Pioneer of the Rebirth Era

Sponsorship is definitely necessary. After all, Yang Dongxu knows that this is a very good channel for successful sponsorship.

As for whether it will be boycotted by domestic parents, to be honest, there are not many people paying attention to domestic arcade games now, and they are only in a small circle.

And because people don’t know much about self-media at present, they don’t promote it online. So the only people who know about it are the small group of people who play arcades and have channels to watch the game. Even most people who play arcades probably don’t know that there is such a person.

Competition exists. Not to mention parents who are not interested in it at all.

Therefore, this sponsored advertisement is not mainly aimed at domestic consumer groups, but to expand foreign popularity. Compared with domestic parents, foreign parents are undoubtedly more rational in their understanding of games.

Therefore, it is really a good choice to rely on this sponsorship channel to advertise Huaxiu's clothing or Dongxu's electronic products.

Regardless of whether the foreigners who see the advertisement accept these products or not, it is good to make the trademark look familiar. And don’t underestimate the spending power of otakus who play games.

If a player conquers players who love this game, then the sales volume of the products he endorses will definitely be high. After all, otakus are a bit stubborn and spend money so arrogantly.

So at most it only costs a few hundred thousand and some clothing and electronic products as gifts. But it can advertise among foreign arcade players, which is actually a very cost-effective deal.

And compared with the competition for endorsements by sports stars and film and television stars, gaming is undoubtedly an unexplored virgin land. Yang Dongxu's favorite thing is to be the first to eat crabs, not to mention that he can be sure that the crabs are delicious.

"Legend", "Sword Fairy" and "Fantasy Westward Journey" Yang Dongxu quickly ran through his own games in his mind and finally shook his head.

These three games do have the conditions for holding competitive matches, but in a game that relies on equipment and panel attributes, developing this game into a competitive match undoubtedly has inherent shortcomings.

In the early stage, everyone would still watch it very excitingly, how awesome the boss was, how much damage the boss's knife did, and how much the clothes on the boss were worth.

In short, it is easy for everyone to fantasize about these things and imagine that if they had them, their game characters would be so awesome wearing these things.

But such a fantasy has a timeline. The first "Legend" cross-server PK can be said to be all "Legend" servers, and almost everyone hung up to watch the game.

It is no exaggeration to say that the swordsman competition and the dreamy server battle are packed with people. You must know that online requires card points, but there are still many players who go online and do nothing, just watch the game for hours.

But this kind of viewing will undoubtedly not last long, because after everyone watches it too much, it will no longer feel strange. Especially those who can participate in official competitions are basically equal to RMB players.

Once everyone is familiar with this model, even if the game officially launches a game lottery to give away big gift packages, not many people will waste points online to watch the game. They will just complete tasks to earn game money while feeling bored.

Eye contest.

So this kind of game currently performs well in various competitions, but it has only been brilliant for a few years. Due to inherent deficiencies, everyone only focused on the game tiles and no longer cared about these competitions.

"Qifan Platform, that game that has recently become popular and imitates DOTA with the background of the Three Kingdoms and Wei?" Sun Yang looked at his big boss in the Xuri Technology Manager's Office.

Today, I originally thought that the boss would not come to the company, so he was busy with his own things. Who would have thought that after getting off work at around 4 o'clock in the afternoon, the boss suddenly came to the company, called him to the office and told him the name of such a game.

"Well, it's that game. What do you think about taking this platform and developing it into a competitive game?" Yang Dongxu asked.

"Compared to the three games we have, this game is indeed more suitable for economic competition. After all, there are successful cases of DOTA before, but this kind of competition is a bit niche, right?" Sun Yang looked at his big boss with some confusion.

Qifan Platform Sun Yang admitted that this is a good game platform. The game mode with the Three Kingdoms as the background is basically adapted from another game "Dynasty Warriors" that has the same DOTA mode.

It's just that the graphics and operation have been refined and developed, and it has its own characteristics. Now it has the appearance of a sudden and dark horse in the game market.

However, this game also has inherent shortcomings, that is, the entire platform is currently operating at a loss, and no profit model suitable for the game has been found.

As for the charging issue, it is even more difficult. After all, this game is born out of "Dynasty Warriors" and if you dare to charge, believe it or not, players can finish "Dynasty Warriors" or DOTA in minutes?

Although the scenes of the latter two are sometimes uncomfortable to watch, they do it for free. This alone overwhelms all the advantages of setting sail.

