Pioneer of the Rebirth Era

Chapter 1,139 The Importance of Brand Reputation

The Wentao Road Hurricane Plaza is now one of the busiest places in Hangzhou. Some people even say that a new Hangzhou CBD center has been created here. It has even become one of the must-see places for some tourists when traveling to Hangzhou.

Compared with the custom street in the scenic spot, the pedestrian street in Hurricane Plaza is much simpler and rougher. It is directly a snack street, with all kinds of snacks from all over the world.

Coupled with various clothing stores, jewelry stores, and small commodity stores, after walking in, you feel that you have not had enough shopping, and then the whole day has passed.

In addition to food and entertainment, there are also supporting high-end hotels, SPA centers, fitness centers, cinemas, and a castle house that children love very much.

In short, whether you are shopping, shopping or playing, if you don’t want to go outside Hangzhou, Hurricane Plaza has almost become the first choice for Hangzhou residents and foreign workers.

Wang Qing accompanied Yang Dongxu to inspect the building. The success of the Hangcheng City Complex has completely distanced Hurricane Construction from other domestic real estate companies.

This year, three more urban complexes in first-tier cities were launched, and the person in charge is still Wang Qing. Now Wang Qing can be said to be one of the core and powerful executives of Hurricane Construction, and is highly valued by Yang Dongxu. In addition, he is a talent selected from within the company.

, and the relationship with general manager Zhao Yu and others is also quite good.

"Pay attention to the cooperation with Sanwan Travel Agency. Tourists who come to us for shopping can recommend Xinghai Hotel to visit West Lake, and tourists there can also recommend us to shop. Only by achieving two-way circulation can we

Maximize the benefits.

Of course, it is not limited to Sanwan Travel Agency. You can also cooperate with other travel agencies. You can control the scale here. Sanwan Travel Agency is our subsidiary and we must take care of it, but it does not mean that we take care of it and do not do other people's business.

"

Yang Dongxu communicated with Wang Qing as he walked.

The group of six or seven people attracted a lot of people's attention, and some people recognized Wang Qing's identity. So they were particularly curious about Yang Dongxu, who was walking at the front and seemed to be talking about something.

Wang Qing kept nodding, and the group first looked at the shopping mall, and then went to the pedestrian street to take a look. Especially the sanitary environment and whether there was any cheating behavior were Yang Dongxu's focus.

It was already noon after taking a walk around, so I walked directly into the staff restaurant upstairs without going anywhere else.

Seeing that there were many people in the restaurant, Yang Dongxu asked curiously: "Is the restaurant open to the public?"

"It's not open to the public. It's mainly because employees employed by some merchants have trouble ordering their own meals. So we found the canteen to discuss it, and then we held a meeting to study it. Canteen cards were opened to these merchants.

However, their meals are at the original price, and there is no food subsidy for our company employees. But even this is much more cost-effective than eating out, and it is also very convenient for these business owners.

In fact, in addition to these merchants, the companies in the office buildings upstairs are the big ones. So many people make money whether they are taking out food or setting up a canteen.

However, after research, we found that taking over all these businesses would put too much pressure on our own canteen. It would also have a certain impact on the snack street and restaurants downstairs, so we didn’t take it on." Wang Qing said.

Yang Dongxu nodded. Business cannot be monopolized by one family. Only when everyone has money to make a profit can the business be more prosperous. It is no problem to set up a canteen for his own employees, or even accept a business employee to eat.

Anyway, if there is too much food in the canteen, everyone will go out to try their luck in the pedestrian streets and small restaurants. But if the canteen is turned into a customized meal for office employees, it will definitely have a certain impact on the catering industry.

Instead of turning on the small stove, a few people lined up with trays to get food and rice and found an empty table to sit down at.

"How are the three newly launched projects going?"

"The plot has been sorted out clearly, and now the project department has started planning, purchasing building materials and recruiting workers. Construction can start in June at the latest," Wang Qing said.

"What about the preferential policies?"

"Basically, they are the biggest discounts. In addition to policy and tax incentives, even the land price has made a lot of concessions." Wang Qing couldn't help but feel a little excited when he said this.

Domestic real estate was a bit deserted last year because the brakes were put on, but it has slowly become popular again since the beginning of this year. Therefore, many high-quality land plots are now in high demand, especially high-quality land with enough area to build urban complexes.

Each plot of land can be auctioned for a high price.

Therefore, Hurricane Construction can actually obtain land at a low price, which has to be said to be a very cool thing. In addition to relying on connections, this kind of land acquisition also relies on its own strength and high-quality projects. This has to be said to be a great benefit to the city.

It is a high degree of recognition for the complex project. As the person in charge of this project, Wang Qing is naturally honored.

Yang Dongxu also expected to acquire the land at a low price. After all, there are successful cases of urban complexes in Hangzhou here. Anyone who is not blind can see that such a high-quality urban complex will boost the surrounding businesses.

power.

Giving a little benefit to the Hurricane Building will allow you to have multiple CBDs in your city, and then the surrounding land prices will skyrocket instantly. The discount given to the Hurricane Building is actually just a drizzle.

"I won't talk about the early stage construction, that's what we do. The post-stage management has to keep up, especially on the property side and the reputation of the merchants, which must be carefully controlled.

Don’t let a mouse excrement ruin the pot of soup. Urban complex is one of our company’s top products now. This sign must be well established,” Yang Dongxu reminded.

