Rebirth 99 to become a car giant

The urban construction of Shencheng is still very good.

Especially the seaside road is very beautifully built.

After Fang Sisi personally experienced a BYD F6, she gave up the driving seat to Cao Yang.

For her, attending the F6 test drive meeting today does not necessarily require her to experience anything herself.

Anyway, in the end, the personnel of BYD's marketing department will provide the manuscript.

She just needs to make appropriate changes on this basis.

Even if you don't want to change it, there is no problem in publishing it directly.

The reason why he is in high spirits today is because he is in the same car as Cao Yang.

"Mr. Cao, for a car, the engine and gearbox are the most important. BYD F6's outstanding performance is closely related to the engine and gearbox produced by Nanshan."

"However, I'm a little curious. Since Nanshan can produce such an excellent engine and gearbox, why not just build a car by itself?"

"After all, compared with other domestic companies, Nanshan's accumulation in car manufacturing is already very deep."

Fang Sisi asked a question that many people found strange.

Even within Nanshan, when the news of the successful development of the engine spread, many people felt that Nanshan could consider producing cars by itself.

The style of making cars is not at the same level as that of producing parts.

But until now, Nanshan has no intention of building a car.

"After mastering the engine technology and gearbox technology, it is really not that difficult to produce a car."

"As long as Nanshan wants to build a car, it can produce a prototype car within a year."

"However, building a car may not be the best choice for Nanshan."

"At least for Nanshan at this stage, I don't think it is the best choice."

"Perhaps by entering the complete vehicle industry now, Nanshan can also achieve good results, and even become the leading large company in the Taiwan Strait."

"But it can only become a big company. It is very difficult to become a very strong company."

"And after you build a car, there are gains and losses, and the losses may be more than the gains."

"The most important thing is to build cars so early. If we want to increase volume, we can only produce low-end cars. Not to mention the low profit margins, it will be difficult to develop in the future."

"But if you produce high-end cars, consumers won't accept it at all, wasting a lot of money and losing a lot of customers."

"In this case, it is better to be a parts supplier and equipment manufacturer, so that we can get business to many OEMs."

Although it is not the first time Cao Yang has answered similar questions, it depends on who is asking this question.

For Fang Sisi, he still has enough patience.

"Then Nanshan has never considered producing cars by itself in the future?"

Fang Sisi asked curiously.

"It's hard to say what will happen in the future."

"After a few years, Nanshan's development has entered a new track, and if the situation in the auto industry has changed, then it needs to be reconsidered."

"But at least in the past few years, it has not considered building a car."

Cao Yang did not hide anything from Fang Sisi.

Anyway, this is not something that needs to be kept secret.

Many people in the company know this idea.

"Do you think BYD's F6 model can sell well?"

After all, the two are not particularly familiar with each other, so it is obviously more appropriate to talk about some topics that will not be cold.

"As long as they don't set an exaggeratedly high price, the sales prospect of F6 carriages will definitely be very good."

"The appearance of the model is similar to the Accord of Yangcheng Honda, the power performance is better than that of the Accord, and the internal configuration is even richer."

"Except for the weaker brand power and the poorer quality and materials of some parts, F6 has no major disadvantages."

"In this case, there must be no problem with monthly sales of 5,000."

"It's not impossible to sell more than 10,000 a month."

Cao Yang gave his own judgment with certainty.

Compared with the F6 launched by BYD in history, this F6 model has a completely different configuration on the two most important parts of the engine and gearbox.

It is equivalent to solving the two hidden dangers that consumers are most worried about.

Even if there are still many people who are worried about the quality of the F6's powertrain, the final result will give everyone confidence.

"If BYD's F6 can really become a dark horse in the Chinese auto market, it will be very beneficial to Nanshan's engine promotion."

"This car is not so much a BYD model, but rather a touchstone for Nanshan."

