Rebirth 1991: Start Canned Food for Airplane

What Jiang Cheng noticed was part of the sinking market.

Although, in this era, there are still very few people who can afford a car.

However, after all, it is 10,000 yuan cheaper.

In addition, Jiang Cheng is even more precise positioning, specifically looking for these small vendors to buy cars. First, they have money in their hands. Second, let's build a reason why they need to buy a car.

After finding the correct positioning, let's build a reason for them to buy a car.

Golden Lion’s advertisement is aimed at these small vendors. Others will not give you consideration for the time being. The rich have bought cars directly. Who will buy a van?

Why buy a van? This is because it is cheap and convenient for transportation.

Letting them buy a car will naturally do more with less.

Throughout the 1990s, various small commodity markets emerged in an endless stream, and they really needed them, especially for cars that could carry more goods.

For a while, Geng Zhaojie didn't know what to do.

At present, FAW's small liberation can sell about 10,000 vehicles a year, but now, this market seems to have been completely taken away by Jiang Cheng.

For a while, Geng Zhaojie had a strange feeling.

This is an opponent who must not be ignored.

This is a master of marketing.

Bocheng Group, internal meeting.

"Next, our market cannot simply be located in the south, we still have to consider second- and third-tier cities, as well as villages and towns!" Jiang Cheng is presiding over the meeting.

In this meeting, in addition to Bocheng Auto, Hongdou Group and Three Squirrel Co., Ltd. were also included.

Get it all together.(Read more @ wuxiamtl.com)

"The main content of this meeting is weak, and it is still a problem of the market. We need to continue to expand our market. First of all, I think the township and rural market will also be a big market. Don't think that the rural market has no consumption power. I believe This market definitely has potential. Now, there are markets between towns and villages. This market is often mobile. It will be placed in this village today, and will be placed in another village tomorrow. Often, these stalls are small Vendors, the monthly income can reach up to 500 to 800. Of course, some people earn a little more, and they can hit one thousand yuan. Without a car, they can only walk on foot or rely on it. Human tricycle and so on!"

While looking at the information in his hand, Jiang Cheng spoke quickly: "It takes a lot of manpower to buy goods. We have to tell these towns and villages that if there is a car, it will be very fast. Before, we could only go to the nearby market. Market, but if you have a car? Then there can be other markets!!"

Speaking of this, Jiang Cheng paused slightly, and then his gaze fell on the marketing manager, Wang Sihai. Then he said: "Here, I want to thank the marketing manager, Wang Sihai, for leading the team and inspecting himself. , This is the responsibility of the whole company!"

The words made Wang Sihai have a kind of excitement, quite a feeling of death for a confidant.

"So, I think, next, we have to communicate with the local bank and launch the installment payment model, that is to say, buy the car and mortgage it to the bank as a loan, and only need to pay back a portion of the money each month. Just give it to the bank. Try to let the bank lower the interest rate!"

"Finally, it is the commonplace problem, the maintenance problem. We need to provide them with repairs, and they will be exempted from repairs within three years. In addition, at the location of the accident, we must use the fastest speed to pass. Speed ​​saves time, time, and money. , The issue of word-of-mouth, we have to spend time to build it up!!"

Every time Jiang Cheng said a word, it was naturally written down on paper.

Jiang Bo nodded secretly, but Jiang Cheng formed a strong enough marketing team for himself and went directly to the frontline market research.

So as to determine the demand, and then produce suitable cars according to their needs, as well as different publicity methods.

"Next, we have to cooperate with local TV stations. The local TV station's advertisements can be longer. Needless to say, we will hire people to tell a story. The content of this story is also very simple!"

When Jiang Cheng said this, he picked up the water glass on the table and took a big sip, and continued: "Let me give you an example. Country A produces a kind of apple. Suppose that every catty of apples sold in Country A is five yuan a catty. , Then if you transport this apple to village B, the selling price is eight yuan a catty, and you earn three yuan more, but the distance between village A and village B is very long. What should we do? We use our car. You can quickly go from A to B, and then you can earn three dollars more. Moreover, over time, one or two years, you can buy a new car, and in a few years, you will become the richest man in the village!! "

"The story of making a fortune and getting rich, I believe, everyone likes to watch it!"

