Pioneer of the Rebirth Era

First he arrived in Ningbo, and then Yang Dongxu flew to Shenzhen. Although he didn’t want to pay attention to these people because he was angry, business still had to be done, and Ye Rongrong called him and the mass-produced MP3s were finally offline. So while these foreigners were interested in

You can also show off your recording equipment if you are interested.

To be honest, after seeing MP3 players that were about the same size as lighters in later generations, Yang Dongxu could not find any sense of beauty in the finished MP3 player in front of him.

The boxy one is bigger than a cigarette case, and a charger with a similar size is inconvenient and incomparable to the MP3 players that can be easily put into pockets in later generations.

But the MP3 player in front of us is undoubtedly the most advanced existence in the world. Not only can it be used on the radio to listen to the radio, but the download volume of 20 songs is definitely not comparable to that of a box of tapes. Nowadays, optical disc technology continues to develop, and a disc can only

It's full after recording about 12 songs.

Although this takes up most of the space with the song and video on the CD, the product in front of you is really awesome. When paired with an external battery, the power bank can last for six hours, which is even more powerful than a mobile phone.

.

What's more important is that the mobile battery can be used repeatedly, and it will run out of power after a day of listening. You can charge it when you go home at night, and you can use it to listen to it the next day. Unlike a fixed battery, you can only throw it away and buy it again after use.

A battery that can be compared with a mobile phone battery is definitely not cheap. In addition, the overall production cost of MP3 has reached more than 300 US dollars. According to the current exchange rate, it is nearly 2,500 RMB. This is just the production cost.

Of course, this is the production price of the model with the highest configuration, and the production cost of low-profile models ranges from US$100 to up to US$300.

But according to Yang Dongxu's idea, if the price is to make at least double the profit, the price of a complete MP3 set will basically start at US$700. After all, you have to exclude employee fees and transportation fees, as well as profits for dealers, etc.

.

700 US dollars is nearly 5,000 yuan, and you can buy a low-end version of Motorola if you put it together. This year, Motorola produced the world's first flip phone, and it sold for a high price of more than 40,000 to nearly 50,000 yuan in China.

Although this flip phone is much smaller than the previous big brother, it is still bulky and ugly in Yang Dongxu's eyes. It's crazy that one costs 50,000 yuan, but this is not something anyone can buy if they want. And this

Compared with gadgets, he would rather buy an Ericsson that looks like a later-generation candy bar machine.

However, the sudden rise of Nokia this year, the emergence of this giant that has attracted the attention of the world for more than ten years, will undoubtedly have a huge impact on the mobile phone market.

Therefore, Motorola also began to pay attention to the importance of low-priced and cost-effective mobile phones, so some time ago it launched a mobile phone with a price of about 6,000, but the nickel battery power is a bit small, and the rest is okay. Yang Dongxu said that an MP3 is equivalent to the price of a mobile phone.

That's what I'm talking about.

"Let's just go with it. Contact foreign VCD dealers. We'll price the top version at US$720. They will decide how much they sell according to different situations. The first batch will mainly produce the top version. The first version will be discussed when the second batch is produced.

"Despite all kinds of dissatisfaction, Yang Dongxu also knows that this is the only way for now.

"How many units will be rationed in the first batch?" Ye Rongrong breathed a sigh of relief when she heard Yang Dongxu gave a positive answer. To be honest, when the MP3 was actually transformed from the laboratory into a product and saw the finished product, she really couldn't put it down. It felt so amazing.

But this kind of surprise and the expectation that the product would sell well made me a little uneasy because of Yang Dongxu's disgusted look just now, but in the end the result was that it could be mass-produced as expected. As for Yang Dongxu's dissatisfaction, anyway, his boss had been asking for it.

She was not surprised that he was very tall.

"Let's get 10,000 units to test the water first."

"Isn't it too much?" Although she also wanted to mass-produce it and felt that the product would be a big hit, the production volume of 10,000 units of finished products still made Ye Rongrong feel a little worried.

