Rebirth 99 to become a car giant

"The most powerful model below 300,000 yuan, with no rival in power!"

"The acceleration of 100 kilometers is 7.5S, and the power is as strong as that of the joint venture model!"

"Front McPherson independent suspension/rear multi-link independent suspension, BYD F6 is coming!"

"The whole series is equipped with ABS anti-lock braking system as standard, and the independent brand will add another car company!"

"Target monthly sales of 10,000, BYD's car-making dream takes off!"

...

With the holding of the BYD F6 test drive event, there are more and more reports about the F6 model on the Internet.

After being entertained with delicious food and drinks, the media from all walks of life will naturally not take money for nothing.

Otherwise, it would be breaking the rules of the industry.

No matter which car company has a new model on the market, no matter what the level of this new model is, you can always find something to promote (brag).

F6 is no exception.

Even because of its very special appearance and power, the enthusiasm of various media to report on it is much higher.

After all, the media also needs food, and people also need traffic.

Articles reporting on F6 received significantly more hits than other articles. In this case, the enthusiasm of various media reports naturally increased.

As a car home that is very popular with consumers at the moment, it is naturally an important area that I want to report.

The staff of BYD even went to Autohome to visit Zhang Fugui to discuss the next step of cooperation between the two parties.

However, with the rise of F6's topicality, it naturally brought some other influences.

"Lu Sang, what parts does Nanshan supply us now?"

Yangcheng Honda Purchasing Department, Kimura Kawaguchi specially called Lu Xiangyang to him.

Nanshan is a supplier of his own company, so he naturally knows about this.

After all, he had also attended some Nanshan-related activities before.

But he doesn't know much about the latest models.

"At present, the door hinge reinforcement plates of all our models are supplied by Nanshan."

"Parts such as wheel bolts and hub bearings are currently being reviewed with the research institute for the possibility of using them."

"However, these parts are more concerned, and the Tochigi Research Institute has not yet given a final judgment."

Lu Xiangyang was a little unclear why Minister Kimura suddenly asked himself this question.

Did something happen to Nanshan?

It shouldn't be.

If there is something, I should know it first.

"According to what you said, the only parts that Nanshan directly supplies to us are the door hinge reinforcement plates?"

There was disappointment in Kimura's eyes.

This is a bit inconsistent with his impression.

"The parts directly supplied are indeed only such a small part, which accounts for a very low proportion of Nanshan's turnover."

"However, many of the stamping parts on our Accord are made of Yangcheng Huaqiang Factory. Nanshan owns 30% of the company's shares."

"In addition, most of the equipment and molds of Yangcheng Apex, Yangcheng Aiji and Weifu Technology are purchased from Nanshan."

"Even some of our other manufacturers have cooperated with Nanshan in the mold and equipment business."

When Lu Xiangyang said this, Kawaguchi became even more depressed.

Feelings have to deal with Nanshan, there is no way to use it?

Suppliers like Yangcheng Aiji can't be allowed to re-import equipment, right?

They can't let them give up using Nanshan's low-priced domestic molds, but instead import high-priced molds from Dongying, right?

Not to mention whether the schedule is too late, but in terms of cost, he, the head of the procurement department, has no reason to propose.

"Minister Kimura, is there also a discussion within Honda about reducing Nanshan's share in our supply chain?"

At this moment, Li Huarong who was beside him interrupted.

In Dongying Enterprise, the directors and employees of various departments work in a large office.

Li Huarong's position as deputy minister is next to that of Kimura's minister.

So he heard all the questions that Kimura asked Lu Xiangyang just now.

Based on the phone messages given to him by the deputy director of the sales department in the past two days, he probably guessed the meaning of Kimura's words.

"Li Bu, there is indeed such a situation."

"Presumably you also know that BYD is also going to build a car. Their new car F6 will be launched in a few years. Now you can see a lot of related reports on the Internet."

"Then F6 looks exactly like our Jager, and it will definitely bring us some adverse effects."

"The most important thing is that many reports on the F6 model are intentionally or unintentionally compared with the powertrain parameters of our Jager."