After Fang Sisi came to Yangcheng as a station reporter, she had a comprehensive understanding of Nanshan-related matters.

She has a certain understanding of the domestic automobile industry, auto parts industry, equipment industry, and robot industry.

The more she understood, the more curious she became about Cao Yang.

To be able to run a company with such strong competitiveness at such a young age is really beyond everyone's expectations.

"In the domestic auto industry, although the market is growing rapidly, the increase in technical strength is very slow."

"Especially for engines and key components, there are not many that can be sold."

"Even the Aerospace Mitsubishi and Dong'an Power, which are widely used by various domestic independent brands, are essentially not Huaxia's own technologies."

"During this production process, our technology didn't make much progress. It's just that after taking it out of the market, we exchanged it for a little money."

"Nanshan is committed to becoming the largest and strongest auto parts company and equipment company in the country and even in the world, which is why I am not in a hurry to build my own car."

"Once Nanshan builds its own cars, let's not talk about whether other manufacturers are willing to use our parts and equipment."

"Nanshan's own car brand building alone is a big problem."

"If you engage in high-end brands, then the volume will definitely not come up."

"As an industrialized product, without sufficient volume support, it will definitely lose money."

"If you engage in low-end products, like the F6, it may sell well."

"But the brand power has not been improved, and it will be very difficult to go up in the future."

"The most important thing is to engage in low-end cars, and the money earned may not be as much as it is now as a supplier."

Just now Fang Sisi asked about building cars, and Cao Yang explained it again on the basis of this topic.

The words also implicitly revealed that it is not that he does not want to build cars, but that he does not want to build cars now.

Fang Sisi was also very interested in communicating with Cao Yang.

However, when they were happily chatting about various topics, some people were not in a happy mood at all.

"Minister, this is a photo just sent by a media friend who is close to us, please take a look first."

In the Yangcheng Honda sales department, Ma Hongjian came to the deputy director Mu Linsen with a very serious face.

This year, Yangcheng Honda launched the 2003 Accord model. With the slogan of keeping pace with the world at the beginning and further lowering the price and other advantages, it ushered in a frenzy of sales immediately after its launch.

Until now, the model was completely in short supply.

Even in some 4S stores, the price has to be increased by 20,000 yuan to pick up the car.

Therefore, the employees in the sales department live a very happy life.

There is no sales pressure at all, on the contrary, the bosses of all 4S stores will come to beg you to send me more cars tomorrow.

Even in some exaggerated 4S stores, it doesn't matter whether you send the car or not, just call the car payment first.

They have to ask the sales department to confirm the situation every now and then, and even specifically ask the sales department to emphasize with the 4S store not to do this.

Naturally, no one wants to destroy such a comfortable situation.

However, the photo sent to him by a familiar reporter today made him feel a deep crisis.

"Isn't this our Accord?"

"What's so special?"

Mu Linsen shifted his gaze to the screen of Ma Hongjian's bulky IBM laptop, not sure what kind of medicine the other party was selling in his gourd.

"Huh?"

"No, why did the car logo change?"

Mu Linsen quickly noticed the difference.

"Minister, this is a brand new model that BYD plans to launch this year, called F6."

"Today they invited many media to participate in the test drive event, and this is the picture of the test drive scene."

After Ma Hongjian said this, Mu Linsen immediately sat up straight.

He knew exactly what it meant behind those words.

BYD F6 copied its own Accord model?

Although the car logo is different, anyone who looks at it can see the shadow of the Accord.

He even wondered if the doors of the Accord could be perfectly installed on the BYD F6 after removing the doors of the Accord.

"The models of many domestic companies have borrowed from some international models. As a new car manufacturer, BYD will inevitably follow this path."

"Even if their F6 is similar to ours, the market positioning should be completely different from ours."

"I don't think there's anything to worry about."

Mu Linsen quickly weighed and analyzed it in his mind, and felt that this matter might not be that serious.

