Pioneer of the Rebirth Era

In the office of Millennium Supermarket, Yang Dongxu and Hu Dashan were sitting on one side, and opposite them sat a gentle man wearing glasses. The man was wearing a slim suit, but he did not wear a tie, and two buttons of his shirt were unbuttoned.

It seems to be strictly forbidden but also casual.

Looking at the man sitting opposite, Hu Dashan, he felt very conflicted. He had long realized that as the ship of Millennium Supermarket got bigger and bigger, it became more and more difficult for him to control it.

But he still worked hard and spent more than half of the year traveling across the country, trying to do the best he could.

But there are some things that just don't require hard work. The gap in talent, accumulation of knowledge, and narrow vision make him barely a half-brain worker, and the rest uses physical strength to make up for the lack of talent.

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However, with the further development of the domestic economic environment, the industry in Yang Dongxu's hands has changed from a person who steadily executed orders at the beginning to one that stabilizes the domestic market and moves towards the international market, and the requirements for the capabilities of business managers are getting higher and higher.

With his ability, it might be okay to manage the traceable logistics. Then he would take charge of the Millennium ship, which was ready to set sail. Even with Yang Dongxu guiding the general direction, he had encountered difficulties, obstacles and even hidden rocks along the way.

Ability in processing.

"What do you think of the current situation at Millennium Supermarket?" Yang Dongxu leaned back in his chair and looked at Zhang Tianming opposite.

This is the talent Li Ji selected for himself after thousands of selections. He is a graduate of the Department of Economics of Oxford University, the former assistant to the president of Tesco, and later the general manager of the Hong Kong division.

Originally, Tesco was also optimistic about the domestic retail market and was preparing to enter the mainland. He was nominated as president of China Division. As a result, Tesco, currently the third largest retailer in the world, has encountered some operational problems.

Coupled with the fact that Carrefour is currently aggressively competing with China's local retail industry, the opportunity to enter the mainland market is good, but the cost has also increased rapidly due to the fierce competition.

Therefore, Tesco plans to slow down its plan of aggressively attacking the mainland and let Zhang Tianming come out to try and open a few Tesco supermarkets in major mainland cities to serve as a bridgehead.

So Zhang Tianming, the general manager of Tesco in Hong Kong, became the president of the China Division with only two or three kittens under his command. However, he was very optimistic about the mainland market, so he was full of fighting spirit rather than discouragement when everything was going to be difficult at the beginning.

But just when he was ready to consolidate the limited resources in his hands and prepare for stability first, Tesco's top management changed to a CEO. The other party was pessimistic about entering the mainland market, so he suggested canceling the plan at the shareholders' meeting and instead thinking about

At present, giants like Walmart and Carrefour have not noticed the inroads into small Southeast Asian countries.

This proposal was supported by some shareholders, and China Mainland Investment Funds began to decline sharply. Then Zhang Tianming was transferred back to the headquarters to await other appointments.

Because the general manager of the Hong Kong division has already been appointed, he has no position for the time being after leaving Huaxia, so he can only be idle for now.

After all this back and forth, he lost the general manager of Hong Kong, the position of president of the China division, and after decades of hard work, he was transferred back to the headquarters and became the assistant to the president. How could he possibly endure this.

It happened that Li Ji discovered Yang Dongxu at this time when he was helping Yang Dongxu look for unique talents in the retail industry. After in-depth understanding, he decisively came up with the bargaining chip of Millennium Supermarket option shares with an annual salary of one million plus 1%.

Zhang Tianming has been working at Millennium Supermarket for a month now, but he has never officially taken up the position. Instead, he has been assigned the position of deputy general manager. He has traveled around the country to gain an in-depth understanding of all the situations of Millennium Supermarket, and combined with his previous work for Tesco to enter the mainland market.

market research and preparation, so I started to formally report to Yang Dongxu today.

"The current situation of Millennium Supermarket is very good. It makes me feel a bit wasteful." Zhang Tianming adjusted his glasses and said.

This is not a compliment, nor is it bragging to show one's superiority. It is stating the facts, because Millennium's operating conditions are indeed surprisingly good.

He can be considered an old man in the retail industry, and he is well versed in the methods and methods of retail market expansion. Whether it is finding policy sponsors from the local government, spokespersons, or franchisees, he is very familiar with these methods.

But how did Millennium Supermarket expand? All supermarket storefronts were purchased. If there was no suitable investment location for the storefronts, they directly cooperated with Hurricane Construction to build them directly.

I have a lot of procurement contracts with suppliers, four long-term contracts for vegetable plantations with large farmers, 10 long-term procurement contracts with pig farms across the country, plus some electrical appliances, daily necessities, seafood, etc.

Millennium Supermarket has a wide range of products that can be put on the shelves without any shortcomings, and they are all sourced from first-hand sources, so the price has an absolute advantage.

And by laying the foundation step by step like spending money, Millennium Supermarket's debt ratio did not exceed 10%. After seeing this statistic, he thought he was dazzled.

With such a foundation and such capital, Carrefour was hit by a wave of attacks and was thrown into a panic. He felt that the boss of this company was a pig-headed person. If nothing else, he could cripple Carrefour simply by engaging in price wars.

Even if you don’t engage in price wars, you have an advantage with suppliers, logistics systems, and product cost-effectiveness? What’s more, Millennium Supermarket still has a stable of 3 million loyal members. You are fully armed with machine guns and cannons, but you can’t do it.

Isn't it stupid for a guy holding a kitchen knife or something?

He didn't have enough time to learn more about Millennium Supermarket, and after accidentally listening to Hu Dashan introduce his big boss's net worth and business, he instantly changed from looking down on him to looking up to him and even respecting him.

