking animals" is also more suitable to show the impact and beauty of basketball. Designer Ma Xun also added an asymmetrical pattern to the toes and shoelace buckles of the left and right feet.

The concept of "Tiger Talisman" means that the "Tiger Talisman" combines into one to lead thousands of troops. Harden's shoes feature the latest Anta technology and are more practical.

The current midsole technology is Anta's patent. Once boost is developed, both pairs of shoes will be equipped with the top sole technology boost!

The first color matching will be: retro black and orange.

Therefore, Harden shoes should not fail to sell due to lack of good looks and design like later generations of Adidas.

Because of his small step, he got the "original" designer who will be the leader of future generations.

Lai Shixian started his own work directly after the signing was completed, measuring the feet of the two signed players:

"We will get the test shoes to you as soon as possible."

"Thank you for your hard work, sir!"

"Thank you for your hard work, sir!"

In fact, when Curry heard that his starting color was brighter than Harden's, he felt mentally balanced. He liked the sultry Knicks' main colors. Jiang Chao had already guessed his thoughts. After all, this brat would let An

Dema came up with a "golden boots" color scheme, which made her look glittering and sexy.

However, the alliance still prohibits wearing of color matching. Otherwise, Jiang Chao will introduce some Chinese red elements or mandarin duck colors now. He can only do it step by step. When the alliance sees the benefits, it will relax.

"When the sneakers come out, we will hold a press conference during the season to promote them. Is this okay?"

"No problem, we don't play every day in the regular season." Jiang Chao nodded.

Jiang Chao likes Lai Shixian's efficiency very much. What the sneaker market wants is efficiency.

Curry also nodded: "Don't worry, I will get money from selling a pair of shoes, and I will do my best to promote it! Leave it to me!"

Lai Shixian said something with the most sincere expression that made the whole audience fall silent:

"Actually, the best publicity is the player's game performance, such as scoring 50 points wearing this pair of shoes. Suddenly everyone knows the owner of this pair of shoes and this pair of shoes."

Ahem%......

The two of them, Kuha, didn't know how to answer for a while. They haven't even started the game yet, and the request for 50 points is coming?

But the truth is this, Curry put the braces on his teeth:

"Are you okay? It's okay. I'm going to train."

Harden clicked his tongue and wanted to find a place to celebrate getting the contract.

Seeing my classmates working so hard, I could only tilt my head and keep up:

"I'm going too!"

After they left, Austin shook hands with Jiang Chao alone: ​​"Boss, I hope we didn't sign the wrong person. I heard that your Twitter message angered Kobe. Is everything okay?"

Jiang Chao gave him a cigar:

"I'm fine. Curry may have trouble when he meets the Lakers in the future."

"this……"

…

Because Super God Forum and International Pioneer Newspaper are still very small, even if the headlines publish this information, it will spread slowly.

But...the alliance came to the door first after learning the news.

That night.

Vice President Ryan came to Chaoshen Sports to talk to Lai Shixian.

I also went to talk to Curry.

They were frightened by this high contract. Obviously, even if Harden is worthy, Curry is not worthy of such a high offer, right?

There is no py transaction here?? After all, the major shareholder of Chaoshen Sports is Jiang Chao!

The NBA initially thought Jiang Chao was changing his direction to circumvent the salary cap, but Under Armor matched Curry's offer. This is a fact. Under Armor was the only one who also wanted to give 50 million over five years, but Curry didn't.

Just a choice.

Moreover, Jiang Chao did not pay for this alone, Anta would also pay for Curry's salary. Lai Shixian was very smart and said that this was Ding Shizhong's decision.

Diluted the role of Jiang Chao.

The league has nothing to say, except to warn Jiang Chao not to divert his contract salary to sports brands in the future.

This boss really makes the league worried. None of the bosses in the league owns a shoe factory. He is the only one with this kind of precedent. So they don’t know what will happen. Anyway, it seems that it is impossible for them to have success just because he opened a sports brand.

Players come to join him because no one has even heard of his brand.

Some people even speculated that he injected Curry Harden with ecstasy to get them to sign. Otherwise, why not sign with Nike and Adidas in the lottery? Even if Nike has an incident of smashing sneakers, you should choose Li-Ning for Chinese sneakers, right?

??

After receiving the call, Jiang Chao said: "What Lai Shixian did has nothing to do with me, Jiang Chao."

Theoretically speaking, this is part of Anta's investment plan. They have already acquired famous Italian brands, so what if they collect two lottery tickets?

Therefore, the league did not have any evidence under the questioning of some bosses. After all, Jiang Chao signed the player contract first, and who knew at that time that he was going to set up a shoe factory... If he really knew that he wanted to invest in a shoe factory as a side business, he probably wouldn't

Let him buy it.

