Rebirth 99 to become a car giant

"Sato, just received news that General Motors has officially decided to adopt Nanshan 6AT automatic transmission on the models of Modu GM."

"And GM's factory in Koryo will also import 6ATs from Namsan."

"Even in the second half of next year, some models of American factories will choose to purchase gearboxes from Nanshan."

"They've got the Ford order, and now they're breaking through with GM."

"The orders for China's own brands cannot be taken away by them."

"Otherwise, Aisin will only have Toyota as a customer in the future."

Okumura's anxious voice made Saburo Sato's heart go cold.

General Motors is the leader in the global auto industry. Even they have chosen to cooperate with Nanshan 6AT. The demonstration effect is definitely very great.

At that time, Aisin's life will be really sad.

"Minister, we have just discussed a plan internally and want to report it to you."

Obviously, he was still very unwilling just now, but Saburo Sato had to report the cooperation plan that Zhang Hao said at this time.

"What plan?"

Okumura's tone was not very good.

He was obviously dissatisfied with the performance of Aisin Huaxia Branch.

Nanshan should have reported it to the headquarters as soon as it started working on 6AT information.

Otherwise, it wouldn't be as passive as it is now.

"We took the initiative to contact Nanshan, and the two sides negotiated the price and customers, and everyone made money together, so don't make the competition so fierce."

"Now they are quoting very low prices in order to grab orders. This should not be the situation they want to see."

"If the number of customers decreases and the sales volume decreases, but the profit increases, they should probably agree."

After Saburo Sato said this, he felt that all the strength in his body was drained.

This situation was really not what he wanted to see.

When did Aisin actually bow down and discuss "cooperation" with Huaxia's component companies?

"Will this approach violate the anti-monopoly law?"

Dongying Enterprises suffered a big loss in the United States this year.

Although Aisin was not fined, parts giants such as Yazaki received huge fines from the American judiciary.

This makes Japan's component companies a little bit sensitive to anti-monopoly.

"Minister, Huaxia does not have an anti-monopoly law."

"Although there was a voice this year to review whether or not to legislate."

"However, many companies in China have violated the anti-monopoly law."

"In this case, we don't have to worry so much at all."

Sato is obviously very sure of this.

"Then you go talk!"

"In short, our business in China cannot experience negative growth!"

Without much hesitation, Okumura chose to agree.

No way, he has no better choice.

Otherwise, who wants to bow their heads?

Isn't it all for the position under the buttocks?

...

The contact information of Nanshan Technology Co., Ltd. is no secret to people in the industry.

Aisin can easily obtain the mobile numbers of Zhang Fugui and Zeng Tingting.

However, when Zeng Tingting received a call from Zhang Hao, she was still surprised.

People from Aixin want to visit Nanshan on their own initiative?

Could it be that they came here to steal the teacher?

its not right.

If you want to steal a teacher, it should be the R\u0026D technicians, not the sales people.

Besides, if Zeng Tingting didn't take them to the scene to visit and explain the technology of Nanshan 6AT to them, even if they wanted to steal the teacher, they would have no choice.

"Mr. Cao, the people from Aixin want to come to see you, but the other party didn't say what they want to discuss on the phone."

"Do you see it or not?"

Unsure of her decision, Zeng Tingting immediately reported to Cao Yang.

"Aisin is coming to see us?"

"It's because the sun comes out from the west."

"Aren't these Dongying people always tough?"

"Why did you give in so quickly?"

Cao Yang sneered, probably guessing what the other party wanted to come here for.

Anyway, it's not to win over oneself, it is to discuss cooperation.

In short, I didn't want to come here to start a war with Nanshan.

"Mr. Cao, should we first see what they want to do?"

"If their plan is beneficial to us, it's not impossible to consider it."

"After all, in addition to Aisin, there are a lot of international transmission giants such as ZF, Jatco, SADC, and Getrag."

"If we spend all our energy on Aisin, it won't be worth it."

Zeng Tingting is now in charge of the sales department. In the process of dealing with various customers, she has gradually realized the pressure brought by her competitors.

