Rebirth 98, the rise starts from ripping off Microsoft

Chapter 775 You’d better be talking about games

Author: Linjiangxian

Chapter 775 You’d better be talking about games

For some reason, Li Zhengkai wanted to laugh when he saw the distorted expression on Xiong Minghua's face, as if he had eaten a vomit fruit.

But considering that he was still struggling to survive under Xiong Minghua, he still held it in very hard.

When Xiong Minghua heard Lu Yiming's name, it was like Galen, who had been exposed to whispers, fired a big sword, silent and breaking his defense.

Not to mention him, even his boss Bill Gates didn't do it when he poached Asia's richest man to work for him.

After taking a deep breath, Xiong Minghua looked at Li Zhengkai, as if he was asking, but also as if he was talking to himself: "Then what should we do now?"

Li Zhengkai chose to remain silent. Like everyone else, there was nothing they could do about losing to their opponents technically.

Besides, he is not a company executive, so of course he won't talk too much.

After graduating for such a long time and working hard in the company, Li Zhengkai is much more tactful than when he was a student, and he is no longer dazed.

Faced with QQ's super power to quickly launch new features, Microsoft really has no choice. Faced with QQ's encroachment on MSN's mid-to-high-end business market share, in order to restore the decline, Xiong Minghua had to run in many ways and find ways to speed up the research and development progress to make MSN more functional.

It can keep pace with QQ.

A software that is said to be prepared for white-collar workers turns out to be inferior in function to an opponent that has always been looked down upon. This is really too fatal.

However, what they don't know is that this breakpoint resume function that makes them scratch their heads is nothing at all on QQ. The real killer move is quietly coming down.

Zhonghai,

Lu Yiming had just left the airport and embraced Shi Qingxue passionately. He hugged her and spun her around several times. The little girl blushed with embarrassment and said, "Okay, let me down quickly. There are so many people watching."

Lu Yiming said with a smile: "If they want to see it, let them see it. Let them be envious."

Shi Qingxue rolled her eyes at Lu Yiming and scolded with a smile: "They are already the richest man, but they are not serious yet."

"Is there any necessary connection between the two?"

"That's not true."

"That's okay."

In the car, Shi Qingxue asked curiously: "I heard that you are not competing for users with that MSN? If you don't stay well in Baiyun City, why are you coming to Zhonghai?"

Lu Yiming said: "Of course I am here to accompany you for serious business. Of course, I will also do some small work by the way. I plan to talk to Jiang Rongfa about the new game, hehe."

Shi Qingxue couldn't help but roll her eyes. She had no resistance to Lu Yiming's behavior of making earthy love talk anytime and anywhere.

The earthy love words are actually divided into two parts. If girls are interested in you, they will ignore the earthy part, and if girls are not interested in you, they will ignore the love words. So the same thing

It is reasonable to have different effects.

Of course, it is obvious that in terms of the relationship between Lu Yiming and Shi Qingxue, any one of these four words will be positive.

Shi Qingxue's heart was sweet, but her words were unforgiving: "I think you are looking for Jiang Rongfa. It's your business. Meeting me is just a coincidence, right?"

Lu Yiming quickly complained and said, "How is your career more important than yours? I love beauty but not the country!"

"cut……"

After sending Shi Qingxue back to school, Lu Yiming came to Junzi Entertainment and found Jiang Rongfa.

"Lao Jiang, the one we worked on before, "QQ Farm", is ready to go online."

The game has actually been developed a long time ago, and various stress tests have been ongoing.

But as a developer, Jiang Rongfa was somewhat resistant: "Mr. Lu, do we really want to release this game?"

In his opinion, games either have crazy cool graphics or incredible playability, or they are like those recent AAA masterpieces made in foreign countries. They try to be as perfect as possible in terms of graphics, playability, and even plot.

That's a really good game.

But what the hell is stealing food?

This game wants graphics but no graphics, and it wants playability but no replayability. It’s like hell.

