Pioneer of the Rebirth Era

The mainland after 2000 was an era of Chinese music. This period also had excellent film and television works and excellent variety shows. But whenever we think of this era, the first thing that comes to mind is still the endless supply of good songs featuring gods from all walks of life.

People in this period rarely complained that these songs were just lip-smacking songs with superficial lyrics, similar compositions, and no artistic depth at all.

Of course, if it sounds good and you feel that this song moves you, then it is a good song. As for how long this song can move you, and you will be moved by other new songs in the blink of an eye from time to time, that is another matter

.

In short, when I accidentally hear these songs that once moved me many years later, I am filled with memories and feelings. That’s enough.

Yiting Music has basically been merged into the YY platform and was renamed YY Music. Domestic YY Music can almost be said to dominate the world, at least in terms of formal copyright.

As for the various pirated websites and pirated songs that have been repeatedly banned, they must be severely cracked down, but after each batch is cracked down, another batch always pops up, which is as annoying as weeds.

YY Music and YY Space background music can be switched to each other, which is another new initiative after the current market saturation. Although YY Music and YY Space require two members to switch between each other for free, it is a bit ugly.

But the benefits from these two items are really great. After all, in addition to background music, members of YY space also have a variety of cool and unique member background boards, as well as large-capacity photo albums and the production of various phantom photo albums.

As for the background music benefits of YY Space membership, this part overlaps with YY Music. But both have memberships. If you change 10 background music every day, you won’t be charged more, right?

Compared with the previous charge for background music separately, this is very conscientious. Of course, the food is still ugly. But the income from this part is constantly increasing, and the food is really delicious.

"Cooperation? Huayi is a film and television company, right? What kind of cooperation do you have with us in terms of music?"

In the office of the CEO of Xuri Technology, he was buried in a pile of documents. He felt that nothing would happen if he didn't come to the company. All departments were running normally. When he came to the company, things were going on everywhere. There were documents that needed to be reviewed on the table.

It has never decreased.

"Maybe he wants to follow the trend and let his artists get familiar with the songs first. After all, YY Music has now launched the song MV function. Unlike before, you could only hear the singing, and you didn't know who the singer was when you saw him.

" Sun Yang said.

Now he has basically begun to accept the daily operations of Xuri Technology, especially the external cooperation and entertainment aspects. He has basically taken over all the aspects. Qiu Bosong and others were happy to treat him to meals for several days in a row. These troublesome tasks were finally thrown away.

, I can finally write code and engage in technology with peace of mind.

"What level of cooperation? They spend their own money to buy a few good songs for their newcomers to shoot MVs and put them on our platform. They pay for advertising and we help attract traffic. Or is it the same as Haina's, connecting to offline activities?

To carry out comprehensive cooperation with business?" Yang Dongxu asked.

"From what I heard from the lover who was talking to me about this matter, it seems that we should try to cooperate first. After all, compared to the traditional model of star-making, ours seems to be very powerful at the moment, but the status of online singers in the entertainment industry

The status, as well as the labor fees for commercial performances, are always inferior to those of traditional singers," Sun Yang said.

In fact, it is not only this, but also that once the identity of an online singer is confirmed, it is still unknown whether this mark will be easy to get rid of when developing in the film and television industry. After all, even Haina has not made such an attempt yet.

.

It’s just a matter of bringing together a large number of online singers to do charity work to increase their background, and then promote and tour online. They are famous and the audience is familiar with them. But as Sun Yang said, compared to traditional singers,

It feels like it's on a different level, and the entry fee is not that high.

However, this is not high, but compared to traditional singers of the same fame. Generally speaking, whether it is online singers, Haina or Xuri Technology are making a lot of money in this aspect.

Therefore, even if the mark of being an online singer cannot be removed in the future, it will give people a feeling of not being of high quality. There are still many companies in the circle who plan to try it. After all, this cost is much less than the traditional growth route of singers, and more importantly

The thing is that he really makes money.

"Then we will act in accordance with the rules and regulations established by the company before. We are a platform. As long as it is not illegal to pay advertising fees to the other party, we can cooperate." Yang Dongxu leaned on the back of his chair and shook his neck.

In fact, when we first wanted to build YY Music into a platform where anyone could come up and showcase themselves, except for the deepening cooperation with Haina, other companies in the entertainment industry basically took a wait-and-see attitude.

Qiu Bosong was anxious at first, but later he saw that he had made a lot of money by cooperating with Haina. He didn't worry anymore. He made profits without losing money. He sat on the Diaoyutai and waited for others to take the bait. So Huayi was not the first, nor was it

Will be the last one.

