Old-time musicians
Chapter 645 The past three months
For the art world or people who pay attention to art, many new concepts or things that emerged around the world in the summer of 916 in the new calendar may have a profound impact on the future.
For example, the "explosive" popularization of radio music occurred in June, July, and August.
The eight regional radio groups in Theolian have introduced this technology from Turner Art Hall. Most of them are groups of 2-4 adjacent administrative counties, and there are also single-listed ones like the imperial capital Santaranburg.
Janus has four radio groups, and even Lydia, which has a very conservative cultural atmosphere, and the South Continent during the reconstruction period, have each established one.
With it, several "xx Radio Symphony Orchestras" were established with the intentional promotion of cultural departments and radio companies. They were all formed after integrating resources on the basis of the original professional orchestras, and have a repertoire reserve and interpretation depth that is not inferior to the first-class.
And there are more smaller and more flexible columns such as "xx Personal Piano Channel", "xx Radio Chamber Orchestra", "xx Small Symphony Orchestra", and "Today's Art Songs".
During the trial operation, they all achieved very good results.
Musicians have a large amount of additional revenue-generating business, and the "uneven busy and idle" situation during the traditional live concert season has been compensated and adjusted.
The continuous growth of the general paying population, the commercial GG interspersed between broadcasts, the paid political propaganda business, and the broadcasting fees of the lower-level local small radio stations have made these group companies earn a lot of money.
Many industry insiders believe that the birth of the record industry was the first to break the time and space limitations of music. "It liberated the relationship between performers and appreciators from paper media or face-to-face interactions and moved towards the possibility of "second-class communication media". Today, radio broadcasting technology has enabled people to have a complete "second-class media", that is, "music communication" or "communication music".
Record music meets the audience's requirements for "privacy, anytime, and repeatable", but records record historical events.
Radio music brings people "what will happen in every next second".
They are different and both have a wide range of needs.
So naturally, people can't help but wonder, as a technology provider, how much profit has Master Fanning, who is in charge of the Turner Cinema headquarters, made from this round of market changes?
Of course, even before his return, Master Fanning exuded the charm of "attracting money", but now it is even better than before: it is normal for an outstanding composer, conductor, and pianist to deal with many government agencies, orchestras, churches, venues, publishers or record companies, but it is not normal to "break the circle" to break into more companies in other industries - many people have privately counted the list of partners of Turner Art Hall, and there are more than ten companies that can be called chaebol groups, and more than fifty companies that belong to the top companies in their respective industries!
Since Master Fanning is mentioned, the art journal "New Moon" promoted by him and officially established on June 16 is also worth talking about.
In less than three months, "New Moon" has reached a shocking level in the industry with its low price, "not cheap" quality, and the mature channels at all levels of Turner Cinema!
The degree is outrageous!
People who know the business know that in this market, some journals are profitable, while others are difficult to make profits directly and are purely used to promote ideas.
At first, they thought that "New Moon" should be the latter.
After all, Fanning himself actually admitted this in some semi-public occasions, and indeed invested a large amount of money in its start-up work, almost burning money.
But later people found that in July, August, and September. Going back, whether this "New Moon" was a loss or a profit later, well, it's really hard to say!
Its distribution is really too wide, and the sinking force to small cities, towns and even villages is extremely strong. Then, there are some GG small pages on it!
There are musical instrument brands, phonograph brands, music stands, strings, rosin, trumpet oil and other consumables brands involved in high, medium and low-end, biweekly "good performances" around the world, and corporate culture or public welfare calls for publicity from major partners.
Then the key question is, is its content audience really so wide? It is also an art journal compiled by the leading venues of serious music.
The upper class or the middle class can certainly understand it, but will the common people who get "New Moon" from the grassroots theater channels at a low price, or even half-sold and half-given, really read it? Even read part of it?
However, the fact is that they really read it! And they like it very much!
As long as they have "music interest" and are literate, they will read it!
Because in each issue of "New Moon", only 40% of the content is professional articles such as art reviews or industry information.
Another 30% of the content is "Music Life", which includes the artistic life or anecdotes of many musicians, written by the theater publisher in the form of interviews or travel notes, and the story is very strong;
As for the other 30% of "Music Fans Say", it is more readable. It is all ordinary listeners' own feelings and experience sharing, and some people even contributed some "small knowledge popularization" or "inside jargon" inventory verification!
Strange nicknames for pianists and conductors, strange terms among record collectors or opera circles, strange abbreviations for certain well-known works, "car accident scenes", "burst pipes", "radiator tickets", "viola jokes", or It is a "meme" created from some well-known events in the past.
Nobles, professors, and conservatory students, as well as middle class, ordinary citizens, and ordinary workers all love to read it!
"But it's strange. Didn't he secretly reveal that he wanted to discuss 'all modern art'? This is the fifth issue, and I haven't seen him write anything yet."
The painter Klimt, the chairman of the Pelto Secession, is sitting under a street umbrella next to the door of a "bookstore cafe" in Santa Ramburg.
He hung his top hat aside, drew a few sketches of street scenes in his sketchbook, and then read the new issue of "New Moon" with gusto.
After reading it, he rolled it up as usual before putting it back on the table. He picked up the hot bitter coffee and took a sip.
Klimt was surprised by the success of New Moon's release.
Naturally, I am also envious.
However, what puzzled him was that many emerging art groups had been invited to contribute critical articles in "New Moon", and his own secessionist group also wrote two articles. Of course, each of them promoted their own ideas.
“But as Fan Ning himself, the ‘first editor of the journal,’ I don’t seem to see that these things written by him have anything to do with modern art.
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