Pioneer of the Rebirth Era

"Where did you find this song in your space and how did you get it?"

"Does your background cost ten yuan a month? It's so beautiful."

"Wow, that's so cool, I want to get one too."

When everyone was discussing the fun of World of Warcraft and Fantasy Westward Journey, advertisements for various mini-games kept popping up in the advertising pop-ups.

The space show launched by YY was like a depth charge, instantly detonating the campus address book that seemed to have no tricks at all. But what is surprising is that no matter how Feixun and Parkson scold Rising Sun Technology for being shameless, it is not democratic at all.

Even without the user's consent, the campus address book account and YY account were forcibly converted. When everyone felt that the instant messaging software was coming, they were ready to move a stool and prepare melon seeds.

The public opinion about democracy or non-democracy caused by Parkson and Feixun has not been raised. And YY's carefully crafted and shiny debut does not seem to attract much attention.

Isn't it just a chat software? I have a CC account and a MM account. There seems to be nothing wrong with multiple YY accounts.

Users obviously don't care about this, but what makes them care and even feel cool is the background board and various songs of YY space.

You must know that nowadays, people always feel that things on the Internet are very mysterious and high-end, and not ordinary people can mess around with them. But one day you can decorate your own space at night. Not only can you change the background and choose songs, but you can also give yourself

When the photos in the album are made into a phantom light and played.

In an instant, all netizens seemed to have found a novel toy and began to make various attempts tirelessly. Originally, Qiu Bosong felt that launching eight new space backgrounds for the first time was already a lot of attempts. Who would have thought that this would not be able to satisfy users?

enthusiasm.

Needless to say, when it comes to music, it goes without saying that in later generations, one piece of space music would not necessarily change every half a year. But now, it changes several pieces almost every hour, and you can hear different music every few minutes when you come in.

At first, everyone just thought it was fun to upload a few photos to the address book to show to friends. Suddenly, it was possible to create a ghost photo album, and the number of uploaded photos in the space increased dramatically in an instant.

Especially, you can leave comments and comments under the photos, which is undoubtedly an extension of the Tieba. However, in the Tieba, everyone is discussing something else, but under the photos in the space, they are discussing themselves, which gives a strong sense of immersion.

In addition to the photo album, there are also comments, and you can also like and comment on the comments. You can share your mood at the moment with your friends all the time, which is simply addictive.

So not only the audience was surprised, Xuri Technology itself was also surprised. Originally prepared for the possible surge in YY users, all the resources were mobilized to the space. The space was almost overcrowded because of too many people. You know

YY uses the best and largest server in the world.

"Does that mean everyone is playing space now and not YY?" Yang Dongxu, who was sitting in the boss's chair, looked a little strange.

No one asks about the well-built chat software, but it is a supplementary part of the chat software and it becomes very popular.

"For the time being, this is the case in terms of traffic distribution." Qiu Bosong nodded.

Thinking of the day-to-day research and development of YY, before the public beta, I was afraid that there would be some small flaws on the inside that would lead to failure. As a result, no one looked at the flowers I carefully decorated, and everyone went to finish the flower-arranging bottles.

"What about the friend invitation?" Yang Dongxu asked.

"The activity level is not very high at the moment." Qiu Bosong said helplessly.

In order to increase the number of users of YY, the forced conversion of the campus address book is only the first step. Datou is still inviting friends, because the users in the campus address book are originally YY's food.

Only by continuously inviting users to register and use YY from the game and from other places can we grab users to strengthen ourselves. As a result, this step went well. When we were about to invite the second step, the sword got stuck halfway out.

Yang Dongxu frowned and fell into deep thought. This is not a good sign. After all, space is fun, and there is only so much playability, and you will soon get tired of it.

The most important thing for YY is to take advantage of this enthusiasm to accumulate more users. When everyone's enthusiasm for the space comes over, basically YY's users will be almost stable. This is the cornerstone to compete with Parkson and Feixun.

Yang Dongxu's fingers tapped rhythmically on the desktop. After thinking for a moment, he said, "Is it difficult to make a link to share?"

"What kind of link sharing?"

"Isn't the phantom photo album the most popular now? Just create a link option directly under the phantom photo album. For example, if there is the word 'share' below, click Share to share the phantom photo album with your YY friends, Tieba friends, and games

Friends.

In short, it can be shared with all friends related to this YY account. And friends who see the link he shared want to see the phantom album.

Just click on the link to get to the YY space. It doesn't matter whether you register as a YY user or not. The important thing is to make him feel curious about the space and find it interesting. Then he will take the initiative to go back and register a YY account." Yang Dongxu clicked his fingers and spoke.

said.

"This is very feasible." Qiu Bosong's eyes lit up.

"Then when you click on the link, do you need to register a YY account before you can watch it? Wouldn't this be more direct?" Chang Hao asked.

"It's different." Yang Dongxu shook his head: "People are lazy, although users are very interested in the shared welcome album.

But if you ask him to register an account before he can watch it, and if his friends don’t urge him to watch it or help him with likes and comments, the most likely reason is that he just turns it off out of fear of trouble.

But after watching the phantom light photo album, especially after entering the space to listen to music and look at the cool background, they took the initiative to register. These are two behavioral patterns."

Yang Dongxu is not too clear about the laziness of netizens. The most obvious example is that Alipay is so powerful in later generations that it almost dominates the entire scan code payment industry.