Even in these years, Dongxu Technology has been conquering the world with Dongxu Technology, and has even continued to expand in overseas markets. Foreigners call it one of the most successful businesswomen after China's reform and opening up, but the production cost of this thing is indeed too high.

Taller.

The launch is 10,000 units, which is a cost squeeze of US$3 million, and if converted into RMB...

"That's all. Our main focus is the overseas market. The price of this thing converted into RMB does sound scary, but there are many rich gringos. A thousand dollars is not a big pressure for them. Just endure the old age

Keep using your phone and don’t buy a new phone for the time being.”

In contrast to Ye Rongrong's worries, Yang Dongxu obviously knows very well what kind of hot market an epoch-making product will expand. Placing MP3 in the overseas market will be just like Apple in the domestic market.

Of course, for insurance purposes, some advertising is still required. Therefore, some celebrity endorsement fees must be excluded from the cost, so the profits will be reduced, which makes him a little unhappy.

"By the way, is it okay to upgrade the product?" Yang Dongxu asked.

Since the establishment of Dongxu Technology, Yang Dongxu has wanted to build a brand, so selling things at high prices can not be too expensive. For example, in order to stabilize VCD customers, they provided free after-sales upgrades, which also became a brand building

And a trump card for combating piracy.

In fact, the so-called upgrade does not change many things. Even many parts of the previous VCD did not need to be replaced, but some blocked functions were turned on.

Since it is high-end MP3 hardware, there is definitely no problem with its quality. The so-called upgrading is actually to expand the capacity of the previously sold MP3 after the mobile hard disk is upgraded. There are basically no major problems elsewhere.

If we wait until all the hardware has to be updated, it will be time for a major product update. When new products are launched at that time, these old users will not feel trapped. Instead, they will feel that Dongxu Technology is very kind and its products can be used for such a long time.

Time. The purchase of electronic products is equivalent to depreciation. Foreigners have long been accustomed to being devastated and are not afraid of this.

"No problem, the hardware is prepared according to your requirements." Ye Rongrong nodded.

Ye Rongrong is undoubtedly very supportive of Yang Dongxu's idea of ​​building his own electronic product brand. No one wants their products to be popular, and international brands get excited just thinking about it.

"That's good." Yang Dongxu put the things on the table, "I heard that you signed up for a cram school?"

Compared with the first time when Wu Aibing took Ye Rongrong back to Yanjing to meet her parents, that girl was slightly capable but youthful. Now Ye Rongrong is already an absolute strong woman.

Her long hair is tied back and her neck is exposed on the show. Her slightly plump figure is wrapped in professional clothes and exudes the charm of a mature woman. Although she is 6 years younger than Wu Aibing, she is only 35 this year, which is not considered too old.

Over the years, she has dealt with various international businessmen and mobilized tens of millions and hundreds of millions of funds at every turn, giving the 35-year-old her the aura that is worthy of competing with other more successful men than him.

"The bigger the company becomes, the more I feel that I have too much to learn. If everything goes well after the launch of MP3, Dongxu Technology will not have much to be busy with within half a year, and I also need to recharge my batteries." Ye Rongrong took a sip.

He said with a smile while holding the coffee in his hand.

There are no EMBA business schools now. Although entrepreneurs born in the 1970s are rising, most of them are still struggling. Therefore, it will take a few years for business schools and various diplomas to become popular. So Ye Rongrong can only apply for

Some cram schools are good for recharging your batteries.

"Where are you going to charge?" Yang Dongxu asked with a smile.

Among the people under him, in addition to the researchers in the research laboratory, some of them are constantly learning and doing research. Ye Rongrong, a senior executive of other companies, was the first executive to propose learning to recharge, which made him curious.

"Enterprise management." Ye Rongrong answered affirmatively.

Yang Dongxu nodded silently: "As long as you have a goal, if you find it inconvenient to study at home, you can study abroad when you are done with your busy schedule. Then let my sister arrange a teacher for you."

