Rebirth 99 to become a car giant

Throughout the first quarter of 2002, China's stamping equipment industry was in dire straits.

Nanshan and Jier, the two manufacturers with the strongest technical strength in China, jumped out to challenge Schuler, the global leader, and the impact would definitely not be Schuler.

If Schuler and Aida are the first echelon, and Nanshan and Jier are the second echelon, then equipment manufacturers such as Wanwan Jinfeng and Hyundai Wia are considered to be the third echelon.

As for other press manufacturers in China, they can only be regarded as the fourth echelon.

In terms of PRG and TRF presses, Nanshan's technology is not inferior to Schuler and Aida.

In particular, the presses sold by Schuler and Aida in China are not yet the most advanced.

In this way, when the other party was in Nanshan, his technical advantage was even less.

However, Ji Er is the leader in TDM presses, and has made some achievements in TRF presses.

Now even the two of them are engaged in a price war. The stamping factories are happy, but the friends are about to be overwhelmed.

People, this is completely the way the Internet is played in later generations.

First use the low price to kill the opponents.

Then change the method to increase the price.

At that time, naturally there will be no worries about not having money to earn.

"Minister, has the headquarters agreed to our price reduction plan?"

"If you still don't lower the price, then this year's performance will definitely have negative growth."

Liu Wenfei was very anxious.

During this period of time, Nanshan and Jier have taken away many orders from customers.

Even if Huitian formed a joint venture with Guangduan, it still didn't win him.

No way, although Nanshan is a private enterprise, it won three national awards in one go in January this year, and it is a popular fried chicken among domestic private enterprises.

The Jier Machine Tool Factory is the best performer among the Huaxia Eighteen Arhats factories, and has received various supports.

In this way, the joint venture advantages of Guangduan Huitian will not be reflected at all.

Be it Lingnan Province or Yangcheng City, how could it be possible to suppress Nanshan because of such a joint venture company?

Isn't this picking up sesame seeds and losing watermelon?

Everyone is not stupid.

"Price reduction?"

"How to drop?"

"According to the prices of Nanshan and Ji'er, we will immediately lose money."

"The purpose of the joint venture company is to make money. If it can't make money, neither the Guangduan nor the headquarters will accept it."

Kato Ichiro saw the problem very thoroughly.

The purpose of any joint venture company is to make money for shareholders.

Otherwise there is no need to survive.

Why is the status of various joint venture car companies in later generations always inferior to the independent brands of various groups?

Even if the self-owned brands have lost money year after year, the joint venture car companies have contributed the main profits.

Even these self-owned brands of the group still rely on the contribution of joint venture car companies, which is of no use.

Just like Westwind passenger car, its status will always be higher than Westwind Honda.

Yangcheng Trumpchi received more attention than Yangcheng Honda and Yangcheng Toyota.

Now Liu Wenfei proposes to cut the price of the press products produced by Guangzhou Forging Huitian, and wants to fight a price war with Nanshan and Jier. How could the two shareholders agree?

"Then... what should I do?"

"The price can't be lowered, and the headquarters is unwilling to import the most advanced press technology. We can't compete with Nanshan and Jier."

"If this continues, the joint venture will face the risk of bankruptcy within two years."

Liu Wenfei really hopes that the joint venture company can grow and develop. In this way, if he leaves Huitian Huaxia in the future and goes to the joint venture company, he may be able to get an official position.

You don't have to get up every day to serve Kato, but you can also be served by others.

"Let's see how Schuler responds first. They should be more anxious than us."

"At any rate, we can still get orders for presses from some Japanese suppliers, but they can't even keep the traditional orders from European and American suppliers."

Happiness is often compared.

In the 1960s and 1970s, if you could eat white flour steamed buns every day while others drank porridge, then you would feel very happy.

But in the 21st century, if you eat white flour and steamed buns every day, while others are full of fish and meat, then you will feel that you are very unfortunate.

Similarly, although Aida is already having a hard time now.

But thinking that Schuler, the leader of the global press industry, is more sad than himself, Kato's mood is much better.

...

"Department Liu, I think now is the best time for the company to introduce new stamping equipment."

"Nanshan and Jier are engaged in a price war with Schuler and Huitian, and the prices of many presses have reached record lows."

"Even the price of a 600-ton PRG press has been cut in half compared to the previous price of Schuler."

"It is likely that they are robbing the market at a loss and beating their opponents at a loss."

"If we miss this opportunity, we will have to pay a higher price for introducing new equipment in the future."

Fang Wei is now a section chief of Xifeng Mochong.

Although the purchase of equipment is such an important matter, it is not his turn to make a decision.

However, as an expert figure dug from Nanshan by Xifeng Mochong, he still has some right to make suggestions.

"Since Nanshan and Jier are in a price war with Schuler and Huitian, let's wait a minute, isn't it possible for the price of the press to become lower?"

Liu Wei's thinking obviously also represents the thoughts of some manufacturers.

Everyone has felt the changes in the press industry this year.

Obviously, the demand for presses is increasing, and manufacturers should take advantage of this opportunity to raise prices.

As a result, the price suddenly fell sharply.

Even for high-end equipment like a 3,000-ton multi-station press, the price has dropped a lot.

This situation makes many people a little confused.

"Nanshan and Jier directly brought the selling price to the cost price or already lower than the cost price."

"I think the chances of it continuing to decline are pretty low."

"Besides, at this price, Schuler and Aida must not be able to bear it."

"So the room to continue to fall is very limited."

"On the contrary, the demand for presses is very strong now. If other manufacturers place orders first, we will raise some prices at that time, and maybe there is no way to let the equipment enter the market this year."

"After all, people's production capacity is limited, even if it is to expand production, it will take time."

When Fang Wei said this, Liu Wei finally moved.

Xifeng Molding is also a large company. Under the background that the development of Xifeng Motor Group is not so smooth, each company must do everything possible to save costs.

If because of my own hesitation, I miss the good time to buy a press at a low price, then I will probably be bullied by others.

"What you said is also reasonable. I will contact the people in Nanshan later to see the situation."

Let alone whether there is credit or not, at least there must be no fault.

This is a very important principle in doing things in state-owned enterprises.

Otherwise, a mistake may cause him to lose his chance to rise.