NBA: Starting CBA system

These players' shoe contracts also include basic salary, incentive clauses and product allowances.

These players who received cash contracts have already gained some fame, but they are not yet at the point where they can have signature shoes.

However, some players can have their own exclusive shoes. Later, Leonard of the Spurs was one of them. AJ designed shoes with exclusive logos and colors for him.

Jiang Hao remembered that AJ added a black and white color scheme to AJ1, and a big handprint representing Leonard. Even if it was an exclusive shoe, it was okay, but it could not be worn in actual combat.

Jaylen Williams also said that each brand has different practices. Nike will design exclusive shoes for All-Star players and high-ranking rookies. Players under Adidas can choose a pair of shoes as the original version of the exclusive color shoes. If their players win the championship, they can also have a pair of gold customized shoes.

This kind of cash contract still has advantages:

"The higher the status of the star, the more complicated the shoe contract. However, the value that the shoe brand gets from them is far greater than the contract they offer to the star. Those stars with signature shoes have to discuss many details such as the number of appearances and some commercial activities with the brand, while those with cash contracts do not need to discuss these contents."

There are also players who do not want cash contracts. They prefer to be free players who wear shoes. General Arenas did this.

After the contract with Adidas expired, Arenas did not sign any brand. He was free to wear shoes during the 2010-11 season. He tried many brands of shoes.

But Jiang Hao has tried enough. Not only in this life in the NBA, he was also a shoe fan in his previous life. Now he wants to have his own shoes.

That is. The ultimate dream of players-the highest level of signature shoe contract.

Currently, there are only 17 top stars in the league with signature shoes, including Tony Parker and Battier Randall signed by Peak.

It takes at least half a year to design a pair of signature shoes.

Because of the preciousness of this kind of contract, the value of the signature shoe contract is generally between $5 million and $15 million per year, so Peak has invested a lot of money in this strategy.

In addition, there are some incentive clauses. Some players can also get 5% of their sneaker and clothing sales, and this ratio is determined by negotiation between the two parties.

Players also have many product allowances, and brand companies will send them a lot of equipment. Before the signature shoes are designed, players have to discuss many issues with brand companies, such as color matching and style selection.

Some superstars will release different branch sneakers every year. James' sneakers have many branch lines, warriors, soldiers.

The technological content and target groups of those sneakers are different.

James will get a lot of money every year because of the basic sneaker salary, branch sneaker and clothing sales share and bonuses.

Jaylen said that in addition to the 17 stars who have signature shoes, 65% of the players in the league wear the stars' signature shoes:

"Many players wear James or Kobe's signature shoes, and nearly 20 players wear Adidas's Five Tigers' combat boots. These players are promoting the stars' signature shoes."

In fact, in addition to these, there is also a most awesome lifetime contract for shoe contracts, such as Iverson and Reebok, but this is not worth considering now. Only six players in NBA history have won it, which requires the accumulation of several contract renewal relationships in the early stage.

Jalen initially planned to get a short-term 3-year cash contract for Jiang Hao, which would be very good, but as Jiang Hao played better and better, he had to get a signature shoe contract anyway! !

You should know that there is no player in the Spurs who has a Nike Adidas signature shoe contract. Even as strong as Manu, Nike is unwilling to give them a signature shoe contract.

So Parker went to Peak to create the best-selling TP9 combat boots in China for his own "uniqueness".

But the reality is harsh.

Nike, Adidas, Reebok, and Puma all contacted Jaylen Williams. Nike even had its Texas president come to the Holy City to talk to Jaylen.

But without exception, they all wanted to give cash contracts, and the prices ranged from 500,000 to more than 3 million.

Nike gave 500,000, and they thought that signing Jiang Hao would bring honor to Jiang Hao.

Adidas gave 3 million, and they just wanted to do Nike. After the Adidas Five Tigers, Adidas also fell into a stage of no successor. Every year, it was crazy raising the price with Nike, but it was increasingly unable to compete with Nike, the market leader.

Jiang Hao's playing style is obviously the type that sells good sneakers, but it is impossible for him to directly get a signature sneaker contract after playing only 10 games.

Their negotiation space can be a little larger. If Jiang Hao is really sincere, 5 million is fine, it's a gamble, but signature sneakers are impossible. Only supernovas like Irving can directly get signature sneaker contracts in their rookie season every year.

Then Jaylen Williams also contacted many Chinese brands. Surprisingly, they were all very "rich" and, like Peak, all were willing to give signature shoe contracts.

But Jaylen was not very interested from the perspective of an agent. How could these brands that he had not heard of before work? ?

In his opinion.

Basketball players have to wear Nike and Adidas, or Reebok at the very least.

If it weren't for Jiang Hao's national factors, he would have wanted to directly reject these Chinese brands whose market value was less than one thousandth of Nike and Adidas.

But in fact, after Jaylen and Jiang Hao discussed, the brand selection process was extremely fast.

What surprised Jaylen Williams was not that Jiang Hao chose China's domestically developed brand, but that he directly chose Anta Sports.

