Pioneer of the Rebirth Era

Half a month later, Fu Decai's negotiations with the four major record companies entered the detailed discussion stage. However, the online copyright of the songs was already in hand, so the Yiting website was officially launched.

In order to make Yiting Music and MP3 an instant hit, this time Yang Dongxu can be said to have spent a lot of money. He directly offered $10 million over three years to hire the now-hot celebrity Jordan to endorse them.

This endorsement fee is definitely the highest in this era. After all, Jordan is a sports star. He mainly endorses sports brands such as jerseys and sneakers. For electronic products, even Motorola mobile phones, he hires movie stars rather than sports stars.

.

But Yang Dongxu felt that this endorsement fee seemed high, but it was not a loss at all. First of all, everyone thought that he paid this high price because he was interested in Jordan, who returned to the basketball court and won the championship this year. After all, after paying for it, Jordan

Last year's results were good, and this year's success has led to strong calls to win the championship.

So I am ready to bet that Jordan can win the championship in the 1996 season and perform well in the next few years. But only Yang Dongxu knows it in his heart. He is not betting on Jordan to win the championship this year, but he knows very well that he will come back after retiring from basketball because his father was murdered.

Jordan, the great master, not only won the championship this year, but also won three consecutive championships again.

So even though he performed well after returning from the 1995 season, Jordan's annual salary this year was only 4 million. But he still directly fired the astronomical endorsement fee of 10 million for three years and hired a sports star to endorse electronic products and websites.

Therefore, after the contract was announced, everyone felt that the foreign company Dongxu Technology was crazy, which was simply unreasonable. You must know that Jordan is 33 this year. Even though he has performed well since coming back, he has declined as usual in the next two years.

That's for sure, after all, you can't expect a 33-year-old man to break out into the peak form he had in his twenties.

It has been criticized by major newspapers and TV stations, but what Yang Dongxu wants is this effect. If it doesn't cause a sensation, how can you make headlines?

At this time, whether it is praising him for being bold or criticizing him for being crazy. In short, the exposure rate of MP3 and Yiting website has stabilized this time. And with the addition of three consecutive championships since the beginning of this season, he

Basically, you don’t have to worry about the sales of Yiting Music and MP3.

The endorsement contract was not negotiated with Jordan, but with his agent. Because it was a high-priced endorsement, there were not many changes in the negotiation. After all, the agent could also get a commission from the endorsement. It was hard to encounter such a big deal.

Of course I couldn't let it go. So it only took two days from contact to signing.

Then Yang Dongxu found a good advertising company to shoot a few promotional covers for Jordan. When the other party has time to play, he can do promotions with the team.

Of course, there is also a rule that when taking a break from playing on the field, Jordan needs to wear the MP3 player next to him and place it in a prominent position. He can listen to it or not just carry it with him to increase the exposure of some products.

Neither his agent nor Jordan had any objections to such loose requirements, so on the third day after the two parties signed the agreement, Jordan, who had no games, simply went into the studio to take pictures.

On August 8, Tunghsu Technology opened its first direct MP3 store in Manehattan. Jordan, as the brand spokesperson, attended the opening ceremony. In addition to Jordan, Chinese female star Maggie Cheung and some business partners attended the store opening ceremony.

After much deliberation, Yang Dongxu chose Maggie Cheung as the female spokesperson for MP3 instead of someone else. Compared to other female stars under her banner, Maggie Cheung, who has won international awards, is somewhat famous.

And in terms of future development, Maggie Cheung’s international status is higher than that of other female stars. Moreover, this elegant oriental woman has outstanding features and is very representative. At least in the eyes of Westerners, she is a beauty, not a beauty.

Oriental women with peculiar looks represent Oriental beauty.

And anyway, no matter which Chinese female star she was looking for, she would be accompanying her here in the United States. So Yang Dongxu chose Maggie Cheung, who was relatively more promising.

As the world's financial center, there are undoubtedly many wealthy people in Manhattan. In addition, coupled with the previous controversy over tens of millions of endorsement fees, many people gathered at the store opening ceremony before it even started.

Regardless of whether these people came to see Jordan or were really interested in MP3 players, the scene was very lively and made people feel comfortable.

After the store opening ceremony, Jordan conducted an on-site autograph signing. The discounted opening price of $800 made many onlookers hesitate.

But Jordan's influence is undoubtedly huge, especially now that he has headphones hanging on his ears and a silver-gray MP3 player in front of him. With his natural black music cells, he follows the rhythm of the music in the headphones. Many people hesitate.

Under the guidance of the enthusiastic sales staff, we entered the store to experience it first.

This experience instantly made many people fall in love with this little guy. In addition, any quality problems will be returned within a week, and any non-human problems will be repaired within six months. The after-sales service guarantee is guaranteed.