"The result of the comparison is that the engine used in our Accord is not as good as the F6."

"The gearbox used on our Accord is not as good as the F6."

"This is very detrimental to the sales of our Accord model."

"Even there have been feedbacks in 4S stores, and individual consumers have begun to pay attention to the differences between Accord's powertrain data and F6."

Kimura Kawaguchi briefly told Li Huarong the background of the matter.

In this matter, he believes that the interests of both parties are consistent.

"Nanshan engines will not only be provided to BYD, but also to other independent brands. This is indeed a potential threat to us."

"But due to the Tochigi Research Institute, we rarely use Nanshan's parts in our current models. Even if we want to deal with Nanshan, we don't have many tricks to use."

The relationship between Li Huarong and Nanshan is not bad.

And he also knew that Nanshan was now the favorite of Yangcheng, so he naturally didn't want to be on the front line of dealing with Nanshan.

Otherwise, there might be someone who would trouble him by then.

"That's what I said, but we must show our attitude on this matter."

"The production of the reinforced plate is not too difficult. Let Yangcheng Aipak see if it can be done, and cut it off as soon as possible."

When Kimura Kawaguchi said this, Li Huarong did not object.

After all, for Nanshan, which has a volume of tens of billions, a reinforcement board is really nothing.

As long as Kimura doesn't ask suppliers not to use Nanshan's equipment and molds, he doesn't plan to say anything.

However, in this way, Yangcheng Honda's resistance seemed very weak.

This is not something Li Huarong is willing to worry about.

Anyway, the pressure to sell cars is on the sales side. As the deputy director of the purchasing department, his task is to reduce costs.

...

"Mr. Cao, the Li Department of Yangcheng Honda called me just now, saying that Honda asked them to cut off all our parts in the next step."

After Zeng Tingting received the news, she immediately reported to Cao Yang.

After all, this matter does not lie in the number of parts cut off, but in the attitude of cooperation with Yangcheng Honda.

"Yangcheng Honda wants to cut our parts?"

"Why?"

Cao Yang watered the Evergreen on the windowsill, and asked, "Could it be because of the BYD F6?"

"Yes!"

"Li Huarong specifically explained to me that this decision was made by Honda."

"It's not good for him to object."

"But he also said that he just cut off the parts we directly supply, and Huaqiang Factory has no action for the time being."

"It will not prohibit the suppliers of Yangcheng Honda from cooperating with Nanshan."

Zeng Tingting's mood is very problematic.

She already knew why Yangcheng Honda had this reaction.

She is also very aware of the impact of this reaction on Nanshan.

Overall, the impact is still very weak.

Originally, Japanese companies such as Toyota and Honda were not the main target customers of Nanshan.

These enterprises all have their own relatively mature supply chains, and it is impossible to adopt Nanshan parts on a large scale.

Like ECU, it is definitely the dish of Keihin, an affiliated subsidiary of Honda.

No matter how good Nanshan's ECU technology is, there is no chance.

The situation is similar for some other key components.

"This news, I have to share it with BYD's Mr. Wang, and let them know how Nanshan has been affected."

"However, it doesn't look majestic at all for Honda to do things like this."

Cao Yang was not particularly excited about the news reported by Zeng Tingting.

If Ford Motor and General Motors jumped out and said they wanted to block Nanshan, the impact would be huge.

Honda car...

Far from it!

At least for Nanshan's business influence, it's far behind!

"Mr. Cao, Yangcheng Honda's reaction basically means that our relationship with Honda Motor has broken down."

"I'm afraid it will be very difficult to get orders from them in the future."

"We really need to let the BYD people know about this matter, otherwise they will think it is a favor to us."

Zeng Tingting has an IQ of 155.

Naturally, it is also very clear how to use this news.

...

Lian Longxing is the small boss of a local auto repair shop in Yangcheng.

Usually repairing tires and washing cars for customers is the most important business, and occasionally repairing cars.

Although it can't be said to be rich and powerful, it can be regarded as a little savings.

He was driving a ten-year-old Santana before, and he was thinking about changing to another car.

As a person with a professional degree, his car repair shop is also equipped with computers, which is fashionable.

