Pioneer of the Rebirth Era

Chapter 1,300 There is no market and no profit

/

"Which game company does TOTA belong to?" Sun Yang's words made Yang Dongxu a little stunned for a moment.

If the other party refuses to sell the copyright and only authorizes it, Yang Dongxu thinks so and says the same thing about directly acquiring the other party. But after saying that, he remembers that he doesn’t know which company he wants to acquire.

"Blizzard Entertainment, Chen Shoufu is now the agent for World of Warcraft. You wanted to buy the agency from Chen Shoufu before, but in the end you negotiated a cooperation by investing in Shengda Company."

"Why did you forget this incident?" Yang Dongxu slapped his forehead, "I seem to still have shares in this game company."

Sun Yang's eyes instantly became even weirder.

Boss, I know you are very talented and talented. But you actually forgot about the company you want to acquire now, and you are actually a shareholder of that company. This pretense makes people very unprepared.

"I'm indeed a little confused. I'll inform you after the copyright acquisition. You have to acquire Qifan first." Yang Dongxu smiled awkwardly and waved his hand to Sun Yang to hurry up and get busy, so as not to embarrass him even more.

In fact, this is not Yang Dongxu's pretense, but that he really forgot. The two had a dispute when Chen Shoufu was acting as an agent for "World of Warcraft".

Only then did he remember that when he was investing heavily in various IT companies abroad, he seemed to have actually participated in a round of financing for Blizzard Entertainment and became a shareholder.

But he is just a small shareholder who has a seat on the board of directors. The founder of Blizzard Entertainment has a similar personality to him, that is, if he has capital, he will definitely live alone and will not sell his shares just because of the listing.

This is due to the fact that the founder of Blizzard Entertainment tightly controlled the equity in his hands and did not disclose it, and even sold part of the equity due to the financial crisis in his previous life.

As a result, in just a few years, after the company made a lot of money, the founder had money in his hands. He bought back the sold equity at a high price, which shows what kind of character the other party has.

Therefore, it is really not easy to acquire this company, especially since they are not short of money. "World of Warcraft" may reach the top of the world's gaming industry this year and become the most profitable game.

This one game alone is enough to feed a family for ten years, and every meal is a big meal. What's more, in addition to this popular game, Blizzard Entertainment has recently released news that it is preparing to develop a new game.

The type of card game "Hearthstone".

This is undoubtedly another hit game. Then there are "Heroes of the Storm" and "Overwatch". In short, Blizzard does often delay the release.

It is common for people to postpone the public beta of a game even if they are slightly dissatisfied, even for a year and a half. However, the games produced by others are indeed excellent products. You can't help but accept it.

Therefore, it is obviously not an ordinary difficulty to acquire such a company. In the end, even if the company is acquired, whether the founders who are themselves technical and game director planners can be retained is also a question. If these founders cannot be retained,

The value of this company will undoubtedly be greatly reduced.

However, although it is not easy to acquire this company, it is estimated that it will not be a big problem if you want to acquire some copyrights related to competitive games in "Warcraft".

After all, the glory of "Warcraft" is in the past. Even though DOTA is still very popular, the profit has almost dried up. According to the current operating mode of the game, it can be said that Blizzard has almost made all the money it should make.

There is no reason for entertainment not to sell the copyright.

What's more, Yang Dongxu doesn't intend to be so overbearing that after taking down all the copyrights to the "Warcraft" game, Blizzard Entertainment can no longer use it.

He just wanted to get rid of the time when he developed competitive battle games later. For example, when he developed the predecessor of "League of Legends", he was sued by Blizzard due to some copyright and similarity issues, so he had to cut off a large piece of meat.

Therefore, the negotiation is not as difficult as imagined, especially when Blizzard Entertainment has tasted the benefits of large-scale online games and currently does not care much about traditional battle economic games. Basically, you can ask and win.

Thinking of this, Yang Dongxu made an international long distance call in the office. It would undoubtedly be much easier for Yiting Technology to negotiate such a matter. Otherwise, the other party would open their mouths when they see that the negotiator is from China.

It's just a partial copyright buyout, and Yiting Technology will probably bring him good news soon.

The game has come to an end. Although Xuri Technology does not have any big game projects under development now. After all, the games in hand are already busy enough, so the current research and development energy is mainly focused on 361 Defender.

Compared with the current domestic anti-virus software market and garbage removal software that are not yet unified and are somewhat chaotic. Being a 361 Security Guard is undoubtedly stabbing Qiu Bosong’s old club, Jinshan, in the back.