Those international parts giants all have profound backgrounds and have their own regular customers.

It is obviously not that easy for Nanshan to grab meat from their rice bowls.

"I'll see you when I see you."

"However, our main competitor in the self-owned brand is Aisin, and you need to understand this clearly."

"If you don't take Aisin to the ground, they will always jump out and compete with us for orders of our own brands."

"The sales volume in the domestic auto market this year is expected to reach about 2.3 million, and various institutions predict that it will exceed 3 million next year, and there is a chance to hit 4 million later, and the annual growth rate will not be less than 1 million."

"Although the share of self-owned brands is only about 30%, even so, there will be more than 1 million shares."

"As long as we work hard, at least half of this can be our market."

Cao Yang is naturally very clear about the development of Huaxia's auto industry.

Don't look at the sales volume of just over 2 million in 2001, but it exceeded 7 million five years later, and broke through the 10 million mark in 2008.

If commercial vehicles are also counted, the sales volume in 2008 reached more than 13 million.

The huge business opportunity contained in it is definitely not to be missed.

"Actually, it's very simple to beat Aisin. We already have 6AT, which is enough for most mid-to-high-end models."

"In order to seize the market, we continue to launch 4AT and 4MT gearboxes, and just lower the price."

"At that time, all independent brands, as long as they want to be cost-competitive, will either actively or passively choose to cooperate with us."

During this time, Zeng Tingting also dealt with domestic independent brands.

She is very clear that for these car companies, cost is the most critical factor.

If you can keep the cost of 4MT within 3,000 yuan and 4AT within 5,000 yuan, then you will be absolutely invincible.

"Do you think there is a market for 4MT?"

In Cao Yang's impression, the gearbox is basically automatic.

In later generations, few people will choose to drive manual transmission.

Even the drivers of later generations will probably not be able to use manual transmission anymore.

"Mr. Cao, although the technology of 6AT is much more advanced than that of 4MT, the cost is also much higher."

"The transmission ratio of the manual gearbox is fixed and does not need to be adjusted by electronic control, so the TCU is saved."

"4MT only needs a simple transmission mechanism and operating mechanism, unlike the 6AT automatic transmission that requires complex hydraulic and electronic control systems."

"For early independent car brands, cost control is a very important factor, so manual transmission is a more economical choice."

"And manual transmissions are generally more durable and reliable than automatic transmissions, and don't need to change gears as often, so they can provide better performance in terms of fuel economy."

"This is also an important means of saving fuel for self-owned brand companies with poor engine technology."

"The most important thing is that I think that in the current automobile market, manual transmissions are more popular and more in line with the needs of users."

"For some drivers, a manual transmission offers better handling and driving pleasure, and is more in line with traditional driving habits."

Zeng Tingting's words made Cao Yang fall into deep thought.

I seem to be stuck in a mindset.

Take it for granted that automatic transmission and gearbox is meaningful.

"In this way, you arrange for someone to simply do a market research."

"And then you also do a survey with all the customers to see what people think about manual transmissions and automatic transmissions."

"Especially looking for an opportunity to communicate with the sales department and R\u0026D department of the OEM to understand their ideas."

"If there is really a market for manual transmissions, then we can develop 4MT, 5MT and 6MT."

"At the same time, in order to lower the price threshold of the automatic transmission, a simplified version of the 4AT can also be launched on the basis of the 6AT."

It seems that it is not enough for father and son soldiers to fight the world with only one 6AT.

After all, no matter how powerful your technology is, it is impossible to cover all market demands.

"No problem, I'll arrange it now."

"We can just take this opportunity to put more pressure on transmission giants like Aisin."

The gearbox is definitely a promising component in this era, and Zeng Tingting is very optimistic about it.

Now that Cao Yang decides to expand the product types of gearboxes, she, the head of the sales department, is naturally happy to see the result.

...

Saburo Sato and Zhang Hao came much earlier than Cao Yang imagined.

Zeng Tingting gave several time slots, and they chose the earliest day.

Then it was obviously just a meeting at 9 o'clock, but the other party had already appeared at the gate of Nanshan at 8 o'clock.

