Rebirth 99 to become a car giant

There must be a road before the car reaches the mountain, and there must be a Toyota car if there is a road.

This is the car advertisement that many Chinese people are most familiar with.

In 1926, Toyota Automatic Loom Manufacturing Co., Ltd. was established, marking the official start of the Toyota family, and Sakichi Toyoda became the world-famous Japanese textile king, and his son Kiichiro Toyoda shouldered the mission of inheriting the family business.

However, Kiichiro Toyoda is not interested in the textile industry, he prefers to take on something more challenging.

After the death of his father Sakichi Toyoda, he took over the heavy responsibility of the Toyota family and turned the family business to the more promising automobile manufacturing industry.

Like most of China's independent brands, Kiichiro Toyoda didn't want to design cars himself at the beginning, but wanted to copy the products of established car manufacturers such as Chevrolet.

This is basically an inevitable choice for beginners.

He bought a new Chevrolet as a prototype, and then repeatedly disassembled and reassembled the car with his team, gradually learning and familiarizing himself with the car manufacturing process.

Obviously, Toyota also had a "tape department" back then.

Finally, in the summer of 1935, Kiichiro Toyoda's team built its first prototype, a sedan called the "Type A1". The engine of this car is based on the design of Chevrolet, the chassis is copied from Ford, and the appearance is in the style of Chrysler.

However, the road to manufacturing Toyota family cars was not smooth. There were various problems in the early models, which made Toyota's reputation not good.

However, after years of development, by 1971, Toyota's annual output had reached 2 million vehicles.

This achievement was already the third largest automaker in the world at that time.

In the next few decades, Toyota will basically be the third and fourth in the world.

In 2001, Toyota's global sales target was 6 million units.

Judging from the current situation, it is very likely that it can be achieved.

Under such circumstances, Toyota Motor naturally attaches great importance to the development of several of its core subsidiaries.

Toyota Boshoku is responsible for the production of automotive interior and exterior parts such as seat fabrics, steering wheels, instrument panels, headliners and more.

Aisin Seiki is responsible for the production of auto parts such as transmissions, drive shafts, clutch pedals, brake systems, etc.

Toyoda Gosei is responsible for the production of automotive materials such as resin, rubber, metal and parts for safety systems.

Toyota Koki is responsible for the production of machinery and equipment required for automobile manufacturing, such as painting machines, welding machines, robots, etc.

Toyota Motor Industries, which is responsible for the production of automobile bodies and parts such as frames, bodies, wheels, tires, etc.

As for DENSO, the largest auto parts company in Japan, it goes without saying.

Under such circumstances, if Aisin’s head of sales, Okumura, and Aisin’s president, Hisato Yoshikawa, and other leaders report to Toyota Motor, they will have the opportunity to have a direct dialogue with Toyota Motor’s president, Fujio Cho.

Obviously, at this critical moment related to the life and death of Aisin's business outside of Toyota Motor, Aisin's people met Fujio Cho.

"Yoshikawa, first of all, I want to confirm that the Nanshan Technology Co., Ltd. you just mentioned, is their 6AT really better than yours?"

Fujio Zhang listened carefully to the report for half an hour before he started asking questions.

It is not the first time he has heard of Nanshan Technology Co., Ltd.

But this time the news surprised him.

"President Zhang, although we find it difficult to understand, everyone may also find it difficult to understand."

"But judging from the current situation, the technical parameters of Nanshan 6AT are slightly better than those of Aisin, ZF, Jatco and other peers."

"We also did a real car test and found no obvious problems."

"Even in terms of fuel consumption performance, it is better than the parameters they announced."

"In this case, their selling price is three to five thousand yuan lower than ours, and the damage to us is very huge."

Hisato Yoshikawa is ready to be scolded today.

If Nanshan only affected Aisin's orders in China, then he might not agree to the sales department's proposal and come to Toyota for help.

However, Nanshan has already obtained orders from General Motors and Ford Motors, and is flirting with DaimlerChrysler, Volkswagen and Peugeot Citroen.

In this case, there is no room for Aisin to ignore it.

After all, among the three major car companies in Japan, Honda uses its own gearboxes, and Nissan uses its own Jatco gearboxes.

