Number One Game Designer
Chapter 169 The demise of two major companies
Until now, Fang Xi was not satisfied with Hong Yi's layout.
There are three mobile games, "Legendary World", "Three Kingdoms", and "Swallowing the World".
"Legendary World" is still popular, and it has continued to the mobile game, and it can be released anytime and anywhere. It's a brother, and the letter will be cut. The slogan is short, but effective, and it is already a masterpiece in mobile game PVP.
"Three Kingdoms" is still stable, but "Swallowing Heaven and Earth" has started to rise steadily after being ported to mobile games, and there is a trend of recovery. It is indeed as Fang Xi thought before that this kind of card-drawing game is the best on mobile phones. The real stage, compared with a stand-alone machine, can maximize the use of fragmented time.
Relatively speaking, legends are not suitable for mobile games. PVP content has relatively high requirements for fluency, and this requires network speed and configuration. In this regard, mobile phones are a bit stretched.
Lu Qiu’s request for the legendary mobile game is to keep the existing users, and even developed an offline version of the legendary mobile game for this purpose. This version can turn off the PVP function, only collect materials and so on, and collect data after connecting to the Internet. In contrast, if it is confirmed that no scripts or plug-ins are used, the fruits of labor can be moved to the game. This function has been well received, and Fang Xi also named and praised Lu Qiu's creativity.
In terms of official PC games, Hongyi now occupies two major parts of FPS and MOBA, with a large number of players, but it has not yet caused a great impact on the inherent market.
The first is the FPS game. The shooting games in this world are in a state of decline. Fang Xi's "Left 4 Dead: Battle Royale" is not at all seizing the market, but it can be said to have saved the market. . According to Liu Hai's report, among the players of Left 4 Survival, even less than 10% were PFS fans before, not even 10%. To be honest, traditional FPS fans are even hostile to Fang Xi, because whether it is Survival The original plot of Road is still a battle royale DLC. Although it mainly relies on marksmanship, the game experience is not too bad without marksmanship. This group of players can be regarded as FPS fundamentalists, but Fang Xi just doesn't care.
The MOBA game is purely a brand new type. Before this game appeared, players in this world could not imagine that a masterpiece with many players around the world would be a game with only one small map? But the three simple paths have infinite magic power, making people want to win.
In general, Hongyi's two current masterpieces "Left 4 Dead" and "Eternal", one is to activate the fps market, and the other is to open up a new market. What is the traditional market in this world? Woolen cloth? RPG games, Hongyi's current achievements are dazzling, but for them, it has not completely hurt them. At best, Hongyi only makes them feel the pressure, but the current game types do not overlap too much.
There are also different opinions among the five major companies in China. Yinling's opinion is to develop copies of all Hongyi's games as soon as possible. Even if they can't beat him, they can't let Hongyi achieve a monopoly in any market. Xingtu arrogantly thought that Hongyi would not make RPG games at all.
Donghuang is relatively sober. As the oldest game company in Linjing, the internal personnel clearly realize that apart from the quality of the games, the main problem facing them is the Hongyi platform, a digital distribution platform.
It is not that several companies have not imagined a purely digital distribution platform before, but the digital version is very easy to produce and spread pirated copies, and the physical sales channels of several companies have been established with great difficulty. How could it be that they just give up? And, while digital distribution platforms are convenient,
But the convenience and resources of physical sales cannot be compared with digital distribution.
So at the beginning, several companies on the Honghu platform were just looking at the mentality of a joke, and even Yinling secretly funded some DM websites to crack Hongyi's resources.
But they later discovered that something was wrong. First of all, Hongyi seemed to have never cared about piracy, nor did they care.
The second is the pirated version on a certain DM, except that it skyrocketed for a while at the beginning, and then it melted like ice and snow, and there was no topic anymore.
It was at that time that the five major companies knew that Hongyi had developed the concept of games and after-sales services, and had perfectly built an online community for games, which is hard to match in reality.
In just three months, the five major companies realized that their physical sales had no power to fight back against Fang Xi's combination of digital sales, after-sales service, platform community, etc., and they were completely defeated. . The new 81 Chinese website is updated the fastest. Computer side:
Even now the company has begun to receive feedback from fans: When will you have a platform like Hongyi? We also want to talk face-to-face with the designers, we also want to keep an eye on the progress of the games we are interested in, and we also want the games to have follow-up DLC. Let several companies have difficulty speaking.
Could it be that it wasn't that their prices were too high, but that Fang Xi was too monstrous and lowered their game cost through his talent?
Moreover, the 30 million players currently held by the Honghu platform are disappointing. It is said that quantitative changes have produced qualitative changes, and the number of players has completely crushed. The operation department of Donghuang Games has assumed a situation:
Hongyi lowered the price of all their games to below 99 yuan, so that they can still make money relying on their 30 million players, but this move will completely destroy the market of the five major companies:
Others’ games only cost 99 yuan and also include follow-up content. Why do your games with similar quality charge more than 300 yuan? starter
"Price war is always the most shameless means."
Why? Because the price war is a means of killing both sides, but it can really kill the opponent. The quality is better than yours, and the price is lower than yours, which fundamentally cuts off all your retreats. This is also the situation that Donghuang is most afraid of now.
Fortunately, the current Hongyi does not have this trend, and has not announced the RPG game project. In short, Donghuang is the most worried among the five major companies.
Yinling left Hongyi because of his talent, and his reputation among players also plummeted. Every time a player commented on Hongyi's family history, he would definitely say that Hongyi's current Lu Tao left Yinling, which made Yinling very painful , the flame of vengeance against Hong Yi became more and more blazing.
Xingtu was obsessed with his past and couldn't extricate himself. This is a company that absolutely believes in story plots and character creation, and firmly believes that he is invincible in this field, so Donghuang doesn't know what to say.
Chuangyuan has excellent offline channels, and it is also the most gnashing of teeth at Hongyi among several major companies. The rise of Hongyi's digital platform has completely caused the status of physical sales to plummet, almost to the bone.
Hailan made her fortune by importing games, which is similar to Chuangyuan's feelings for Hongyi, because the three independent games not long ago made overseas manufacturers suddenly find out: instead of engaging in physical channels that are thankless, why not go directly to Hongyi's ship Woolen cloth? As a result, Hai Lan has not had a new game to launch for a long time now.
In short, Hong Yi, an enemy who is almost at the level of a big devil, is sharpening his sword, but Donghuang and other five companies have their own ideas, which makes the boss of Donghuang sigh.
And then, Hongyi released a new press conference. The products at this conference completely made Chuangyuan and Hailan exist in name only. Let the five major companies instantly become three.
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