Nanshan Technology Co., Ltd. normally doesn’t go to work until 8:30, but when it’s 8:00, the security guards won’t even let you in through the gate.

But they didn't mind at all, they stood there respectfully and waited.

It has to be said that Dongying people are quite good at superficial skills.

No wonder so many Huaxia companies have been fooled by them.

Cao Yang saw this very clearly.

"Minister Sato is a rare visitor."

When Cao Yang showed up in the conference room at nine o'clock on time, he had already heard from Zeng Tingting that Sato would arrive at eight o'clock in advance.

However, this is a good thing for Nanshan.

The other party also attaches great importance to this meeting, which means that the other party wants something from him.

It seems that Aixin was hurt by Nanshan.

Among the top 100 international component companies, apart from SKF, finally another giant was hurt by Nanshan.

Thinking about it makes people happy.

"Cao Sang, I've heard of you for a long time."

"It is said that you are a young entrepreneur with extraordinary talent and keen business acumen."

"After taking over the Nanshan factory, he showed amazing perseverance and determination, and constantly pursued innovation and breakthroughs."

"Leading the company to develop rapidly in just a few years, not only occupying a place in the market, but also obtaining many honors and patents."

"It's really admirable."

Sato speaks Chinese quite well.

Even better than what most people in Yangcheng say.

It seems that as the head of the sales department of Aisin, he is also capable.

"It's fine if you admire it, but thank God if Aisin doesn't dislike me."

Cao Yang didn't greet Sato there.

Nanshan and Aisin are basically in the relationship between water and fire, there is no need for politeness.

Turning around, whether it is Nanshan or Aixin, as long as they find a chance to kill each other, they will not be soft.

"You're joking." Sato was a little embarrassed when he heard Cao Yang's words, but he quickly adjusted, "Cao Sang, I came here today to discuss win-win cooperation with Nanshan."

"In the past period of time, the two sides have had some competition."

"However, in the business field, competition is eternal, and I don't think we need to pay special attention to this."

“Everybody runs a company for profit.”

"If cooperation can make each other's profits better, then we don't need to fight to the death."

"Right?"

Sato could see that Cao Yang didn't intend to greet him.

So quickly cut to the topic.

It's just that he also had an ominous premonition about today's meeting.

"How does Aisin want to cooperate?"

Although Cao Yang didn't plan to cooperate with Aisin, he always had to take a look at how the other party wanted to play their cards.

"Nanshan's 6AT has already received orders from General Motors and Ford, and has also received orders from some independent brand companies in China."

"I think everyone cooperates completely with each other, don't fight price wars there."

"For example, Aisin will produce orders from Spring City Automobile Group, and Nanshan will cooperate and quote a high price."

"Modu Automobile Group can give it to Nanshan, and Aisin will cooperate with it and quote a high price."

"Other customers discuss how to divide and make a lot of money together."

"In this way, even if the sales of the respective gearboxes of both parties have decreased, the profits have increased."

Sato's plan is nothing new.

Playing around is nothing more than a routine that Dongying Enterprises has been playing for several years.

Although many parts and components companies will continue to play this routine in the future, it obviously does not include Nanshan.

As a latecomer in the industry, whether it is entering the field of gearboxes or making new parts such as ECU and ABS, if you do not show an attitude of going all out, you will not even have the opportunity to force others to play tricks.

Dividing up the market in this way seems to be a win-win situation, but Aisin actually wins in the end.

"Sorry, every customer of Huaxia is very important to Nanshan."

"We will provide the most competitive cost while maintaining an appropriate profit."

"Of course, if it's a model from Toyota, and Sato-san also has this idea, I'd like to fully cooperate!"

"Everyone is discussing to see which models of Toyota Motor can be made in Nanshan!"

As soon as Cao Yang said this, Sato's expression changed.

Toyota Automotive!

That is his major shareholder!

All the gearboxes of Toyota cars are Aisin's dishes.

Unless Aisin gives up by himself.

Otherwise, how could Nanshan be allowed to get involved?