Pioneer of the Rebirth Era

When Elton John, born in the suburbs of London, England, is the creator of the theme song of "The Lion King" in 1994, he is a world-renowned music artist.

The famous Canadian singer is Celine Dion, who became popular all over the world with the theme song of "Titanic" in 1997 and is still popular this year.

The godfather of American soul music, the founder of rap, hip-hop and disco music genres, James Brown and the Queen Madonna, as well as Li Zongsheng from China, jointly formed and became the judges of this talent show. After that, the already popular talent show instantly

Set off a new climax.

"Aren't you going to put it on the fire grill?" Li Zongsheng, who had rushed to the United States after arranging his work in the Mainland, saw Yang Dongxu complaining for a while.

Although in the Chinese music scene, he has just entered his forties, not to mention leading the way, but he is definitely a leader. But compared with the judges promoted by other record companies, not to mention in terms of overseas influence,

He is a head shorter.

"Why is this a fire rack? This is a world-class stage, okay?" Yang Dongxu said seriously: "I admit that English music is the mainstream of current popular music and occupies an unshakable dominant position.

But don’t underestimate the number of Chinese, okay? Chinese is the second largest language in the world. I discussed this draft with Chaoting TV. Although it is the anchor in the United States, they will also anchor it. Plus

The broadcasts in Canada, Japan, South Korea and Europe cover almost all Chinese people around the world. With such a large audience base, what are you afraid of?"

"That's what I say, but after all, English songs are the mainstream. As a person who is good at Chinese music, I always feel a little unsure about being a judge and mentor for an talent show that mainly focuses on English songs."

"Do you really have no confidence? Or do you see that the other judge is too strong and weak?" Yang Dongxu looked sideways at Li Zongsheng.

"Get out of here? Although there are many seniors here this time, I need to learn with humility. But I also have my own strengths, okay?" Li Zongsheng pushed Yang Dongxu, he was humble but also had his own arrogance.

After all, as Heiner has become the largest record company in Asia, as the company's chief music director, how can he secure this position without two brushes?

Putting aside those classifications of mainstream or non-mainstream, just talking about musical literacy, he does have a lot to learn because he is young, but he still has two shoulders and one head and says he is giving up. How is that possible?

The audition work started immediately after all the personnel arrived. All the major record companies are familiar with auditions. But in the past, auditions were conducted for art students in schools.

Each record company's team directly settles in the school and allows students to perform on stage one by one and directly select the candidates. Or there are some campus competitions for superstars.

This is undoubtedly the first time for a global audition with such an appearance, and it is also the biggest gimmick. Children from ordinary families are no worse at singing than those from any art school, and can even beat these art students to win the championship.

This is undoubtedly the focus of attention in any country. After all, no country does not like stories about grassroots counterattacks.

Because most people are ordinary people, they are ordinary people and do not have the superior life enjoyed by the rich and nobles. So they are jealous of the rich, but they never want to become rich themselves. Such a grassroots counterattack drama

It is extremely consistent with their inner desire to counterattack the rich, so they have a strong sense of substitution and can easily reach a spiritual climax.

Another point is that most people think that students from art schools should be good at singing. After all, this is what you study. But if someone from the grassroots sings well, even if his level is the same as that of students from art schools, everyone will not

Everyone thinks this person is awesome.

Coupled with the psychological bad boy plot, the talent show has already attracted widespread attention during the auditions even after it was launched. It has the potential to become a phenomenon-level program even before the main competition begins.

In this way, the live broadcast and rebroadcasting matters that were originally negotiated with major TV stations were a bit difficult to negotiate at the beginning because the TV stations kept the price very low. But once this phenomenon came out, it was no longer Heiner who was looking for the TV station, but the people of the TV station.

They were directly blocked at the door of the draft's temporary office, and the prices went from low prices to higher prices now.

"People are all mean-tempered." This is what Yang Dongxu said after learning about this situation and curling his lips.

In the past, you didn't want all kinds of concessions, and the uncle didn't want to pay attention to your wishes. Now, you come to your door and ask for high prices to live broadcast and broadcast.

In the conference room where the draft team was temporarily formed, Yang Dongxu was sitting in the main seat. Below him were Joes, the general manager of EMI's US division, John Davis, the general manager of Sony's US division, and Joseph, the general manager of Warner's US division.

-Garcia and Universal's Ethan Williams.

Seeing that whether it is Sony or Universal, which belongs to the French Vivendi consortium, the general managers in the United States are all Americans, Yang Dongxu's idea of ​​​​looking for an American general manager for Haina became even stronger.

"The live broadcast and rebroadcast matters have been settled. If you don't have any objections, let's talk about the advertising agency." Yang Dongxu softly spoke.

