Rebirth 99 to become a car giant

Although Fujiwara Fukke is a native of Japan, he has always pursued a state of being in the world without showing emotions.

He thinks he's done a pretty good job.

However, when Chen Liang reported to him the news he had just inquired about, his expression still changed.

"Immediately ask all sales and agents to contact their respective customers to see if they have received any contact from Nanshan Equipment recently."

"Especially for those customers we are already quoting, it is even more necessary to confirm the progress of the other party's bidding and see if there is any problem."

Fujiwara was very nervous at this time.

Several Dongying enterprises have already suffered big losses in the hands of Nanshan Group.

Don't look at Fujiwara's confidence in Sodick's technology, and his disdain for ordinary Chinese companies.

But if this Huaxia enterprise is Nanshan Group, it will be different.

"Minister, I think this matter needs to be reported to the general manager of the company and the head office, and maybe more resource support can be obtained."

"Next, I have a hunch that there will be a battle between Sodick and Nanshan Equipment."

Chen Liang is a little excited now, a little excited, but more worried.

Don't look at him hating Nanshan's ruthless teeth, but when it comes to confronting Nanshan, he actually has no confidence.

When I was at FANUC before, the machine tool CNC system I made was already considered something with a high technical threshold.

There are not many opponents in the whole of China, or even the whole world.

But after encountering Nanshan, the situation is completely different.

They can handle technologies that other Huaxia companies can't handle.

The things made by other Huaxia companies are either poor in technology or poor in quality, but Nanshan's things are good in everything.

This is fatal.

"In the past two days, I will collect and sort out the situation, and then I will make an appointment to report to the general manager and the sales department at the headquarters."

"The focus of Nanshan's equipment was on stamping equipment before, and most of the products sold to the outside world were stamping equipment."

"Maybe it's not surprising that this time it was just a false alarm."

Fujiwara still had a little fantasy in his heart.

He hoped that the situation he was facing was not so severe. .

He doesn't want to leave China.

...

"Liu Bu, didn't you say that you can sign a formal procurement contract this month?"

"Why do you suddenly say you can't buy it now?"

Chen Liang was on the phone with Liu Wei, head of the procurement department of Xifeng Mochong, in a very anxious mood.

Yesterday he already knew about Xifeng Mochong's abandonment of using Sodick's equipment, and he even inquired about it through various methods.

However, the final result is not optimistic.

So I thought about calling Liu Wei personally to see if there was any room for recovery.

"It hasn't been signed yet."

"You also know that as a subsidiary of a central enterprise, our audit is very strict."

"There are clearly devices on the market that perform better in all aspects of QCD, but we haven't used them."

"At that time, there will be no way to pass the audit."

"Besides, many of our molds are purchased from Nanshan Mold, and the other party uses their own equipment to process the molds."

"In this case, the people in our mold center also support products using Nanshan equipment."

"I can't help it either."

Liu Wei will definitely not take the responsibility on himself.

In the past few years, he has also gained some benefits from Sodick.

For example, last summer, my wife and children traveled to Dongying for half a month, and the itinerary was arranged by Sodick.

So he didn't want to fall out with Sodick either.

Otherwise, it would be very troublesome for people to jump out and hold him at that time.

"Can the products of Nanshan Equipment really be at the same technical level as us?"

Chen Liang always felt that this matter was a bit unbelievable.

Why does it feel like the world has changed in just ten days and a half months?

"Nanshan Equipment will start to come over next month to help us assemble the equipment. Then you can take the opportunity to maintain the equipment and come to visit."

"Even let your technicians try to operate it and compare the machining accuracy. I can coordinate and cooperate."

"But you have to be mentally prepared. The results confirmed by our technicians should not be wrong."

When Liu Wei said this, Chen Liang felt a chill in his heart.

The other party has already talked about this, what can he do?

"Liu Bu, is there really no chance at all?"

"We, Sodick, really want to continue our cooperation with Xifeng Mochong."

Chen Liang is not that stupid, at this time he threatened Liu Wei with some unspeakable matters.

