Rebirth 99 to become a car giant

As the largest auto parts company in China, Nanshan Group has many people who pay attention to their every move.

Nanshan Equipment suddenly launched a variety of wire-cutting equipment, grinding machines, milling machines and lathes that are required for processing molds. Naturally, this cannot be concealed.

Not to mention that direct competitors like Sodick will soon know the news, and the two sides have even fought for several rounds.

Even manufacturers in industries with less competitive relations like Jier Machine Tool Factory know about this.

"Mr. Zhang, I made a preliminary inquiry. Nanshan Equipment's wire-cutting equipment and other machine tool products have already started to be promoted on a large scale."

"It is said that Nanshan Equipment has set a goal for itself this year, and its turnover will double that of last year."

"Let Nanshan Group's equipment business gradually keep pace with the development of the auto parts business."

"Now Sodick in Dongying has begun to feel threatened."

"Machine tool manufacturers such as Yamazaki Mazak and Mori Seiki are also very vigilant against these situations."

Liu Yongzhe, director of the purchasing department, received a call from Nanshan Equipment some time ago, wanting to sell him some CNC equipment for processing press parts.

This made Liu Yongzhe very curious, and specifically investigated the recent movement of Nanshan equipment.

This investigation does not matter, it really found a lot of information.

Thinking that Zhang Sheng would definitely be interested, he took the initiative to come and report.

"Since Nanshan Group won the anti-dumping lawsuit in the United States, no one can stop the momentum of its development."

"Last year, they showed their prowess in the auto parts business. Not only did domestic self-owned brand car companies adopt a large number of their engines, but also let international auto giants expand the use of Nanshan gearboxes."

"Even they have established Xingchen Motors and are about to start making cars."

"Now you tell me that they have made new moves in the field of equipment, and I think it's normal."

"After all, the equipment business of Nanshan Group has developed along with the parts business."

"But in the past two years, except for PRG presses and TRF presses, basically no products have been sold to the outside world."

"These are obviously not in line with Nanshan's style."

Zhang Sheng no longer regards Nanshan Group as his opponent.

Even if a lot of equipment produced by Jier overlaps with Nanshan's type to a certain extent, he is very open to it.

Because the equipment we produce is not sold in a price range.

For example, wire cutting equipment, Jier Machine Tool Factory is not unable to produce.

However, the accuracy is limited, and only some relatively entry-level factories will find them to buy.

But Nanshan's equipment is aimed at replacing Sodick.

Everyone is not in the same range at all, and the competition is far from intense.

"Mr. Zhang, your analysis is quite reasonable."

"It just so happens that our factory also needs to import some processing equipment this year, why don't we also consider whether Nanshan equipment can provide the products we want?"

Liu Yongzhe knows very well that his boss is now half a fan of Nanshan Group.

This situation became more obvious after Zhang Sheng went to the United States with Nanshan Group for a period of time and came back.

"If the product QCD of Nanshan Equipment has advantages, we have no reason not to use it."

"For specific matters, you can discuss with the workshop use department, and just follow the process."

While talking, Zhang Sheng was thinking about how to get a free ride on the development of Nanshan Group.

Of course, this is definitely not something that can be answered in an instant.

...

2005 was also a very important year for BYD.

Since Wang Fu chose to increase the strength of foundry last year, they have continued to make various moves this year.

The assembly of these OEM mobile phones requires a lot of automation equipment.

Otherwise, relying on manual assembly alone will definitely not meet the quality and efficiency requirements.

In the past, BYD produced some equipment by itself and purchased a batch of equipment from various external suppliers.

After patchwork, there is a production line.

But this time, Zhong Qiang proposed a new plan to Wang Fu.

"Mr. Wang, according to the industry research conducted by our procurement department, Nanshan equipment should be one of the best in the domestic equipment industry."

"Nanshan Mold Co., Ltd. has more than 100 sets of various equipment, and 90% of them are developed and produced by Nanshan equipment."

"I heard that during this period of time, they fought fiercely with Sodick of Dongying, and they stole a lot of orders for mold processing equipment from Sodick."

"This is all because the machine tools produced by Nanshan Equipment not only have excellent technical parameters, but the quality has passed the test of Nanshan Mold, and the cost is 30% cheaper than that of Dongying Sodick and other manufacturers."

"It can be seen that the research and development strength of Nanshan equipment is very strong."

"For our brand-new mobile phone assembly line, can we consider cooperating with Nanshan Equipment?"

