Rebirth 99 to become a car giant

Sato was very emotional, his face was twisted, and his body trembled involuntarily.

He clenched his fists tightly, and his nails were deeply embedded in his palms, but on the surface he remained calm, taking deep breaths, trying to suppress the anger in his heart.

His eyes were full of anger, and flashed with a strong light, as if they were about to spew fire.

However, despite his rage, he didn't lose his mind.

Even in this situation, he was able to remain calm, analyze the situation, and find the best way to answer Cao Yang's question.

This calmness and sanity is scary.

These Dongying people are really not fuel-efficient.

"Cao Sang, you are really humorous."

"I hear you have a good relationship with the purchasing directors of Ford and General Motors."

"I didn't understand why before, but now that I see you so humorous, I understand a little bit."

Slowly, Saburo Sato's expression returned to normal.

It seems that Cao Yang just played a joke on him ruthlessly.

"Sato-san, I'm not joking."

"If Toyota Motor wants to become an international car company surpassing Ford Motor and General Motors, it will definitely not let Aisin produce transmissions alone."

"Isn't ZF in Germany supplying gearboxes to Toyota for individual models?"

"Since ZF can do it, so can we at Nanshan."

"Although Toyota Motor is Aisin's major shareholder, I think Aisin is also under pressure from Toyota Motor's purchasing department."

"They will also benchmark some other competing models to see whose gearbox they use and how much it costs."

"In this case, if Nanshan cooperates with Aisin to quote Toyota Motor, it will not be a bad thing for you."

Although Cao Yang's words were somewhat unreasonable, he still maintained his composure and self-confidence, as if he firmly believed that what he said was correct.

This almost made Sato have an illusion, as if Cao Yang was really thinking about Aisin.

"terribly sorry!"

"Cao Sang, Toyota's gearbox is not within the scope of our cooperation and discussion."

"If it's GM and Ford, then we can still talk."

Sato suppressed his anger, not wanting to tear himself apart with Nanshan immediately.

As a Japanese company, Aisin is destined to be less expensive than Nanshan in terms of parts production costs.

Take a look at other workers, the annual salary of any one is more than 200,000 RMB.

And what about Nanshan?

Not even 20,000!

In addition, Nanshan obviously has huge advantages in terms of factory buildings and R\u0026D expenses.

So Sato didn't dare to fight a price war with Nanshan at all.

That would take his place.

"Since Aisin attaches so much importance to Toyota's orders, then it's fine to do Toyota's orders properly."

"Anyway, the sales volume of Toyota Motor this year can reach almost 6 million units. If all gearboxes are produced by Aisin, it will be enough for Aisin to become an international parts giant."

Cao Yang continued to stab the knife with a smile.

What about Ford Motor and General Motors, do they need to cooperate with Aisin?

Especially for Ford, Cao Yang's goal is to make future Ford cars only have two options: Ford's own gearbox and Nanshan's gearbox.

To achieve this goal, a certain degree of price war is inevitable.

Even if Nanshan does not engage in a price war, Ford will force other gearbox manufacturers to cut prices after the cost of the gearboxes produced by Ford itself goes down.

That being the case, why not take the initiative to attack Nanshan, and get some orders from other opponents.

"Cao Sang, is Nanshan really going against Aixin?"

"Huaxia people pay attention to the doctrine of the mean, and pay attention to peace as the most important thing. If everyone fights, it will do no good to anyone."

Sato's heart is getting colder and colder, but his mouth is still fighting for opportunities.

No way, after this period of verification, Nanshan 6AT technology is stronger than Aisin 6AT.

This matter has basically been confirmed by Aisin and other OEMs.

There is no advantage in technology, and there is a big difference in cost.

This is something that will kill Aisin.

"The gearbox market in the Huaxia automobile market, especially the self-owned brand, I hope Aisin can take the initiative to withdraw."

"In this way, Nanshan can let go of Aisin for some other international customers for the time being."

