Peninsula Asteroid

"European luxury brand?"

Hearing this news made Chi Jingyuan pause for a moment, raised his eyes from the document he was looking at, looked at Director Li on the opposite side, and blinked suddenly.

But judging from the situation in the conference room and other expressions, the other staff and management of the company should know the news.

He changed his sitting position and asked, "Is it European? Which brand is it?"

"It's GUCCI, one of the most famous luxury brands in the world!" Mr. Li's face was rosy and his expression was excited. Even the long and narrow triangular eyes seemed to be a little bigger, and there was still light in them. It was obvious that he could connect with the other party. Feeling very excited.

His mouth opened and closed like a machine gun, and he began to explain quickly with surging emotions: "In fact, it's not just GUCCI, we have received news that more than one luxury brand with a note has expressed concern for you , but GUCCI is the only one that actively communicates and contacts.”

"We received a letter from the other party some time ago and made formal contact, and it was not a completely formulaic letter. Although there has been no follow-up and actual in-depth cooperation discussions until now, the other party said that they have paid attention to you very much. It’s been a long time, it seems that since the past two years, I have already expressed concern for Kpop and many actors and artists, and Jing Yuan you are the one that the other party attaches the most importance to.”

"After our analysis, according to the other party's vocabulary and hints, we are very hopeful to get the title of GUCCI."

Not only Mr. Li, but Chi Jingyuan noticed that many people in the conference room had smiles on their faces. It was obvious that they were a little excited to have the chance to win a high-end title.

No, it’s also easy to understand. Fashion resources have always been more important to artists, and Peninsula artists have always had very average fashion resources, even the top actors. It is very difficult to get out of the three-acre land of the peninsula, usually in the local area of ​​the peninsula, and it is extremely rare to be recognized by well-known overseas fashion brands, especially those famous luxury brands.

This is true for actors, but it is even more rare for idols.

Fans in the Kpop circle have been fighting each other over the years, comparing music sources, sales, and fundraising. In the past one or two years, with the development of new media, they have also started to compare penhold shooting and YouTube.

Fans of different groups on the Internet are asked every day, "How many sales in the first week of Brother Ni's comeback?" ’ ‘How many pre-sales, have you broken the record? ’ ‘How many listens on the first day, how many airborne, how many top charts, how many times the watch was broken, did Liu An hit, did AKPK? All kinds of competitions like this.

For the more top-notch ones, fans like EXO can brag about the endorsements of their own Oppa, especially Chi Jingyuan's top-notch endorsements, such as the status of the full-line spokesperson of LG Electronics, which makes them invincible in this kind of competition.

It can be said that this kind of battle is everywhere in the Kpop circle. The results and data of idols' comeback are the lifeblood for fans to survive and show off.

But fans can fight each other because of various lists and statistics, but they will easily see them fighting each other because of fashion resources.

It is because the fashion resources of Peninsula Idol are really poor, and it is considered relatively high-end to be able to get some small fashion endorsements. Some well-known brands can make fans brag. is almost extinct.

Because of the unified fashion resources in the Kpop circle, since everyone doesn't have it, they all tacitly agree not to mention it.

The entire peninsula can count the artists with such extravagant resources on one hand. Among the actors, Jeon Ji-hyun is considered to be one with the best resources.

In the idol circle, Quan Zhilong is the best in this respect, this is what his fans are most proud of and often uses to show off, and it is also an important reason why his status and force level are obviously higher than ordinary idols reason.

"What title?"

Hearing that there is really something going on, Chi Jingyuan also became interested. If it is really an important title, it is still necessary to fight for it.

"It's like this..." Director Li didn't directly explain, but gave him a detailed introduction to the division and knowledge of fashion endorsements for the next year.

The highest-ranking fashion endorsements are naturally the 'six major blue bloods' and the 'eight major brands'. It is a luxury resource to be able to receive the cooperation of these 14 brands. GUCCI is one of the blue bloods, and its popularity is higher than that of the latter. Some of the brands should also be stronger.