After all, whether it is an artist or a singer debuting, it is too slow to follow the traditional model. In addition to the traditional model, there are currently two channels: participating in variety shows and participating in talent shows.

As for variety shows, the requirements for the strength of variety shows and TV stations are very high. To put it bluntly, people in variety shows can only be popular if they have ratings across the country.

Currently, the only program that has this kind of strength is Yangma's "Avenue of Stars". The other programs are not that close in terms of influence or strength, and the conditions for becoming popular are basically as demanding as traditional channels.

Of course, there are other TV stations in China that have very good variety shows, but the current indoor variety shows can only promote hosts, not artists.

Because the prerequisite for participating in such a variety show is that you are already a star, and then you will be invited to participate to advertise your new movie or new TV series.

This chapter is not over yet, please click on the next page to continue reading! So this kind of variety show is not like the variety shows of later generations. At the beginning, you were an eighteenth-tier artist, but then you became a first-tier artist instantly after appearing on a good variety show. Now you are not a big-name artist, even in variety shows

Can't even get up there.

In the end, only the draft is left, but it turns out that during the draft, dozens of top picks have become famous with the help of this big platform.

But after the draft is over, in addition to the top three, the rest will not be in the top dozens, even the top ten, or even the top five. Without the draft as a big platform to gather popularity, it will soon be lost among the crowd, and it will need to be taken by the employer behind it.

Only by spending money on advertising according to the traditional artist route can we maintain exposure. Whether it will be successful is still unknown.

And whether it is "Avenue of Stars" or a talent show, the time span is really too long for people who are becoming increasingly impatient. Although it is many times faster than the ten years of sharpening a sword through traditional channels.

But compared to the speed at which one song from Xuri Technology can become popular all over the country, and then various MVs are exposed, commercial performances and various charity tours keep up, the former two are indeed too slow.

And after Xuri Technology and Haina cooperated, various online singers were paid out in batches. As for variety shows and auditions, there is no way to compare the number of people with only a few people in one season.

"Should the annual Internet Music Chart be pushed back? Inform those entertainment companies that have not made any move yet and give them some preparation time. The number of participants and influence of our Music Chart event can instantly increase to a higher level.

."

"This is unnecessary." Yang Dongxu shook his head, "Seeing that it won't be long before the Spring Festival is over, it's said to be the annual music chart. We can't postpone it until the beginning of the year, right?

Besides, there is no need to change the plans our company has made because of these people. If we can catch up, we can participate. If we can't, we can participate next year.

Anyway, with the support of Internet singers like Haina, the popularity and gold content of this music chart are enough for us to make money. At the same time, we can also show it to these hesitant people.

Of course, if the first issue is successful, both the popularity and attention will increase. As for the second issue, and those who will continue to join in to seek cooperation with the platform, neither the cooperation fee nor the advertising fee will be the current price.

Already."

"If the event is unsuccessful, the price will not be the same as it is now. Not only will it increase in the future, but even the price of Huayi's cooperation will also increase this time. The influence of our current platform is not comparable to that before." Sun Yang smiled.

said.

This is not a price hike, but since Yiting Technology merged with YY, YY has dominated the instant messaging software market, instantly raising the number of YY Music members to a new level.

This is just the number of members. Music software is installed on almost all home computers, and YY Music is basically one of the first choices. In addition, YY’s daily active users are approaching the 30 million mark, and the number of registered users has reached five.

Go away by the tens of millions.

Moreover, when the time comes to launch advertising, 361, a dominant browser, will push ads together. This target group can almost cover all domestic netizens. I also want to use the previous cooperation conditions with Haina to discuss cooperation, let alone

There are no doors or windows.

"You just need to be confident in your own mind. They have a lot of influence in the Beijing circle, and some of the so-called singers who joined later have people behind them. Please pay attention to this aspect." Yang Dongxu reminded.

Those who can afford to play in the entertainment industry are basically at the level of a big boss. Otherwise, it is impossible to play in this industry. After all, there are so many different industries, not to mention that it is easier to burn money in the entertainment industry than to drink water and drink water.

The place.

"I understand." Sun Yang nodded.

"Of course, we can't inflate other people's ambitions and destroy our own prestige. We are the bosses of this platform. Those who can give in will look at the face of the big guys behind the scenes, so we can sit down and have a good negotiation. For those who go too far, let them get out.

If you really don’t want to leave and you can’t handle it, let them come to me and I will throw them out myself.”

Yang Dongxu spoke domineeringly at this time. Sun Yang kept smiling and giving thumbs up, "Boss is domineering and mighty!"