And after all, everyone has been suffering from Nike for a long time recently. It is a good thing for a brand to hit the market. The league that cares about the players themselves definitely does not want to have broken shoes happen in the main game. In that case, the NBA market will fall.

After completing the signing, Jiang Chao took the nine original employees of the Chaoshen Sports team to the Knicks, where he invested, to watch football. This feeling of getting things for free made Lai Shixian and others feel that this was all.

The sense of sight of my country.

They were still too shy and couldn't let go when they went to the Barrier Nightclub. They wanted to see the dancers stripping off their clothes one by one but didn't dare to watch them. Jiang Chao simply took them to the Rock Clear Bar and ordered a glass of whiskey.

Let’s talk about the remaining industrial chains to complete this one-stop service.

That is to build a Chaoshen flagship store in the future so that fans can start shopping for sports products. It is not just a physical store. They can find Boss Cai of Alibaba online. He will help them run the Chaoshen flagship store on Taobao and

Overseas shopping stores allow Americans to purchase products from China’s Anta and Chaoshen Sports overseas.

"Can Ma Yun's Alibaba Group provide us with convenience?"

"So I didn't ask you to go to Ma Yun. Go to his deputy Cai Chongzhen. He likes basketball. If you tell him, he will definitely help us. It will only take an instant to open the online channel. He will ask for it in the future."

For my place, we can ask him to give us some tax reduction when the time comes."

Lai Shixian was doubtful, whether this young boss was real or not... Cai Chongzhen was one of the richest men in China who had already achieved success. Would he ask Jiang Chao for help? Unless he also wanted to buy the team.

Ma Xun and others admired Jiang Chao extremely after walking around for a while to eat, drink and have fun. This one-stop service was really cool. What if you added a game and won a game and it wouldn’t be so great? So they hurriedly wanted to hand it over to the OEM for shipment.

Joined Jiang Chao’s Knicks one-stop industrial chain.

"Ning is Buffett in the basketball world, the boss!!" The operation of Xtep is really capable and flattering.

"No, maybe a little more powerful than Buffett... I'm not purely investing, I'm rejuvenating the country through industry, okay?"

"You will be the boss of China Light!"

Ma Xun looked at this bizarre American metropolis and found it hard to imagine that Jiang Chao, a Chinese boss, had already built his own industry here. He couldn't wait to see what this industry would look like when it flourished.

Will there be several times more Chinese in Manhattan????

…

Half a month later.

The offices of Chaoshen Sports, Chaoshen Forum, and International Pioneer News in the United States were overcrowded, and the office of more than 2,000 square meters was finally no longer empty.

Half of them are special admissions recruited from New York University, Columbia University, Fordham University, Manhattan College, Wagner College and other New York universities. Half of the special admissions are international students from famous Chinese universities, Qingbei People's Fudan University, and

A quarter of them did not study abroad. After graduation, they gave up on-campus recruitment at Li Ning, Peak, and Xtep in China and directly went overseas to work for Jiang Chao.

It’s just that this is from the United States. The long interview queue for Chaoshen Sports at Anta has almost reached the door of Jiangnan Leather Factory. Some media asked these young people why they chose such a little-known company with no achievements.

A man raised his arms and shouted:

"Because of love!"

"Show China's power! I will dedicate what I have learned throughout my life!"

“Have you not seen the video of Jiang Chao’s speech at Anta headquarters? Go check it out on Youku when you have time!”

"Intelligently made in China, he personally serves as the designer! Is it wrong for us to want to make it easier for him?"

A factory girl who started working at the age of 16: "This boss...he...he is Jiang Chao!!"

The reporter was stunned: "Will Jiang Chao not work overtime or withhold wages..."

"What do you know? I voluntarily work overtime!"

"The power of idols, haven't you heard of reporter Jiang Chao?"

The middle-aged reporter: "emmm..." This wave of counterattacks mainly against customers was unexpected.

Lai Shixian went back specifically for this purpose to maintain order. In Jiang Chao's opinion, Quanzhou was the transfer station for Chaoshen Sports.

When I get rich in the future, I will definitely build a headquarters building at the feet of the emperor. Now it is more to form a transit center to solve urgent needs.

Ding Shizhong also agreed with Jiang Chao's view. He was surprised by the popularity of Chaoshen Sports. Jiang Chao's appeal was no less than that of domestic stars, so he expanded the size of Chaoshen Sports' office area. Anyway, it was a relationship where one prospered and the other suffered losses.

Just like AJ killing everything randomly, if Super Sports can give the Chinese people a reputation, then his Anta will also benefit.

Curry's first generation and Harden's first generation boots were taken by Lai Shixian to Anta's foundry for small-scale trial production.

When Ding Shizhong heard that it was Jiang Chao who designed it himself, he looked in disbelief. What's going on? He's not sensible and neither is Lai Shixian.

