Rebirth 1989: My Unlucky Career

Chapter 174 TV Commercials

Zhao Zhuo has already thought about this matter clearly.

When advertising fruits, prime time broadcasts were enough. Because as long as people knew the benefits of a fruit, most people would not refuse to try it.

However, the situation this time is completely different.

When clothing advertisements such as denim clothes are visually presented on TV, the effect is completely different from that of broadcasting!

Especially when everyone is interested in this piece of clothing but has no courage to wear it, it is very important to visually impact everyone through TV commercials and let people break through this layer of window paper.

Therefore, Zhao Zhuo came to the TV station!

At this time, TV advertising had already begun to develop, and Zhao Zhuo was not the first to try it.

Moreover, because of the huge influence of TV advertising, those who can advertise on TV are without exception those large companies.

Because the cost of TV advertising is not within the reach of ordinary people.

It is precisely for this reason that even though everyone knows that TV advertising is effective and influential, most people still stay away from it.

After Zhao Zhuo joined the TV station, he directly found the deputy director in charge of advertising business.

As someone who often deals with business, the deputy director has already heard of Zhao Zhuo's name.

However, he did not expect that Zhao Zhuo would come to discuss advertising business.

After Zhao Zhuo entered the door, the deputy director asked someone to pour Zhao Zhuo a glass of water.

After Zhao Zhuo explained where he came from, the deputy director said calmly:

"I have heard about Mr. Zhao's business in Fengtian for a long time. He can be said to be a model of young and promising people."

Hearing this, Zhao Zhuo shook his head lightly:

"Director, you are too generous and cannot say that."

The deputy director shook his head solemnly:

"I am not flattering you, Mr. Zhao.

If you don’t believe it, go out and take a look. There is no one in Fengtian who can achieve such an industry at your age!"

In this way, the deputy director enthusiastically expressed his appreciation for Zhao Zhuo, and then said with some embarrassment:

"But, Mr. Zhao, I may have to apologize for asking me to advertise today."

Zhao Zhuo was not surprised when he heard this, because it was all within his expectation and understanding.

However, Zhao Zhuo did not show it, but smiled slightly and asked:

"Oh, why is that?"

Hearing this, the deputy director said awkwardly:

"Mr. Zhao, I may be a bit blunt in what I say, don't you like hearing it?"

Zhao Zhuo nodded and said no.

The deputy director then continued:

"You should have seen it when watching TV. The only two commercials currently being broadcast by our Fengtian TV station are both nationally well-known trademarks.

Moreover, their advertising expenses are calculated in millions a year.

Such a price may still be a bit too high for Zhuoyun Company."

An advertisement costs several million. This price is not high, but ridiculously high.

When Zhao Zhuo heard this, he was not deterred, but laughed.

Hearing this laughter, the deputy director couldn't help but ask:

"Mr. Zhao, what are you laughing at? Do you not believe what I say?"

Zhao Zhuo shook his head when he heard this:

"Of course it's not that I don't believe it. However, I want to ask the station director a question: How much money can Fengtian TV Station get out of these millions?

As far as I know, the advertising fees for these two advertisements are several million, but they are contracts signed with the main station.

Your broadcast of these two advertisements is a task issued by the main station. If we really talk about the actual advertising fees received, I'm afraid it won't be much."

Upon hearing this, the deputy director was suddenly shocked.

In fact, he never had any intention of not doing business with Zhao Zhuo.

What I said just now is actually just a performance.

The purpose of the deputy director is to get a high price from Zhao Zhuo as much as possible, so as to make a fortune.

The reason why he mentioned the current two sky-high price advertisements was to prepare for the subsequent asking prices.

But the deputy director never expected that Zhao Zhuo was so familiar with the secrets and immediately got to the crux of the problem!

That's right, the two advertisements currently being broadcast by Fengtian TV Station are both advertisements with a total price of several million.

However, after the main station took away the bulk, the fees paid to local TV stations were very small.

A relatively influential TV station like Fengtian TV Station can only get a few hundred thousand yuan. As for some local TV stations with less influence, the money they get is even less.

And more importantly, because the high prices of these two advertisements are displayed here, many local companies or factories in Fengtian that want to advertise are deterred, worried that they cannot afford the high advertising fees.

There are not only very few people like Zhao Zhuo who come to us asking for cooperation, but none at all!

It is precisely because of this that it is even more difficult for the deputy director to ask for a price.

So, the deputy director simply gave up all the meanderings and asked Zhao Zhuo directly:

"Then let's be honest, Mr. Zhao, how much advertising fees are you prepared to pay?"

When Zhao Zhuo heard this, he knew that the deputy director was losing his temper, so he smiled slightly:

"For a fifteen-second ad, I'll give you five hundred thousand a year, but I want prime time."

Upon hearing this price, the deputy director subconsciously took a breath of air.

He did not expect that Zhao Zhuo would offer such a good price after knowing the share of the two advertisements!

This made the deputy director suddenly lose control of himself.

He suppressed his inner excitement as much as possible and said calmly:

"This price...I'm afraid I need to think about it again. Study it."

Zhao Zhuo waved his hand directly after hearing this:

"There's no need to think about it. If you think it's okay, let's sign the contract now.

If it doesn't work, then let this matter go and I'll leave now."

Hearing this, the deputy director could no longer control himself and nodded quickly:

"Okay, deal!"

Seeing the deputy director's impatient expression, fearing that the cooked duck would fly away, Zhao Zhuo couldn't help but smile coldly in his heart.

After he gave the price, he could already tell the deputy director's heartbeat.

What bothers Zhao Zhuo the most is the kind of people who not only want to make money, but also want to show off their face.

Therefore, Zhao Zhuo simply did not give the deputy director a chance to pretend to be reserved and directly let him reveal his true colors.

Because after all, Zhao Zhuo has a clear consideration for this price.

Although Fengtiantai can only earn hundreds of thousands for two advertisements now, that is the reason for the mission of the main station.

The real advertising fee must be more than 300,000 yuan, and it must be at a bad time.

If it is prime time, the real value is definitely more than 500,000!

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