Rebirth 1989: My Unlucky Career

Hearing this, Zhao Zhuo smiled slightly and did not answer the director's question directly. Instead, he asked:

"Director, the income of our radio station has not been very good in the past two years, right?"

Hearing this, although the station director was a little confused, he still smiled bitterly and nodded:

"That's right, in the past two years, more and more people are watching TV, and fewer and fewer people are listening to the radio. Our radio station's current income sometimes cannot make up for its daily expenses and wages."

This is exactly the answer Zhao Zhuo wants!

Zhao Zhuo smiled slightly and said:

"So, why don't I think of a way to send money to our radio station?"

The director asked again:

"So what are you..."

Zhao Zhuo said:

"Let me introduce myself first. My name is Zhao Zhuo, and I am the general manager of Zhuoyun Company."

Upon hearing this, the director nodded with some understanding:

"So you are the rumored young and promising Zhao Zhuo!"

It seems that the station director has also heard of Zhao Zhuo's name in Fengtian.

Zhao Zhuo couldn't help but be a little surprised:

"Director, do you know me?"

The director laughed:

"I heard the name of your Zhuoyun company from my friends before. It is the leader in Fengtian transportation industry. It is really young and promising."

After a pause, the director said with a half-smile:

"Besides, my wife went to buy your big cherries a few days ago. They are really delicious and not cheap."

Hearing this, Zhao Zhuo also laughed:

"Hey, this means we didn't know each other earlier, otherwise I would give my sister-in-law some cherries to eat."

The director waved his hand:

"I won't talk about it now. We know each other now. Mr. Zhao, just tell me what's going on."

Zhao Zhuo nodded and explained his plan to advertise Blueberry.

After listening, the director thought for a moment:

"I have heard of this form of advertising before. However, our Fengtian Radio Station has never tried it."

Zhao Zhuo smiled and said:

"Nowadays, everything is about transformation. Director, aren't you the first to start the transformation of our radio station's revenue model?"

In this era, words like reform and transformation are good words. After hearing this, the director immediately felt proud.

So, the director nodded and said:

"Then I don't know when you plan to advertise and how long the advertising time will be."

Zhao Zhuo replied:

"The longer the prime time period, the better."

Currently, the entire Fengtian radio station does not have a dedicated advertising period, so there is no question of whether it can be arranged at any time, so Zhao Zhuocai directly made such a request.

When he heard this, the director was suddenly shocked:

"The longer the better? Then how much money are you prepared to pay?"

Zhao Zhuo smiled slightly and did not answer. Instead, he looked at the director and said:

"You can just make an offer."

Seeing how heroic Zhao Zhuo was, the director immediately made a calculation in his mind.

After thinking carefully, the director tentatively said:

"One hundred dollars a minute."

Upon hearing the price, Zhao Zhuo didn't say anything on the surface, but he suddenly became excited and happy inside.

In the opinion of the station director, one hundred yuan is equivalent to a month's salary of one of their station employees. It's really a big deal.

But in Zhao Zhuo's opinion, this is a huge bargain!

You know, in a few years, when the advertising industry truly matures and develops, TV stations will auction advertising fees worth tens of millions of yuan.

Although the advertising industry is not yet that developed, and radio stations do not have as much influence as television, one hundred yuan a minute is really a bargain.

However, Zhao Zhuo's ability to manipulate people's psychology was revealed at this time.

Zhao Zhuo said hesitantly:

“One hundred yuan a minute? That’s a bit too expensive!

After all, I don’t know how effective this advertisement is. Once the one-minute advertisement is finished, my hundred dollars will be wasted.”

Hearing this, looking at Zhao Zhuo's embarrassed look, the station manager persuaded Zhao Zhuo:

"Hey, think about it, there are so many people listening to our prime time broadcasts now. When they hear about your product, won't they line up to buy it?

By then, won’t you have earned back all the advertising money?”

Hearing this, Zhao Zhuo looked a little moved and said hesitantly:

"Then...Director, you have to ensure that the advertisements are played during prime time every day."

Hearing this, the director nodded and agreed without thinking.

Anyway, no one is here to advertise except Zhao Zhuo. It doesn’t matter if it’s prime time or not, it’s all the same to him.

But he didn't know that he would soon regret his decision.

Then, Zhao Zhuo said:

"Even if it's all during prime time, it's still a bit expensive. You can make it cheaper."

Upon hearing this, the director also refused without thinking.

I saw him saying righteously:

"That's not possible. I have promised you the prime time period. You cannot bargain on the price. This is the price."

Zhao Zhuo pretended to be embarrassed, thought twice, and then made up his mind and said:

"Well, if you make it cheaper, I'll buy you more time!"

After hearing this, the director became interested:

"How long do you want to buy it for?"

Zhao Zhuo said slowly:

"Based on twenty seconds of advertising per day, you will broadcast it thirty times during prime time every day. If you can get eighty yuan per minute, then at this frequency, I will be there for three months!"

Upon hearing this, the station director quickly calculated carefully:

"Twenty seconds each, playing thirty times a day is ten minutes, three months and ninety days is nine hundred minutes! Converted into money, that's seventy-two thousand yuan!"

At this point, the director was completely stunned. More than 70,000 yuan was a real huge amount of money!

Therefore, the station director hurriedly agreed:

"Okay, deal! Let's draw up a contract now."

This suggestion suited Zhao Zhuo's heart, and Zhao Zhuo nodded and agreed.

So, the station director found someone to draw up a contract immediately, and then the station director and Zhao Zhuo signed, each took one copy, and agreed to start broadcasting it during prime time tonight.

Zhao Zhuo was also happy and immediately paid for one month's advertising fees, and then agreed to pay on time every month thereafter.

Until a month's advertising expenses of 24,000 yuan were paid into the account, the station director still didn't react.

For him now, this happiness comes too suddenly.

He never thought that just by promoting on the radio, he could bring more than 20,000 yuan in revenue to the station in a month! More than 20,000 yuan is almost half a year's salary of everyone on the station!

But what he didn't expect was that after a while, he would regret his decision today.