"I believe they should be very interested in this kind of wire entrustment business."

"We should be able to get a relatively good price by then."

Zhong Qiang was able to secure his position as head of BYD's purchasing department.

In addition to Wang Fu's trust, his own ability and vision are also very good.

Otherwise, with so many things to deal with every day, it will definitely be a mess.

"Hearing what you said, why do you think that none of the companies under Nanshan Group are fuel-efficient?"

Wang Fu thought of Nanshan Mold, Nanshan Auto Parts, Nanshan Robot, Nanshan Gearbox, Nanshan Engine...

Really no fuel-saving lamps.

"President Wang, don't tell me, the fact is indeed like this."

"Any company affiliated to Nanshan Group is among the best in their field."

"This is also an important reason why Nanshan Group can develop rapidly."

Zhong Qiang goes to Nanshan Industrial Park almost every month to confirm the status of various parts.

Therefore, the understanding of Nanshan Group is quite in-depth.

"Since your procurement department thinks it is a better solution to purchase a complete set of equipment from Nanshan Equipment, then give it a try."

"If the first production line is built well, then we can adopt similar solutions in the future."

Wang Fu has nothing against Nanshan equipment.

Not to mention that we are not competitors, just looking at the relationship between BYD and Nanshan Group, it should not be difficult for others.

"Okay, I will contact the user department and the technical department, and everyone will determine the specific requirements for the various equipment of the production line. Then I will go to Nanshan Equipment in person and have a good chat with their president Pan."

Zhong Qiang felt that every time he went to Nanshan Industrial Park, he would gain something different.

So he has never been against going to Nanshan Industrial Park.

This time is no exception.

...

The development of Great Wall Motor in 2004 can be described as quite satisfactory.

But in this year, they transferred all their research and development centers to a new car.

This car was also the development goal set by Wang Ying according to Cao Yang's suggestion after Wang Ying visited Cao Yang at Nanshan Group.

After a year and a half of preparation, it "learned" the styling of Honda's CRV, equipped with a 1.5T turbocharged engine from Nanshan Engine and three transmission combinations of 4AT, 4MT, and 6AT. H6 was officially launched in March this year.

Good appearance, only half the price of CRV produced by Zephyr Honda, richer configuration and stronger power.

Let this SUV win the favor of many people as soon as it goes on the market.

"Mr. Wang, the sales for March have already come out. Although we only launched on March 8, it has been sold for less than a month."

"However, Harvard H6 has received orders for more than 3,000 units, and it will definitely not be a problem if monthly sales exceed 5,000 units in the future."

"Even by the end of the year, it is expected to reach the threshold of monthly sales of 10,000 units."

"With this Harvard H6, our sales this year are expected to exceed 150,000 units, and even challenge 200,000 units."

Lian Furong is in a very good mood now.

Normally, the better the sales volume of a car company, the more positive the sales target announced last month.

On the contrary, it must be dragged as long as it can.

It would be best if it was delayed until everyone forgot about themselves.

"Today is April Fool's Day, is what you said reliable?"

Wang Ying made a rare joke with Lian Furong.

The company's performance is booming, and her mood is naturally very beautiful.

"Reliable, there is nothing more reliable than this news."

"Many colleagues in the sales department spent the night last night collecting statistics and summarizing the feedback from various 4S stores. Otherwise, according to the previous situation, it would take another two or three days to have accurate sales data."

Although Lian Furong also knew that Wang Ying was probably joking with him.

But what should be clarified still needs to be clarified.

"Back then Mr. Cao suggested that we find a successful SUV model to learn from, and take the road of BYD F6."

"Now it seems that this is indeed a shortcut, and we have succeeded."

H6 was successful, but Wang Ying did not forget Cao Yang's contribution.

"Mr. Cao's vision is indeed very different. BYD relied on Mr. Cao's advice to achieve today's results."

"Even BYD should have listened to Mr. Cao's words, so their first SUV model is also planned to be launched this month."

"From the perspective of styling, it follows the same road as our H6, and it also borrows a lot from the appearance of Honda CRV."

"At that time, it is estimated that it will form a certain competitive relationship with us."

When Lian Furong said this, he couldn't help showing a trace of worry on his face.

Everyone's model positioning is very similar, even the powertrain and appearance of the models are similar.

In this case, when consumers buy a car, they will definitely go to the two 4S stores to compare and make a choice.

