Rebirth 84, starting from fish farming

Lu Changhua also worked hard for the investment fair.

Judging from the feedback from merchants, it has greatly exceeded his expectations.

There are simply not enough beds in city hotels.

As a last resort, Wang Yao booked the Railway Hotel and Nongken Hotel.

The three hotels only have 800 beds, which is barely enough to accommodate the guests.

Zhu Lin finally replied. She persuaded her and the director gave her two days off.

Lu Changhua was so happy that he agreed on the spot to give Zhu Lin an endorsement fee of 500,000 yuan.

Zhu Lin was talking happily and incoherently on the other end of the phone.

Five hundred thousand in 1988 was really an astronomical figure.

"Xiao Lu, there is something I don't know whether to talk about or not."

"Sister Zhu Lin, please speak."

"I heard from CCTV's advertising department that when they were filming the commercial, they wanted to invite Liu Xiaoqing, but she didn't have time to refuse?"

"That's what happened."

"Ahem, you don't know, our queen's advertisement is so popular now. She asked someone to find me and want to talk to you."

"ah?"

"What are you talking about?"

"What she means is that she has always been sorry for missing the opportunity last time and wants to cooperate with you."

"Cooperation? She wants to be the spokesperson?"

"Yes. I accidentally said that I exposed my mouth, and someone told her. These days, I always ask someone to tell me, and I am too embarrassed to refuse. It is up to you to decide whether or not."

"Sister, what do you mean?"

"Me? She just wants to make some money. Although she has been very popular in the past few years, her income is not high."

"Oh. Then you inform her that this endorsement will not only use her image on the packaging, but also on other promotional materials."

"The other thing is to snap up an advertisement during the Spring Festival and ask her if she is willing to do it."

"OK."

Zhu Lin took the initiative to take on the task of passing on the news in the middle.

Liu Xiaoqing agreed to Lu Changhua's request.

Lu Changhua told Wang Yao about this matter.

"Wang Yao, our products are very popular now, and the Spring Festival is coming soon. I want to shoot a New Year's greeting advertisement to represent our company and brand and send New Year greetings to people across the country."

"This is a good idea, but do you have enough time?"

"It's a little tight, but you can hold on tight."

He handed over the family affairs to Hu Dagui and Wu Xia.

Take Wang Yao and fly directly to the capital.

Through the introduction of the CCTV advertising department, I got in touch with the Beijing advertising company.

The three beauties put on festive red dresses and took many New Year greeting photos.

These photos are used on the Spring Festival gift boxes.

Combine canned fish and goose meat and put them into gift boxes.

On both sides of the gift box, there are images of Zhu Lin, Liu Xiaoqing and Wang Yao paying New Year greetings.

The tone of the gift box is also red and yellow, which means good luck and good luck.

The Beijing advertising company rushed to make dozens of gift boxes to use as props for filming advertisements.

The commercial shooting also went very smoothly.

The scene is also very simple.

In the courtyard of the bungalow.

The festive atmosphere of the Spring Festival is very strong.

The eldest daughter Liu Xiaoqing came back to celebrate the New Year and presented a gift box as soon as she entered the hospital. The second daughter also presented a gift box when she came back. The younger daughter was dressed fashionably and came back with a gift box.

"Why are you all gift boxes?"

Mom complained.

"When you go home for the New Year, you will get a Changhe gift box."

said the eldest daughter.

"Honor your parents, and you will get a happy gift box."

The second daughter also rushed to say.

The youngest daughter jumped into the camera with a smile, tilted her head and said: "My boyfriend must give Changhe a gift box!"

A scene of a family laughing.

The whole scene is simple and clear.

But it’s very story-telling.

Five seconds mark.

Changhe gift box, wishing people all over the country New Year greetings!

A big carp swings happily in the picture.

Transformed into Changhe's trademark.

Changhua Food.

The color tone of the entire advertisement is red, which is festive and cheerful.

The advertising language is straightforward, without any formal words.

Lu Changhua knew that people of this era could not understand those convoluted words, so the more straightforward the better.

After the filming was completed, Jingcheng Advertising Company handed over the advertising tape to the CCTV advertising department.

It is required that this advertisement be broadcast before and after Xinwen Network in January.

It will also be played on the same day as the Spring Festival Gala.

It lasts until the end of the first month.

At the same time, Lu Changhua contacted the Spring Festival Gala director group through the advertising department and sponsored 1 million yuan.

Request to use gift box props in the Spring Festival Gala skits.

This is the first time that a business has placed advertisements in the program.

The form is absolutely novel.

This was accomplished very smoothly.

Lu Changhua took Wang Yao back to Beining.

Hu Dagui is busy changing the packaging.

All orders in January will be in gift boxes.

Of course the price is also much higher.

A gift box contains six boxes of gold-labeled cans, and the price is as high as 30 yuan.

The two production lines are operating at full capacity.

There are three shifts every day, and they never stop except for mechanical maintenance.

Ever since Changhua Food came out in Beining, it was advertised on CCTV.

The whole people of Beining have become different.

Whether they are girls, boys, or cadres and workers, they all have a spirit of spirit in their bones.