Does this sound like Jiang Chao forcibly adding his own ideas to the product?

You said that regardless of the appearance, the midsole technology has actually led the scientific research team to start researching it. Is that reliable?

You must know that Mr. Ding never interferes with the research of the scientific research team. It is taboo for laymen to guide experts in any field.

But when he saw the idea of ​​boosting the soles of "thousands of TPU particles", he was shocked. Lai Shixian directly gave the midsole sample to Mr. Ding to step on. The feeling of stepping on cotton was unprecedented!

"This is a technology that will create the future!"

"Yes, it will be great to use if it is installed in ANTA series products!"

"Hurry up and research! The Anta team worked on this boost overnight!!"

"Didn't boss Jiang Chao directly provide a detailed material data sheet?" Ding Shizhong asked.

Lai Shixian: "No, he is tired enough. Let us leave it to us. The boss's genius ideas should still be used in the team, although I think he will definitely achieve something in scientific research. There are too many creative ideas!"

Thinking of Jiang Chao's concept of coconut, Lai Shixian could only be amazed.

In fact, Chairman Jiang Chao has always mentioned it, and he knows the concept of "composed of thousands of TPU particles".

He didn't interfere with any of the subsequent improvements that the scientific research members wanted to make, including the designers' improvements to his design drafts, because...

Compared to what he could recall from memory, the things these people decided at a meeting had a very low error tolerance rate.

If he was really allowed to finish the final draft, then why would he need this group of people? He could just change his career to become a designer.

They are used to innovate and develop technology, and Jiang Chao knows it well.

He relied on the impression of struggling to buy shoes on Taobao in his previous life to know where the TPU and the large carbon plate were in these shoes. He could draw a rough sketch of whether the shoes were made of knitted or leather materials. How did he know the exact percentages?

So he can't really be both a father and a mother. These people are the core strength of China's sporting goods industry in the future. They just have to be given absolute autonomy and they won't deviate.

Just worry about it and that's it.

And before he could make a move, Peak's product manager had already signed the product endorsement contracts for Beverly and Matthews at a low price.

As the captain of North Carolina, Danny Green also endorses aj1's North Carolina Blue. He can't get away for the time being. Mills was signed by Peak and Super Sports didn't grab it. You can sign if you want. It doesn't matter if it's Nike or Adidas.

.

Jiang Chao also knows that Mills will not become the kind of star who can sell shoes. In the Australian market? That doesn't matter.

It doesn't matter whether he wears SuperSports shoes or not. It's scary if all the rookies in the team sign SuperSports. Then the Knicks market is saturated.

Just after he thought this, the product manager poached from Peak also poached Thunder rookie Gibson.

This made Jiang Chao very happy, yes, the boss loves talents who can draw inferences from one instance the most.

The response from the media was mediocre.

To say it's awesome is not too awesome.

It’s so awesome that you have the guts to sign Reebok’s Yao Ming and Nike’s Yi? Can you afford the high breach fee?

The media can only mock and ridicule like this, and can only sign rookies.

Only the Basketball Pioneer had a different voice:

"Then rookies can't become superstars? It's a five-year contract. If you say it's not possible, then you can't?"

…

Another half month has passed.

Harden generation.

Curry's first generation sample sneakers are released.

This is super god-like speed, and it also shows Cooha what Chinese speed is!

Other brands have to delay the design of commercial orders for several months, enter the product line to revise and revise, and produce a pair of shoes in half a year, but the quality of the shoes is not that good.

Several pairs of trial shoes were delivered to Jiang Chao's office by Jiang Shuying. She did so out of selfish motives. As the financial director, she naturally did not have to deliver them in person, but she wanted to see Jiang Chao's gym, and she had not felt Jiang Chao's feelings for a long time.

He has such a dragon-like temperament that I really want to meet the handsome boss.

Mainly because as a girl, she felt that basketball shoes could be so handsome for the first time. Of course, in the eyes of girls, aj1 is a sneaker rather than a sneaker.

Sean Marks and others gathered over and praised these two pairs of shoes. They all said that they would go to the Chaoshen Sports flagship store in Chinatown to buy a few pairs and wear them after they were released.

The Curry Generation has an orange and blue sole with a logo of 3 characters in a circle. The sole is Curry's jersey number and the back heel is Curry's signature. It is light to pick up and does not look like a pair of basketball shoes at all.

Yushuai is an orthodox basketball shoe. It is equipped with various Anta cutting-edge technologies. It has a cross between retro dark orange and pure black, a horseshoe shape on the heel, and a tiger symbol. It is indescribably stable and majestic.

There are also two colors available. The Curry model has a pure blue crystal base. If paired with a home blue jersey, it will look like a little blue man.

Another model of Harden's generation is Tiger Talisman's bronze green and black base color scheme. Harden wants to carry out the low-key connotation to the end.