The title refers to the title and title level obtained in cooperation with the brand and the title. Even the title of cooperation is divided into high and low.

The highest level is naturally the global full-line spokesperson and global product ambassador. For this level of spokesperson, the brand will take the initiative to make hard advertisements for it, customize exclusive products and pay high endorsement fees, and sponsor clothing in major public places. , From time to time there will be special product gifts.

It can be said that with this level of title, the fashion resources are already at the top, but because it is too difficult, there are really too few.

Secondly, there are the spokespersons and ambassadors in regions such as the Asia-Pacific region and the Peninsula region, and then there are titles such as brand friends and brand muse promotion. It's not even considered an endorsement, it's hard to borrow the clothes for the event, they only appear in the publicity draft, and most of the cases don't even have an endorsement fee.

To put it simply, the endorsement level is the highest, meaning = our brand thinks you are very good.

Ambassador = Our brand thinks your fans are good.

Best friends = our brand urges your fans to be nice.

Muse = You and your fans need to be good.

In addition to the highest-level full-line product endorsement, the titles are divided into many types according to the different products endorsed, such as perfume, ready-to-wear, jewelry, and beauty.

Because there are too many titles, many outsiders can't figure out what they mean, and they can't tell the gold content.

However, in the eyes of most passers-by, being able to receive the cooperation of these brands is already very powerful.

To be honest, Chi Jingyuan didn't really pay attention to the fashion industry before, but he knew a little bit because of the work, and after listening to the other party's explanation, he understood a lot.

After thinking for a while, he said, "It's not that easy to get the title. If it's a muse, I think... what did they say?"

If you want to be like Jun Ji-hyun, who successfully snatched Li Bingbing and won the title of spokesperson for GUCCI watches, jewelry and eyewear accessories in the Asia Pacific region, then it is indeed necessary to fight for it. This level of endorsement is very important for Chi Jingyuan himself. The popularity and level of the peninsula, as well as the popularity overseas are a good bonus, and it will also be of great help to SM and EXO.

But if it's just for promotion, Muse doesn't get any real benefits, and people don't even give you a title to wear clothes. He thinks it's meaningless even if you get it.

"The company feels that judging from the other party's attention and special contact, it will not be a muse or promote such a relatively low-end title, and it may not even be a title in the Peninsula area... But it has not entered the formal discussion stage now, just The other party expressed their intention to cooperate.”

"And as you said, it's really not that simple, because this kind of top luxury brand's endorsement needs long-term attention, and a general process is required..."

YG is the best in terms of fashion resources in the circle, obviously much better than other companies, while SM is very mediocre in this respect, let alone JYP whose share price is still competing with 'Frappuccino' .

Although the company's resources in this area are not good, Director Li has obviously done some research and explained it well.

Ordinary promotion, not to mention muse and the like, these luxury brands will go through several steps to determine the spokesperson.

At first, the brand interacted with the artist on the official SNS, claiming the same clothes and jewelry worn by the artist, and then asked the artist to take some promotional photos and videos for the luxury brand.

The next step is to be invited by the brand to watch shows in Europe, such as fashion weeks, annual spring and summer, autumn and winter new fashion shows, high-end ready-to-wear launches and so on.

Being invited by the brand to watch the show shows that the two parties have a strong intention to cooperate, which can basically be regarded as confirmed. The next step is to get promotions such as the seal and push of luxury brands, and finally the official endorsement title to confirm the cooperation.

These brands attach great importance to the choice of spokespersons. Generally speaking, they will go through several years of attention and observation. Just like Mr. Li said just now, GUCCI seems to have been paying attention to Chi Jingyuan for a year or two.

When it comes to Ji Jingyuan, Quan Zhilong admires him a lot. Chanel has been paying attention to him for several years. For this reason, he often posts some pictures on his SNS, and in private, he often wears Chanel clothes everywhere.