When I mention Changhua Food and Changhe Canned Food, I feel proud.

It seems like it has nothing to do with them.

An advertisement can subtly affect the spiritual outlook of a city.

Because of Changhua Food, many outsiders go to Bac Ninh.

Most of them are here for business.

Beining's popularity increased a lot instantly.

This small border town with a population of 200,000 has become a well-known city.

Even the leaders of the Heihe Administrative Office come frequently and often inspect Changhua Food to help solve the company's practical difficulties.

The Lu family was even more happy.

Lu Changzhong was even more happy at work.

Brother, this advertisement is well done.

He also benefits from it.

Even my father-in-law and mother-in-law were very polite to me.

On New Year's Day, new faces suddenly appeared in major stores, supply and marketing cooperatives, and non-staple food stores across the country.

The counter of the store is filled with a wall of red gift boxes.

On the edge of this wall, there is also a human-shaped sign.

Famous movie stars Zhu Lin, Liu Xiaoqing and Wang Yao wore red dresses and greeted customers who came to shop with smiles on their faces.

Before and after the news broadcast that night, a new advertisement for Changhua Food appeared.

Amidst the cheerful music, the three daughters happily gave gifts to their parents.

The family celebrates the New Year happily.

The following sentence, "Changhua Food, wishes the people of the whole country New Year greetings!"

Impressive.

This is the first corporate TV commercial to send New Year greetings to people across the country.

It is also a typical case of the cooperation between advertising communication and product sales.

I watched a TV commercial the first day, and early the next morning a lot of unscrupulous sons-in-law rushed into the store, asking by name to buy Changhe gift boxes.

Just three days after sending out 100,000 sets of gift boxes, they were in panic.

The phone calls for goods are overwhelming.

If Zhu Lin is the goddess in the eyes of men in the 1980s, then Liu Xiaoqing is the object of thousands of admirers.

Wang Yao is the representative of new women.

This combination undoubtedly set off a wave of imitation in the unpretentious land of China.

Suddenly, many manufacturers were shooting directly at the thigh.

Oops, why didn’t I think of that!

I also have a New Year greeting advertisement!

In January, the biggest headache for CCTV's advertising department is to modify the advertising content for these businesses. They also want to celebrate the New Year.

I have no choice but to add a few seconds of New Year greeting subtitles at the end.

Due to the emergence of New Year greeting advertisements, more businesses have paid attention to Changhua Food.

They also tried every means to contact us and wanted to attend the investment fair.

Lu Changhua finally stipulated that only three people from each unit could come to participate, and no more would be accepted.

The Bac Ninh Municipal Government also actively cooperates with enterprises in publicity work.

Starting from train stations and passenger terminals, red cloth signs have been hung.

“Warmly welcome friends from all over the country who come to Beining to participate in the Changhua Food Investment Promotion Conference!”

“The people of Bac Ninh wish the people of the whole country a happy new year!”

“I wish the Changhua Food Investment Promotion Fair a complete success!”

Crossing banners were hung all over the traffic road.

There are colorful flags on both sides of the street.

The sanitation department in Beining keeps the streets and alleys clean and is more serious than the leaders when they come to inspect.

Reception personnel and vehicles were dispatched at the train station and passenger terminal.

These cars are all borrowed from the municipal government and municipal units.

Starting from January 26th, people have been arriving in Beining one after another.

As soon as I got off the train, I was shocked by the scene.

Especially seeing "Zhu Lin and Liu Xiaoqing have dinner with you"

The words made their hearts swell even more.

I'm secretly proud that this time I really didn't get it in vain!

You can see the true face of the goddess.

When I arrived at the Changhua Food Investment Reception Counter, I took out my invitation letter and reported.

Wu Xia and a group of girls were busy at the reception desk.

We registered them, issued badges and conference schedules, and arranged hotels.

We were taken directly to the hotel by private car and stayed there.

The registration lasted for two days, during which they were also organized to visit the factory and production lines.

On the evening of January 27, Lu Changhua and Wang Yao picked up the plane at Harbin Airport.

Zhu Lin and Liu Xiaoqing were on the same flight.

Unexpectedly, the plane was delayed by an hour.

It was not until 10:30 in the evening that the two of them walked out of the airport pick-up aisle.

Wang Yao greeted him with flowers in his arms.

When the two saw Wang Yao, they laughed and hugged.

Lu Changhua took them to the parking lot.

Some fans recognized the two and chased them for autographs.

Lu Changhua stopped them from behind and asked Wang Yao to take them into the car.

After finally getting out of the airport, we headed straight to Bac Ninh.

At this time, celebrities don't have so many bad habits, and they don't have assistants to talk about.

The two of them came with a suitcase each.

In the darkness, lights flashed on the road, like stars in the sky.

The three women chatted for a while.

Without much effort, Zhu Lin and Liu Xiaoqing fell asleep.

Wang Yao sat in the passenger seat to accompany him.

The surrounding darkness obscured the hustle and bustle of the city, snowflakes were falling in front of the car windows, and two lights shone into the distance, which was the way home.