Rebirth 98, the rise starts from ripping off Microsoft

Chapter 774 Fishing is the primary productive force

Author: Linjiangxian

With the application of the one-click login function, QQ has gradually begun to occupy part of the mid-to-high-end market share, especially many white-collar workers and business elites. After all, they are also human beings. After work, they also have online shopping and entertainment needs.

At this time, QQ is much easier to use than MSN.

Now that everyone has shamed themselves to use QQ, there is no need to use MSN to pretend to be high-definition. QQ has more functions and is more localized. Putting aside the halo of "an international manufacturer", in terms of experience, QQ is

Completely destroyed MSN.

However, although the situation seemed to be promising, Zhang Xiaolong did not take it lightly. He led the team, following the guidelines given by Lu Yiming, to continuously optimize the QQ user experience, and also paid attention to the developments on MSN at all times.

Just a few days later, Zhang Xiaolong suddenly sent a message to Lu Yiming: "Mr. Lu, this is an MSN advertisement. Take a look."

Then he sent a link to Lu Yiming.

Lu Yiming opened the message sent by Zhang Xiaolong and took a look at it. He immediately smiled and said: "Xiong Minghua moved very quickly. It has only been less than a week, and the advertisement has already started?"

Zhang Xiaolong continued to reveal the news: "MSN has now begun to promote online. It not only places it on major portal websites, but also spends a lot of money to buy a lot of search engine advertising space."

Lu Yiming directly sent a thumbs-up emoji and said: "Microsoft is Microsoft. I can't match this wealthy company."

Zhang Xiaolong asked: "Should we also advertise?"

With the popularization of the Internet and the arrival of the new century, a massive amount of information is received equally by everyone. So much information is naturally divided into priorities, and a lot of information is unconsciously ignored.

In ancient times, it was popularly said that the aroma of wine is not afraid of deep alleys. That’s because the wine sellers were in that place, so they naturally found their way there after smelling the smell. But now, it’s like a wine town. As soon as you open your eyes,

There are tens of thousands of pubs and restaurants. How do you stand out from the crowd? Naturally, you have to rely on advertising. As the saying goes, even if the wine is fragrant, the alley must be dark.

Zhang Xiaolong asked: "Should we also advertise?"

Due to Lu Yiming's strategic investment, Lu Yiming now controls many traffic portals, among which QQ is the largest one, as well as 5173, which originally belonged to Zhou Hongyi and is now sold to Yahoo, as well as Ferry, Alibaba, Google, and Quyue

If you want to advertise online, etc., the momentum will definitely be much greater than that of MSN.

Lu Yiming said: "Advertising is also necessary, but publicity alone is definitely not enough. We still have to work hard on user experience."

Today's Microsoft has a targeted slogan of "embracing internationalization", as if using MSN is superior to using QQ.

This is just like QQ is a low-end product of social software. Its users are all brats who have to spend money from their parents. They are immature, younger and entertainment-oriented.

MSN, on the other hand, is a luxury product in social software. It comes from a big brand called Amirekan, and it looks very classy.

Although this kind of propaganda is quite ridiculous, it doesn't work. Many people in China just fall in love with this. Especially for many foreign-funded companies entering Xia State, the office software is MSN. With such endorsement, in the white-collar market, this

In the niche field, it is almost impossible for QQ to break through.

Zhang Xiaolong actually wanted to advertise for QQ, but he didn’t know where to start.

He is a genius when it comes to making products, but he is a piece of shit when it comes to marketing. Otherwise, with the products he makes such as Foxmail and WeChat, even if he does not become the overlord in the field of instant messaging, he will definitely be able to make people famous with his first opening.

A person who is shaking things up in the industry.

But in reality? Everything he made was taken over by Goose Factory. As the father of several god-level products, he has been working for others.

Lu Yiming asked: "Have you ever used that MSN?"

Zhang Xiaolong quickly said: "Although I have used it before, I use QQ all the time now."

Lu Yiming was depressed and said: "I didn't tell you not to use it. On the contrary, only by knowing yourself and your enemy can you win every battle. When you use MSN, what is the most troublesome thing for you?"

When Zhang Xiaolong heard what Lu Yiming said, he breathed a sigh of relief. After thinking about it, he said: "There are quite a few. For example, it is troublesome to use MSN to transfer files, especially some larger files. The transfer is often completed quickly.

Breakpoint, you have to retransmit in the end."

After all, it is a foreign software that has not undergone localization transformation, so it is understandable that it is difficult to use if it does not conform to usage habits.

Take Apple's products, for example, and their systems are very confusing to many people.

As long as Lu Yiming thinks about the iPhone he once used, he will definitely look miserable.

For example, although this mobile phone has a power button, it does not have a power button, and it cannot be turned off by long pressing the power button.

If you want to turn off your phone, you must enter the phone settings, then click on the general settings secondary menu, and scroll to the bottom to find the option to turn off the phone.

What's even more amazing is that the alarm clock cannot be used when it is turned off, and it will not automatically turn on when the alarm clock expires.

Lu Yiming once consulted Apple on this issue, and the answer from Apple was: Who would turn off their mobile phones now?