As a company controlled by Toyota Motor, Aisin can only grab additional markets from the international market.

Otherwise, you can only guard Toyota's one-acre and three-point land.

This is not in line with Toyota's philosophy.

Objectively speaking, Toyota Motor's parts companies are still very competitive in the international market, and can obtain orders from other car companies without relying on the support of shareholders.

In comparison, the component companies under Honda Motor are much weaker.

Keihin, Nissin, Fengjiken, F-TECH and the like can only rely on their father to feed them.

"The technology is not as good as others, and the cost is not as good as others. Why has Aisin become like this?"

Although Zhang Fujio's tone was still very steady, his words were very blunt.

Obviously, Aisin's performance disappointed him.

"President Zhang, our Aisin transmission technology is not inferior to that of ZF, Jatco, and Schaeffler, and the cost is also competitive."

"Otherwise, there is no way to enter the supply system of so many OEMs."

"But Nanshan's company is too wicked."

"I have conducted a special investigation, and now Schaeffler, Aida Press, Schuler Press, Fanuc, Siemens and many other well-known international companies have suffered losses in their hands."

"This is a company that is completely different from ordinary Chinese companies."

"It is precisely because of this that we, Aisin, suggested that Toyota Motor can come forward and block Nanshan Technology Co., Ltd. to prevent them from further becoming bigger."

"Otherwise, once he replaces Aisin's position in the gearbox market, he will definitely enter more auto parts fields in the future, which will pose a huge threat to other parts companies in the group."

When Hisato Yoshikawa said this, it seemed that his proposal was not for the sake of Aisin, but for the sake of the group's parts companies.

It seems that to be able to serve as the president of Aisin, his speaking skills are still very high.

"block?"

"How to block it?"

"Do you think GM will listen to us or Ford will listen to us?"

"The current Ford F150 is the appearance designed by Cao Yang from Nanshan, and the situation of General Motors is similar."

"The relationship between the two parties is the honeymoon period."

"In this case, it is not so easy for us to block it."

Although the son does not live up to expectations, as the father, he naturally cannot just ignore death.

It is human nature to help relatives or not to help.

However, although Zhang Fujio was ready to help Aisin, the dissatisfaction in his heart really existed.

So speaking is also barbed.

"This is what we suggest. We can make full use of our position in the Japanese industry and exaggerate the threat Nanshan brings to everyone."

"Let OEMs such as Honda Motor and Nissan Motor, machine tool companies such as Aida Press, Sodick, Okuma Machine Tool, and Mori Seiki, and steel companies such as Kobe Steel and Nippon Steel, all unite to deal with Nanshan. "

"At the same time, we can also use the influence of Spring City Toyota, a joint venture in China, to further block Nanshan Technology Co., Ltd."

Hisato Yoshikawa came to report to Toyota Motor today, and naturally he has a series of methods ready to propose.

In his view, Nanshan is Aisin's life and death enemy.

The other party doesn't intend to be friends with Aisin now, so they can only be enemies.

To deal with the enemy, you must be ruthless.

We can't look forward and backward and adopt tactics of adding fuel.

"President, I think Aisin's proposal is also reasonable."

"When a tiger catches a rabbit, it will use all its strength."

"Although the scale of our Toyota Motor is much larger than that of Nanshan, the best way to deal with them is to use all the tricks at once to kill them before they grow stronger."

Atsuo Fukuichi, the design director of Toyota, has long been unhappy with Cao Yang.

Now it is discovered that Cao Yang's company has actually conflicted with Aisin.

As several of the most important parts companies under Toyota Motor, he is very clear that Fujio Chang attaches great importance to Aisin.

If you don't support it at this time, let Toyota take action against Nanshan, when will you have to wait?

"Yeah, what Fushi-sang said is very correct. When SKF confronted Nanshan for the first time, they actually took it lightly."

"Aida and Schuler will lose, which is similar."

"So this time we must pay attention to it and beat Nanshan to the ground at once."

Hisato Yoshikawa gave Atsuo Fukuichi a grateful glance, and continued to persuade Fujio Cho.

"President, there is another news. Although it has not been confirmed, I think it may have a certain degree of credibility."

