NBA: Starting CBA system

But these are all cases.

What he knows is:

Whether now or in the next ten years, sneaker endorsement contracts with annual salaries of tens of millions are already full.

Giannis Antetokounmpo, who is highly praised by Nike in later generations, is also the next-generation NBA spokesperson highly praised by the league. After Antetokounmpo's sneaker contract expired in 2017, Nike directly renewed the contract with a salary of 10 million U.S. dollars a year.

You must know that that is already the consumption level after 5 years.

And Jiang Hao also knew that Irving signed a one-year, $11 million sneaker contract with Nike 14 years after his rookie sneaker contract expired. Why did he know that?

Because later generations of primary school students like to wear the Irving series to play ball, which is both easy to wear and good-looking.

This contract has made Nike a lot of money, because Irving's sneakers have sold very well and have always been in the top three.

Westbrook (AJ), who has explosive play and good looks, is worth $12 million per year.

Zion, the most anticipated top pick after James, is worth 13 million US dollars per year. Even if he has not played a single game in the NBA, Nike is still rushing to give this super rookie a sky-high contract, reaching 13 million US dollars per year. It shocked the world and naturally let Jiang Hao know the worth of top rookies.

Harden (Adidas) 14 million U.S. dollars/year. This contract was given to the Rockets. It gave him a contract of nearly 200 million U.S. dollars in 13 years. Adidas still found the right person to sign this contract, because although the Harden series is ugly, But they are very comfortable to wear. Jiang Hao also bought them in later generations. They belong to the series of good practical shoes.

Echigo's super-giant signature shoe contracts are naturally becoming more and more expensive. Under Armor took advantage of Curry and paid a sky-high price of 20 million a year to snatch it from Nike.

Then Under Armor also wanted to use 10 years and 285 million U.S. dollars to spend 10 years and 285 million U.S. dollars on Durant, whose contract expired, but this time Nike followed suit and extended the 10-year 300 million lifetime contract with LeBron to ensure that they signed basketball shoes. absolute market share.

Naturally, there is no need to compare with the latter ones, because those prices will be several years from now.

Jiang Hao only knows that in 2017, Anta signed Klay Thompson for 80 million US dollars over 10 years, which was only an annual salary of 8 million, but Mr. Ding is now giving him an annual salary of 10 million.

Of course, there is also the $12 million one-year contract extension that Li Ning used when robbing Wade, and they also gave shares. This is equivalent to a lifetime contract, so Jaylen Williams has always wondered why Jiang Hao chose Anta. .

Li-Ning made headlines in the Wall Street Journal when they signed Wade. If not, you can choose Peak. Moreover, Peak has a store in the Holy City, although it only sells Parker TP9 series peripherals.

But after getting in touch with Ding Shizhong, Jaylen understood a little bit, and it was obvious that Mr. Ding and Jiang Hao were the same kind of people.

A type of person who refuses to admit defeat!

Therefore, the signing process went very quickly, and Jiang Hao directly nodded in agreement to most contracts.

"One last thing: my sneakers cannot be sold for more than 1,000 yuan, except for the European and American markets."

If you want to make money, make money from foreign shoe fans!

I’m talking about you, Li Ning!

As a shoe fan myself, I know very well what kind of path domestic sneakers should take to be the most suitable.

I’m not saying it’s cheap, but it must be cost-effective.

Ding Shizhong nodded in agreement: "Domestic shoes sell for 1,000 yuan, it's crazy."

Jiang Hao glanced out the window with deep eyes: "Let me tell you first, after all, it's only been five years."

Jaylen Williams:

"You're not crazy. Jiang Hao's autographed merchandise is now available online in the official NBA mall. Don't underestimate the purchasing power of his fans."

Ding Shizhong was a little excited when Jay said:

"I can't wait for the designer to come tomorrow to measure Mr. Jiang Hao's feet."

"We are all family members, just call me Xiao Jiang or brother." Jiang Hao smiled and signed his name first, showing his sincerity.

5 years.

In the previous life, 2017 was the beginning of Anta's take-off. Anta's advantage is that it has its own factory, unlike other companies that can only rely on OEMs and quality cannot be guaranteed.

However, Mr. Ding's far-sighted brand acquisition strategy is completely different from other brands. All the money is spent on acquiring famous brands. The strategy of signing star players has not been so active, and the number of star players signed is not many but good.

I believe that with his joining in this life, Anta should be able to take off early.

After all, I am not just the type who chooses Anta to be a hands-off shopkeeper waiting to get paid.

He also knows whether the aesthetics of sneakers are good, and he also knows which design will sell well, which sole material is suitable for the market, where the carbon plate should be installed to better meet the aesthetics of fans, and what marketing strategies are best.

I will definitely strictly review my Jiang Hao generation boots.

How about the national tide taking off! ! !

After seeing Jiang Hao sign his name, Ding Shizhong's Adam's apple twitched and his body trembled. Even though he came alone, his decision to come was the result of discussions among thousands of Anta employees at a meeting overnight.