In the same way, in their view, there is no need to turn off the mobile phone, and there is no need to turn on the alarm clock.

This is a typical training user, not a service user.

The same goes for MSN now. Although it has entered the Xiaguo market, it has not made any optimization for the Xiaguo market.

They are born with arrogance and think that if I can create such a high-tech thing for you to use, you should be grateful to me. You can use it how I do it, and you want me to optimize the product according to your usage habits? What a wishful thinking.

Lu Yiming said: "If they have problems like this, then we can just attack them fiercely."

Zhang Xiaolong asked: "What Mr. Lu means is that our QQ is planning to develop a function that can resume interrupted transmissions?"

Lu Yiming said simply: "Yes, MSN now wants to hold on to its high-end market share and form differentiated competition with us, so we will take the initiative to attack and completely defeat them in their strongest areas. Lu Xun once said, follow others

Let others have no way to go."

Zhang Xiaolong was confused: "Lu Xun said this?"

Lu Yiming: "It's not important. Putting aside the facts, just tell me whether it's true?"

Before Zhang Xiaolong could continue to ask questions, Lu Yiming said: "I will personally lead the team for this function, and you will be the deputy team leader."

After all, after twenty years of experience with QQ, Lu Yiming clearly knows which functions are easy to use and which are not. After learning computers, his understanding and knowledge of these functions will naturally become deeper. Now

MSN takes the initiative to attack, and Lu Yiming personally leads the team, which can greatly shorten the research and development progress.

Hearing that Lu Yiming would personally lead the team, Zhang Xiaolong naturally wanted it. He immediately said excitedly: "Okay, I will pick a few of the strongest people to work on technical problems together. Are ten people enough?"

Lu Yiming thought for a while and said: "It's almost there. This is not something difficult in the first place, but they are just too lazy to do it."

In later generations, why are Xia's products sold indiscriminately all over the world? It's because of the arrogance of Westerners and the mentality of making products while giving alms.

They seem to have forgotten that their arrogance comes from technology that is two hundred years ahead of the world, but before that, the nation they looked at through their nostrils was three to four thousand years ahead of the world!

This thing is not technically difficult at all, and Lu Yiming himself is very familiar with this function, so there is no trial and error or detours at all, he just goes straight for the standard answer.

In just a few days, this function was built and integrated into the latest QQ beta version.

After testing, the functions were implemented perfectly.

Lu Yiming yawned and said, "Okay, let's make a new announcement. I went to bed. I haven't slept for two days."

In order to catch up with the progress, Lu Yiming has really worked hard these days. He has stayed at Yixun Technology for food and accommodation.

Zhang Xiaolong was very excited and said: "With this function, we will definitely be able to capture the market share that originally belonged to MSN!"

Lu Yiming smiled faintly and concluded confidently: "Microsoft must understand that although they are powerful, they do not have a social gene, and we understand what users need better than they do."

Zhang Xiaolong laughed and said: "Mr. Lu is right, in the social field, we are the most professional."

Two days later, QQ, which had just updated its version, pushed a new version again, adding a breakpoint transfer function.

Generally speaking, this function means that someone sends you something, and your side loses power or shuts down or disconnects from the Internet halfway through sending it. When you open QQ again, you can choose to continue to receive the last half from the middle.

.

MSN does not have this function. If the transmission is interrupted at any time point, it must start from the beginning.

You know, with the speed of the Internet these days, it was still an era when it took longer to listen to the next MP3 than to listen to one MP3. It was common for half an hour to upload a random PPT file. If it was interrupted halfway through,

If it falls off, it will have a great impact on your mentality.

Zhonghai.

Fu Chongshan, the sales manager of Saida Foreign Trade Co., Ltd., loosened the tie that seemed to be getting tighter and tighter around his neck, then picked up the phone on the table, dialed the number of his subordinates, and yelled: "Why hasn't the electronic contract been sent yet?"

To the partners? Do you know how important this contract is to our company?”

In another department office, the employee who answered the phone wiped the sweat on his forehead due to nervousness, and quickly explained: "The network is not very good today. We have tried dozens of times and failed. There has always been

Then it spread a little bit and then it stopped.”

Fu Chongshan glared, as if his subordinates were right in front of him, and said dissatisfiedly: "Do you mean to blame the customer for the problem?"

"..."

Faced with such a leader who just dumped the blame without saying a word, the employee was very helpless and suggested: "Why don't you let them try using QQ? The latest version of QQ has added a breakpoint transmission function, even if the network is interrupted again.

, every time I upload it little by little, it always gets through. MSN is so broken, I have to start it again every time I get disconnected, and I have dozens of cached files in my computer.”

"Then I'll call and communicate with them. If that doesn't work, just send it via email. But cross-border emails are always easy to be intercepted by the Internet."

Fu Chongshan had no choice but to call the customer: "Mr. Anderson, I'm sorry that the electronic contract has not been sent due to network problems. How about we try using another software?"

Anderson asked: "What software?"

Fu Chongshan said: "QQ."

Anderson was very confused and asked: "QQ? What is that?"