But the problem is that Chanel does not have a men's clothing line now.

"Although the other party may have been investigating for two years, they are still in the stage of contact. However, since the other party has actively expressed their intentions and hints, we are of course willing to accept it and respond relatively."

He talked about the current situation of Datong, and then looked at Chi Jingyuan with a wry smile: "But Jingyuan, you usually don't pay much attention to your personal SNS. In the past, there were very few businesses, and most of them were selfies from strange angles. Every time you post There are not many pictures, let alone posting photos of some brand fashion collocations..."

"I... actually take it seriously."

Facing this groundless accusation, Chi Jingyuan still tried to refute.

Quan Dang didn't hear Chi Jingyuan's sophistry, Director Li smiled and said: "Jing Yuan, your INS fans number has exceeded 13 million in the last month, and you have the most fans among all KPOP artists." and the growth rate is still very high, so we suggest that you increase your business a little more, and also shoot some GUCCI product outfits, and the company will publish and reprint them through EXO’s official account. Continue to communicate with each other."

"Well... I see."

Usually, he doesn't do much business because he is lazy, and because he is a little spoiled by fans, Chi Jingyuan updates less, but since it is for business, he will definitely pay attention.

He still attaches great importance to getting the most luxurious endorsement. Leaving aside the high endorsement fee, this level is here. If he can get it, in addition to the great improvement of his own style and popularity, it is actually a kind of reward for him. Very nice endorsement.

At least his fans should be invincible in the tearing circle.

"If you don't have branded clothes..." After thinking about it, the other party tried to ask again.

"Don't worry about this."

Speaking of this, Chi Jingyuan waved his hand.

The price of luxury goods is actually not affordable for most artists with low income in the peninsula, but it doesn't matter to him. Although Chi Jingyuan actually prefers to wear joint names instead of luxury clothes in private, but since childhood These things have never been missing.

His elder brother Chi Jingxu pays great attention to these things, and spends every year with high-end luxury, from tie clips to leather shoes, but as far as he knows, Chi Jingxu prefers LV to GUCCI.

The casual expression on Chi Jingyuan's face made the SM staff feel a sense of peace of mind, and they couldn't help thinking "it really is so" in their hearts.

"That's about it. Recently, the company has correspondingly increased the connection and investment in some of your fashion resources, Jing Yuan. Although the competition is fierce, but fortunately, you have always been concerned and loved by the fashion industry, and you are very popular and popular. Put it here, many regular buyers of fashion miscellaneous things like you."

Director Li glanced at the documents in his hand, sorted them out, and finally explained: "In addition to the pictorials of a few small magazines, the most important thing is to get the cover of "Vogue Korea" and the July issue, and the decisive time will begin. Shooting, you remember to prepare."

"Nai, I see."

...

The sudden endorsement opportunity made Chi Jingyuan also feel a little surprised. It is rare to be noticed as an idol, and SM, who has always had poor fashion resources and is far surpassed by YG, is even more so. As if he had found a treasure, he began to make various preparations for it. At the same time, he also changed the direction of Chi Jingyuan's itinerary for the next period of time, and took a lot of fashion shoots and cases for him.

But whether we can get the title or what title we can get is still unclear in the short term, but since we have been paying attention for so long, we hope that we can reach an intention within this year.

If you can get the identity of the spokesperson, even if it is not the whole world, but only in Asia or the peninsula, then Chi Jingyuan can be regarded as the TOP of the fashion resources in the peninsula idol world. I don’t know when the news will be confirmed and spread. After that, what kind of expression will many ordinary idols who are still trying to win endorsement opportunities for some local ordinary brands and private stores have?

It can only be said that it is no longer a track.

A meeting lasted until one o'clock in the morning. After the end, representatives of several companies chatted with Chi Jingyuan for a while, wanting to reply to the few text messages received before the meeting.

It was close to three o'clock when he returned to the dormitory. Because of tomorrow's work, the other members had already rested, and he went to bed quickly after washing up a little.

