Number One Game Designer
Chapter 297
There is another game quietly launched together with Assassin's Creed:
"Song of Frost and Fire" developed by Lu Qiu with reference to the Jiansan and other games handed over by Fang Xi.
This is a game that focuses on dressing up and making friends. Although there is not much publicity on the game, before this, Shuanghuoge's official blog has interacted frequently, and it has decided to cooperate with two well-known clothing brands in Huaxia.
So although it has no influence in the game circle, for some girls who care about clothing, this game has been squatting for a long time.
Lu Qiu didn't care too much about the announcement. Fang Xi said in the draft that he handed him before that this kind of game should not be expected to be useful for publicity, and it must be prepared for a long-term operation of more than ten years. During this period, try to operate the official character design of the game well. Do a good job of controlling the social system, and finally let a small group of target players form a good word-of-mouth effect and attract people into the pit.
If the target user group is broad, it will be publicized, and if the target user group is small, it will be word of mouth. This is the basic propaganda tone set by Fang Xi.
Because it is often difficult for a small group to form a circle, and the formed circle is relatively strong, and as long as the word-of-mouth of the game can go up, it can replace the role of this circle and win the victory.
And at this point, the female-oriented social dressing game is obviously not for the taste of the public.
In the end, the number of registrations on the first day of "Song of Frost and Fire" was only about two million, but Lu Qiu was already very satisfied. She has read a lot about Fang Xi's views on women's ***, and she already has a unique insight: since it is word of mouth, the early index is not so important, just concentrate on the long-term.
Fang Xi also praised Lu Qiu's report.
In fact, as the game industry continues to develop, additional industries on the game will continue to be developed. For example, the role of racing games in promoting the automobile industry, and the dressing game for women will naturally be targeted by the clothing industry sooner or later. , moving the good clothes designed in the game to reality, or transplanting the hot clothes in reality to the game, these are things that will happen sooner or later. Fang Xi does not ask Hongyi to transcend this era, but he can be faster than his friends. One step will do.
Therefore, what is most needed in this situation is Lu Qiu's mentality of not being arrogant or impetuous, and slowly planning step by step. For this reason, Fang Xi also approved Lu Qiu's adjustment of the salary and bonus of the "Song of Frost and Fire" project team .
To put it simply, time is added to the salary of the project team of this game, and time is added to the salary calculation of this project team, that is to say, the longer you are in this project team, the final The higher the year-end bonus, in order to improve the stability of this project team.
This is also what Lu Qiu proposed—if a project is going to be long-term, then the main creative department must first be prepared for the long-term. Now there are many profitable projects in Hongyi, and most of them come to Hongyi with good technology. Job transfer means that although Hongyi's current salary level is significantly higher than the market, there is still a big gap in salary between different project teams. After all, no one will refuse their own salary.
Inspired by Lu Qiu, Fang Xi sent a consultation to other executives. If Fang Xi can read it, this is a good way: adjust the salary calculation method according to the characteristics and structure of his own department: such as Shuanghuoge For long-term projects, the year has to be added, and if a project is urgently established, it is advisable to directly increase the salary to attract social recruiters and good players from other departments in the company to attract job transfers.
After returning to Huaxia, Fang Xi felt that the only interesting thing was probably being interviewed by an anchor of Douyu.
Because the entry threshold for anchors is relatively low, many times in the mainstream media there is an impression of the anchor industry with low education. In this case, the female anchor Lili can be regarded as fresh and refined: graduated from the Chinese Department of Linjing University. He is an excellent student, and it is reported that he is preparing for graduate school recently, and the most important thing is that he is also well versed in live broadcasting skills. Self-effort and the support of the platform,
It's hard not to get angry.
After Fang Xi returned to Huaxia, Liu Hai received a lot of publicity for Fang Xi, including interviews with Douyu, and every time Douyu interviewed, the anchor was Lili.
It is different from other TV stations or weekly magazines that will give various reminder cards in advance, and it is not a live broadcast. After the program, it can be corrected and edited in various ways. Douyu is not so much an interview as an online meeting. According to the agreement, Fang Xi and Lili are in a live broadcast room, and then Lily asks some questions, and Fang Xi chooses part of the answers based on the barrage questions.
The advantage is being close to the people, and the disadvantage is that it is inevitable to face some stupid problems, but in the Internet age... Fang Xi has long been used to it.
After meeting Lili and Fang Xi, he found that the anchor was quite good-looking, not to mention fair and beautiful, but as a student from the highest institution, and having been doing live broadcasting for so long, he had an aura about him, which was very attractive.
Fang Xi smiled, shook hands and said with a smile:
"Then let's start the live broadcast directly?"
Lili looked at her watch: "There are still ten minutes until two o'clock, Mr. Fang isn't ready?"
Fang Xi laughed: "Live broadcast meeting, the most important thing is to be sincere, don't worry, even if it is broadcast now, I will wait until the end of 2:30, and I won't count too much money."
With an embarrassed smile, Lili went to debug the equipment.
Taking advantage of this time, Fang Xi also took a look at the house. The place where Douyu sent him was a small villa, divided into upper and lower floors. A computer is placed, and in a place that cannot be seen next to the computer, there are dressing tables, equipment cabinets, small refrigerators, etc., and there are also large and small lighting boards and other things vertically.
It seems that Lili has slightly modified it into a standard studio dedicated to live broadcasting. And it can be seen that she is also very serious about the live broadcast, and many things used for work are placed outside the camera for easy access at any time.
The water friends who squatted in Lili's live broadcast room early soon got the first little surprise of the day: Although it was not yet the time for the preview, Fang Xi and Lili appeared on the screen together at this time, which triggered a lot of excitement. The barrage of "Mr. Fang Hao" lined up.
Fang Xi smiled, he has long been conscious of being a public figure, and the most important thing is that Fang Xi is very popular and has few black fans. Now the fans are all his little cuties.
After greeting the fans enthusiastically, Fang Xi directly took over the initiative in the live broadcast room, and took the initiative to say:
"There are still eight minutes before the live broadcast, let's do a simple warm-up."
"Well... I was asked how much Lily paid me to come here."
"Haha, she didn't spend any money. I'm a Lily fan. I was the one who gave her a card when I was in college."
"Is there a lottery for today's interview?"
"Of course, I smoke games, and I also smoke figurines. I'll show it later. Do as the Romans do."
"What do you think about the recent problems in Kowloon?"
"Brother, are you messing with me? If I really say it, I can only say: no comment."
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