Rebirth 1989: My Unlucky Career

Chapter 150 Advertising

The clerk nodded quickly:

"Mr. Zhao, please ask."

Zhao Zhuo then said:

"Do you usually have this attitude when you work, or do you have this attitude this time when you sell blueberries?"

Upon hearing this, the clerk's first reaction was that Zhao Zhuo was scolding him, so his expression froze.

But when the clerk saw that Zhao Zhuo's expression was serious and not sarcastic at all, he realized that he had misunderstood and Zhao Zhuo was really asking seriously.

So, the clerk also answered seriously:

"Actually speaking, the main reason why I have a bad attitude is because the sales volume of blueberries is so bad that I can't sell them at all, so I'm a little tired of selling them."

Hearing this, Zhao Zhuo nodded slightly:

"Then in your opinion, why is the sales volume of blueberries not good this time?"

The clerk thought for a moment and then replied:

"I think the main reason is that many people don't know about blueberries, and when they hear that the price is not cheap, they spend more than ten or even twenty or thirty yuan to buy a bag of fruit that they don't know whether it tastes good or not."

, I don’t think it’s worth it.”

As soon as the clerk finished speaking, Wang Hang couldn't help but say:

"That's right, Mr. Zhao, when we sold big cherries last time, everyone was very receptive, so even the more expensive ones were accepted.

But this time for blueberries, obviously no one is willing to buy it."

After listening to what the two of them said, Zhao Zhuo nodded slowly:

"I've figured it out. You should sell it however you want, and don't feel any psychological pressure. Even if it doesn't sell out and ends up in your hands, it's not your responsibility."

Hearing Zhao Zhuo's words, Wang Hang suddenly breathed a sigh of relief.

The last big cherry made Wang Hang make a lot of money just from the commission.

The blueberries did not sell well this time, and Wang Hang was also worried that the company would ask him to compensate for the damaged blueberries.

Now that he heard Zhao Zhuo's words, Wang Hang's psychological burden suddenly became lighter.

In the following time, Zhao Zhuo and Zhang Yun visited several photo studios and received basically the same feedback.

After completing the investigation, the two returned to the company.

Zhang Yun sighed softly:

"It seems that this business is still going to lose money."

After a pause, Zhang Yun suddenly suggested:

"How about we can can all the fruits. This can at least delay the process for a while."

Zhao Zhuo shook his head:

"If blueberries and raspberries are still not accepted by the public, then it won't help us to can them all.

The most important issue now is to find a way to make these two fruits acceptable to everyone."

Hearing this, Zhang Yun couldn't help but smile bitterly:

"This is indeed a top priority now. But the question is, what can we do to make everyone accept it?"

Having said this, Zhao Zhuo thought about it seriously and suddenly had an idea:

"Yes, we can advertise!"

Hearing this, Zhang Yun frowned:

"Advertising? Will this work?"

Although sporadic advertisements have appeared in this era, most people have not yet formed the concept of advertising and marketing. Therefore, after Zhao Zhuo proposed this idea, Zhang Yun felt a little unable to understand it.

Zhao Zhuo explained patiently:

"For example, we can promote it by erecting billboards, or pay radio stations to mention our blueberries in their programs, or even conduct lectures to explain the benefits of blueberries..."

Considering that TV advertising is very complicated to operate and there was not enough time, Zhao Zhuo did not mention it directly.

And these three forms just given as examples are enough to make Zhang Yun's eyes light up.

Zhang Yun thought seriously for a while, and then asked dubiously:

"Can the methods you mentioned...work?"

Hearing this, Zhao Zhuo nodded:

"There will definitely be an effect, but I can't guarantee how big it will be."

After all, most people nowadays still know very little about the concept of advertising. Zhao Zhuo is not sure whether people can buy it.

However, the situation is now somewhat critical, and treating a dead horse as a living horse doctor is a helpless choice.

Hearing Zhao Zhuo's words, Zhang Yun also smiled bitterly and nodded:

"Okay, let's give it a try."

Next, the two people split up.

Zhang Yun followed Zhao Zhuo's instructions and found someone to order a lot of huge billboards. Then she contacted the road management department and spent money to place these billboards on some prominent buildings or on both sides of roads with a lot of traffic.

At this time, because there were very few people advertising, this initiative did not cost much in total.

At the same time, Zhao Zhuo came to the radio station.

After arriving, the person at the door stopped Zhao Zhuo:

"Hello, who are you looking for?"

Zhao Zhuo subconsciously wanted to say find an investment department, but he quickly realized that the current radio and television stations did not have an investment department at all, so he smiled and said:

"Look for your station director. It doesn't matter if the station director is not the deputy director."

Hearing Zhao Zhuo's loud tone, the guard was stunned:

"What are you doing first, our station director?"

Zhao Zhuo said calmly:

"Send money."

Hearing these two words, the guard was stunned.

He didn't expect that bribery would be so open and aboveboard nowadays.

The guard asked with some uncertainty:

"You mean...give money to our station director?"

After hearing the guard's words and his strange expression, Zhao Zhuo realized that he had misunderstood what he meant, so he smiled and said:

"To be precise, I am not sending money to your station director, but to your radio station."

When he said this, the guard was even more stunned.

However, through these few words, the guard also guessed that Zhao Zhuo had a good background, so he did not blindly stop Zhao Zhuo from entering, but said:

"Then you register first and I'll ask you."

Zhao Zhuo nodded lightly, and then filled in the registration information in the registration book.

The doorman called the office and received a reply soon.

After the doorman answered the phone, he looked at Zhao Zhuo with a strange expression and said:

"You can go in now. The director's office is the first one on the left on the third floor."

It seems that in the eyes of the guard, Zhao Zhuo is still very mysterious.

When Zhao Zhuo heard this, he nodded slightly and went upstairs.

After Zhao Zhuo left, the guard looked at the registration book and saw the words "Zhuoyun Company" written in the unit column, and became even more confused.

On the other side, Zhao Zhuo went upstairs to the director's office. He stood at the door and knocked on the door. A voice came from inside, "Please come in."

Zhao Zhuo opened the door and walked in.

The director of the radio station is a middle-aged man who looks polite and wears glasses.

After he saw Zhao Zhuo entering the door, he subconsciously pushed his eyes, trying to see Zhao Zhuo's appearance clearly.

Then, the director asked with some confusion:

"You just said downstairs that you wanted to send money to our radio station. What did you mean?"

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