This made the bosses here look at the young guy in front of them with complicated eyes. Originally, Yang Dongxu paid most of the expenses for the draft, but they didn't say it, but they still understood clearly in their hearts. After all, Haina was the one asking for help, so naturally they could

Pretend to be aloof.

But with the follow-up of auditions and various publicity, this talent show became popular before it was broadcast, and it became more and more popular. They should have been happy, but now they are a little unhappy.

Because Yang Dongxu takes the lion's share of all expenses, he naturally also takes the lion's share of all profits. This is the income division ratio stated in the contract.

This chapter is not over yet, please click on the next page to continue reading! Who would have ever thought of following the past practice of creating a talent show that would be a headache for campus singer contests to find sponsors. After such hype, the promotion results were directly realized. Live broadcast rights and broadcast rights

Not only did it sell for a sky-high price.

Even the advertising sponsorships that I originally wanted to ask for are now coming to me one by one, and the offer is so suspicious that I think they are all joking.

And even if the average price is charged according to this quotation, plus the live broadcast and broadcast rights of the TV station, the cost of this draft has been paid back before it even starts, and there is even a slight surplus. And after the show is broadcast, if it really creates a phenomenon-level

If it's so popular, then Yang Dongxu will make a lot of money.

This is undoubtedly the result of their love-hate relationship. Their love must be because the show is so popular. Whether they are signing newcomers who have won rankings or secretly supporting newcomers, they will have a good and high start.

Naturally, what he hates is that someone is sitting next to him eating meat, while he can only watch helplessly. Although the copyright of "Happy Boy" is jointly owned by five companies, Yang Dongxu paid the most for this time and he takes the lion's share. They want to share it.

In terms of income, we can only wait until the next season, which will undoubtedly be very painful.

"Don't look at me so resentfully. I didn't expect the situation to be so good from the beginning. I paid more because Haina was the weakest. You don't agree with not paying more, don't you?" The four people looked at each other with obedient eyes.

Yang Dongxu said that he didn’t want to do this either.

Such words and expressions made the four of them even more disgusted in an instant. If it weren't for the fact that the other party was tall and young, all four of them would have wanted to attack in a group.

"Okay, don't be depressed. Now that we have a good start, let's think about how to make this show more popular. After the first success, shouldn't we have to produce a second and third season?

If the first season is more popular than expected, then the second and third seasons, whether it is live broadcast and broadcast rights, advertising fees, or other income, will be enough to make everyone smile." A few people were disgusted again.

After that, Yang Dongxu stopped irritating a few people and comforted them.

The greasy expressions on the four people's faces softened a lot. Although they still felt uncomfortable not being able to eat meat this time. But I have to say that the future pie drawn by Yang Dongxu was very tempting, so several people put away their resentment.

Let’s discuss this matter seriously.

"What are your plans for program advertising?" The speaker was Global's Ethan, who was talking about the revenue issue of the talent show that became popular before it was aired. No one here dared to underestimate the young man in front of him.

They were able to prosper in ancient China and made Heina the leader. Not only because it was an art desert and it was easy to do it, but because they had real skills.

“We don’t necessarily only accept advertisements from one company. We can accept advertisements from many companies at once. For example, if we name the one with the most money, we will give it the title of overall sponsor. In addition, in addition to the program’s LOGO, the advertising company’s LOGO is the largest.

Or the product that needs to be promoted is always shown to the camera and placed in a conspicuous position.

At the next level, you can get a friendly sponsorship for the broadcast. For example, when the program introduces advertisers, the boss will say the title first, and then talk about a certain company, a certain food, etc. as a friendly sponsor for the broadcast.

When the host talks about these advertisers, we can display the other company's logo or products on the screen, and divide the positions and the number of times they appear in front of the program camera at some secondary positions according to the amount of their advertising fees."

After Yang Dongxu finished speaking, the conference room fell into silence. The four people looked at him as if they were looking at a monster. They were stunned and sighed seriously, or were speechless, and looked at a shameless person with complicated eyes.

As businessmen, they know that businessmen are only interested in profit, but for how much advertising money they spend, they have to include so many advertising companies in one program, and speak so majestically and naturally, this is the first time for them.

meet.

"If you have no objections, basically follow this general framework and let the people below polish it before telling the advertisers. Now they will talk about advertising pricing.

There are two options now, which is to buy out at a fixed price based on different advertising positions. The second option is based on the ratings, for example, we set a 5% basis. If it is lower than 5%, we will only charge half of the original advertising price.

If it is higher than 5%, the advertising fee will increase by 10% for every percentage point higher, and so on.”

"Which one do you prefer?" Jos asked.

"Of course it's the second one. The situation has been so good since the beginning. There's no reason not to take a gamble." Yang Dongxu said without hesitation.