This chapter is not over yet, please click on the next page to continue reading! But why has Weixin suddenly emerged and grabbed a lot of market? Is Weixin better than Alipay?

Obviously this is not the reason. The biggest reason is that everyone is lazy. At that time, everyone used Weixin to open it easily, and then scan it to pay.

Usually, if you don’t consume online or buy something, you basically don’t open Alipay. There are not many people chatting on Alipay. Therefore, you need to open it separately to pay with Alipay.

With such a simple and casual action, Weixin successfully seized a lot of Alipay's market share. You can only imagine how lazy human beings have reached.

So when I click on the link, the first thing that pops up is something that needs to be registered. Many people's reaction is to turn it off casually, delaying me from playing games.

But you can click in casually and see a lot of things that interest you. Then when you want to upload photos, you need to register or something. Then the user's initiative and initiative are not comparable to those that were previously clicked casually.

In short, those who are attracted by the space will basically be converted into YY users. For those who are not attracted by the space, if you ask them to register before, it is very likely that this account will become a zombie account, and it will not contribute anything except increasing the number of registered YY users.

Because he registered casually at that time and probably didn’t even remember his YY account. When YY becomes popular and wants to use YY to chat, 99% of people will not look for the previous YY account, but register a new one. So before

The registration doesn't make much sense at all.

What's more, most people are likely to close it without registering. Therefore, giving play to players' subjective initiative will have a much higher conversion rate than forcing it.

"Shameless! How could he do this?" Qian Jincai, the head of Parkson Company, couldn't help but cursed as he looked at the data collection report in his hand.

Also scolding him was Cheng Yunxiang, the head of Feixun.

They really don't pay attention to the campus address book, because it is really not big. It also gives them ideas to develop space. However, the sudden rise of YY is undoubtedly equivalent to copying their old nest.

Especially since they originally imitated the campus address book to create their own space, but they saw that the imitation was successful and even surpassed the activity level of the campus address book. Unexpectedly, they were slapped by Xuri Technology on the backhand.

It used to be a very good space that was more awesome than campus communication, but now it is like shit in front of YY space.

In the past few days of data collection, the most common questions reported by users are, why can’t the background board be changed in the MM space? Why is there no music in the CC space? Why can’t ghost photos be created in the photo album...

They originally felt that their own space was better than the campus address book, but before they could feel complacent, it turned out that YY Space immediately killed them in all aspects.

Now there are all kinds of friends sharing links without blind spots, which is undoubtedly poaching. Every user who is attracted to register in the YY space has a precursor to the loss of his own users.

"Can we make these things in YY space?" Qian Jincai stared at the technical director opposite him.

The technical director felt that if he said at this time: "No."

Then what he will face will definitely be to pack up his clothes and run away immediately.

"It can be done, but..."

"But what? Lack of manpower, or lack of technology? If there are few people, go to the technical department to transfer. If the technology is not good, let me public relations. This thing must be made." Qian Jincai said with red eyes.

Faced with Rising Sun Technology's all-out punches, he really has no good way to parry now. Before thinking of a way to attack, he must stabilize his position. Only in this way can he have time to think of a way to deal with it, otherwise he will have to wait until he thinks of a way.

Now, the loss of users is serious, and I have become a bare commander. How can I still play this game?

"No, it's not these problems. The background and photo album are both easy to make. We did a profile show before, and the art and design were no problem. It's just that one is a cartoon pattern and the other is a background panel. There is not much technical difficulty. Mainly songs, songs

We have no copyright." The technical director said quickly.

"There are so many small pirated music websites in China, are you talking to me about copyright?" Qian Jincai glared angrily.

Piracy on small websites is like an annoying flea. If you deal with it in a big way, the gain will outweigh the losses. If you don't deal with it, it will itch. In short, it is very annoying, but you have no good way to deal with it.

So there are too many edges and corners that can be played in this area. Especially with a huge user base like Parkson, if a certain singer is challenged because of copyright or non-copyright, then just argue.

A period of time has passed, and the other party's songs have been used by me for a long time. In the end, even if I lose the lawsuit, I can turn around and block this singer's songs from my huge user base.

Didn't you let me use it because of copyright?

Then millions of netizens will no longer be able to hear your songs online, so I ask you if you are afraid?

Therefore, in this era when Internet laws are not very sound, or the domestic copyright awareness is very weak. In reality, piracy is everywhere, and piracy on the Internet is really not too easy.

"I understand, I will assign the task right away." The technical director said quickly.

Just now, he subconsciously felt that there would be a problem with music copyright, so he brought it up. However, he regretted it after mentioning it. Isn't this just a matter of scolding? This is domestic, not foreign, and besides, this is still online.

, need to be so serious?

"How long will it take?" Qian Jincai stared at the technical director.

The sudden appearance of YY made him feel a great threat. So he couldn't care about anything else at this time and could only transfer his fear to the pressure of the technical department.

"It can be done in one week, at most one week. Originally, our space was developed relatively well. Whether it is the background board or the music, it is actually just a matter of a few pendants, which can be done quickly."

"Then get it done quickly. I'll give you a week this time, but there must be no problems." Qian Jincai said very seriously.

Although he hopes to get this thing out as soon as possible, he also knows that he cannot make mistakes while busy. Otherwise, it is likely to cause further dissatisfaction among users and lead to the loss of users.