For Great Wall Motors, it certainly does not want to see this situation.

"BYD also chose Honda's CRV, which shows that our vision is very consistent."

"It also shows that the shape of CRV is more in line with everyone's aesthetics."

"Even if there is competition between everyone in the future, it may not be a life-and-death situation."

"Maybe there will be Pepsi and Coca-Cola, and it's hard to say that McDonald's and KFC will complement each other."

Although Wang Ying was a little worried, she was quite confident.

Great Wall's H6 model is ahead of BYD's new car, which already occupies an advantageous position.

In addition, the H6 model is the first domestic model that uses hot stamping technology.

A total of 12 hot stamping parts are used on the A-pillar, B-pillar, door sill reinforcement and front longitudinal beam assembly of the whole vehicle.

Great Wall Motors has been promoting this selling point in the past month.

At present, it can be regarded as having a certain effect.

At that time, even if BYD's SUV is officially launched, it may not be able to cover the limelight of H6.

"If we can complement each other and develop together, that would be the best."

"But I think we also need to be prepared, lest people start to deal with us when the time comes."

"The result is that we don't know how to fight."

Lian Furong thinks that when BYD launches its new car, it is likely that some of its models will be better than the H6.

After all, the configuration used by everyone is definitely not exactly the same.

There is always something to brag about.

"Well, what you said makes sense."

"We don't cause trouble, but we are not afraid of trouble."

Wang Ying's style is relatively tough, but when dealing with competitors, he often uses upright methods, and rarely actively plays dirty tricks.

However, with the changes in the competition situation, sometimes it is not entirely up to her to decide whether to make small moves.

...

"Mr. Yin, since our Tiggo was launched on March 22, we have received more than 2,000 orders and 1,008 deliveries. The sales are relatively close to our plan."

As the head of the sales department of Chery Automobile, Wang Ze naturally has to report the sales situation to the general manager at the beginning of each month.

Chery Automobile experienced a wave of troughs last year. At the beginning of this year, it has successively adjusted a series of organizational structure and development strategies, and now it has begun to resume its rapid growth.

In particular, the launch of the new Tiggo SUV made Wang Ze full of expectations for this year's sales.

"I see that Great Wall Motors has announced the sales volume of their H6. They sold 3,000 units in less than a month, which is comparable to our Tiggo."

Yin Chuan also goes to the Autohome and other websites to browse the latest news every day.

Great Wall Motor, which has very good sales data, announced its sales on the evening of April 1.

Considering that the other party's H6 is an SUV of the same level as his own Tiggo, Yin Chuan paid a little more attention to Great Wall Motors.

"Their H6 uses Nanshan Group's engine and gearbox, and its appearance imitates the Honda CRV model."

"The powertrain of our Tiggo is basically the same as that of the H6, but our high-end version uses Nanshan's latest 2.0T turbocharged engine, which has much better power."

"I believe Tiggo's performance will not be worse than H6."

When Wang Ze said this, he was really full of confidence.

When they were developing Tiggo, they wanted to use the trick of surging power.

Looking at it now, the situation should be pretty good.

"Great Wall Motor has the H6, and we have Tiggo. I heard that BYD's first SUV model to be launched later this month is called the S6. It is also following the path of imitating the CRV. By then, it will be regarded as a competitor with us."

"In this way, it becomes a competition among us."

Yin Chuan has confidence in his products.

However, if several homogeneous models compete, it must be false to say that he has no pressure at all.

"Boss Yin, the domestic auto market is so big that it can accommodate several of our models."

"And according to the analysis of the article on Autohome, urban SUV models are now ushering in a stage of explosive growth."

"The proportion of SUV models in passenger cars this year is likely to reach more than 10%."

"In the future, they predict that SUV models can occupy half of the passenger car market."

"Even if their forecast is not accurate enough, I think the sales growth rate of SUV models will be higher than that of sedans. This situation is basically certain."

Wang Ze also has some knowledge.

After such an explanation, Yin Chuan's worries were relieved a lot.

"Arrange people to keep an eye on the movement of various car channels and forums in a timely manner, pay attention to whether there are any comments related to Tiggo, and remember to maintain it in time."

"Then try to find a way to find out the situation of the BYD S6 model in advance, so that we can make some targeted preparations then."

BYD can be regarded as a group of dark horses in the car industry last year.

Relying on the beautiful performance of F6, the sales volume has reached the threshold of 100,000 units.