"That was last year's brake door, and we found out that people from Ford and General Motors were behind the scenes."

"Before people from Ford Motor and General Motors started contacting the American judiciary, it happened to be the time when Cao Yang from Nanshan went to visit Foton and GM."

"There are rumors that the brake door was first proposed by Cao Yang and people from Ford and GM."

When Atsuo Fukuichi said this, Zhang Fujio's expression immediately changed.

At first he was still a little tangled, but now he is not tangled at all.

Regardless of whether there is evidence or not, as long as there is such suspicion, Nanshan Technology Co., Ltd. is the target of Toyota's suppression.

Now it goes without saying that Nanshan has seriously affected the development of Aisin.

"Let's sort out the specific plan, and then I will ask various departments to cooperate with you."

In the end, Fujio Cho decided to support Aisin's proposal.

Regardless of his surname Zhang, in fact he doesn't think he has any relationship with Huaxia.

And Zhang Fujio, the president of Toyota Motor, made a decision, and the relevant actions were naturally reflected in all aspects soon.

Among them, Spring City Toyota was the first to implement some related strategies.

"Minister Zeng, have you had any conflicts with the people from Spring City Toyota recently?"

Zeng Tingting, who was helping to water Evergreen in Cao Yang's office, unexpectedly received a call from Wang Le, head of the Purchasing and Sales Department of Chuncheng Stamping Factory.

Although the nut plate is now one of the main parts of Nanshan, Zeng Tingting's energy has not been put here.

Zeng Tingting basically didn't care much about the contact with first-tier suppliers such as Chuncheng Stamping Factory and Spring City Fourth Ring Factory.

Her direct counterparts are all buyers from OEMs.

"Wangbu, what happened again?"

"I don't even know where the door of Spring City Toyota opens."

"Even if you want to offend, you can't offend me."

Zeng Tingting put down the small watering can, and chatted with Wang Le in confusion.

Cao Yang and Zhang Fugui had already been rejected at Spring City Toyota before.

Thinking that there are not many development opportunities in Nanshan for Toyota Motor, Zeng Tingting never regarded Spring City Toyota as her main potential customer.

"Their buyer called us and said that the parts supplied to Spring City Toyota in the future are not allowed to use Nanshan's molds."

"It is even further proposed that the processing equipment is not allowed to be produced by Nanshan."

"Not to mention directly purchasing the components of Nanshan, handing them over or assembling them into assembly parts and delivering them to Spring City Toyota."

"Obviously, they are dealing with you."

Chuncheng Stamping Factory does not have many orders from Chuncheng Toyota.

But their PRG molds are all ordered from Nanshan.

So when encountering such a thing, Wang Le is still willing to take the initiative to disclose the news to Zeng Tingting.

Maybe because of this news, the next mold quotation can be a little cheaper.

"But we really haven't dealt with Chuncheng Toyota in this period of time."

Zeng Tingting felt a little wronged.

Is Chuncheng Toyota idle after eating?

Why come up with such a regulation?

"If you haven't dealt with Spring City Toyota, then you have offended Spring City Motor Group or Toyota Motor?"

"However, at present, the Spring City public has not made any request in this regard, so it should not be a problem with our group."

When Wang Le said this, Zeng Tingting thought of something.

"If it's a Toyota, it's really possible."

After hearing Zeng Tingting's words, Wang Le became curious, and said, "How could you offend Toyota? It stands to reason that they are the third largest car company in the world, and they are also one of your key target customers."

"Wang Bu, you should have heard about the reputation of our Nanshan 6AT during this period of time, right?"

Zeng Tingting didn't answer Wang Le's question directly, but asked back.

"Of course, Nanshan 6AT has brought glory to our Huaxia Auto Parts Enterprise."

"Not only produced the advanced 6AT automatic transmission, but also won orders from international auto giants."

"We've attended several industry conferences and heard people discussing this topic."

Wang Le was very talkative and chatted with Zeng Tingting there, but he didn't realize that he was a bit off topic.

"Aisin Seiki, a subsidiary of Toyota Motor Corporation, is the largest transmission company in the world."

"We have grabbed Aisin's order now. I'm afraid his son can't beat it, so I will come out and fight it!"

Wang Le: Huh? ? ?