After all, the brand power of Honda is there. It is impossible for a copied model to surpass the prototype.

Of course, when he said this, if he didn't have any worries in his heart, it must be false.

It's just that he can't act so flustered in front of his subordinates.

"Normally, that's exactly what it looks like."

"The price of F6 is estimated to be only half of ours, and most successful people will not buy it."

"But I heard that the F6 is equipped with a 1.5T turbocharged engine and a 6AT automatic transmission from Nanshan Technology Co., Ltd."

"In this way, their powertrain is better than our Accord."

"At least from the perspective of parameters, it will give consumers such a feeling. I think this is a very dangerous thing."

"The reason why domestic self-owned brand models are half cheaper than joint venture models of the same level is that their powertrains are not good, the quality of the parts on the car is not good, and the brand power is not good."

"In terms of the most critical powertrain nowadays, the data of others is very good, and it may give consumers a very bad misleading."

When Ma Hongjian said this, Mu Linsen couldn't help but frowned, and said, "At the end of June, I remember that Nanshan held a Nanshan Science and Technology Day. At that time, the focus was on the launch of the 1.5T turbocharged engine, right?"

"Later, they seem to have signed strategic cooperation agreements with Great Wall Motors, Geely Automobile and several other car companies to provide them with engines."

"So, BYD is the first customer of Nanshan Engine?"

As the deputy director of the sales department of Yangcheng Honda, although Mu Linsen is not so concerned about the development of the domestic auto parts industry.

But he still has some understanding of manufacturers like Nanshan that provide the engine and gearbox assembly.

There is no way, domestic independent brands and even international auto giants are using Nanshan's gearboxes, so he can't do it if he wants to ignore it at all.

"Yes, once BYD's F6 is successful, more car companies will definitely use their engines more actively."

"This also gives Nanshan Engine the opportunity to grow and develop, which is actually a very bad thing for us."

"After all, Honda is most famous for its engine technology. If this advantage is lost, it will do us great harm."

Ma Hongjian's vision was good, and he felt the crisis very keenly.

Of course, he was just planning for a rainy day. In fact, he didn't think that the Nanshan engine could shake Honda's advantage so quickly.

"I'll find Minister Li of the Purchasing Department later and talk to him about this issue."

"I remember that Nanshan is also our supplier. They are now helping BYD to copy our models. It is definitely inappropriate to do this."

"No matter how bad we are, we can't cooperate with such suppliers."

Mu Linsen thinks that whether F6 can succeed or threaten Accord, the biggest variable lies in the powertrain provided by Nanshan.

Otherwise, he didn't think it was a problem worth worrying about.

"Should we ask people from the legal department to sue BYD?"

"After all, the traces of plagiarism of their models are too obvious."

Ma Hongjian felt that this matter should not be handled so lightly.

It is natural for the purchasing department to deal with Nanshan.

But BYD Auto, the instigator, cannot just let it go.

"Let's not talk about their plagiarism. It is definitely not 100% complete plagiarism. To some extent, some adjustments have been made in some details. Even if we sue him, there will be no results in a short time."

"The most important thing is that they haven't been listed yet. Even if we sue him, the amount of compensation is very limited."

"It's better to wait until their F6 is officially launched, and sales have actually been generated. They have obtained tangible benefits from this plagiarism."

"In this case, if we sue BYD again, the influence of the matter will be different."

"The lethality against them is also different."

Mu Linsen also knows a little bit of law.

I know that in such cases of infringement and plagiarism, the severity of the matter has a lot to do with the sales of the other party's models.

It has a lot to do with the amount of the other party's very profitable.

So now he feels that it is not time to sue BYD.

"That's right, then I'll go collect relevant information first, and follow up various situations in a timely manner."

"When there is a need to deal with BYD in the future, it can be taken out immediately."

Although Ma Hongjian was a bit reconciled, but Mu Linsen had already made a decision, so he naturally didn't want to say anything more.