This is really a very remarkable achievement.

This year, BYD will launch two models, F3 and S6, and other peers will definitely feel some pressure.

...

"I think Great Wall Motor's new car is an SUV, and it's selling very well."

"Chery's new model launched this year is also an SUV, and it sold more than a thousand units in just one week."

"BYD will soon launch their own SUV models."

"Peng Lin, you said that we focused on the development of cars last year. Is the direction a bit wrong?"

Inside the Geely Automobile, Li Su looked at the latest sales of various car companies summarized on Autohome, with a serious expression on his face.

Although it was only April 5, the sales of some car companies have not yet been announced, and this list is very incomplete.

But you can already see the sales data of some car companies.

"Mr. Li, Toyota's CAMRY model is the first model that Yangcheng Toyota plans to release after its establishment. It is definitely a very competitive product among Toyota."

"Now our brand-new sedan imitates their shape, and it will be launched earlier than Yangcheng Toyota, which will definitely bring a huge surprise to consumers."

"BYD's F6 succeeded by imitating the Honda Accord, and CAMRY is at the same level as the Accord."

"Even in the world market, CARMY's reputation is even louder."

"In this case, we have no reason to do worse than F6."

Peng Lin participated in the promotion of the new car, and now the early marketing has begun.

Next week, the media will be invited to conduct a formal test drive, and everyone's response will be easier to grasp.

When the time comes, Peng Lin believes that this car will be an instant hit.

"Although what you said is reasonable, our competitors are all engaged in SUVs, and we cannot fall behind."

"Call Gao Songlin later, let's discuss it and see what kind of SUV can be developed to better meet the market demand."

"Strive to launch our SUV as soon as possible within next year."

Although Li Su is not sure whether SUV models will become the mainstream in the future.

But the popularity of SUV models is increasing, and he has already felt it.

If Westwind Honda launched the CRV last year, everyone was still unaccustomed to the brand-new off-road vehicle positioning of urban SUV. Now that Great Wall Motor, Chery Automobile and BYD have launched or will launch similar urban SUVs, everyone’s degree is natural. Just come up.

"It is indeed necessary. I will discuss it with Dean Gao later, and start the early research first."

Peng Lin naturally hoped that the company would have as many models as possible, so that their sales pressure would not be so great.

Invisibly, China's SUVs are hot and ahead of schedule.

...

"Great Wall Motor's Harvard H6 and Chery's Tiggo are both competitors of our S6."

"I can't find a good way to completely suppress them except for a lower price."

Inside BYD, an important meeting is being held.

The S6 model will be officially launched later this month.

But its price has not yet been officially determined.

"Minister Wu, the powertrains of all of us are similar, and the appearance is not bad."

"The configuration of S6 is richer than that of H6 and Tiggo. Why is your sales department not confident?"

When Zhong Qiang heard that there was going to be a price war, he felt a little upset.

Setting a low price for a new car will imperceptibly put forward higher cost reduction requirements for the purchasing department.

At that time, a lot of pressure fell on him.

"Great Wall and Chery have taken the lead in the market and launched SUV models of this level before us."

"At this time, we want to make consumers give up choosing their models to buy our products. If there is not enough price incentive, they will not consider it at all."

Wu Huabing's attitude is also very firm.

He is relatively familiar with the cost and benefits of S6.

It can be said that there is not much difference in the cost from the F6, but it is only slightly more than 5,000 yuan.

But the price is more than 10,000 to 20,000 higher than the F6.

Regardless of just such a few differences, for consumers at this level, 10,000 yuan can affect their choices.

Therefore, Wuhua Cake has always wanted to set prices with reference to the income level of F6.

In this way, the price of S6 can be about 10,000 lower than that of H6 and Tiggo models of the same level.

"Price wars are not what we want to fight, but we also have the courage to fight price wars."

"If the S6 wants to be an instant hit, it is really important to have a sufficiently attractive price."

"We can first release a rumor and test the reaction of potential consumers on the Internet."

"At that time, we will set the final price in a targeted manner."

Wang Fu proposed a compromise.

Objectively speaking, this scheme is also very feasible.

It is not necessarily appropriate to set the price completely according to the cost.

In the era of electric vehicles in later generations, it will be even more obvious.

If the price is set according to the cost, then the development of electric vehicles will definitely not be so fast.

But it is obviously inappropriate to fight a price war blindly regardless of income.

Wang Fu also built cars to make money, not for charity.