Many people bought one and registered their information on the spot, registered an account for Yiting Music, and obviously downloaded 20 songs into it. Although the compact shape still feels bulky to Yang Dongxu, in the eyes of modern people, it can be imported at will.

It's just so cool in the bag.

So after a period of hesitation, the originally awkward sales scene suddenly became heated, with a long queue queuing directly from the store to the outside. The five counters in the store were on sale at the same time, and demand still exceeded supply.

"Successful!" Ye Rongrong, who had been nervous looking at the hot sales scene in front of her, could no longer hide the excited smile on her face.

You must know that although Tunghsu Technology's VCD has long gone out of the world, Tunghsu Technology has never opened a direct-sale store in a foreign country. All direct-sale stores are basically in China, with a few in Hong Kong at most. All overseas sales are through

Agent.

"Successful." Yang Dongxu smiled and nodded.

Although he was very optimistic about MP3 in his heart, and he also understood the sensation that such an epoch-making product would cause. But to be honest, when everyone was hesitating and just looking at Jordan instead of entering the store, he was worried.

stand up.

However, this kind of anxiety only lasted for a moment, and was instantly filled with the lively scene of customers pouring into the store.

With a good start, the results at the end of the day were naturally surprising. In addition to the ones sold in the morning due to Jordan's autograph signing, another 85 units were sold in the afternoon until the store closed in the evening.

A total of 206 units were sold in one day, and the total sales each reached US$1. Although this sales volume is not as crazy as the sales of Motorola's new mobile phones, it still makes Yang Dongxu very satisfied.

After all, this is just the sales of a physical store in the United States, not the total sales of MP3s. According to the latest data collected yesterday.

The total sales data of MP3 through Millennium Supermarket’s physical stores, Hong Kong physical stores and agents, as well as Korean agents and Japanese agents, except for the pre-cooled sales of less than 100,000 on the first day, the sales of every subsequent day

The sales have reached 300,000, and the daily sales are still rising steadily.

The total sales so far have reached an astonishing US$5.65 million. You must know that this is only half a month's sales. This month's sales are likely to exceed US$10 million.

Although the sales in China and nearby countries are so hot, it is directly related to the influence of Haina's stars. But it also proves that the MP3 market is really starting to boom. Today's sales reaching 100 million US dollars is basically no problem.

So he hosted a small celebration party in the evening and invited all the store clerks and Maggie Cheung and others who had not returned home. The big celebration party would be carefully prepared with the company employees after returning to China.

"Hey, Jim, is this the new Walkman that just came out?" Students in a university had just finished school. Several male classmates wearing basketball uniforms walked towards the school's basketball court. A black classmate was holding a silver player in his hand.

The gray MP3 player put the headphones into his ears very ostentatiously, which attracted the attention of the white classmates next to him.

"...This little thing is not one of those cheap tape recorders. It is called MP3 and you can listen to songs without putting a tape in it. If you don't want to listen to the songs, you can download other songs from the Internet at will, and it also has a radio.

Function."

With a proud look on his face, the black student put an earphone into his classmate's ear. His hands were playing with the MP3 player, switching songs, turning off the song function, turning on the radio, and starting to search for signals.

"It's so cool. Is this the latest product from Apple or Motorola? I want to buy one too." After listening for a while, the eyes of the white classmate looking at the MP3 player became intense.

"No, this is a product of a Chinese company." The black classmate kept shaking his head.

"China? That country that still uses manpower to farm the land, are you sure?" The white classmate looked surprised.

"That should be correct." The black student was a little unsure, "I see that the manufacturer on the product manual is from China."

"A product from China?" The white student, who had originally had fiery eyes, began to look hesitant, "How much does this thing cost?"

"800 dollars."

"Oh, NO, why are the products produced in a peasant country so expensive? I can even buy a mobile phone." The eyes of the white students began to look disgusting.

"Maybe it's a little more expensive, but it's really good. And this price is the opening discount price. It is said that their price will return to US$900 in two days."

"Oh Shet, this company must be crazy. How can anyone buy it for $900? Jim, I advise you to return it as soon as possible. This thing may break in a few days."

"Impossible." The black classmate looked at the MP3 player in his hand and hesitated for a moment, then shook his head: "Probably not. When you purchased it, it clearly stated that you can return it within a week and have a one-year warranty. And this is mine.

The quality of the products endorsed by the idol Mr. Michael Jordan should be guaranteed.”

"Jordan? The quality of the sports products he endorses is indeed good." Since they like playing basketball, they all know about Jordan, so the white students' faces became hesitant when they heard that Jordan was the endorser.

He is currently wearing Jordan's No. 23 jersey, and the sneakers he is wearing are also endorsed by Jordan. Although the price is indeed a bit more expensive, they feel really good when worn.