Play Game of Life

Regarding the publicity plan, Li Rushan certainly had a lot of ideas.

But for a game that itself is losing money, how can it be promoted to make less profit? This is really a science.

Li Rushan has also considered it, maybe he can do some tricks?

But on second thought, forget it.

The most high-end ingredients often only require the simplest cooking methods.

The same goes for game promotion.

The game "Walk with Darkness" has gathered all the necessary elements of street fighting games, and the development time is so short, which in itself is considered the most high-end ingredient.

If you engage in those fancy things, it may stimulate discussion and have some unpredictable effects.

If you get scolded and make money again, it's not all over.

So at this time, it is better to be still than to move.

Simply publish a promotional video to minimize the impact as much as possible.

Lu Zhixing nodded: "Okay, then do as President Li said."

Li Rushan is very happy, Mr. Lu is very good!

Ever since he voted for 404 Studio, Li Rushan has a feeling that he and Mr. Lu are in the same mind, and they can't help but want to go together. Really a confidant!

Li Rushan winked at Lu Zhixing: "Don't worry, Mr. Lu, I will find a way to vote for you after this project is over!"

Although the agreement stipulates that projects that have already lost money cannot continue to vote, but this regulation is actually not so strict, and there is a lot of room for wording.

For example, Lu Zhixing can completely start another company, or someone else can start a company to poach Lu Zhixing's original team, so that Li Rushan can bypass this rule and continue to invest.

Li Rushan was so happy in his heart that he was already thinking about this kind of coquettish operation.

And Lu Zhixing smiled slightly.

Don't worry, Mr. Li, you don't need to make any showy operations, you will continue to vote for 404 Studio soon.

...

...

The next day, Lu Zhixing took some time to cut out the promotional video of "Walk with Darkness".

Propaganda films have their own way of doing things.

Some companies don’t have enough game content, so they frantically roll out the announcements. The promotional videos can’t wait to put all the CGs directly.

There are also some companies that have too much game content, and they hide it when making promotional videos. It is enough to just cut a few relatively good scenes from the real scene of the game. I am confident that these few shots alone can attract players. More game content is left for the players to discover by themselves.

Lu Zhixing obviously prefers the latter.

Therefore, the promotional video of "Walking with Darkness" uses scenes in the game, plus some special camera movements and narration, and this promotional video is considered complete.

I showed it to other people in the company, and everyone's opinions were not very unified.

Liu Bo, Lu Yixiao and others all felt that this promotional video was made too simple?

It neither shows the core gameplay of the game, nor does it show too many famous scenes. There are so many good materials in the game, how come such a little bit is exposed?

Of course, do you want to say that this promotional film is bad? Not really.

The role of publicity should be able to play a little role, and the editing technique is also good, and the style is not bad.

Overall, quite satisfactory.

If it is a big company, or it is a high-profile game project, such a promotional video can also be used to generate good enthusiasm, and there will definitely be players who will analyze frame by frame with a magnifying glass.

But before 404 Studio, there was only a completely different type of game like "Ordinary Life". If only relying on this promotional video... the promotion is obviously too weak.

Li Rushan was very satisfied, the promotional video was obviously cut according to his request!

"No problem, Mr. Lu, this is it!"

The two bosses have made a decision, and the others naturally have nothing to say.

In this way, the promotional video of "Walking with Darkness" was released on the Internet, and the release date was confirmed: next Saturday, which is January 27!

...

night.

The live broadcast room of Tianxuan Group Yotsuba.

Clover is the screen name, his original name is Ye Luo.

As a professional speedrunner, Ye Luo is just in his early twenties this year, which is just the right age. Neither will there be problems with decreased responsiveness and poor operation because of being too old, nor will there be inexperience because of being too young.

Speedrunning itself is a relatively niche gameplay, and for most players, it is a relatively unfamiliar field.

Players who are not familiar with speedrunning often have two common misconceptions about this gameplay: one thinks that speedrunning itself is very difficult, and only a very small number of super master players can play well; while the other thinks that speedrunning is very difficult. It is not difficult to understand, but it requires a lot of repeated practice.

Both views are obviously biased.

To become a speedrunner, you must have three qualities:

One is a high level of game play. Some specific operations required for speedrunning must be handy, and they can be done smoothly even under tremendous psychological pressure, but they do not require professional player-level responsiveness.

The second is a higher game understanding and route planning ability. Including what materials are there in the game, and how the entire speedrunning route should be formulated, all of which require sufficient experience and research on the game.

The third is a good attitude and enough patience. Speedrunners often start for several months, run the same route repeatedly every day, exit and restart frequently, and run hundreds or even thousands of times, just to improve their scores by a second or two.

Therefore, speedrunning is a bit similar to the barrel theory: it is not to see who has a longer long board, but to see who is more balanced and has no short boards.

The reason why Ye Luo can stand out among the large number of speedrunners is of course because he is very good in these three aspects.

In addition, in order to better speed pass in VR games, they also need to have certain athletic ability in reality.

You don't need to be a professional parkour athlete, just make sure you are in the game and use the upgraded body in the game to perform perfect operations.

At this time, Ye Luo was still running through the speedrun of "Overcoming Difficulties with Mao Mao".

There were a lot of viewers in the live broadcast room, and following his operations, the barrage discussions were also heated.

"Awesome, the improvement here is obvious, it's three seconds faster, a huge advantage!"

"Bad, it got stuck, and the time went back."

"It's okay, keep it steady, and there is still hope to break. There was a place stuck in the late stage of the last record, and at least 20 seconds were wasted. If we can pass this time, there is still hope."

"Long press the screen to accelerate for the host."

"Bad! It fell!"

"It's over, delete it."

Ye Luo skillfully quit the game and restarted it. The previous mistake was a pity, but for speedrunners, it is meaningless to feel sorry for the past failures. After all, they have to experience dozens of such failures every day. Second-rate.

"The advantage of speedrunning in this game is that it is relatively time-consuming. After all, the entire game process is only a minute or two.

"Like some games, there are still two hours after the optimization of the full speed pass process. It is really frustrating to make a fatal mistake in an hour and a half."

It can be seen that Ye Luo's mentality is indeed too good to be true.

In this case, you can still have fun and find the better side of this game.

He kept flicking the mouse, hooking walls, jumping, and sliding, as if there was a ready-made script in his mind, and everything was staged according to the script.

Only halfway through, the script got stuck again.

Ye Luo took a deep breath, took a sip of water to restore his emotions: "Take a little rest, and withdraw from the master's degree last time."

Playing this game for a long time, the wrist is a little bit unbearable, so I have to move around.

After returning, Ye Luo rubbed her right wrist, ready to continue speedrunning practice.

However, at this moment, he noticed that someone was flashing a new game in the barrage.

"Look at the promotional video of "Walk with Darkness"?

"what game is this?"

Ye Luo was a little curious, he had never heard of the name of this game before.

It just so happens that my wrist is a little sore now, so I need to take a rest. So Ye Luo searched a bit, and quickly found information about "Walk with Darkness".

"A new horror game from Studio 404?

"Horror game? I remember that the game made by this studio before seems to be "Ordinary Life", right?

"The span is so large?"

Ye Luo was as surprised as the other players.

Because "Ordinary Life" is essentially a simulation game, it has a completely different design idea from horror games.

I have to say that these young people in 404 Studio are very courageous!

Of course, there are also some other gossip on the Internet, such as the dream game competition, this game is a money-making work for investors, and so on.

But Ye Luo didn't pay much attention to it. After all, after the game is released, it will naturally get an objective evaluation.

He clicked on the promotional video of "Walking with Darkness" to view it.