Rebirth 1989: My Unlucky Career

After accepting the concept of "telephone shopping" proposed by Zhao Zhuo, everyone started making plans for this idea.

And Zhao Zhuo is also happy to see the outcome of this situation.

After all, although Zhao Zhuo has a complete concept of takeout and express delivery in his mind decades later, after all, there is a gap of several decades, and the environment and conditions are completely different.

Regarding many objective factors, everyone still needs to make plans based on the current actual situation.

With collective efforts, better ideas will naturally emerge.

At this time, someone spoke first:

"I think the most important issue is that although we have saved store costs, without this store, how can people know about the cans we buy?"

This is true. People nowadays are more accustomed to having an idea of ​​a store and then going to the store to buy things.

No matter how convenient door-to-door delivery is, if you can't see the product, you must be unsure.

The first question raised immediately stumped everyone.

Seeing everyone looking like they were thinking hard, Zhao Zhuo smiled faintly and said slowly:

"Actually, this problem is easy to solve."

Hearing this, everyone raised their heads almost instantly, and several pairs of eyes looked at Zhao Zhuo at the same time:

"Mr. Zhao, do you have any good ideas? Come and tell me!"

Zhao Zhuo said two words calmly:

"advertise."

When they hear this word, some people suddenly realize it, but some people are like falling in a dream and do not understand it.

Upon seeing this, Chen Lin explained to everyone:

"Maybe some of you don't know what it means, so I'll explain it to you.

Our Zhuoyun Company has long-term advertising contracts with TV stations and radio stations, and the advertisements previously aired still have a certain influence. For example, denim clothing, and watches.”

After talking about these two products that were sold through advertisements, those who had not reacted just now suddenly realized:

"Oh, it turns out those two products are produced by our Zhuoyun Company!"

When he said this, he immediately elicited a burst of good-natured laughter.

Although nominally everyone belongs to the same company, because there is no business connection, many people at the cannery do not know about Zhuoyun Company's clothing business and watch business.

But the fame of denim clothing and Zhuo Yuntian Woven watches still left a deep impression on everyone.

Zhao Zhuo said it modestly, but the effect was anything but modest. These two advertisements had more than just a little influence, they had a huge impact!

Having said this, everyone naturally understands that there is a solution to this problem.

As long as you arrange appropriate advertisements on TV and radio, you won't have to worry about no one seeing them.

After this most important problem is solved, other problems such as how to find people to deliver, how to collect money, how to make statistics, etc. are relatively not that difficult.

Everyone held a meeting to discuss for half a day, and basically all the problems had a preliminary plan.

Now, everything is ready, all we need is an advertisement for everyone to see.

The advertising issue is the most important and urgent, so Zhao Zhuo is ready to take care of it personally.

After the meeting, Zhao Zhuo looked at his watch:

"It's already three o'clock in the afternoon. If the commercial is going to be broadcast tonight, then we have to hurry up!"

With that said, Zhao Zhuo quickly called the TV station and contacted a filming team.

The shooting location can naturally be as far away as the cannery.

After Zhao Zhuo finished the call, Director Wang was also very concerned and asked quickly:

"Mr. Zhao, do we need to find some actors quickly?"

Hearing this, Zhao Zhuo smiled bitterly:

"Actor? Why are we looking for an actor?"

Factory Director Wang was stunned for a moment, then thought about it and said thoughtfully:

"Oh, I understand. Mr. Zhao, are you going to do it by yourself like last time?"

Hearing this, Zhao Zhuo immediately couldn't laugh or cry:

"Why should I do it myself or not?"

Director Wang thought Zhao Zhuo thought he didn't praise him enough, so he quickly gave a thumbs up after hearing this:

"Mr. Zhao, the clothing commercial you shot last time with our Vice President Zhang was so talented and beautiful. The final effect was so great, it was a sensation.

I believe that if you and Vice President Zhang shoot something like this again this time, the effect will be very good!"

Hearing this, Zhao Zhuo said to Factory Director Wang dumbfounded:

"Old Wang, you are so flattering, but it's of no use. I mean, there is no need to hire an actor for this commercial!"

"ah?!"

Hearing this, Director Wang was stunned:

"The commercial doesn't require actors, so how can we shoot it?"

When Zhao Zhuo heard this, he slowly shook his head and said with a smile:

"I knew you would have such an idea. Let me tell you this, whether advertising works or not depends not on whether the advertisement looks good or not, but on thinking about what the purpose is when we shoot and broadcast advertisements.

What."

"Purpose?"

Director Wang was confused when he heard Zhao Zhuo asked this question that didn't seem like a question.

"Isn't our purpose just to allow people to see the advertisement and then call to place an order and buy our cans?"

Zhao Zhuo nodded:

"Yes! This is our purpose!

In order to achieve this goal, we can’t just focus on making the ads look good, but we need to think about what do people want to see when they watch the ads?”

Having said this, Factory Manager Wang somewhat understood what Zhao Zhuo meant.

Hearing this, Factory Manager Wang thought carefully and then said:

"I understand. Our most important purpose is to let people see through advertising what our canned braised beef looks like and whether it is really affordable and cost-effective."

Zhao Zhuo smiled and nodded:

"That's right! Lao Wang, you understand advertising."

Hearing this, Director Wang felt a little shy for a moment.

Zhao Zhuo continued:

"It is precisely because of this that we have to make this advertisement as realistic as possible."

Although Director Wang already understood the meaning, Director Wang couldn't help but be stunned when he heard the word "realism", feeling that he had not fully understood the meaning.

And while he was talking, the TV station's filming team had already arrived.

Zhao Zhuo stood up, looked at Factory Director Wang with a smile, and then said:

"Come on, Lao Wang, let's go there together, and you can prepare the production line work for the filming team."

Factory Manager Wang nodded quickly:

"Okay."

As the director of the factory, Director Wang is more familiar with the production situation of the entire cannery than Zhao Zhuo, so helping with the preparations is the proper meaning of the question.

After a pause, Zhao Zhuo smiled again, and then said:

"Just in time, let me show you what realism is."