However, Liu Wei was a little vain in his heart, so he said: "It is definitely useless to buy new equipment, unless your equipment will be cheaper than Nanshan in the future."

"But for the maintenance business of the equipment purchased in the past, I can try to help you stay."

"According to the salesmen of Nanshan Equipment, they can completely take over the after-sales maintenance business of your equipment, and the price can be 30% cheaper than yours."

Liu Wei also extended an olive branch in time, thinking to appease Sodick.

In order to prevent the other party from doing something that kills one thousand enemies and damages oneself by eight hundred.

"In terms of after-sales maintenance, equipment from different manufacturers has different thresholds and precautions."

"If the people from Nanshan Equipment are allowed to touch our machines, then all promises such as warranty services will be suspended."

"Liu Bu, please be cautious about this."

Chen Liang said anxiously.

Robbing other people's after-sales service, this kind of thing Nanshan equipment has done before.

Aida stamping has suffered such a loss.

Relevant stories have been spread in the industry, and Chen Liang has naturally heard of them.

"I understand what you said, but Nanshan has resolved all concerns in this regard for everyone."

"Of course, I also want to continue to cooperate with Sodick, so I will try my best not to change this aspect."

"But for other manufacturers, I think you should pay attention, maybe the situation is different."

After Liu Wei said this, Chen Liang was in no mood to continue chatting.

Anyway, there will be no better results if we continue the chat, so hurry up and contact other customers.

Today, it seems that it is going to collapse.

...

"Wang Bu, how come all the new equipment in the mold center has been purchased from Nanshan Equipment?"

"Except for the two presses used for debugging, none of the equipment in the mold center was produced by Nanshan, right?"

Chuncheng Stamping Factory, Dong Chun looked at the equipment purchase list reported by the Purchasing and Sales Department, and had many questions in his heart.

In the past few years, thanks to the rapid development of Chuncheng Volkswagen, the scale of Chuncheng Stamping Factory has also increased several levels.

Except for a small number of TDM molds produced by ourselves, other PRG molds and TDM molds have no way to produce by ourselves.

However, after several years of accumulation, their technology has made some progress.

Besides, even for the production of TDM molds, it is necessary to continuously increase equipment.

"Mr. Dong, this proposal was originally submitted to the Purchasing and Sales Department by the mold workshop."

"These equipment are exactly the same as those used by Nanshan Mold Center, and they are all produced by Nanshan equipment."

"In the past, the production capacity of Nanshan equipment was insufficient, and if the newly developed equipment did not have mass production performance, other manufacturers would not dare to use it."

"So in the past two years, Nanshan Mold has been using the products of Nanshan equipment."

"Now, after about two years of experience accumulation, it has basically been verified that there is no problem with the equipment."

"Even based on these devices, some improvements have been made."

"So the mold workshop is recommended to purchase a full set of CNC wire-cut electric discharge equipment, CNC lathes, CNC grinding machines and other complete sets of equipment from Nanshan equipment."

Wang Le directly moved out the people from the mold workshop, which was naturally much more convincing than explaining it himself.

"Is Nanshan Equipment so strong now?"

Dong Chun hasn't been to Nanshan Group for a while, and he really doesn't know much about Nanshan equipment.

In his opinion, isn't Nanshan equipment just for stamping equipment?

Why are all products produced now?

"In fact, the strength of Nanshan equipment has always been very strong. Their machine tool numerical control system has now occupied 80% of the domestic market share."

"In addition, their own bearing and gear technology are also very powerful."

"Nanshan Special Steel can provide many special steels with properties comparable to imported materials."

"Even in motors and other aspects, they have relatively deep technical accumulation."

"In this case, it is not surprising that they have started to enter other machine tool equipment besides stamping equipment."

"It's just that they have been relatively low-key in the past two years, and they seem to be ready to make efforts this year."

Wang Le has been dealing with Nanshan Group for several years.

Every now and then, someone will be arranged to collect information about the other party, so they must know more information than Dong Chun.

"Since you think there is no problem with the products of Nanshan Equipment, then I naturally support it."

"However, the verification work in all aspects must be done in place, so that there will be no problems later."