After all, anti-virus software is Kingsoft's pillar industry, and currently the entire company relies on such an anti-virus software to survive. Although Kingsoft has also been making positive changes to adapt to the domestic Internet trend in recent years.

But the whole change process is not ideal. Although a few decent products have been launched, the market response has been mediocre and not much benefit has been achieved.

Therefore, as long as 361 Defender is introduced to the market, no matter what Rabbit anti-virus software or Master Lu or the like is on the market, it will instantly lose all market share. Anti-virus software is also on this death list.

Because 361 Defender and 361 Browser both take the free route, the word "free" is definitely a big killer in China. With these two words, as long as the product is not too bad, it is basically invincible.

"How about the inside?" In the Xuri Technology conference room, Yang Dongxu, Qiu Bosong, and the relevant managers of the 361 department were having a meeting.

"It's very good. If the garbage cleaning can only give players an intuitive number jump, it won't make much difference to the actual improvement of the computer.

After all, there are many reasons for computer lag, and sometimes even poor Internet speed seems to be a problem with the computer. Then 361's boot acceleration is definitely the finishing touch.

Turn off the optimization of those startup items, and the computer startup speed will be significantly improved. This is the most intuitive feeling. In terms of 361 anti-virus software, basically all common viruses in the world have been tested, and they can basically detect and kill them." Qiu Bosong's face.

With a smile.

He has wanted to do security guards for a long time, but there are many things you can't do at Kingsoft. In addition, in the past few years, Kingsoft's senior executives believed that since they dominated the anti-virus software market, they would continue to do so.

Plow this land deeply and dominate it forever.

Therefore, most of the energy is invested in the development of anti-virus software that is actually relatively mature. To be honest, for ordinary users, being able to detect and kill common viruses is basically enough.

As for those powerful mutated viruses, Trojan horses and broilers that hackers planted for you, basically ordinary users may never encounter them once in their lifetime.

After all, with the current Internet speed, hackers will think your Internet speed is too slow even if they treat you like a chicken. At the same time, ordinary users basically have no important files for hackers to steal, so they are basically not vulnerable to attacks.

Of course, this is on the premise that you do not log into some illegal websites. When you log into these websites, people will immediately throw a few Trojan viruses into your computer.

Therefore, anti-virus software actually does not look at the market share of ordinary users. The real money-making aspect should be the business of establishing anti-virus firewalls for some large enterprises or laboratories.

The previous route of Kingsoft was undoubtedly to seize both hands and be strong on both hands. The market requirements set for large enterprises were private, and the general market share was also required.

But in fact, except for newbies who just bought a computer, they will pay to use Kingsoft's anti-virus software for a period of time. Some veterans will not renew their anti-virus software even if they log in to some unhealthy websites.

The worst case scenario is to redo the system. It only costs 10 yuan. How can I use this if you charge me 30 yuan for an anti-virus software?

"How long will it take for the public beta to be released?" Yang Dongxu asked.

As for startup optimization, it was Yang Dongxu's suggestion. It just added a small function to the security guard. It didn't cost much, but it was very popular with users.

Of course, if you really want your computer to start up faster, actually turn off everything, including the security guard, and then run naked the fastest.

But even if you are rarely attacked by hackers, you will not get viruses if you don't log in to illegal websites. But without security guards, people always feel uncomfortable and uneasy walking on the street without clothes. So even though many people know that bare metal runs the fastest

, but rarely use bare metal to access the Internet.

"The inner side can be finished by the end of this month, and if there are no problems, it can be put into public testing at the end of next month. In fact, after the inner adjustment this time, there will be no problem in directly launching it.

However, to be on the safe side, it is better to conduct a public beta. If any problems are discovered, the public beta can be used to temporarily shut down the service system to repair and troubleshoot problems," Qiu Bosong said.

"Then let's collect some data through public testing first. How is the web page display ranking doing?" Yang Dongxu continued to ask.

"This is really hard to do. Everyone is a big boss. Even though I'm down now, I can't just handle it." Qiu Bosong showed a wry smile on his face. He had been having a lot of headaches about this matter during this period.

361 Browser now basically occupies 98% of the domestic market share, leaving only 2% for Sohu or Google Chrome.

It stands to reason that with such an impressive market share, it is basically a market monopoly, and 361 Browser should be able to make a lot of money.

But the most embarrassing problem now is that in addition to advertising some web games, 361 Browser has been losing money and has no room for profit.

And 361 Security Guard, which is about to be put into public beta, currently seems to be losing money. The expected result is that it will be the same as 361 Browser. It will not make money even if it has a small share.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like