Rebirth 99 to become a car giant

When all aspects of China's domestic stamping industry were aroused by a paper by Cao Yang, Cao Yang, the instigator, was quietly listening to the summary reports of various departments in the company.

2001 was a bumper year for Nanshan Technology Co., Ltd.

This year, not only the 6AT gearbox has achieved fruitful results, but also the press and CNC system have achieved fame and prestige.

The smooth commissioning of its subsidiary Nanshan Industrial Park has enabled the rapid expansion of the production capacity of Nanshan Technology Co., Ltd.

Originally, the bearings were only focused on hub bearings, but now they are in full bloom.

Not only is there more use of drive shaft bearings in automobiles, but it is also fully blossoming in the machine tool industry, becoming the main bearing manufacturer for most of the manufacturers in the Eighteen Arhats Factory.

As for the most traditional nut plate, it has entered the supplier system of most European and American OEMs.

For Ford, Volkswagen and General Motors, more than half of the nut plates are produced in Nanshan.

This alone has brought Nanshan a turnover of more than 400 million yuan.

Regardless of the small size of this part, the profit margin is much higher than that of bearings with more turnover.

It can be said that throughout 2001, the nut plate accounted for only one-third of Nanshan's 1.25 billion turnover, but contributed half of the total profit of 180 million.

If this data is released, it will definitely cause shock to many people.

"Mr. Cao, I think it is necessary to launch the second generation of hub bearings as soon as possible."

"At that time, we can take advantage of the opportunity of product upgrading to increase the profit margin of bearings."

"Especially with wheel bearings, there was almost no profit in the beginning."

"Although the profit margin of the entire bearing business has been pulled to a positive number through the profits of other bearings, it is also a drag."

"The original price of 50 yuan is not good for us to overthrow directly."

"Now that the price of steel is falling, it is not easy for us to apply for a price increase in the name of material price increases."

"But if the products are all upgraded, if we want to increase the price, it will be a matter of course."

Dong Shengnan is a financial expert introduced by Xiang Changle's wife. He used to work as a financial manager in a large state-owned enterprise.

Because I couldn't understand some practices of state-owned enterprises and didn't listen to some special orders from the boss, I chose to change jobs.

After entering Nanshan, she naturally hoped to make some achievements.

The financial department of a company is a very important department.

In addition to paying salaries and receiving payments, the finance department also shoulders the tasks of budget management, cost control, and profit improvement.

Obviously, in Dong Shengnan's view, the profit margin of the bearing business has hindered the company.

This needs to be changed as soon as possible.

"Your suggestion is very good. The current wheel bearings are not conducive to installation and replacement."

"And it's also prone to some wear and tear."

"We will be able to launch a life-long maintenance-free hub bearing next year. After combining the bearing and the matching bearing housing into a small assembly, it will be supplied to the OEM."

"At that time, many OEMs should be interested."

Using continuous upgrading to maintain price stability or increase prices is what many industries are doing.

Like Apple's mobile phone, how much is an iphone3?

When it comes to iphone15, how much is it?

Similarly, many other products also use similar means.

This approach naturally exists in the automotive industry.

Like Bosch's ESP, there are successive generations of products coming out.

Otherwise, it will always be a product, and it will have to cooperate with the OEM's price reduction every year, and there will not be much profit margin after a few years.

This is certainly not the situation that parts companies want to see.

Now that Nanshan is on the hub bearing, it is natural that he will have this method.

"I think that in the field of bearings, our technology upgrades can come slowly."

"First make the bearing giants that have entered the country unable to survive, and then consider increasing the added value."

"Of course, technical reserves must be made, and it can also be promoted in conjunction with new models from OEMs."

"But compared to this matter, I think it is more important to drive bearing giants such as SKF and NTN out of the Chinese market, or let them only guard a limited one-third of an acre of land."

Zeng Tingting expressed her views beside her.

As the head of the sales department, she naturally pays more attention to sales.

If Nanshan raises the price through technological upgrading, people will definitely ask you to explain various reasons.

Obviously, normal specification differences make it difficult to explain the price increases.

This will bring a lot of trouble and pressure to the sales department.

"SKF, NTN, NSK and other component giants all have their own traditional cooperative customers."

"For example, the bearing business of Toyota Motor, it will be difficult for us to grab it."

"Some other companies have similar situations."

"Now that our mid-to-high-end bearings have become the leading presence in the market share, the profit margin can no longer be ignored."

Dong Shengnan insisted on his opinion.

In this way, everyone focused on Cao Yang.

"It's advisable to be brave enough to chase down the poor, and not to be known as the overlord. To deal with those international giants, we must hit the maximum extent. There is no problem with this direction."

"However, this does not conflict with our product upgrades and can be promoted at the same time."

"Nanshan is taking the route of relying on technology to take orders, and needs to launch some new technology parts every year."

"In the future, I plan to choose a time and fix it every year as Nanshan's technology exhibition day."

"Let everyone see our strength."

Naturally, Cao Yang would not unilaterally support Zeng Tingting or Dong Shengnan at this time.

The directors in the company, except for the director of the human resources and general affairs department who are female, are only Dong Shengnan and Zeng Tingting.

And the work between them is bound to have some contradictions.

There is a conflict between the finance department and the sales department, which is actually what the boss likes to see.

As long as it is not too much, it can be tolerated.

Otherwise, the Finance Department, the Purchasing Department, and the Sales Department are all in harmony, and the company will be sold without knowing it.

"Mr. Cao's proposal is very good. We really need to consider how to build a platform to demonstrate our technical strength."

Deputy General Manager Pan Jinxing immediately stood up and agreed.

After staying in the company for more than half a year, he has a deeper understanding of Nanshan's strength.

This kind of technical exhibition is completely achievable.

"We can also participate in some exhibitions next year, so that more people can see our strength."

Ji Hua, who usually doesn't talk much, rarely expressed his opinion.

The atmosphere of this summary meeting finally eased.