Jiang Chao couldn't tell which pair of shoes would be a big hit for a while, and in his opinion...

just-so-so?

But that’s it???

Having seen too many top-notch designs from later generations, he already has a very high vision. The most awesome thing he has ever seen is Anta's alpine ink color kt4, which is the best in the market with spray foam.

It looks good now, but the color matching of these two pairs of shoes in later generations is terrible on the market, and for Kobe’s 8th generation pair, not to mention Nike, Putian has created a lot of color matching.

So when a group of people gathered around and marveled, Jiang Chao was very calm. This may be able to compete with Adidas, but it is still far behind the design language of Nike AJ. Now the current generation of AJ and the upcoming new model of James are also heading towards

The direction of becoming more and more saucy has changed.

Zhan 11's shoes must not be released by Nike first. This is an epoch-making shoe. He must find a chance to use it for his own people.

Why not use it first? I am afraid that it will be too difficult to surpass in the future. From a historical perspective, the first generation must leave room for the later ones. It is not a good thing for someone like Jennings to reach the peak after his debut. There is a bottleneck period in creation.

In the eyes of Downey Jr. and others, it's just the boss showing off. Is it possible that the shoes you designed don't look cool?

This is the first time a sample has been released.

However, D'Antoni, who has positions in the coaching staff and management, is a little worried. He and the young coach actually feel that these two lottery players are not qualified to receive signature sneaker contracts.

There is nothing wrong with designing personal sneakers for them, but it is not too early.

And even for players like O'Neal, Yao, and Howard, the sales of signature sneakers are very average.

This boss seems a little too nice to two lottos.

Their coaching staff didn’t think that these two players could play well in their rookie seasons. Now they basically still focus on Turk Drew and Okur’s tactics, so they don’t understand... is the boss’s unjust money spent too early?

point.

"I know the voice of the coaching staff, and what I want is your voice."

Jiang Chao felt more relieved when he saw that D'Antoni was a little "envious" of the 09 double iron.

The coaching staff who knew the abilities of these two people reacted this way, but what about the general public???

They will definitely become a free tool for Chaoshen Sports and provide a wave of free advertising for Chaoshen Sports.

"I see!"

D'Antoni gets it right.

Yes, for a new brand, don’t you just want this name to be known to everyone?

Whether it's good news or questionable news, the boss's new company has never advertised.

Think about it this way.

That’s okay!

Use the New York sports market to advertise for Super Sports?

The more controversies there are, the wider the spread of Super God Sports will be, won’t it?

Ordinary people in the United States need to know the brand first before they can click in when passing the brand flagship store or seeing an overseas shopping store online.

New sports brands have always had only two options: either go crazy with joint ventures and make big moves, or go crazy and then go bankrupt quickly. There is no room for dawdling.

There is no need to register a brand for those who are dawdling, just go directly to Putian.

Market recognition is the key. Opening the market requires dozens of times more investment than Nike and Adidas to have a little effect. And now that the New York football market is so big, Jiang Chao took advantage of the popularity of these two rookies to successfully make Chaoshen before the start of the game.

The “fame” of sports

Whether you criticize the scapegoat or the chairman of Chaoshen Sports for being too doting on these two rookies, the advertisement is indeed done.

Liu Yan attended a journalism class. This kind of news marketing method involves "borrowing flowers to offer to Buddha". Reverse marketing is the most likely to be successful and most likely to be fatal.

The Kuaibo player at this stage is a model...

Kuaibo's success is also closely related to the quality of its products, but it's a pity that it took the most punishing path.

The same goes for Jiang Chao's Chaoshen Sports. This kind of marketing method requires product quality assurance. It will be bad if it is promoted and then linked to poor quality. When consumers mention this brand, they will say, "These shoes are new."

Shoes can be stepped on and burst.

Consumers are not fools. If you want to harvest consumers, you must come up with something.

This is the case with Xtep, a typical domestic example. People all over the country know Xtep, but they don’t have a pair of Xtep’s representative shoes, so they can only rely on sales talk to harvest consumers, which is definitely not a long-term solution.

But Chaoshen is different. When Lai Shixian held a press conference, he said that their quality control is the same as Anta's production line, and the product quality can be benchmarked against the industry model Adidas, and compared with the best.

After getting to know it a bit, Mustache gave Jiang Chao a thumbs up. It was indeed Boss Jiang’s first choice of side business. This was so thoughtful and he really needed to make money at this pace!

"Boss, when are you going to create a super sports team? I want to wear center shoes..."

After the news reached the team, Ibaka was filled with envy and told the boss, don't be partial to the outside, look at the inside!

Jiang Chao replied after seeing the message in the team group:

"Whenever you lose Curry's three-pointer with just one shot, our company will create a pair of inside shoes."