To put it simply, in the entire game, what the player has to do is to plant crops on the land provided by the system, then water and fertilize them, and then pick them when they are mature. The picked crops can be sold to the system store to make money and buy better ones.

Seeds. Steal mature crops from your QQ friend’s farm that are too late to be picked, and then raise a dog to try to prevent the vegetables you grow from being stolen by other players.

The key is that such a simple game mechanism, good dogs, good dog food, luxurious kennels and top-quality crop seeds, actually cost real money to buy!

Not cheap yet!

This krypton gold mechanism is no longer available.

Jiang Rongfa didn't even dare to tell others that he personally presided over the development of this game, for no other reason than he was afraid of being embarrassed.

Lu Yiming patted him on the shoulder and said, "Don't worry, this game will definitely be a hit, you believe me."

Jiang Rongfa suddenly laughed harder than crying: "What I'm afraid of is that it will become a big hit. Then I will probably become the laughing stock of my colleagues."

Lu Yiming quickly corrected his wrong idea: "What you said, when we develop games, we want to please the players. If you don't steal or rob, why are you afraid of being laughed at by your peers? What's more, when this game becomes popular, you will still earn money if you become famous.

When you are full of money, will your peers in the gaming industry still laugh at you? Don't be stupid, they will be the laughing stock then, and you will be their boss."

Jiang Rongfa still couldn't believe it: "Mr. Lu, can this game really make money? I'm afraid that the players will be so angry that they want to dig up my ancestral graves."

Lu Yiming hurriedly said: "How could that be? At most, it's just a scolding of your eighteenth generation ancestors. After all, digging into ancestral graves is against the law."

Jiang Rongfa: "..."

Since Lu Yiming said so, he naturally has no reason to object. After communicating with Yi Xun, QQ Farm implanted the mini program entrance of the QQ client and began to officially push it.

What surprised Jiang Rongfa was that Lu Yiming not only tied the game to QQ, but also used all the resources at hand to promote QQ Farm crazily. The level of craziness was not even achieved by "Legend of Hot Blood"

treatment.

Advertisements for QQ Farm appear on every interface of Yiwen.

Yixun Technology directly spent money to invite the most popular star group in recent years, the originator of later non-mainstream groups, F4, which became very popular with the 2001 TV series "Meteor Garden".

Four handsome pots and a plate of fir vegetables were placed in front of the TV with a smile on their faces and an invitation to the audience: "Come with me to steal the vegetables!"

Which one can stand this scene?

Suddenly, the food-stealing game became popular all over the Internet and was unstoppable.

Although it is considered by peers to be "no fun and extremely rubbish", it cannot stop QQ Farm from constantly conquering the city in the social field.

Baiyun City, Blue Sea Dragon Court, Villa No. 16.

Surrounded by green mountains and flowing green water, this place is home to the mansion of Long Wu, the CEO of Galaxy Real Estate. With Lu Yiming as its backer, the company has made a lot of money in the past few years by specializing in the high-end residential market.

The scenery is so beautiful, and the neighbors are rich and expensive. The most important thing is that it is very close to the villa of the richest man Lu, so even though he made a lot of money, Long Wu did not move and has always lived here.

After all, the "feng shui" here is so good, only a fool would want to move out.

Unfortunately, Long Wu's youngest son Long Wenhao is such a fool.

In the bedroom, he shouted frantically: "Sister, let me out!"

Outside the bedroom door, Long Yuzhu frowned and sighed: "Long Wenhao, please stay in your room and review. Mom and Dad told me that we can't let you out before the college entrance examination."

Long Wenhao was playing games at a bakery outside and took a group of his boys to play "Legend of Blood". He didn't come home for three whole days and he didn't even get a call.

The family was worried to death, and finally it was Long Wu, the father, who called the police and the brat was caught.

Since then, I have been basically grounded. As long as I leave my house, I will be followed wherever I go.

Long Wenhao said: "It's so boring to stay at home, pretending to be cool and no one is around to praise me. It's so boring."