You know, the leading sports brand in China is Li Ning now.

"Anta."

Jiang Hao did not explain too much about this, and directly said that it would be enough to let Anta come over to talk, and that would be enough until Jaylen was satisfied.

Because he knew that Ding, who came from an industrial background, would always satisfy him.

And why didn't he explain too much, because in the future in 2023, before he came here, Anta's market value was already several times the sum of Li Ning + Xtep + Peak + 361 + Hongxing Erke, etc., and it was definitely the first in China!

Whether it is product design concept or shoe quality, sales volume and sales, Anta has achieved a far lead.

Just choose them.

Nike Adidas? ?

Originally, Jiang Hao didn't plan to look at it because of various events in the future.

Not to mention that Nike also offered a "high price" of 300,000 a year?

Are they here to send beggars? ? ?

Jaylen has one good thing, that is, he believes in Jiang Hao's decision.

Since Jiang Hao entered the league, he seems to have made no mistakes in his decisions.

Although he was full of doubts, he only called Anta to San Antonio for negotiations.

And Anta also played his cards to Jiang Hao. After hearing the news, Ding Shizhong, the founder and president of Anta, rushed to San Antonio overnight to meet with Jiang Hao and agent Jaylen! ! !

As a commercial arena, NBA has attracted many companies to various commercial opportunities. Since Jordan got the first player's personal sneaker endorsement contract, sneaker contracts have become one of the important wealth income and value manifestations of players.

And sports manufacturers rely on stars to obtain huge sneaker sales. Such a win-win situation is welcomed by everyone, so players' sneaker contracts have become a battleground for manufacturers.

Anta has not successfully signed any NBA players so far, and it is difficult to sign CBA stars. It is suffering from the inability to develop.

Jiang Hao actually took the initiative to throw an olive branch? ? ? ?

He must seize this once-in-a-lifetime opportunity even if he dies! !

This is Jiang Hao offering them food on his own initiative!

Ding Shizhong didn't say much after meeting Jiang Hao, and he directly threw out the highest price that Anta could offer at the beginning:

"5-year, 50 million US dollars signature shoe contract, 6% royalties, and a new product every six months. Mr. Jiang Hao, Mr. Jay, this is already our limit!"

"Boss Ding, are you going to mortgage the company to pay my salary, haha?"

Chapter 129: Upgrade to billionaire moment by moment plan starts

Chapter 129 128: Upgrade to billionaire moment by moment plan starts

"About the same."

Although the number Ding Shizhong said was the largest number he had ever said in his career as president, his eyes were bright and enthusiastic, and he didn't feel sorry for the money at all.

This is Jiang Hao! !

The man who claims to be LeBron's father, and their Anta's goal has always been to overthrow Nike and Adidas.

They are all men with ambitious goals, and they hit it off!

This is like a betting agreement. As long as the bet is right, Anta will not only recover, but also take off directly!

It doesn't matter if the bet is wrong. Let Chinese NBA players wear Chinese signature shoes, which can be regarded as supporting domestic players!

"Did you bring the contract?" Jiang Hao smiled and motioned Ding Shizhong, who was born in handmade shoes, to drink tea.

"I brought it!"

Ding Shizhong did not drink it first, but respectfully handed the contract to Jiang Hao from his briefcase. Jaylen Williams, who was in a state of confusion, took it on his behalf and checked it.

When Ding Shizhong said this number, Jiang Hao knew that he was really sincere.

Ten million annual salary for endorsement, or US dollars, one of the best sneaker salaries, right?

The promise of launching new products every six months is very impressive, and the 6% royalty income is even more amazing. Generally, it is 5%. Jordan lives happily by taking 5% of Nike AJ.

Don't underestimate this 1%. Jiang Hao can earn an extra 5 yuan for a pair of shoes worth 500 RMB. If he sells 1 million pairs, he can earn an extra 5 million.

Jaylen Williams, who was originally preparing to bargain, was shocked. The contract was really written for 50 million dollars!

He subconsciously wanted to check Anta's company qualifications. Does Anta have so much money? ? ?

Monster Durant's rookie shoe contract is just like this!

LeBron James already has the largest rookie shoe endorsement contract in NBA history. His contract with Nike is 7 years and 90 million US dollars.

But this is LeBron James, a historical rookie who was invincible in high school and played explosively!

Later, Kevin Durant signed a 7-year 60 million contract with Nike as a rookie, plus a 10 million signing bonus.

In 1996, the golden generation No. 1 pick Allen Iverson and Reebok's rookie contract was 10 years and 50 million.

Kobe is now 45 million for 5 years, which is not even 10 million for endorsement.

Not to mention the Adidas Five Tigers. Adidas only goes crazy when it raises the price with Nike, such as the 13-year 185 million US dollar sky-high contract given to Rose to win the youngest MVP in history.

And Jiang Hao also knows that the 10-year 100 million US dollar super contract that Adidas gave to Lillard later was also a crazy 10-year 100 million level super contract. There is no way. Adidas can only attract these NBA players with more money. NBA players trust Nike more than CBA players.