It was time to change the car, so he naturally wanted to find out about the latest models on the market.

After all, even if he is the owner of a car repair shop, he is only familiar with the models that have been mass-produced for many years.

If you ask him to choose which product to buy from Santana, Jetta and Fukang, he can tell you a lot of one, two, three, four.

However, some functions and configurations of the latest models require continuous research.

Especially the new models launched in the past two years have many more configurations.

He would feel that his car repair shop is a bit behind the times.

"The shape is not inferior to the Accord, and the power is stronger than the Accord!"

Work early in the morning, no business.

Lian Longxing naturally turned on the computer, boarded the car home, and went to check the car-related news first.

The Accord is one of the models he plans to replace. The other two choices are Changan Ford's Mondeo and Modu Volkswagen's Passat.

Now that I saw such a title, I was naturally very interested and clicked in.

"BYD F6?"

"The engine is actually turbocharged, and the gearbox is also 6AT."

"The power performance is really not worse than the Accord."

Lian Longxing quickly finished reading this article.

BYD is going to build a car, and he has heard about it.

After all, he is also a person in the automobile industry.

But he didn't know much about the specific situation of F6 before.

"The estimated price is only half of the Accord. It seems that it is not impossible to consider buying a model with better power than the Accord."

Lian Longxing then saw several related articles on Autohome.

These articles, inside and out, guide consumers to choose to buy F6, instead of spending such a high price to buy an Accord.

With this extra money, why not buy another house in Yangcheng!

This sentence in one of the articles immediately touched Lian Longxing.

What this said seems to make sense.

I haven't bought a house yet, so why buy such a good car?

Soon, he took the initiative to analyze and compare some configurations of BYD F6, and then read a lot of related articles on the Internet.

In the end, Lian Longxing felt that BYD F6 was his best choice.

...

"Ayang, the article that you said that buying an Accord is worse than buying an F6, and having extra money is worse than buying a house, has now become the most commented article by netizens on Autohome."

"A lot of people left a message saying that they are going to buy the F6 instead of the Accord."

"The people from Yangcheng Honda are probably going to have a headache now."

Zhang Fugui made a special call to Cao Yang today and reported some situations about the car home.

Yangcheng Honda does not plan to cooperate with Nanshan in the future, and does not intend to continue to use Nanshan's parts.

Zhang Fugui, the former head of the sales department, naturally heard about this news.

Some of the counterattack articles on Autohome were even written under the guidance and guidance of Cao Yang himself.

Ten years is not too late for a gentleman to take revenge.

That's because the ability is not enough, there is no way to take revenge.

Today's Nanshan is not without the ability to fight back.

In this way, it is natural that if there is any hatred or grievance, it will be reported on the same day.

Don't you Yangcheng Honda want to cut my parts?

Let's see who suffers more.

"You should also report this situation to the people in BYD's sales department, and let them take this opportunity to promote it on various post bars and forums."

"The F6 will be officially launched next month, and their current promotional work should also be done with all their strength."

Revenge belongs to revenge, and this matter cannot be completely cheap for BYD.

So some jobs, naturally, have to be done by BYD's people.

"I have already told them that there are many comments in it, some of which are also the rhythm of their wearing."

"It is estimated that after this incident, they will also feel the benefits of working with us."

Zhang Fugui is still in a very good mood now.

The car home is now completely up.

In the first half of this year, it even turned a profit.

This is definitely a very rare thing for Internet-based companies.

He even has the idea of ​​further expanding the Internet business now.

"Be careful not to let the people of Yangcheng Honda get caught, or other OEMs will be afraid of Autohome at that time."

"This is not good for the next step of the website's development."

"Besides, the channel for dismantling cars mentioned earlier can also be considered."

"For the first model, let's compare it with Yangcheng Honda, Shanghai Volkswagen's Passat, and BYD's F6."

"Strive to further consolidate the position of the car home."

How to run the car home, Cao Yang is naturally experienced.

Later generations are so mature, so the successful cases are placed there, just let Zhang Fugui follow this way of thinking.

As for whether the effect is good or not, there is no need to worry at all!