"If not, don't blame us for being rude."

The smile on Cao Yang's face disappeared, and he stared at Saburo Sato very bluntly.

If you fall behind, you will be beaten.

Now it's Nanshan's turn to say this.

"you……"

When did Sato suffer such insults?

How could he accept Cao Yang's conditions?

"Cao Sang, within this year, what I just said is still valid."

"I hope you can think about it carefully and don't be impulsive."

"Thank you for taking time out of your busy schedule to receive us today, let's say goodbye first!"

Sato was worried that if he continued to stay, he would lose control of himself, so he immediately chose to end the meeting.

...

"Mr. Cao, actually, I don't think Aisin's plan should be considered, right?"

After Sato and the others left, Zeng Tingting couldn't help chatting with Cao Yang.

"We are disruptors and latecomers in the industry. If we conspire with them to deal with customers now, we can certainly play a certain role in the transmission field."

"But in the future, if we want to get orders for other parts, it will be much more difficult."

"People are not even willing to discuss with you the issue of testing new parts."

"Especially those domestic OEMs, in the face of strong international giants, they can accept compromises."

"However, in the face of domestic suppliers like Nanshan, if our attitude is particularly strong, it will be difficult for them to accept it."

"Even if they have no choice but to accept it on the gearbox, it will eventually bring about many unseen adverse effects."

"If Nanshan only wants to work in the gearbox field, then there is nothing to say. It must be the most important thing to make money, and it is not impossible to cooperate with Aisin."

"But that's clearly not the case now."

Cao Yang knew that not only Zeng Tingting had this idea, but also some other people had similar thoughts.

I feel that I have finally had the opportunity to discuss cake distribution with giants like Aisin, what a great thing this is.

Now Nanshan actually gave up on his own initiative.

"If we can beat Aisin to death if we choose not to compromise, then it can be considered."

"But in fact, no matter how advanced our transmission technology is, how good the quality is, and how low the cost is, it is impossible to kill Aisin."

"With the support of Toyota Motor, a major shareholder, the basic market has been stabilized."

Monsters with backgrounds and monsters without backgrounds obviously have different resistance to blows.

Your product is single and the product is not single, and the situation is completely different when facing competition.

Obviously, although Aisin's products are not so rich, they have a background.

"You are right, so we only need to limit Aisin's market to Toyota, and grab orders from other car companies as much as possible."

"That's already a success."

"Profit is important, we can't do without, but the size of the market and business is also important."

As Nanshan's most popular product, the gearbox must be done well.

Except for Honda Motor and Hyundai Motor, which produce their own gearboxes, it is estimated that it will be difficult to obtain orders.

Other car companies work hard, but they still have a chance.

Of course, it is very difficult to expect to get 100% orders from a certain car company.

People are also worried that your family will be the only one, and the supply will be at risk, and the cost will become difficult to negotiate.

"Then let's continue to compete with Aisin for orders in China."

"Especially the manual transmission and 4AT automatic transmission that are going to be launched, there should be quite a few customers who are very interested."

"But there is one situation, I think it may be necessary to think about how to deal with it in advance."

Zeng Tingting didn't bother with the matter of sharing the cake anymore, the boss had already made a decision, so she naturally had to resolutely implement it.

"what's the situation?"

"Those big auto groups, if we want to get their gearbox orders, they often ask us to set up a joint venture with them to produce gearboxes."

"For example, Spring City Motor Group, Xifeng Motor Group and Modu Motor Group, they should all have this tendency."

"In this regard, there is already a clear trend in parts such as car seats."

"The value of the gearbox is not much lower than that of the seat, and it is likely that people will have the same requirements."

The procurement of parts in the automotive industry is obviously very different from the procurement of general items.

This is not a one-off business.

Therefore, the supply system of auto parts is more complicated, and there are various situations.

What Zeng Tingting said can be regarded as a relatively common type in the industry, especially in China.

