Pioneer of the Rebirth Era

Ma Fengyun has been in a bit of trouble lately because eBay has blocked him too completely. All channels that can connect to the Internet have been completely blocked, and he has been given a direct channel for Internet promotion.

So he can only give lectures everywhere, go on TV, etc., just like those who sell fake medicines.

But even so, he has never bowed his head like Yang Dongxu. Compared with the excitement and excitement of getting investment when he first started his business, Ma Fengyun, who is also growing like his own company, has actually realized that he has fallen into a big pit.

Although he is indeed in charge of Alibaba now, and he holds the largest share, but one day he suddenly realized that the core of his company was not actually named Ma, but Yang.

Everyone thinks that the most important thing about a shopping website is the website. After all, the website carries customers, merchants and transactions. If the website does not do well, everything will be in vain.

But after working hard to make the website in his hand good, Ma Fengyun discovered that although the website was important, the shopping website was revolving around another core, and this core was Alipay.

If Yang Dongxu hadn't appeared, Alipay would have belonged to Ma Fengyun. Then Ma Fengyun would have been holding a trump card.

When Alibaba was developing, Ma Fengyun actually insisted on it again and again, but he was stronger than others. If he wanted to develop faster and better, he had to introduce capital. After all, the Internet is really a money-burning thing.

But even after bringing in so much capital, Alibaba almost lost control and was almost taken over by others. In the end, it was able to turn defeat into victory because it held the ace card of Alipay.

When the shopping website was no longer centered on the website, but began to revolve around payment numbers, he easily took control and kicked out those shareholders who had evil intentions one by one.

After all, without Taobao, I can still have Tmall, or even Tengu. Mastering Alipay's big data flow is simply a sure-fire weapon.

But now this weapon does not belong to him but to Yang Dongxu, and a core part has been held by others. After giving away the control of the website, Ma Fengyun felt like he was going to get out of bed.

Although Yang Dongxu has been very optimistic about him from the beginning to the end, and is very optimistic about the future of the shopping website, and believes that he will never dictate. But having a boss above him always makes people feel that it is not so smooth.

So after a lot of dealings with the situation and the situation still remained unchanged, Ma Fengyun, who was having a very difficult life, once again announced a major decision. The Taobao website will once again be free for merchants for three years without charging any store fees.

This news has been announced, and Taobao merchants were so happy that they were about to set off firecrackers. However, there was not much optimism from the outside world. Everyone felt that Ma Fengyun was struggling under the complete blockade of eBay. Even eBay itself

They all feel so.

So they still go their own way and discuss the issue of store rental fees with merchants. In order to dominate the mainland website shopping market, the advertising fees they invest are simply astronomical.

Now only Ma Fengyun is left struggling, and it looks like he won’t be able to struggle much longer. So the people at eBay feel it’s time to harvest the leeks.

"Ignore what they do. If we pay them, we will continue to advertise. If we don't pay them, we will let them go." Yang Dongxu was sitting in the car heading to Huaxiu and talking to Qiu Bosong on the phone.

eBay, which has found that it has no rivals in domestic shopping websites, has undoubtedly been a little drifting recently. Not only did it not pay attention to Ma Fengyun's desperate struggle, but it also began to straighten its back and look up to the advertisers who were licking their faces before.

The feeling of having your chin and nostrils facing you.

It seems that he is the only domestic shopping website. If the website does not advertise for them, then there will be no advertising revenue. So should the original artificially high advertising fees be appropriately reduced?

Of course, this drop is definitely not small. Who said this is our own exclusive business? So the other party cut the advertising fee in half.

In fact, Yang Dongxu was aware of such a day when he signed the contract before. Because eBay used the excuse that the single advertising fee was too high.

I am not willing to sign a long-term contract. Not to mention the general rule in the advertising industry that one is signed once a year. They are not even willing to sign a contract once every six months or even every quarter.

He said he wanted to pay on a monthly basis, which meant that after the advertising this month, it would be discussed separately whether to sign a contract next month. Of course, in order to show his sincerity, the price of the short-term contract could be increased by one more.

Signing such a contract is obviously because people think that they will terminate the contract immediately after killing all the domestic shopping websites or shopping websites, and they don’t want to be taken advantage of anymore.

Therefore, when the advertising contract was signed next month, eBay, which was already a little shaky, lost its previous enthusiasm and enthusiasm. It became procrastinating and started to handle things.

And Yang Dongxu is obviously not a person accustomed to this kind of temper. He likes to cooperate or not, and there is no way to reduce advertising fees. Besides, the other party's strategy of despising Ma Fengyun has failed. It will be a matter of time before they get out. Why give them face?

"You don't like Yi Bei?" Qiu Bosong seemed to hear something from Yang Dongxu's voice.

"It's not that I'm not optimistic about eBay. He's an international giant, so what right do I have to look down on him? I'm just more optimistic about the Chinese people's obsession with the word 'free'." Yang Dongxu said with a smile.

It is said that free is the most luxurious and expensive, but this trick has been tried and tested no matter what industry it is used in. Of course, it is precisely because the sign of free is used to attract businesses, both good and bad, that the basket is full of food.

This made Ali's reputation not very good in later generations.

Ma Fengyun even stood up and explained: "People believe that you can buy a Rolex online for ten yuan. What can I do?"

It seems innocent, but it is actually a bit shameless. It caused a lot of complaints on the Internet. You also know that you can’t buy a Rolex for ten yuan. So why do you allow such a merchant to open a store on your website?

In short, taking into account the beauty of my wife and earning 100 million from it, everyone is the eldest brother, let alone the second brother. The only reason why Ma Fengyun has better positive reviews is because he has indeed made more attempts and changes.