Dong Chun is not worried that Nanshan's equipment will be more expensive than Sodick and other international giants.

He just thinks that everyone should pay attention to technology.

"No problem, we will reflect the relevant commitments in the contract."

After hearing this, Wang Le breathed a sigh of relief.

All that's left is to go through the process.

...

"Zhou Bu, the various equipment used in this workshop is the latest package solution produced by Nanshan Equipment."

"It can basically meet the processing needs of most molds, maximize production efficiency, and minimize equipment investment."

"And this production line has been in stable production for a year now, and Nanshan Mold is very familiar with their use."

"If you have any equipment-related problems in the future, not only our Nanshan equipment can provide support, but Nanshan Mold can also assist in advancing."

Pan Jinxing has already coordinated the relevant resources of Nanshan Mold internally, and will fully promote the export of equipment this year.

Judging from the current situation, the effect is also very good.

After all, the first batch of key customers are all customers of Nanshan Mold Center.

They have a deep understanding of Nanshan Mold.

After all, the reliability of related equipment is higher.

In addition to Xifeng Die, Chuncheng Stamping Factory and other products that have already expressed their position to purchase Nanshan equipment, many other customers are also interested.

For example, the Fourth Ring Factory in Spring City, this time it can be regarded as the final reconfirmation before the bidding to see if the Nanshan equipment can meet the requirements.

"Mr. Pan, I am naturally confident in these devices, but this is the first time I have come into contact with them after all."

"Could you invite some engineers from Nanshan Mold to come over and give guidance?"

Zhou Benqiang felt that he could take this opportunity to learn some skills from Nanshan Mold.

At that time, if the Spring City Fourth Ring Factory can produce all the molds by itself, it will definitely be regarded as a political achievement.

"If it's just short-term technical guidance, it shouldn't be a big problem."

"But you also know that Nanshan Mold's business is very busy now, not only to produce the previous orders."

"This year, there are a large number of mold orders from Xingchen Motors, and they are working overtime every day."

Pan Jinxing did not agree to all the demands of the other party, but some conditions that can be given can still be given.

After all, whether the good start of Nanshan Equipment can be successful enough depends on whether these mold manufacturers are strong enough.

Fortunately, both parties have a strong willingness to cooperate, and the communication is relatively smooth.

However, Nanshan Equipment communicated smoothly with various manufacturers, but Sodick was uncomfortable.

"Minister, the situation is not good."

"Should we also consider lowering the price?"

Chen Liang had a lot of blisters in his mouth in the past few days, and he often woke up at four or five o'clock at night and couldn't fall asleep.

The pressure is obviously high.

He had a premonition that Sodick was going to follow FANUC's old path.

"The headquarters only allows a 15% price reduction at most. They are worried that if we adjust too much, it will cause the entire price system to collapse."

"And they still don't believe that the products of Nanshan Equipment will really fully replace our products."

Fujiwara Falk also felt tired.

Many of those people at the headquarters have never been to Huaxia in their entire lives.

Even if manufacturers such as FANUC, Aida, and Komatsu suffered losses from Nanshan equipment before, they didn't feel anything.

After all, in their view, Sodick's technology is unique.

It's worth the price.

"If it's just a 15% drop, although it can't be said that there is no effect at all, the effect is definitely not ideal."

"Many companies have compared and found that Nanshan's technical parameters are not inferior to ours, and even better than ours."

"In this case, even if our price is only 5% more expensive, the other party will probably choose to cooperate with Nanshan Equipment."

When Chen Liang said this, he couldn't help but have some resentment.

He knows the power of Nanshan equipment too well.

If other Chinese companies, Sodick is a little more expensive than them, most people will choose Sodick.

But Nanshan equipment is different.

"I understand what you said, but it may not be so easy for the people in the headquarters to accept it immediately."

"The most important thing is that our profit margin is not that big. A 15% price cut will already lead to a substantial drop in our profit margin."

"At this time, basically rely on after-sales service to make money."

Fujiwara Falk's explanation seemed weak to Chen Liang.

But he has nothing to do.

I can only watch Sodick start to go downhill rapidly in the Chinese market.