When people who don't understand mention business management, their first reaction is: Isn't it just about managing people? What's there to learn? Isn't it enough to just direct them to work?

This is obviously just a superficial understanding. Although real business management includes managing people, that is, human resource management, this is not all of business management.

Even human resource management, which you think is simply about managing people, also includes corporate human resource strategy formulation, employee recruitment and selection, training and development, performance management, salary management, employee flow management, employee relationship management, and employee safety and health.

Management, etc.

Therefore, what you need to learn about business management is naturally not as simple as managing people. It includes human resources, projects, funds, technology, market, information, equipment and technology, operations and processes, etc.

As a manager, I don’t say that you have to be proficient in these things, but at least you need to know. You need to understand what kind of person should be responsible for what kind of things. It is not just a position where you just put one person in and everything is done.

"I think so too. Compared with the management of domestic enterprises, foreign experience is indeed more advanced." Ye Rongrong said with a smile.

"Okay, tell me when to start charging, and I will approve the leave for you. It happens that Huaxiu has stabilized after a while, and I will help manage it at Dongxu Technology. But before you go, take a few days off.

Stay with Brother Wu, otherwise once you go abroad he will blame me for messing around with his wife." Yang Dongxu joked.

Although he couldn't stand the condescending attitude of foreigners, he was not an angry youth just because he was an angry youth. He also admitted that he was lagging behind other people's developed countries, and he had no objection at all to going abroad if he wanted to learn good things.

"Yes, I will. I miss my son too." Speaking of her son Ye Rongrong, the strong woman's face showed a trace of maternal tenderness.

In recent years, because the company has grown too fast, neither she nor Wu Aibing has been able to spend more time with her son. What's more, Wu Aibing's mother has slowly recovered after her living conditions improved, and she is in high spirits after having her grandson.

It would be better if they could help take care of them, otherwise their children would have to be given to their parents.

"It's better to spend more time with your children. Although Brother Wu is traveling all over the world for his current job, he can work in Shenzhen unlike before. Why don't you take the old man over and settle here in Shenzhen? It just so happens that we are standing here

The education at the forefront of reform and opening up is also good, and the climate in the south is also very suitable for the elderly to come and take care of themselves." Yang Dongxu rubbed his nose awkwardly and said he didn't know. When he said it, he really felt a little sorry for the couple.

"Aibing and I both think so. Although we are always on business trips, we can still take care of our family most of the time. But my mother is a little reluctant, saying that she has lived in Yanjing all her life.

She always didn’t want to move. She said that if she collapsed and died outside one day, she would not be able to find her way home as she had never traveled far.” She mentioned that her mother-in-law Ye Rongrong also had a guilty look on her face.

Compared with the average woman who looks after her husband and raises her children, she obviously has her own career ambitions. However, it is her parents who have objections in this regard. They feel that their daughter's heart is too wild and they are afraid that her husband's family will have objections.

However, her husband and mother-in-law fully supported her. Wu Aibing loved her and basically supported whatever she wanted to do. However, her mother-in-law felt that her son was five or six years older than her daughter-in-law, so it was a blessing to have such a capable daughter-in-law.

Naturally, she dotes on her. She has a hard time raising her grandson and is tired, so she has nothing to complain about.

"You don't have to live there permanently. You can take it over when the children are on vacation or something. Just let the elderly and children adapt to life in the south in advance, and then we can decide whether to settle down."

Hearing Ye Rongrong talk about his mother-in-law, Yang Dongxu couldn't help but think of his parents. Nowadays, courtyards in large courtyards lack popularity. In fact, he wanted his parents to live in Yanjing in advance to adapt to big city life and prepare for their future retirement.

Even if the air in Yanjing is not good in the future, it would be good to go to Shanghai after getting used to it, or simply go to Sanya to live and retire. But this matter is obviously very difficult to handle. It is like old man Xuan prefers to stay in the countryside instead of returning to Yanjing.

The truth is. What you think is good may not be what they like.