“I know that there have been several incidents in shopping malls where real estate operators are selling fake products and there are merchants selling fake and shoddy products. I have dealt with them seriously.

Moreover, after merchants move in, the contract also stipulates the division of responsibilities. Therefore, for those who do not change after three warnings, we have the power to forcibly evict the merchant and will not refund the rent of the store." Wang Qing said.

The shops in Hurricane Plaza are very popular, and the rents of the popular shops are naturally high. Therefore, having such a contract is actually a deterrent to merchants who engage in fraud.

"As long as you understand." Yang Dongxu was very satisfied with Wang Qing's approach.

As he said, the urban complex is to be built into another shining signature project of Hurricane Architecture. Just because you want to rent out the shops to collect rent, you can't recruit all kinds of bullshit and ghosts into it, and finally destroy the entire Hurricane Plaza.

The brand is all stinky.

In fact, even if there are fake and shoddy products, it is a matter between the customer and the merchant. The square can push it away completely. But Yang Dongxu obviously doesn't want to fight this kind of edge ball.

But I really want to build Hurricane Plaza into a golden sign. When many people go to other places to buy things in the future, even brand stores will be cheated.

For example, when buying jewelry in a gold store, it can actually be a magnet. When merchants and customers had a credit crisis, the first thing everyone thought of was that shopping at Hurricane Plaza was safe.

Then this sign has transformed into a golden sign. It is also completely different from other imitators. Hurricane Construction is still unique. Keep this golden sign, even if the domestic real estate development enters a saturation period in the future, Hurricane Construction can still be a big success.

Make money by doing it.

Not only Hurricane Construction, Millennium Supermarket and other industries under Yang Dongxu are actually following this path. No one knows better than him, when there is a crisis of trust, what exactly is a brand that can reassure the public?

of great value.

After eating and coming out of the mall, Yang Dongxu got in the car.

Also getting on the bus with him was Zhang Cheng. After Sun Yi began to want to get married more and more, Zhang Cheng slowly began to take over her job.

However, because Yu Yi is now the head of the company's administrative department, more of the focus of Zhang Cheng's work has been shifted to being an assistant to Chairman Yang Dongxu.

"Keep an eye on the show and call me if anything happens." Yang Dongxu said to Zhang Cheng.

Zhang Cheng was the assistant to the chairman of Hurricane Construction who was promoted from within. Li Ji was asked to find someone who was going to be in charge of the work at Xuri Technology.

The Huaxiu brand building plan has been launched with great fanfare since last year. The signing of a superstar not only made ordinary people speechless, but even the Virgin bitch said how many primary schools could be built if all the money was donated to Project Hope.

There has also been a bloody storm within the industry, especially for some big brands. Every superstar signed by Huaxiu is a serious drain of resources for them.

Therefore, many international brands have begun to join forces with Huaxiu to compete for spokespersons. However, Huaxiu cannot sign old superstars, but it can use Yang Dongxu's foresight to sign new stars who can become popular.

Therefore, competitors in these industries can only watch helplessly as they have already blocked Huaxiu's superstar resources. However, as the reputation of Huaxiu increases, Huaxiu's reputation becomes more and more popular and cannot be blocked.

As rising stars continue to become popular, some commercial endorsement activities will naturally follow. Therefore, some superstars have begun to come to China for promotions, and the Hurricane Building has many plazas, which is naturally the best choice for promotional activities.

When the time comes, the TV station will conduct an interview, and the media and newspapers will follow up to promote it. This is another pragmatic way to increase brand awareness, and it is also one of the most effective ways to convert fans of these big stars into our own customers.

"I know." Zhang Cheng nodded and wrote it down in the notebook in his hand.

Then I talked to Yang Dongxu about today's schedule. After today, I guess I won't see the big boss for a long time.

He has figured out the working mode of his big boss over a long period of time. That is, when meeting the big boss, he should arrange all important things first and postpone other things later.

After the important things are done, the boss has not disappeared. Then make arrangements for other things. Usually the best way to contact the boss is by phone, rather than reporting work in person.

Because let alone him, sometimes even general manager Zhao Yu and Yu Yi, who has a good personal relationship with the chairman, don't know where their big boss is. How can he often report work face to face?

"How are the arrangements made by Yu Yi from the project department at Yanjing?" Yang Dongxu asked.

"It was already arranged years ago, but we will start with the agency first. There is a project that can be completed in the first half of this year, and the company's senior management held a meeting last week. We plan to make the person in charge of the project that will be completed in the first half of the year a regular position, so that we can wait until the project is completed.

He can immediately take over the next project."

"Yeah." Yang Dongxu nodded without saying anything.

He, the big boss, does not need to end the current internal game of the company. He can just watch from the sidelines. When he comes to an end, it will be the time when the people below him are very dissatisfied with their work and someone will be in trouble.

All company executives sometimes have complicated feelings about him as the big boss. As a hands-off shopkeeper, he doesn't ask about many big decisions, and the company executives feel a little confused.

If they are too involved in company management, these people will feel restricted and unable to let go. In short, everyone seems to have been trying to find a suitable distance that is either close or far away.

The current distance between him, the big boss, and the company's top management is undoubtedly very appropriate. He has strong control over the company, but he does not restrict the power of the company's top management so much that his top management can freely display their talents.

Everyone is actually quite comfortable getting along like this. Of course, if Wu Aibing's sword hanging high above his head didn't wave it from time to time, making them a little frightened, their little life would be more enjoyable.

But this idea is obviously just a thought.

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