In other words, it has gained some true knowledge of the American market. Compared with other companies that want to buy, buy, or sell, it has achieved a certain degree of respect for consumers and provided consumers with certain protections, making consumers more willing to pay.

money.

The next day Yang Dongxu flew to Shencheng.

When we arrived at Bao Xiaomei's office at the Huaxiu headquarters, the other party directly handed over a document listing the names and prices of various international superstars.

After years of development, Huaxiu has become one of the largest textile manufacturers in the world. Huaxiu clothing has also established its own reputation, at least in China.

However, with the continuous invasion of foreign brands and fierce competition in the international market, although the brand of Huaxiu clothing is making progress, the progress is not very fast.

Today, when the market competition is so fierce, standing still is equivalent to going backwards, and making too little progress is also going backwards. Because the gap between you and your peers is constantly widening.

In order to break this deadlock, Huaxiu is preparing to launch a new round of publicity plan. The first is a big deal, from sports to film and television to private customization by some wealthy people. In order to increase the popularity of its own brand, Huaxiu is preparing to spend a lot of money this time.

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"Starting with basketball and football, we will launch new sportswear. Zidane and Ronaldinho's clothing ads are about to expire, so I told Barcelona to sign them first. If I can sign Beckham too, then

As for football, it's pretty much the same.

In terms of basketball, Yao is one, and then we will try to win over Kobe. Film and television superstars are selected from movie stars. Both men and women should preferably be able to take some red carpet dresses as promotional photos." Yang Dongxu took a rough look at the list in his hand and spoke.

said.

"Is there only one big Yao in the country? Isn't it a bit..." Bao Xiaomei asked.

"What can I do if the domestic environment is like this?" Yang Dongxu shrugged helplessly.

It's not that he doesn't want to use domestic stars, especially those sports stars that he also wants to use. For example, Liu Xiang, Li Na, or Lin Dan are all potential stocks that can be invested.

But what I have to say is that compared to foreign efforts to build the commercial value of sports stars, the commercial value of domestic stars seems a bit tasteless.

Can you believe that your Olympic champion's income mainly comes from championship rewards and regular salary? Your business income is almost zero.

Except for Li Ning who created his own brand, the commercial value of domestic sports stars is simply scumbag.

Even though many people have received huge contracts with sky-high prices, most of them are products of foreign brands. Even if there are spokespersons from domestic companies, the advertising and publicity methods are embarrassing to everyone.

In the United States, let alone Olympic champions, the champions of their own state competitions can have the same commercial value as movie stars. In contrast, in China...forget it, he didn't want to say anything.

Unless the current policy for athletes is more relaxed than it will be 10 years later. Athletes can appear in variety shows, or guest star in movies, etc., otherwise from a business perspective, signing them with the same money is not as good as signing with foreign players.

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At the same time, what’s a little annoying is that if your brand is worn by many celebrities in foreign countries, then you will sell very well in China. If it is only worn by domestic celebrities and has little popularity abroad, then consumers will feel that you are inferior to a higher level.

This is obviously not in line with Huaxiu’s new brand positioning.

Huaxiu, which already has a certain reputation and market share, is preparing to take the high-quality luxury route and become an international big-name clothing brand. Therefore, there is no way around inviting international superstars to be brand spokespersons. Since there is no way around Yang Dongxu and he doesn't like trouble, it is natural to just do it in one step.

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"By the way, your relationship in Russia is still going well, right?" Bao Xiaomei nodded and glanced at the spokesperson choice circled by Yang Dongxu with a pen.

"It's okay, what's wrong?"

"This year's cotton acquisition in Russia has started, but I don't know why it is more active than in previous years. This year, the other side has been a bit slow, so I asked someone to inquire about it. It seems that someone has come in to disrupt the situation, and the other side's background is not simple. I

There is no good solution here at the moment.”

"Didn't you sign an order contract before?" Yang Dongxu raised his eyebrows.

"This year happens to be at the end of the contract, the key point of signing a new round of contracts." Bao Xiaomei said.

"Could it be a double act?" Yang Dongxu rubbed his chin.

"I was skeptical before, but after looking for someone to investigate, the farmer seems to be quite willing to cooperate with us. After all, the cooperation in the past few years has been very pleasant. The price we gave is not low, and the payment has never been received.

drag.

What happened this time seems to be because an official from the other exporter had frequent contacts with several international textile tycoons some time ago, so some procedures were delayed. After all, international trade like this requires government signature."

"I'll find someone to ask first. You can continue to follow up here. At the same time, we can expand our supply of goods. Whether to sign a contract or not will be discussed later. After all, in terms of transportation costs alone, the cotton from Russia

Although the distance is close, the price is not the cheapest, right?" Yang Dongxu said.

Bao Xiaomei nodded. As the largest textile manufacturer in Asia and one of the top textile and clothing exporters in the world, it is natural to show a little temper sometimes.

In fact, she didn't want to tell Yang Dongxu about this matter. She could solve it on her own. After all, if she couldn't do such a small thing well, how could she manage Huaxiu well?

It’s just that I happened to meet Yang Dongxu today, so I mentioned this matter.

"Zhuo Qing'er hasn't returned to China for more than half a year, what do you think?" After talking about official matters, Bao Xiaomei couldn't help but talk about personal matters.

Because they both work in Huaxiu and have a good personal relationship with Yang Dongxu. Coupled with their shared ideals, Bao Xiaomei and Zhuo Qing'er gradually became best friends.

Bao Xiaomei has already put her mind behind her life-long events, so it doesn't matter, but Zhuo Qing'er is obviously still deeply involved in it.

"Um..." This unexpected turn made Yang Dongxu touch his nose in embarrassment.