Long Yuzhu said: "You can play games if you want. There is a computer in the room, so you can play whatever you want, but you have to stay at home before the college entrance examination and you are not allowed to step out of the house."

Nowadays, Long Wu is no longer what he used to be. He has completely given up on this unsatisfactory son. How can he love his academic performance? Anyway, Yinghao International School can help with the procedures for studying abroad. After the college entrance examination, he will be sent directly to study.

Come and be out of sight.

Locked in a room and guarded by bodyguards 24 hours a day, Long Wenhao was completely at a loss, so he had no choice but to turn on his computer and log in to "Legend of Hot Blood".

As a result, after going online, there were not many people online in the union list. Several of his younger brothers, without him as the rich leader, were all sent back to school to review by their parents, and no one played games with him.

"These guys are really speechless."

Without his little brother by his side, Long Wenhao still felt a lack of interest even though the characters in the game were wearing cool equipment. He was walking around in the game bored, not wanting to fight monsters or PK.

At this moment, he saw a scrolling advertisement.

Speaking of which, Junzi Interactive Entertainment is also a genius. He actually advertises directly on the game interface. The slogan floats in the center of the game screen, making it difficult for people not to pay attention.

Fortunately, the number of advertisements is not too high, otherwise players would really jump up and scold it.

"Web games?"

“Click and play?”

Several keywords suddenly attracted Long Wenhao's attention.

With today's network speeds, downloading is always a headache.

When a new game is released, if you want to download it to your computer, it will take an hour or two. You may not even be in the mood to play the game anymore if you wait for a good game.

Especially in Internet cafes, not to mention the slow speed of the Internet, the key point is that it costs money. After a few hours of gaming, the Internet fee is gone, and the time is completely wasted.

The appeal of click-to-play web games is completely different.

This was also one of the magic weapons of 4399 that became popular all over the Internet.

As long as you open the website, there are countless games, click on them and play, who can resist this?

Anyway, being idle is boring, and there are no teammates in "Legend of Hot Blood". Out of boredom, Long Wenhao started to click on the link from the QQ client.

Because it is entered from the QQ client, even the one-click login procedure is omitted, and the game interface is entered directly.

The first thing that pops up is the gameplay tips.

There are only three lines in total.

It can be said that it couldn't be simpler.

"Stealing food? Only fools play such a rubbish game..."

After reading the game introduction, Long Wenhao couldn't help but complain.

But he is so bored now that he still clicks into such a rubbish game and becomes a fool.

However, after playing this game, he couldn't stop playing.

His mouse turned into a Q version of a big hand, and he was frantically stealing vegetables from his QQ friends’ farms.

"I stole, I stole, I stole, I asked you not to let me go out!"

The person who was stolen was his sister Long Yuzhu!

Soon, Long Yuzhu's angry roar came from outside the house: "Long Wenhao! You stole my food!"

In the bedroom, Long Wenhao smiled even more happily.

"Haha, who told you not to allow me to go out?"

At this time, Long Wenhao had already forgotten that the game was mentally retarded and began to send promotional hyperlinks to all his friends.

This is fun when there are many people stealing. You steal from me and I steal from you. It’s not too fun at all.

In the world, there is a kind of happiness called getting something for nothing, taking advantage of others, so happy.

The reason why the food-stealing game is so popular in the world where Lu Yiming lives is because it taps into people's deepest "secret poke" psychology. It can be said that it combines "self-interest at the expense of others" and "you are a bastard if you don't take advantage of it."

These two points are vividly demonstrated.

If you can't steal your friend's food, you will be at a loss, so many people calculate the time when their friend's food will be ripe, set countless alarm clocks, get up in the middle of the night, and have a great time stealing food.

In Beijing, at the MSN Division of Microsoft Xia Guo, Xiong Minghua was also using the QQ account he had just applied for to steal food. As the saying goes, knowing yourself and the enemy is always victorious, so he downloaded QQ immediately and even learned about the food-stealing game of QQ Farm.