At this time, although QQ has multiple language versions, it has not released a special overseas version or an international version, nor has it carried out special promotion abroad. Its popularity is still very low, and the number of users is also pitiful. Basically, it is only overseas.

The Xia people will use it.

Because of the existence of internal "walls", cross-border Internet communication is very difficult.

Fu Chongshan had no choice but to explain patiently: "QQ is an instant messaging software developed by a Xiaguo company. Its functions are similar to MSN."

Anderson asked: "Then why not use MSN?"

Fu Chongshan was speechless for a moment and cursed in his heart: Isn’t it a network problem?

Anderson said stubbornly: "The technological products of your Xia country cannot be better than those of our beautiful country. We white-collar workers all use MSN, and I have never heard of anyone using your QQ. Only country bumpkins like you can

I’ll use what you make yourself.”

Fu Chongshan: "..."

Taking a deep breath and resisting the urge to curse, Fu Chongshan said: "Mr. Anderson, if you don't agree with my plan, you won't be able to receive the cargo list, and the goods you imported from Xia will be delayed in delivery or returned by the customs.

."

Anderson immediately said: "I'm going to download QQ now."

Soon, the file transfer was completed. Although it was interrupted several times during the process, it was successfully resumed.

Anderson successfully received the file and immediately changed his view on the QQ software. Then he said to Fu Chongshan: "Thank you for telling me that there is such a software. This function called breakpoint transmission is really great. I think in my company

, every computer must have a QQ installed, after all, we have a lot of files to send over the network every day."

Fu Chongshan quickly said modestly: "It is my honor to be able to help Mr. Anderson."

After hanging up the phone, Fu Chongshan said in the company's group: "In addition to MSN, everyone in the company will also apply for an additional QQ account in the future, specifically for transferring files."

Things like this keep happening.

Compared with pure social interaction, when a software is given work attributes, it will bring about great changes. The original slogan of MSN was to facilitate white-collar workers’ daily work communication. Now QQ has also rushed in to grab jobs, starting

Develop features that have working value.

For example, take this breakpoint continuation.

These days, the network is very unstable, the computer performance is not good, and disconnections and crashes are common. Obviously, the breakpoint transfer function is a necessity for many people.

After a period of time, everyone gradually discovered that QQ has many more functions than MSN. The most important thing is that it is not easy for the boss to find out when fishing.

Unlike MSN, the conversation window must be in the Windows taskbar. If you are chatting at work, a bunch of things will flash in the taskbar, and the boss can see it when he walks over.

QQ is different. It only has a small icon in the lower right corner. Press a shortcut key and the window will pop up.

Regarding fishing at work, this has always been something that all white-collar workers feel deeply.

Nowadays, coupled with the functional differences of "transfer files", people have accelerated the pace of "escaping" from MSN.

You must know that the main job of social software is to chat, and transferring files is an auxiliary function.

MSN cannot implement "resumable downloading", and its network is unstable, so if it fails to be transferred, it has to be done all over again.

Although QQ currently only plays the role of an alternative tool in the business field, gradually everyone is using QQ to transfer files, especially larger files.

In terms of the details of user experience, MSN began to continuously lose white-collar user groups.

Beijing, the headquarters of Microsoft Xia Kingdom.

Xiong Minghua looked at the appalling background data and called Li Zhengkai and others into the office for a meeting.

He opened the multimedia, uploaded the user data on the computer, pointed at the crazy downward curve, and asked seriously: "Can any of you tell me what is going on?"

Li Zhengkai noticed that Xiong Minghua was looking at him, so he had to bite the bullet and said: "Yixun Technology's QQ has recently launched a new function called breakpoint resume transfer. When transferring files, even if the network is disconnected, the follow-up

You can continue to upload and download without having to start over. Because of this feature, many people have switched from MSN to QQ.”

Xiong Minghua said: "Wouldn't it be great if we also added this function?"

Li Zhengkai said: "Regarding this, the company is already having meetings to discuss it. If the company is determined to add this function to MSN, it will be online in about three months."

In fact, it is not difficult to make this thing. The reason why it takes three months is because Microsoft is a large multinational company and MSN is a global business. Now because there is a small problem in Xia Guo, MSN needs to be changed.

If so, you must first report to each level, hold meetings to discuss, determine the plan, organize and implement... After this series of three or four months, it will be considered numb.

This is the so-called big company disease.

Xiong Minghua said in shock: "QQ was doing this three or four months ago?"

It started three or four months ago, and now it will take another three or four months for MSN to follow up, so more than half a year has passed since then.

Opportunities on the Internet are fleeting, and it’s a waste to be half a year behind.

Li Zhengkai said: "According to the information we received, they built this function in a few days."

"How many days?"

Xiong Minghua was shocked. He came from a technical background, so he knew how incredible this time was: "How many days does it take for development and testing? Why can they be so fast? If the opponent has such powerful technical personnel, why don't they try to recruit them?"

Li Zhengkai said simply: "It can't be dug."

Xiong Minghua said with a cold face: "We are Microsoft, and there are still people in the world that we can't poach? Are you afraid that we can't pay? Who is it? Name him, and I will go and talk to him personally!"

"Lu Yiming."

"..."