It's a pity that Zhou Ziyu and Mingjing Nan, who were very interested in talking to him because they heard some interesting gossip at school, only got one reply in one night. What mood is it.

The next three days of concerts on the 16th, 17th, and 18th will be held one after another. This time the second tour is not as accident-prone as last year's first tour. Since the beginning, nothing bad happened from the beginning to the end. The working group and fans who have been worried and scared gave a sigh of relief.

After the special performance on the 18th, EXO’s 2nd tour in Seoul has officially come to an end. The online comments and word of mouth are very good. Compared with last year, there has been a corresponding improvement, especially the gorgeous lighting and stage effects. The fusion was perfect, and with the addition of some special equipment, most audiences were satisfied.

From the 13th to the 18th at Seoul Station, there were five performances. All tickets were sold out. The Olympic Gymnastics Arena was fully loaded, and nearly 70,000 spectators attended the five concerts. It is the highest level.

However, there are still many fans and passers-by expressing dissatisfaction and complaints on SM official accounts and online, saying that the number of shows is too small, the venue is too small, and tickets cannot be obtained at all, and many people are calling for more shows, only one more The field is simply not enough.

To be honest, the gymnastics arena is really not small anymore. It is an extremely honorable thing for most idol groups to be able to hold a capacity of more than 16,000 people.

However, this kind of thing is still relative. For the current EXO, the capacity is indeed slightly smaller.

For so many voices for adding shows, SM just laughed it off and pretended not to see it. Although the company definitely knew that as long as there were more shows, it would not worry about selling tickets.

Moreover, the concert tickets in the peninsula are too cheap. If you want to make a lot of money, you must hurry up and go overseas. SM even thinks that the five performances in Seoul Station are already too many, so it’s better to spare the time for Xia Guo, or others. Country shows.

After finishing the Seoul station, EXO also began to focus on preparing for the second tour of the magic city station at the end of the month, as well as preparing for the single album "L".

As the last single album of EXO's comeback, "L" will play a sublimation and ending role in the whole comeback link. Both the members themselves and the company attach great importance to it. In many ways, it is far more than "O "This comeback that I didn't go to play songs a few times needs a lot of attention.

SM has its own pre-judgment for each title song. The quality of the title song of the album "O" is slightly mediocre compared to the title songs of other comebacks. They are not optimistic about the potential for a big hit. As for the non-main hit song "Orientation Sniper", it is indeed a bit unexpected, but it can only be regarded as a surprise, and it has not changed the company's expected plan.

After all, concerts are more important than playing songs.

As for "L", some corresponding publicity and resource investment have already started. Just for the promotional pictorial, Chi Jingyuan and the others have shot several editions. Even though there are more than ten days before the official comeback, some of them can already be seen online The company has arranged a publicity release.

During this time, not only EXO, but other artists under SM have not been idle either. BOA, as a big sister, released a new song on the 12th. After a long time, Shinee also officially returned to the music world with her regular fourth album on the 18th. .

What's interesting is that the title song "View" of Shinee's fourth album this time was used as a candidate for their title song when EXO was preparing the album. SM also considered including this song in two, making it one of the four comebacks this year. the flagship.

But then I considered that Shinee would also come back, and the song "View" was still written by member Kim Jonghyun, so I gave up.

In less than a month, multiple groups of SM artists released songs, and they returned to their most familiar link of playing themselves.

A few days passed by, May 19th, night.

"Haiying, let's watch "Sixteen"." In a female dormitory in a college, a girl enthusiastically invited her classmates to watch the broadcast together.

"How many times have you been on Amway, JYP has been confused and has no future, and what kind of bad show is this, choosing a girl group? I don't want to watch it." The girl named Haiying didn't dare to be interested at all, and replied impatiently After saying a sentence, he held his mobile phone and didn't know what he was studying.

"profound……"

"...But, this issue is Yuan."

"!"