In later generations, not to mention gearboxes and seats, there are many similar situations in parts such as exhaust pipes, air conditioners, and door trims.

Not all those parts giants completely rejected it.

Like Bosch Huayu, Zephyr Faurecia, Yangcheng Denso...

These are joint ventures.

The relatively successful joint venture parts companies not only do business with shareholders, but also open up the market.

However, most of the joint venture parts companies cannot do what Bosch Huayu does, and can only rely on orders from shareholders for support.

"No, our Nanshan does not have a joint venture with any OEM."

"Gearbox companies, whether it's ZF, Aisin, or Jatco, they won't easily form a joint venture with others."

"A gearbox factory, if it is just an assembly factory, then the production capacity is quite high."

"Only by concentrating orders can we give full play to our advantages, and joint ventures will lead to higher costs."

"And if components such as gears and bearings are to be put together in the joint venture, then the investment scale will be large, and the cost impact will be even greater."

"The most important thing is that if we have a joint venture with one company, it will be even more unfavorable for us to obtain orders if we don't cooperate with other companies."

"It's better for us to provide QCD's competitive gearbox and let each OEM weigh the pros and cons."

"Mastering the core technology and low cost, I believe everyone will make the right choice."

Cao Yang's words are the final word on how Nanshan will cooperate with OEMs in the future.

Zeng Tingting knew it well after hearing it.

But when they were discussing this matter, Saburo Sato, who had just left Nanshan Technology Co., Ltd., finally couldn't help but yelled.

"madness!"

"Insanely stupid!"

"It hurts others but not yourself!"

"Nanshan is not giving us a way out."

Sato felt very aggrieved.

Today Cao Yang's attitude is so firm, to be honest, this has exceeded Sato's expectation.

Why doesn't Nanshan accept this common practice in the auto parts industry?

Do you have any enmity before, do you have any resentment?

"Minister, judging from this matter, Nanshan should not be as simple as being stupid. They have great ambitions."

"Although he jokingly said today that he wants to cooperate with our Toyota project, I think they really want to suppress us at all OEMs."

"Unfortunately, so far, we haven't found any flaws in their 6AT."

"Except that it hasn't passed the test of time, everything else is fine."

"But the price is several thousand yuan cheaper than ours."

"This is basically lower than our cost price."

Zhang Hao was not in a good mood either.

Huaxia is not without other gearbox manufacturers in the capital, but even if some products of these manufacturers come out, they have not brought any pressure to Aisin.

But Nanshan is different. This factory is too special and difficult to manage.

"We can't wait passively like this. Otherwise, Nanshan will snatch our orders from various customers, and Aisin's life will be difficult in the future."

"Especially if the company has just started a factory in Huaxia, if the production capacity is vacant, the headquarters must investigate the reason."

After realizing that he couldn't handle it, Sato felt that he had to hand in the problem quickly.

Otherwise, I will feel uncomfortable.

"But if we don't wait, there are not many ways to use it."

"Even if you ask the headquarters for assistance, it seems that there are not many tricks to deal with Nanshan."

When dealing with Chinese suppliers with technology, determination, and cost advantages, the people of Aisin discovered for the first time that the other party was like a hedgehog and had no way to start.

If they don't play their cards according to the routine, they are a little helpless.

"If it's useless to find the headquarters, then find shareholders, find Toyota Motor."

"Now that Toyota Motor and Spring City Motor Group have established a joint venture, we can use Toyota Motor to find a way to deal with Nanshan."

"In addition to gearboxes, doesn't Nanshan have other parts and equipment, molds and other industries?"

"I don't believe they can really care less about Toyota's attitude."

When Saburo Sato said this, Zhang Hao had a little more expectation.

Indeed, Toyota is a behemoth.

If the other party came forward to deal with Nanshan, they would definitely have more tricks than Aixin.

The most important thing is that the influence is completely different.