Rebirth 1989: My Unlucky Career

As soon as these words were spoken, Tang Chi immediately froze on the spot.

He had never considered the problem from this perspective, so Zhao Zhuo's words undoubtedly shocked him greatly.

Tang Chi couldn't help but recite to himself:

"A good watch is one that sells..."

Zhao Zhuo looked at Tang Chi and continued calmly:

“You want to make a really good watch, that’s no problem.

But you put most of your energy on research and always think that a good watch is the next one, which is wrong.

Because you don’t understand the market or users at all.

Don’t forget, market response is the most important factor in testing the quality of a watch!”

After hearing this, Tang Chi understood a little bit.

"You mean, what I think is a good watch is not really a good watch?"

Zhao Zhuo shook his head:

"This is not necessarily true, but one thing is certain, that is, if you don't understand the market, you will definitely not be able to make the best watch."

Saying that, Zhao Zhuo gently patted Tang Chi on the shoulder:

“While looking up at the stars, don’t forget to keep your feet on the ground.”

Zhao Zhuo used the words "looking up at the stars" and "down to earth" to accurately summarize Tang Chi's situation.

And Tang Chi also fell into deep thinking.

Tang Chi's love was true, but he was too idealistic and could easily fall into self-reliance. It was precisely because Zhao Zhuo saw the frustration in his heart that he had today's conversation.

After a pause, Tang Chi raised his head again:

"Then Mr. Zhao, tell me, what should I do?"

Zhao Zhuo replied:

“First improve the existing ordinary watches and then put them into the market.

Continuous improvements are made based on market feedback.

In fact, as long as you pay enough attention, this ordinary watch may not be unable to become the best watch."

Zhao Zhuo's words were equivalent to opening a window to the confused Tang Chi, making his eyes suddenly brighten.

Tang Chi thought for a while, then nodded heavily:

"Understood, Mr. Zhao, I'm going to hurry up and produce it! I'll talk about the best watch another day. I have to solve all the problems with this watch first!"

After saying that, Tang Chi hurried back to the factory.

This time, Tang Chi looked confident.

This is what is called being down to earth.

Tang Chi's performance made Zhao Zhuo nod with satisfaction.

In the following period, Tang Chi actually abided by his agreement and did not develop any new watches. Instead, he carefully inspected the old ordinary watches and corrected the minor flaws.

Soon, a batch of improved ordinary Tianwei watches were produced.

Tang Chi finished the production work, and naturally it was Zhao Zhuo's turn.

…

On this day, as soon as Zhao Zhuo came to the company, Zhang Yun came over.

"The latest batch of improved Tianzhi watches are in sufficient quantity to be put on the market. How are you going to arrange them?

Should we contact shopping malls and watch stores for sales, or should we find a place ourselves?"

Hearing this, Zhao Zhuo shook his head:

"No one has heard of the Tianzhi brand, and the effect of direct listing now will definitely not be ideal.

Therefore, we are not in a hurry to go public now, and we will talk about the listing after Tianzhi Watch has gained a certain degree of popularity."

These words couldn't help but arouse Zhang Yun's curiosity:

"Oh, then how do you plan to increase the popularity of Tianzhi Watch?"

Zhao Zhuo already had an idea. Hearing this, he smiled and asked:

"Think about how our clothes are sold?"

Zhang Yun understood:

"What do you mean, you want to advertise again?"

Zhao Zhuo shook his head when he heard this:

"No, no, no, there is no need to place another advertisement, the existing one is enough."

"Enough?"

Zhang Yun thought about it for a long time, but she still didn't expect that the advertisement currently being broadcast on the TV station had anything to do with watches.

Zhao Zhuo looked at Zhang Yun's expression and knew her inner thoughts, so he smiled slightly and explained:

"Now we only need to add a few more shots to our existing advertisement."

As he spoke, Zhao Zhuo took out two watches, which were Tianzhi's latest improved watches, one for men and one for women.

Zhao Zhuo handed a piece to Zhang Yun and said:

"Let's put on our watches and go take a few more shots."

Zhang Yun somewhat understood what Zhao Zhuo meant, but it was obvious that he did not understand it thoroughly.

She followed Zhao Zhuo outside in confusion, where the photographer and lighting engineer were already in place.

Under Zhao Zhuo's arrangement, Zhang Yun put on the familiar denim clothes and then muddle-headedly repeated several scenes that had been taken before.

After going back and re-editing, Zhang Yun watched it again, and she was surprised to find that some of the close-up shots of hands that had appeared before were all replaced by scenes of people wearing watches.

In this way, when people see this advertisement, they will definitely notice this watch.

Then, it is enough to insert a shot promoting Tianwei watches at the end of the advertisement.

Zhang Yun said with some surprise:

"One advertisement can be used as two advertisements. Zhao Zhuo, I really have you!"

Zhao Zhuo smiled slightly:

"How about it? Is it easy to use and trouble-free?

I just consider that our advertisement has already been deeply rooted in people's hearts, so it is better to make changes on this basis. Only when people pay a little attention can they find it, which will increase the interest of people when watching the advertisement, and naturally they will remember it more deeply.

"

Hearing this, Zhang Yun suddenly thought of something, then looked at Zhao Zhuo seriously and asked:

"Did you think of this method as early as when you were filming this commercial?!"

Zhao Zhuo nodded noncommittally and said casually:

"It saves trouble."

This is equivalent to the default.

Zhang Yun was immediately shocked by Zhao Zhuo's meticulous arrangements.

Who would have thought that when no one knew whether the first advertisement would work, Zhao Zhuo had already thought of the subsequent improved version.

This kind of ability to control things is definitely not something ordinary people can achieve.

Thinking of this, Zhang Yun couldn't help but give Zhao Zhuo a thumbs up.

Zhang Yun said seriously:

"It seems that I still underestimate you."

When Zhao Zhuo heard this, he laughed:

"Well, how can I let you discover all of my advantages at once? Then there would be no novelty?"

Hearing that Zhao Zhuo started talking nonsense again, Zhang Yun couldn't help but roll her eyes at Zhao Zhuo:

"You're not in shape day by day."

Zhao Zhuo shrugged indifferently:

"No, do you want to see my serious look? I can change it back anytime, anywhere."

Zhang Yun smiled bitterly and said:

"Who wants to watch you act? Let's quickly talk about the next marketing plan!"