Rebirth 2004: I can make money by writing
Chapter 63
On Thursday,
The store officially started marketing activities.
The store manager temporarily hired four students to distribute flyers part-time and put up posters on the school bulletin board to promote the special theme of the hot pot restaurant.
In recent days, the health-preserving hot pot base has become a popular choice in the store.
The health-preserving hot pot base of Renjian Fireworks has two flavors: the Imperial Concubine Health-preserving Hot Pot and the Emperor Health-preserving Hot Pot.
Not many students and teachers know that a new hot pot restaurant has opened outside the school. Today’s publicity activities have greatly increased the number of people who know about it, and many teachers and students have a strong interest in Renjian Fireworks.
However, detailed information such as prices are not printed on the flyers.
When most students who want to come and try it see the actual pricing, they are still discouraged. Most students say that the pricing is too high, and even a small number of students complain that the boss is too black-hearted.
Although the price is high, when they see the unique decoration style of the store, they are instantly attracted by the romantic and warm atmosphere of the store.
Those students who have a certain consumption capacity still decide to go into the store to try it.
At noon, the customer flow is significantly higher than yesterday.
In the first two days after the original price was restored, there were only a few tables of customers during this period.
Today at noon, the number of customers reached more than a dozen tables, indicating that the effect of this marketing strategy is very significant.
Of course, the publicity cost is not low.
The store manager hired four beautiful students to distribute flyers for two days, 35 yuan per person per day, and the total labor cost is 280 yuan.
In terms of the cost of flyers, the price of printing in the printing factory is 65 yuan per thousand A4 color printing. Five thousand copies were printed, plus the design fee, a total of 350 yuan was spent.
In addition, there are some large-scale promotional posters, which cost a lot of money.
Comprehensive calculation, the total publicity cost of this marketing activity is about 700 to 800 yuan.
Although the cost is not low, judging from the increase in customer flow, this investment is still worth it.
Hao Qiang has not used a dirty trick yet, and asked students to distribute them directly to each dormitory.
This most direct and effective way to reach target customers will definitely have a better publicity effect, but it will also be scolded by some students.
In the evening, the flow of customers in the store exploded.
After closing, the total turnover reached 5,650 yuan with 50 tables on the day.
After deducting the publicity expenses, the gross profit was close to 3,000 yuan.
Excluding labor and rent, the profit for the day was just over 2,000 yuan.
Perhaps the customers wanted to feel fresh, and although the marketing activities continued on the second day, the turnover showed a slight decline.
5,300 yuan!
On the third day, no more flyers were distributed. The publicity efforts were sufficient, and further investment might have little effect.
However, thanks to the increase in customer flow on Saturday, the turnover on that day reached a new high of 6,100 yuan.
At the same time, more and more students learned that the owner of the hot pot restaurant Renjianyanhuo was Hao Qiang!
Since the end of military training, Hao Qiang has been a hot topic on campus.
This surprising news quickly spread in the student dormitories and became a hot topic among students after dinner.
For example, a sophomore girl’s dormitory in the School of Humanities.
“Do you know that Hao Qiang who is so good at singing and dancing? He invested hundreds of thousands of yuan to open a hot pot restaurant outside the school. He is so rich.”
“What? Invested hundreds of thousands of yuan? Could he be a rich second generation? What is the name of his hot pot restaurant?”
“Human fireworks, I also brought back a flyer.” The girl took a colorful flyer from her backpack and handed it to her roommates to circulate.
After reading it, the roommates became more gossipy.
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“The name of the store is quite literary, let’s go and spend some money someday.”
“However, I heard that the per capita consumption is quite high, about 40 yuan.”
“Forget it, I can’t afford it.” A girl who lives a little tight sighed.
“The environment is very good, suitable for couples to date, and there are birthday theme boxes.”
“Wow, if you have time, then go and take a look.” Some girls are still very interested.
…
In the first few days of the marketing campaign, only students in Hao Qiang’s class knew that he opened a hot pot restaurant, and then it quickly spread to other classes, and the number of people who knew about it quickly increased to two or three hundred.
By Saturday night, the number of people who knew about it had reached two or three thousand.
The speed at which the news spread was so fast that it showed Hao Qiang’s influence and appeal among students.
On Sunday, many students came to consume, and Renjian Fireworks ushered in the peak of revenue since its opening.
The turnover on that day exceeded the 8,000 yuan mark!
If Hao Qiang had not performed singing and dancing before, it would be difficult for him to win the favor of most students in a short period of time.
In addition, Hao Qiang usually responded enthusiastically when he saw students greet him.
If not, some students would know that some students started a business, butThey may feel jealous or even disgusted with entrepreneurial students.
They will think: “Why should we go to support a store opened by a rich second-generation?”
Why?
They will also think: “Haha, it’s nothing great to start a business with parents’ money.”
This negative emotion is likely to affect the reputation and performance of the hot pot restaurant.
However, Hao Qiang directly conquered all freshmen with his versatility. Many students admired and even worshipped him.
It’s like a big star opening a restaurant. Everyone will be curious and go to find out, thus generating consumption.
Hao Qiang’s case is exactly the same as that of a star opening a store.
Hao Qiang’s previous performance established a personal brand among students and accumulated a lot of popularity, which laid a solid mass foundation for the marketing of his hot pot restaurant.
When he transformed this influence into actual marketing actions, he created a hot scene of “human fireworks”.
Of course, this is not a coincidence!
But Hao Qiang considered this step today when he was performing.
Wu Hai and the clerk heard the students calling Hao Qiang “God of Song” and “King of Dance”, and they didn’t know why.
When the students told Wu Hai, he was shocked again: Hao Qiang is very good at singing and dancing?
How could he not know.
Maybe it’s not just this matter. In the past few months, there are many mysteries about Hao Qiang. His grades suddenly improved, maybe he was deliberately hiding his shortcomings.
Hao Qiang knows how to trade stocks, maybe he’s lucky.
There are some other things that shocked Wu Hai, and what made him most upset was that this bastard turned out to be handsome!
They agreed to be single together until graduation from college, but he ended up secretly hooking up with Han Qingying.
No, maybe they are having an underground affair!
He asked Hao Qiang: “Qiangzi, how can you sing and dance? And you are very good at it?”
Hao Qiang just smiled and replied: “Haha, damn sea, there are so many things you don’t know!”
Wu Hai could only curse inwardly: Damn, you are such a boaster.
Hao Qiang understood Wu Hai’s inner confusion, but he didn’t want to explain more. Some things become more unclear the more you explain them, so let him guess.
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