You must know that after signing with Reebok, Big Yao's income was bleak, and the shoes could not be sold in China. But just as Jiang Hao thought just now, they also found that the best-selling shoes were defender shoes.

Jiang Hao is also a backcourt player, so in the end he decided directly for this reason! ! They have reason to believe that Jiang Hao will not sell as few shoes as Yao Ming.

Therefore, this contract is also a super contract that bets on Anta's future.

Thinking of this, he no longer hesitated. For the sake of Anta and the rise of domestic products, he signed!

After signing, Ding Shizhong called his assistant to come over and take a group photo with them. The assistant was so excited.

Is it really done? ?

It's like a dream!

Didn’t the news say that Nike wanted to sign Jiang Hao despite the obstruction of LeBron’s team, and Adidas also raised the price many times.

As a result, Mr. Ding succeeded on the first day he came to the United States?

They were planning to negotiate for three days and three nights.

Jay had learned the ways of the world: "We'll treat you to dinner tonight, a grilled shrimp dinner!"

Ding Shizhong waved his hand and got down to business first:

"Brother, you are now also an Anta employee. We want to do a basketball charity event in your name after the signing news is released. Can you help name it?"

When Jiang Hao heard about charity, he subconsciously shuddered:

"What event?"

"We are going to start a national basketball court popularization plan. This year, we are going to start from your hometown and build 1,000 standard plastic basketball courts in rural schools in Sujiang for young people who love basketball to play. In the off-season, we will also arrange for stars to play in these remote venues and do activities to stimulate the basketball atmosphere in various places."

What Ding Shizhong didn't say was that generally people who get big contracts in China, or people who make a lot of money, have to pretend to be interested, otherwise they will inevitably be jealous and can't stand all kinds of obstacles.

But he had thought of this plan before he came.

This kind of business is not just for show. The cash flow comes directly from Anta, without going through other organizations, and it can really benefit basketball fans. It is best to donate it in the name of Jiang Hao.

"Okay, this activity is good."

Compared with donating money, Jiang Hao is still very satisfied with building a basketball court directly. Everyone in his generation grew up playing on broken frames, concrete floors, and muddy grounds, so he always envied the children who had basketball gyms to train in the future, so that they can play more basketball regardless of the weather and will not get cold.

"I can't let you spend money in vain. I will definitely go to my hometown to see these basketball courts during the off-season. It is my responsibility to benefit everyone."

"Well, thank you. If we do well in the future, we will promote it nationwide. Is there any suitable name?"

Just like the name of the sports lottery will be engraved on the basketball hoops donated by the sports lottery, the venues donated by Anta will also have names.

Jiang Hao thought about it and said:

"Moment by moment."

"Chasing, hard work."

This is actually the name of the activity organized by Anta in the future. Jiang Hao thought it was quite catchy, so he mentioned it.

I originally wanted to call it something like Guochao or Huafeng, but it was too rustic. Chinese style is not something you can come up with yourself, and you can't make the main color of the venue red, isn't that a bit too flashy.

"Zhu Ke, OK!"

"Will the fans say we are kicking people out?"

"No, basketball courts are for playing basketball, you will be kicked out if you don't come to play basketball."

"OK, OK!"

"Great, that's the name, I'll ask the designer to design these two words, and then add your signature and Anta logo."

Unexpectedly, Ding Shizhong and his assistant applauded!

Ding Shizhong is also a fan of Jiang Hao:

"I thought you were going to name it Huangfu."

Jiang Hao: "This is awesome, haha, no, no, it's a new era now."

After a series of operations by the four people, the contract officially came into effect. Jiang Hao will become a signed endorsement star of Anta Sports in the next five years, and Jiang Hao has also become a billionaire.

In the evening, Jiang Hao naturally treated Ding Shizhong and the two to dinner as a host.

During the dinner, Ding Shizhong also said that he chose Sujiang as the first stop for "Zhu Ke" not just because Jiang Hao is from Sujiang.

Rather, the basketball atmosphere in Sujiang at this stage is like a powder keg, which needs Anta to ignite.

The performance of Jiang Hao, a local player in Sujiang this season, proves that playing basketball is really profitable.

To a certain extent, it has changed the views of parents in Sujiang, a province with a strong education, on the college entrance examination and educating their children. In particular, once the news that Jiang Hao got a 50 million contract today spreads, it will be an incentive for parents and the education system.

You can become a billionaire by playing basketball, and you can also become famous! !

You can truly achieve comprehensive development of morality, intelligence and physical fitness!

It is said that the children who are sent to the Sujiang South Steel Youth Training Camp for trial training every day are lined up along the Qinhuai River.

So after the Zhu Ke plan is launched, more good basketball seedlings will definitely emerge.

"Haha, this old Hu also told me that I will also become the locomotive of national basketball, so that more and more people will fall in love with basketball, and talented basketball enthusiasts can be discovered."