Jiang Cheng laughed and continued; "What we need to do is to promote consumption and get more people to buy our Golden Lion cars. What we do is transportation, and what we make is the price difference!!"

Jiang Cheng continued: "Secondly, it is propaganda. It is not necessary that everyone in the township has a TV in their homes. Then go to the locals and make up this story vividly, and spread this story quickly!"

"Don’t underestimate township and village enterprises and rural areas. They are not that they have no spending power. Rather, why do they have to spend money? I know that rural wealth is not enough now. However, this does not mean that they really have a little spending power. Nothing. Secondly, it also requires our staff to take the trouble to combine the price level in the city to provide farmers with some information so that they can make money and think about our good!"

Speaking of this, Jiang Cheng paused slightly and continued: "We sell cars and we must never fish. We must find a way to provide farmers brothers with some means of earning a living. Only when people make money will they think about buying ours car!"

"Besides!"

Jiang Cheng raised a finger and continued: "I have a proposal. Our factory canteen, as well as some agricultural products that the three squirrels need to buy, should be purchased first from the farmers who bought our car!!"

"Finally, we need to continue to produce the following three types of cars, pickup trucks, three-wheeled vehicles, and three-wheeled motorcycles. Moreover, the price must be lowered, so that they must be affordable, and most people must be able to buy it. It's best to start, if it can be controlled within 20,000 yuan, or even cheaper, for example, this three-wheeled motorcycle, I think it can be controlled within 10,000 yuan!"

“Here, I’m talking in a word. Our brands need to be divided. One is Golden Lion and the other is Bocheng. Golden Lion needs to face the vast rural market, some wealthy small vendors, and part of the family’s income. The market is not so high. In this part of the market, the price should be lower, the brand is Golden Lion, and the trademark needs to be redesigned!"

"Next is Bo City, which is mainly facing the mid-to-high-end consumer market. The benchmarks are BMW and Audi, and they are mainly aimed at old men and old men. They are local tyrants. What they need is luxury. Domestic high-end consumer groups. Therefore, my suggestion is, Volga, Gaz, Muscovite, Niva, Radha, Naz, Ural, Iz, Kamaz, these cars, we all put them under the Golden Lion. These cars are characterized by cheapness, sturdiness and durability. In the mid-to-long term, we can put them in the country. They are low-end and medium-end models. The price is controlled within 200,000 yuan. The cheapest can start at 30,000 yuan!"

"Then, we have to benchmark BMW and Mercedes-Benz to design our new models, sports cars, coupes, which are mid-to-high-end models, model design, we lack relevant talents, but it’s okay, this is not a special technical problem, you can go Find an Italian designer to design for us. But we must also form our own style, at least let people see, it is our Bocheng car, Lao Maozi’s business is huge profits, they don’t like cheap cars, they want it. It is high-end, comfortable, and enjoyable. The price is 500,000 or even more than 1 million. Of course, our Golden Lions can also go abroad in the future. After all, local tyrants are a minority, and ordinary talents are the majority!"

Having said that, Jiang Cheng took a sip of water: "I'm done!"

A group of people are all you, look at me and I look at you, but I have to admit that although Jiang Cheng is young, what he says is really impossible to refute.

Clear thinking, well-founded

"If there are no complaints, we will start designing and producing our own models. We will do high-end cars, and we will also do low-end cars. For mid- and high-end models, we must speed up the design. In addition, we must apply. Manufacturing three-wheeled cars, pickups, and even three-wheeled motorcycles, all research and development, apply for production, and find ways to keep the price down, but while keeping down, we must also ensure quality production!"

Jiang Bo knocked on the table and slowly said, "Next, we will further expand production. Everyone, work hard together!!!".

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