Rebirth 1989: My Unlucky Career

When it comes to work, Zhao Zhuo suddenly returned to his serious look. ​​​​​o_m

Zhang Yun asked:

"If advertising can achieve the desired effect, then how can we sell it next?"

Zhao Zhuo couldn't help but smile proudly when he heard this question.

Based on Zhang Yun's understanding of Zhao Zhuo, as soon as she saw his expression, she knew that Zhao Zhuo had already had an idea, so she asked:

"What do you think? Come on, tell me!"

Zhao Zhuo said slowly:

"Starting today, we will not conduct any sales for three days."

Hearing this, Zhang Yun suddenly felt a little confused:

"The first three days after the advertisement is broadcast are the time when the effect is the best, and it is also when people are most interested in this thing and want to buy it. It is obviously the best time to sell at this time, but you don't sell?"

Zhao Zhuo nodded:

"You are right, the first three days are indeed the best time.

However, I never thought of taking advantage of the popularity of this advertisement to sell as many watches as possible.

The role of advertising is just to let everyone know about this watch and have a deep impression on it, that’s enough.”

Zhang Yun shook her head:

"I don't understand."

It’s normal not to understand this kind of thing. Zhao Zhuo explained:

“Because products like watches have certain social attributes, and to put it simply, they are status symbols.

Therefore, we cannot sell it as an ordinary commodity.

If we sell directly to takeout through advertising, the effect should be good, but in the eyes of most people, this will complete the concept that Tianwei watches are cheap."

Speaking of this, Zhao Zhuo asked solemnly:

“You know what it means when a watch brand gives the impression of being cheap?”

Zhang Yun shook her head in confusion.

Zhao Zhuo said calmly:

"It means this watch brand is finished."

After a pause, Zhao Zhuo continued:

“Why do people nowadays prefer foreign watches? It’s because they represent value.

But for many of our domestic watch brands, the problem is not actually with quality, but because they don’t understand marketing strategies and they just do promotions and the like if they can’t sell, which makes people feel very cheap.”

As a result, these watches will naturally not be sold.

After listening to Zhao Zhuo's analysis, Zhang Yun nodded with sudden enlightenment.

At the beginning, Zhang Yun just regarded the watch as an ordinary commodity, as long as it could be sold.

Looking at it now, it seems that this is not the case at all.

So, Zhang Yun asked with a learning attitude:

"Then Zhao Zhuo, tell me quickly, how are you going to sell, or market, these watches?"

Zhao Zhuo nodded and said:

"First of all, we must clearly display our phone number in the advertisement, and then when people call us, we will say that the product is being prepared and will be available in the next few days. Now we need to carry out real-name registration so that they can stay

Your own personal information."

Zhang Yun asked:

"Then what's the purpose of doing this?"

Zhao Zhuo smiled and said:

“This is done to make everyone pay attention to this brand.”

Zhang Yun nodded thoughtfully:

"And what's next?"

"Next step, we will use other publicity methods to vigorously promote Tianzhi watches. Let others know that we are a company that is not short of money and is willing to advertise. We will also let others know that our watches have no worries about selling.

.”

Zhang Yun nodded thoughtfully again:

"In this way, the reputation of Tianzhi watches will naturally be established! When it is put on sale, everyone will naturally think that it is expensive."

Zhao Zhuo couldn't help but nodded with satisfaction after hearing Zhang Yun's understanding:

"That's right! For something like a watch, the more high-end you make it look, the less expensive it will be for people to buy it.

On the contrary, those who like to fight price wars and use various promotions. (This chapter is not finished!)

Chapter 182: One Advertisement for Two Uses

The more sales methods are used, the more likely it is to give people a sense of cheapness. Once this feeling is planted in people's hearts, it will be difficult to deal with it."

After a pause, Zhao Zhuo continued:

"I have thought about it, and the first batch now happens to be a small quantity, only a few dozen watches.

Therefore, this time we can just use the form of limited sales to complete the style!"

Understanding Zhao Zhuo's intention, Zhang Yun nodded heavily to express her understanding.

That night, many people in Fengtian were already waiting in front of the TV, waiting for the TV series to start.

Prime-time TV dramas every night are an important source of people’s spare time life.

And as the commercial shot by Zhao Zhuo became so popular, people gradually got used to watching a very creative and good commercial before the start of the TV series.

Therefore, when the advertisement came out tonight, everyone did not feel anything unexpected. They just sat in front of the TV and started watching the TV series as usual.

The commercial had just started and it was the same shot as usual, so no one felt anything was wrong.

Then, as the plot that people were already familiar with developed, some people felt that it was different.

Upstairs, a couple was watching TV.

After reading the advertisement, my wife scratched her head in confusion.

"Today's advertisement... feels a little different from usual."

The husband also nodded when he heard this:

"Don't tell me, I felt the same way today but I just can't figure out what's wrong."

The two of them had a discussion, and the husband suddenly thought of something:

"Yes, I understand!"

The wife quickly shook her husband’s arm:

"Hurry up and tell me what's wrong!"

The husband said:

"This time there are several shots of people wearing watches, which have never been seen before!"

After hearing this, my wife thought about it and realized that this was really the case. She couldn't help but smile bitterly and said:

"Good guy, I didn't expect that watching an advertisement is like solving a crime. If you don't look carefully, you really can't find it!"

This shows that men and women think differently.

The husband did not care about this, but said with interest:

"Don't tell me, that watch just now is really beautiful. At first glance, it looks like a classic style that will never go out of style."

Hearing this, the wife couldn't help but roll her eyes at her husband, and then said lightly:

"That watch looks expensive at first glance. With the little money you earn in a month, do you still want to buy that watch? Stop thinking about these useless things." qo

My husband is obviously more interested in watches than anything else.

He suddenly thought:

"By the way, there was a phone call at the end of the commercial.

How much does the watch cost? We can find out just by making a phone call."

Chapter 182: One Advertisement for Two Uses