“It’s a small niche because of insufficient publicity. Dynasty Warriors can be said to be regarded as a classic by many domestic players, and DOTA, not to mention global users, is definitely not comparable to other current games.

This is actually a piece of fertile land that has not been developed by anyone. Even all the game companies that developed these games before just took a hoe and left."

"There is indeed a market for competitive games like this, and there is a player base. However, profitability of such games is a problem. Before, CS could be said to be popular around the world.

When the competition was held, the advertising and endorsement fees were higher than many big names in international film and television. However, it was so popular this year that there were indeed many players watching the fun, but the advertising effect has not been very good.

In addition, there is no way to charge for such a game itself, and it is impossible to sell some powerful props to make money, so company operations have always been a problem.

In the past, when there were many players, the company's valuation reached US$1 billion. However, due to the unsatisfactory commercial conversion in the later period, the entire game collapsed instantly.

Especially after such games come to China, there will be no market. No players will spend money to buy genuine games to download and play, and they will basically play on the free LAN."

"These are indeed problems you mentioned, but they are not problems here. I called you here to let you go and acquire Qifan, not to discuss the prospects of this game with you.

Let’s arrange the acquisition. As for the issues you mentioned, wait until the game is acquired and played. The game structure uses Dongxu Technology’s advanced servers and can accept more players. In the process of preparing these things, I will

Give me the solution."

"Got it." Sun Yang nodded seriously. This was not the first time he had witnessed the tyranny of a big boss. What he said just now was because of his professionalism and he had to clearly explain the risks he knew.

Since the boss has a solution, he naturally chooses to shut up and work hard, "After the acquisition, which game group will be handed over to operate this game?"

Sun Yang couldn't help but ask.

"This is a problem. Currently, none of the games operated by our company are of this type. Many technical staff are unable to prepare them in place at the first time."

Yang Dongxu couldn't help but rub his chin: "Let's do this, package and acquire the company Qifan. Of course, the administration and finance will be eliminated. The capable executives will be kept, and the incompetent ones will also be eliminated.

The grassroots technical staff and the middle-level people who do practical things will stay. In short, after the purchase, there should be no mistakes in game operation and technology. You can immediately make rectifications and edits according to my plan, and the other staff will be left to make their own decisions."

"Understood."

"By the way, I'll buy all the copyrights related to DOTA and "Dynasty Warriors". I plan to make this game the first example of a competitive game in China, and even promote it internationally. Then I won't buy all kinds of copyrights.

The constant wrangling and lawsuits have affected the game’s expansion into the international market.”

"What if these two game companies don't sell, especially DOTA, although they have no domestic revenue. But every time the version is updated, the sales of the game abroad are very good. Can I get the license when negotiating?

?" Sun Yang asked.

Since joining Xuri Technology, in addition to understanding his own company's games and the domestic game market environment, he has also done some research on the international game market.

In fact, he is not the only one. Every aspiring employee in Xuri Technology believes that his company cannot just dominate the domestic game market. Sooner or later, it will rush to the world, so there is nothing wrong with doing your homework early.

"To put it bluntly, authorization means that when you don't earn as much as he does, he wants a piece of meat from you. If you make this into a big cake, then people will not only eat meat, but also drink blood.

I want to swallow you whole. So don’t authorize it, just copyright it.”

"What if they don't agree?" Although there is still no way to understand why the big boss attaches so much importance to competitive games that are not operating well in China, and is so confident in becoming bigger and stronger. But this sounds very strange.

Feelings, even a little bit of a rush of blood.

"Then acquire their company." Yang Dongxu said casually.

"This company is not that easy to acquire." Sun Yang said, scratching his head.

The predecessor of DOTA is Warcraft, and Warcraft belongs to Blizzard Entertainment, the most powerful game company in the world. This game company not only produces the "Warcraft" series, but also the "StarCraft" series, and "Dark Destruction"

God series.

It can be said that he is the originator of many game templates, and has been imitated and never surpassed.

What's more, they released a hit "World of Warcraft" last year. This game had a certain impact on Dongxu Technology, which had been dominant in China for several years, and it could only avoid the spotlight for a while.

So you just opened your mouth and wanted to acquire this awesome company. If you hadn't realized that your boss was really a tycoon who was not short of money, others would have felt that Yang Dongxu had not woken up.

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