Pioneer of the Rebirth Era

Will "Happy Boy" be a hit?

This is undoubtedly an undoubted problem. It will definitely become popular, and it will be a big fire. As long as the organizer, that is, he does not seek death, then it is basically a certainty that this show will become a big hit.

So it makes no sense not to take a gamble even if you already know the trump card. The only thing Yang Dongxu is not sure about is how popular the program will definitely be. For example, it is certain whether the ratings are 10% or 15%.

not good.

However, using the average value of popular American TV series as the bottom line, and exceeding it by one percentage point and increasing advertising fees by 10%, he felt that advertisers would have no objection, because under normal circumstances you wouldn’t be able to buy it for the same amount of money.

to a ratings of 1%.

The result of the meeting was naturally based on Yang Dongxu's opinion. Who made him the largest shareholder in the first season? You are the boss and you have the final say. I will settle the accounts with you in the second season.

So when the auditions went smoothly, the advertising agency matter was very hot. In the end, the sports brand Nike became the overall title sponsor of the first season of Happy Boys at the highest price of 15 million U.S. dollars, and took over

A gambling agreement was made with 7% as the bottom line and a 10% increase in advertising fees for every one point higher ratings.

Is it difficult to achieve a 7% rating? If we put it after 2010, when various video websites and various entertainment activities filled all human free time, this rating would not be so easy to achieve. After all, at that time, everyone watched TV every day.

Except for the older generation, young people probably rarely watch it carefully a few times a year.

But it is indeed not high now. Even after the construction of the U.S. Information Highway has been initially completed and the Internet has begun to spread in the United States, only good programs or TV series can basically have a ratings of over 5%.

Although it is not as exaggerated as the 60% or even higher ratings of a domestic phenomenon-level TV series, it is very real and stable. However, because there are many types of entertainment activities here, people do not necessarily have to choose to watch TV. Therefore, the ratings

If you want to get 7%, unless it is some relatively good program.

Therefore, when the bottom line was set at 7%, the representatives of the four major record companies disagreed, but because Yang Dongxu accounted for the majority of the revenue, he insisted on agreeing and the other four companies had no choice but to shut up.

And Yang Dongxu only agreed, no doubt because he felt that such a good program, although it could not reach a ratings of 70 or 80% in the United States, it had at least a base rating of 10%, and it could not even be a hit.

It is possible to reach 20%. Doubling the advertising fee or halving the advertising fee is not an easy choice.

Yang Dongxu personally took charge of the show, and according to the standards of popular variety shows in later generations, Dongxu Technology provided the best audio equipment. Then he spent money to shoot with Hollywood movie-level luxury.

Since the top 64 were born after the audition, the ratings of the "Happy Boys" talent show have been soaring. I originally thought that the price was higher because of the TV station or the advertisers. In the first quarter of the first season, the top 64 were born.

After the show was aired, everyone's hearts went back to their stomachs, knowing that this time the bet was safe.

And Yang Dongxu was almost exhausted. After many years, Director Xiaoxu once again picked up the microphone of the chief director and personally filmed on the scene. During the entire filming process, even the Hollywood filming team felt that this young director's demands were too much.

It's too high, but every shot requires reshooting, and it was filmed together with more than a dozen cameras for free. After the filming, the editor cried because they needed to select the parts that Yang Dongxu was satisfied with from more than a dozen shots and then edited them to

Together.

Such fastidious shooting requirements, as well as a lot of but meticulous and serious work, caused the ratings to reach 5.3% when the first episode was broadcast. Although it reached its peak without appearing, it still reached a high level.

A total of 4 episodes of Top 64 were filmed. There were 16 contestants in the first level. The winners were promoted in pairs and the losers were eliminated directly. Yang Dongxu controlled the program time to about 90 minutes, which is one and a half hours, which is equivalent to a movie.

The editing is as tight as possible and the tasteful comments are often to the point. It can be said that there is no point in the whole process. As long as the TV station is locked for this program, few people will change the channel midway.

One episode per week, "Happy Boy" has been on a roll for a month. The ratings of the last episode directly broke through the 10% mark, and the average ratings reached 6.8%, which is only 0.2 points away from the 7% rating of the betting contract.

percentage point.

Everyone knows that it is only a matter of time to break through this 0.2 percentage point. When everyone is predicting whether this program will hit incredible ratings, the top 32 competition is held as scheduled.

Compared to the editing used when the top 64 contestants take the stage for the first time to ensure viewership, all programs from the top 32 onwards will be shown live.

A live large-scale variety show is definitely a rarity in this era, and it is also a very good gimmick. So after a month of brewing, the popularity of the show suddenly exploded in the third week of the second month, and the ratings

Directly reaching an astonishing height of 16%.

As the game progresses, the top 16 will determine the top eight, and then the top eight will determine the top four. The ratings of the show are rising like no end. After entering the top 16, almost every rookie in the top five drafts will be selected.