It’s not that my big boss is too stupid, it’s that my big boss doesn’t have much time to pay attention to things in the retail industry. He has big things to be busy with.

In his opinion, Millennium Supermarket, which is capable of rectifying the domestic market and marching into the world's retail industry, is not among the top three companies owned by big bosses. What else can he say besides offering his knee?

"What do you think of the menacing Carrefour?" Yang Dongxu asked.

"Just cut the fire under the cauldron." Zhang Tianming said decisively.

"Oh?" Yang Dongxu looked at him with a half-smile, as if he was willing to hear the details.

"Price war!" Zhang Tianming said.

"There are hints from above. We don't want to leave a bad impression on foreign companies in this regard," Hu Dashan said.

"It's just a hint, isn't it? The hint means that we understand and we can do it if we want to. If we don't understand, then we don't know. If we don't know what to do, we can do it, right?"

"Um..." Hu Dashan frowned. This was a bit of a rogue statement. If it were put in other places, he would feel it would be fine. But when he was acting rogue with the government, he felt that Zhang Tianming was a fool.

In other words, although this foreign monk is good at reciting sutras in front of the big boss, he doesn’t understand the situation in the country at all. If you make the government unhappy at home, you will get good results.

"Continue." Yang Dongxu said without saying anything, his expression changed.

"According to my survey, the country actually supports local enterprises, and some policies are even very supportive. Not only are there discounts for foreign companies, but there are also discounts for domestic private enterprises. And if you have connections, you can get even greater discounts.

This is why there is an illusion that domestic companies are being squeezed out of their living space by foreign companies, and that the country gives preferential treatment to foreign companies but not to domestic companies.

It is because of the problems of domestic enterprises themselves, whether it is technology, management, or development prospects. Domestic enterprises are not even slightly different from foreign enterprises, but the country still supports local enterprises and is even willing to borrow money for development.

From this point, we can see that the state still supports local enterprises. Otherwise, there would be no tariffs to protect local products.

So this hint is just that some leaders have a unclear understanding of Millennium Supermarket. In the past, they had the impression that local companies were low-tech companies and could only make a lot of cool money, both in terms of political performance and long-term planning.

It seems that it is not as direct as foreign investment.

But this does not apply to Millennium Supermarket. Although Millennium Supermarket is only a domestic retail business and has not entered the international market, our capital, management, and applicable technology are no worse than those of the international retail industry.

So of course we can dominate the retail market, so why should we ignore those hints that we don’t understand clearly and risk our lives? Price war in the retail market is the most direct and effective way. We have abundant capital and lose everything.

There will be no problem for two years. But whether it is Carrefour or Wal-Mart, as multinational companies, their stocks will fall after losing money in one quarter."

"Tell me about your specific method." Yang Dongxu nodded. Although the price war is a way of injuring the enemy by one thousand, he will lose eight hundred by himself.

But I have to say that this trick is very useful now. The foundation of Millennium Supermarket is very good. If you lose a wave of blood, you will lose weight at most. But if Carrefour loses a wave of money and fails to deal with it, it will collapse.

So if this move is used well, it can be said to be a surefire move.

Of course, it would be another matter if Carrefour gritted its teeth and used its abundant capital to fight Millennium. After all, as the world's second largest retail giant, Millennium is not something Millennium can withstand if it attacks. But Millennium cannot be its own boss.

There is also abundant capital, so Zhang Tianming is confident to win this battle.

And more importantly, as he said, if Millennium Supermarket loses money for a year or two, Millennium Supermarket will have a harder time at most. But if Carrefour loses a quarter, the valuation will fall accordingly after the financial statements are published. The stock has been losing money for half a year.

Not to mention a collapse, Carrefour will not be better off and must adjust its strategic focus to let investors see hope.

"National brand!" Zhang Tianming said with some excitement.

"Huh?" Yang Dongxu was stunned for a moment and then thought about something.

"First hold a press conference and ask Millennium Supermarket to invest in the complete acquisition of Hong Kong-owned shares. Turn Millennium Supermarket from a joint venture to a sole proprietorship, and then raise the banner of a national brand to occupy Dayi first.

At this time, both the above hints and those who want to find trouble will stand on the opposite side of the nation. The advantages of foreign-funded enterprises turn into disadvantages. The switch between offense and defense makes those leaders who are not optimistic about us dare not not be optimistic about us. If they are not optimistic about us, they are traitors.

"

"What an idea you have..." Yang Dongxu looked at the gentle Zhang Tianming. The more he looked at him, the more he felt that under the gentle appearance in front of him, there was a gangster's soul hidden in front of him.

First it's a price war, and then it's morally tied up. This method is undoubtedly a bit dirty, but you have to say that it's very useful, and Yang Dongxu himself can't help but feel a little excited.

I just like the way you can't stand me and can't get rid of me. Doesn't foreign capital increase the halo above your head? Do you have to bring it in to suppress local companies that already have capital for the sake of the halo?

Well, I will turn this halo into a dark one for you. As a local enterprise, even if you don’t have an advantage, you have to set up the banner of a national brand, so you must provide supportive policies and give full support. What’s more, Millennium Supermarket has a strong

Capital is no worse than foreign capital at all.

At this time, if you want to get close to foreign capital and suppress Millennium, you are a traitor. How do you want the people to see you, and how do you want your leaders to see you? Should leaders who want to promote you consider their reputation? You are a traitor.

Am I colluding with you by promoting you?

All in all, once this sign is set up, he will be tough even if he is not being dealt with, not to mention that Millennium is still standing up to deal with him. So this idea is very rogue, but very useful. It directly puts red and blue buffs on Millennium and a diamond body protection.