However, the more someone steals, the happier he becomes, but the more he steals, the more frustrated he becomes.

MSN is in danger!

The game QQ Farm is really magical. First of all, the game is very simple and has no difficulty. Anyone of all ages can play it. Secondly, everyone has the instinct to take advantage of others. This has nothing to do with morality and is part of human nature.

The combination of these two points gives QQ Farm a very strong social attribute. Because you want to upgrade faster, farming is meaningless. You can only survive by stealing.

The more friends you have, the more you can steal. In order to steal more food, you will actively bring in all your friends. People who do not have QQ will inevitably steal as long as someone around them uses QQ.

Passively exposed to QQ, there is a high probability of becoming a QQ user.

Although QQ Farm has opened a recharge purchase channel, Lu Yi clearly deliberately set the level very high.

First, of course, it encourages users to grow and steal vegetables crazily and accumulate experience.

Secondly, it is to prevent free prostitution players and krypton gold players from opening up a huge gap as soon as they get started.

Lu Yiming, who has played countless online games, knows very well that if the gap between the rich and the poor in the game is too large, civilian players will voluntarily leave the game.

It's just a game world. If you can't offend me, why can't you hide from me? If I don't have fun playing this game, I won't play it anymore.

It is the instinctive mechanism of human nature to seek advantages and avoid disadvantages. There are not many people in the world who like to seek abuse and be abused.

People will take the initiative to adjust. If life is stressful, they will naturally find ways to reduce the pressure. Under such circumstances, the game official promises benefits and introduces incentives, but in fact it is useless. All rewards are temporary, if not

If you are willing to touch the source of stress, everything is in vain. Players are not stupid, how can they be fooled by you with a few sweet words?

Therefore, Lu Yiming does not intend to give krypton gold players a chance now. He will wait until all living beings are equal.

What's even more clever is that if users attract new registered users, they can get fertilizer rewards. This effect is better than burning money on advertising. Whether it is to have more friends to steal food or to get fertilizers, users will

Promote it spontaneously.

How much is the fertilizer in this game worth? Although it is shown in the mall that it costs one yuan per pack, it is actually just a bunch of data. You can get as much as you want, and there is no cost at all. The setting of this dollar is also to make players feel that they are

Paying for props in prostitution games is completely in line with the mentality of taking advantage.

In fact, online games are about studying the psychology of players.

A great game company has a department dedicated to researching psychology.

Lu Yiming's combination of punches is equivalent to adding dozens or millions of salesmen without spending a penny. And these hundreds of thousands or millions of salesmen do not know how many salesmen they can spread.

Xiong Minghua, who was playing the game, was not stupid. He saw through Lu Yiming's sinister intentions at a glance, but he couldn't help it. MSN currently has no games of the same type that can compete with QQ.

At the department meeting, Xiong Minghua talked about this issue. Chen Yongzheng also looked sad and asked Xiong Minghua: "What should we do now?"

Xiong Minghua's expression was very serious: "The only way is for us to build a QQ farm. I looked at this game and found that the design difficulty is not high and it can be easily created."

Compared to Xiong Minghua, who only looked at the problem from a technical perspective, Chen Yongzheng, as the top figure of Microsoft, still wanted to be shameless and said with some hesitation: "Isn't this bad? What if he sues us for plagiarism?"

Xiong Minghua was very calm: "We are not plagiarizing, we are just learning from each other's gameplay."

Anyway, MSN has already borrowed a lot of QQ's functions, so it's not a problem to borrow another one. Don't worry if there are too many lice.

Chen Yongzheng was speechless for a while, and could only say: "...Okay, as long as you like it."

In this way, under Xiong Minghua's order, the MSN Business Department immediately formed a development team and began to "learn" from Yixun's ideas, set up a Happy Farm project team, and carried out development intensively.

They didn't even bother to change the name of the game.

(End of chapter)