Under the secret promotion of record companies, more or less, they began to have their own support groups and their own fans.

Major entertainment newspapers also reported on it, making headlines no less than three times. In this way, "Happy Boy" became completely popular, and the rookies who entered the top 16 of the draft also followed suit, winning 16 awards in less than two months.

For newcomers, the star-making ability of "Happy Boy" is as jaw-dropping as its ability to attract money.

This chapter is not finished yet, please click the next page to continue reading the exciting content! When the "Happy Boys" competition was going on smoothly, there were no incidents in the three consecutive live broadcasts. Yang Dongxu finally breathed a sigh of relief, and a lot of work began

It was left to the team below to run it, and he was only responsible for the shooting effects and process planning. This allowed him to finally have some rest time after being busy for more than a month.

At the end of the live broadcast again on weekend night, Yang Dongxu greeted the staff and started to pack his things hard, when suddenly a man walked up to him.

"Hey, Brother Chen Long, why are you here?" Looking at the familiar face of the short young man in front of him, Yang Dongxu stepped forward and hugged him with a look of surprise.

"Come to promote the movie." Chen Long said with a smile: "I heard that the program you produced is very popular in the United States, which is amazing."

After saying that, Chen Long gave a thumbs up. Although Hong Kong and Taiwan movies are very popular in Asia now, the Hong Kong and Taiwan stars who dominated Hollywood on the other side of the ocean as early as the 1980s have little status in Hollywood.

Chen Long is undoubtedly one of the Hong Kong and Taiwan stars who wanted to enter the Hollywood market very early, but the results have not been very satisfactory. It was not until 1995 that he opened the US market with "Red Zone", but even so, his status in Hollywood

Still not very high. Even though he is the best among all the Asian stars who have entered Hollywood now and in the future.

In his previous life, Yang Dongxu read some news on the Internet about the final failure of Asian stars to enter Hollywood. One sentence sums it up well. In a Hollywood market dominated by white people, it is difficult for a yellow person or even a black person to get a good role.

, this is almost an unspoken rule.

The roles generally given to yellow or black people are either small roles or evil or violent villains. For example, the female stars who will develop in Hollywood in the future will be fine, but the male ones will basically start as villains, including

Jet Li and Chow Yun-fat, etc.

It can be said that Yang Dongxu had a deep understanding of this when he was filming "Happy Boy". At first, when the Hollywood film shooting team heard his shooting requirements, they were all perfunctory. In the end, he punished him severely several times before they became honest.

.But even though he is honest on the outside, he still looks down on him in his heart.

Later, the ratings of "Happy Boy" continued to rise, and these people kept their mouths shut. As for audio equipment, Dongxu Technology now believes that it is second, and no one dares to say that it is first.

The audio equipment in the top recording studios of all European and American record companies is produced by Dongxu Technology. As a result, when setting up the stage on site, when they heard that these equipments were shipped from the mainland, the staff all curled their lips and felt that they were too backward.

After trying the sound quality, I was obviously surprised. But I didn't want to admit my ignorance, so I kept asking if this was a Korean product or a Japanese product. In their impression, they still had some impressions of the products from these two countries and felt they were okay.

.China... are they still at war?

"Rush Hour, right?" Yang Dongxu asked with a smile.

He remembered that Heiner had reminded him about this before. After all, Heiner also invested in this movie. But he was too busy during this period and forgot about it.

"Yes, are you still busy here? How about finding a place to sit for a while?"

Although he finally opened up the American market with movies, he admired Yang Dongxu from the bottom of his heart when he faced Yang Dongxu, who became extremely popular as soon as he made his debut. As soon as he got off the plane, he ran away to find Yang Dongxu without even noticing the time difference.

In fact, it's not just him who admires him. With the variety show "Happy Boy", "Xiaoxu" is also well-known in Europe and the United States. Now in the Mainland, it has risen to another level on the golden scale and has become a unique existence.

.

A good person is a good person. If Zeyi doesn't do something, he will definitely become a blockbuster once he does it. This makes people who used to gloat and say weird things when they saw Haina's overseas development unfavorable, completely shut their mouths this time. And they felt even more sour and envious.

Shouting to the sky why not me.

"It's okay. The basic preparations for tomorrow have been completed. Just broadcast live tomorrow. Just put away some trivial things. What do you want to eat? I'll treat you." Yang Dongxu greeted the on-site management staff and took his own

The clothes and Chen Long walked out together.

"I just got off the plane and I'm not very hungry. I'll eat whatever you want with you." Although Chen Long and Yang Dongxu didn't have much interaction when they were in China, as a Hong Kong film star, he has a close relationship with Haina.

Very good. Several movies have been specifically financed by Heiner, so the relationship between the two of them can be considered familiar after repeated visits.