Rebirth 1989: My Unlucky Career
Chapter 173: Just look, don't buy
Hearing this, Zhao Zhuo nodded and said slowly:
"Okay, just what you said. If one day, Director Zhang, you really think about it, come to me at any time and we can talk about buying shares."
After receiving Zhao Zhuo's affirmative reply, Director Zhang felt relieved.
In fact, this matter is easy to understand. Factory Director Zhang is worried that one day the factory will fail and so many employees will have nowhere to go.
Now with Zhao Zhuo's promise, it is equivalent to one more escape route. This makes Director Zhang feel confident that he does not have to worry about being unable to face the employees in the factory one day.
…
In the next few days, Factory Director Zhang personally watched the production of denim clothing, and Zhao Zhuo came to the textile factory for a walk when he had nothing to do.
The entire production line was operating at full capacity, and in just two days, more than a thousand sets of denim clothing were produced, which was enough to be put on the market!
Therefore, Zhao Zhuo's next step was to take these clothes directly to major stores and markets that had been negotiated for a long time.
Because Zhuoyun Company's clothing business is still in the testing stage, there is no need to set up its own clothing store yet, because the cost would be too high.
It is a prudent approach to first launch the clothing in various stores and markets as a test of the water, and then make next plans based on the situation.
…
On this day, after the denim clothing was launched, Zhao Zhuo found a shopping mall and walked in just to see how the sales were.
As soon as he entered the shopping mall, Zhao Zhuo saw the particularly conspicuous jeans and denim jackets displayed on the clothes rack at the door.
The reason why it is conspicuous is mainly because there are so many people watching it.
This counter selling clothes has never had so many people look at the clothes since its establishment!
It was very crowded inside, and everyone was rushing to see what the clothes worn by the male and female protagonists in the movie looked like.
"This dress is so fashionable! It looks exactly like the one in the movie!"
"That's right, my favorite little brother Ma is wearing a denim jacket like this. He's so handsome!"
"If you wear this clothes on the street, the rate of turning heads on the street will definitely be 100%!"
Everyone was talking about denim clothing.
Seeing this scene, Zhao Zhuo couldn't help but smile with satisfaction.
This scene was even more exaggerated than he expected, and it could be said to be extremely hot.
However, Zhao Zhuo soon discovered a problem, and then he couldn't laugh anymore...
It turns out that although there are a lot of people around, Zhao Zhuo has been standing there for ten minutes now, and not a single person has bought it!
Everyone is looking to buy, not the losers to buy!
There wasn’t even anyone trying on clothes!
Such a situation caught Zhao Zhuo off guard and was completely unexpected.
Zhao Zhuo watched for a long time and found that no one had any desire to buy. He couldn't help but walked up and chatted with someone casually:
"This dress looks really good. It's like this in the movie. I heard that people in Hong Kong wear this."
When the man heard Zhao Zhuo's words, he turned to look at him, and then nodded in agreement:
"Yes, this dress is so handsome!"
Zhao Zhuo struck while the iron was hot and asked:
"He's so handsome, do you want a set?"
Hearing this, the man looked at Zhao Zhuo with a strange look:
"I said it was handsome, but I didn't say I wanted to buy it."
Hearing this, Zhao Zhuo couldn't help but become confused:
"Why is this? Since you like it, why don't you buy one? Is it because you think it's expensive?"
The price of this batch of denim clothing is one hundred yuan per set, which is not cheap.
Unexpectedly, the man shook his head:
"The price is not the main issue, I don't buy it for another reason."
Zhao Zhuo then asked:
"Oh, what's the reason?"
The man smiled bitterly and asked:
"Do you dare to wear such fashionable clothes on the street?
Wearing this while walking on the street may sound fashionable to some extent and will turn heads, but in fact, isn't it because everyone looks at you strangely?
Can you accept it?
Anyway, I can’t do it, I feel tingling all over when I think about that scene.”
Hearing this, Zhao Zhuo suddenly realized.
Everyone likes denim clothing and everyone wants to wear it, but everyone is afraid of being criticized for being too advanced.
Therefore, no one dares to buy it!
In order to confirm, Zhao Zhuo asked several people in succession, and the answers he received were basically the same.
After doing this research, Zhao Zhuo probably had an idea.
So, instead of staying any longer, he quietly left the mall.
Just then, Director Zhang’s phone call came over.
"Hey, Zhao Zhuo, I heard people say that our sales of denim clothing are very average. We haven't sold a few pieces all morning, and many places haven't even opened yet!
This is far from the scene we imagined, or even completely different!
How do you think this matter can be dealt with?!"
The reason why Director Zhang is so anxious is because he and Zhao Zhuo agreed that Fengtian Textile Factory would participate in the process through a share of the share and would not charge for processing.
In other words, if the denim clothing sells well, Fengtian Textile Factory can make money accordingly.
And if the sales are not good, then although Fengtian Textile Factory cannot be said to lose money, it is still doing useless work.
In that situation, it was very difficult for Factory Director Zhang to explain to the workers, which is why he was as anxious as an ant on a hot pot.
After hearing what Director Zhang said, Zhao Zhuo said slowly:
"I'm in a shopping mall right now and I just came out.
Don’t worry, Director Zhang, I will find a way to solve this problem, and I will definitely not lose money!"
After hearing Zhao Zhuo's reply, Director Zhang, who was still extremely anxious, suddenly calmed down and was no longer as anxious as before.
This may be Zhao Zhuo's magic power.
On this side, Zhao Zhuo hung up the phone and went directly to the radio station.
After the last publicity, the business of fruits from the Soviet Union surged instantly.
Even after the fruit commercial ran for a day, people immediately came to the radio station and wanted to advertise, and there were more than one.
All of a sudden, the radio station's advertising costs tripled! And these ads are not prime time like Zhao Zhuo!
From this point of view, we don’t know whether Zhao Zhuo has fulfilled the radio station’s advertising expenses or whether the radio station has fulfilled Zhao Zhuo’s business.
Just for this reason, on the one hand, the radio station regretted signing such a long contract with Zhao Zhuo, but on the other hand, it was very grateful to Zhao Zhuo for triggering this wave of advertising craze.
After Zhao Zhuo came to the radio station, he contacted the station director and replaced the fruit advertisements that were of little use with jeans clothing advertisements.
This isn’t the end yet!
Zhao Zhuo's visit to the radio station was just a drop-in. His real goal was the TV station!
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