Rebirth 99 to become a car giant

Great Wall Motor, BYD Automobile, Chery Automobile, several companies have been very popular recently.

But they are now mainly promoting SUVs, and these SUVs either "borrow" the styling of Honda CRV, or learn the styling of Toyota RAV4.

In this way, it must be false to say that Toyota and Honda have no idea at all.

If these models sell like garbage and have a bad reputation, they may hold their noses and forget it.

But whether it is Great Wall's H6 or Chery's Tiggo, the sales momentum is very strong.

As a result, Toyota and Honda can't sit still.

"President, the Huaxia branch reported some local companies copying the appearance of our RAV4, Corolla, CAMRY and other models."

"I think it's time to teach these companies a lesson so they don't continue to steal our intellectual property?"

As Toyota Motor Design Director,

Fukuichi Atsuo's mood now is rather complicated.

Toyota Motor also started by imitating at the beginning, and being able to be imitated by others shows that Toyota Motor is already a successful enterprise.

This also proves that the design department he is in charge of has achieved very good results in recent years.

However, the model that I have worked hard for several years was copied by other companies, and a new model with a lower cost was launched within a year or two.

He must be upset.

"How to teach them a lesson?"

"A lawsuit?"

"Do you think this kind of lawsuit will have a result in a short time?"

"Or do you think we will be able to win the lawsuit?"

"In the end, it may become helping those local auto companies to do publicity."

"We didn't get any benefits. Instead, it made those companies more happy to sue us."

Zhang Fujifu saw the problem very thoroughly.

The Chinese market is developing rapidly, and they already have two joint venture companies.

Sales are still good now.

In this case, continuing to seize the market is the most important thing.

Toyota's competitors in China are Volkswagen, General Motors, Ford and Honda, not local players like Great Wall, Chery and BYD.

Of course, it must be false to say that he has no opinion on this kind of thing in his heart.

Just weighing the pros and cons, I feel that if Toyota is too concerned about this matter, it will not get any benefits in the end.

"Then let's let the Huaxia branch ignore this matter first?"

"I'm worried that if I ignore it, the other party may go too far."

Fukuichi Atsuo said a little unwillingly.

If the appearance of a model is designed from scratch, it will take a lot of time.

But if it is plagiarized, even the blueprints will be done in a few months.

There is a huge difference between input and output.

"Let the Huaxia branch give those companies some warnings, and leave the rest alone."

Fujio Zhang took a deep breath and chose to hold back.

However, his ability to hold back does not mean that the Honda car that has also been borrowed can hold back.

The sales of Great Wall's H6 this month are almost the same as that of Westwind Honda's CRV.

This is a model that just went on the market at the beginning of the month.

By May, there is a high probability that H6 will exceed the sales of CRV.

In addition, BYD's S6 model will also be launched this month.

If the sales volume also exceeds that of CRV by that time, then Honda will definitely feel ashamed.

So they couldn't help but want to make some moves.

"Everyone, just now the sales department has briefly explained the situation of the competitors who copied the appearance of our models in the market."

"What do you all think?"

Changshi Chengsi, general manager of Honda Motor Huaxia Branch, looked at several ministers and general managers of West Wind Honda and Yangcheng Honda in the conference room with serious expressions.

Although the development of Honda Motor in China is very smooth, the sales volume is even higher than that of Toyota Motor and Nissan Motor.

You must know that in Japan, Honda Motor is like a local company, while Toyota Motor is like a large central enterprise, and the two sides are not at the same level at all.

But in China, the sales volume of Honda cars is better than that of Toyota cars.

This is definitely a very good result for Honda Motor Huaxia Branch.

However, people's desires are always endless, and they will always see something that they are not satisfied with.

The Honda Accord model and the BYD F6 have been perfectly used for reference.

This is the flagship model of Yangcheng Honda.

Honda's CRV models, the Great Wall H6 and BYD S6, are also unceremoniously used.

This is also the flagship model of Westwind Honda.

Faced with this situation, Honda felt that it had to do something.

However, they, like Toyota, face the same problems.

That is, if you go to a lawsuit, you may not be able to win it, and you don’t know when you will win it, and you even advertise to people in a disguised form.

So after discussion and discussion, everyone has not found any good solution.

"I think the reason why Huaxia's self-owned brands copied our models can achieve good sales, in addition to the appearance, the powertrain provided by Nanshan Group also played a big role in helping them."

"It can be said that Nanshan Group is an accomplice for these car companies to copy us."

The words of Kimura Kawaguchi, director of the purchasing department of Yangcheng Honda, immediately resonated with many people.

Especially those Dongying people from Yangcheng Honda have a more direct feeling about this.

If BYD's F6 model did not use Nanshan's 1.5T turbocharged engine and 6AT automatic transmission, it would be impossible to have such a result.

Even BYD, which has never made a car, can produce its own engine and gearbox is a problem.

Not to mention putting so much pressure on Honda like it is now.

"We don't have many good ways to deal with local car companies such as BYD or Great Wall Motors except for litigation."

"But obviously going to court cannot solve the problem, even if they win, the impact on them is very limited."

"So why don't you just teach the accomplices of these car companies a lesson?"

The proposal made by the head of the Purchasing Department of West Wind Honda caught Changshi Chengsi's eyes.

The mastermind is hard to deal with now, so it's okay to teach the accomplice a lesson first.

"How should we teach the accomplice Nanshan Group a lesson?"

"This is easy to handle. For new models in the future, try not to use parts from Nanshan."

"But... none of the components supplied by Nanshan Group are available for our Xifeng Honda model."

After the head of the purchasing department of West Wind Honda said this, he looked at Kimura Kawaguchi.

Obviously, Yangcheng Honda can only rely on Yangcheng Honda to get Nanshan from the perspective of orders.

"Our Yangcheng Honda models use very few parts from Nanshan Group, but they have always wanted to recommend some parts for us to use."

"I will notify you later and suspend all business cooperation with Nanshan Group."

"A small number of parts used on mass-produced models will no longer be used after the model is switched."

Everyone was looking at him, so Kimura Kawaguchi had no choice but to stand up and express his opinion.

Soon, the spirit of this meeting was implemented.

...

"Mr. Cao, Minister Li Huarong from Yangcheng Honda just called me and shared some bad news."

Nanshan Group, Cao Yang took a pair of scissors to trim some yellowed branches and leaves from the green radish on the windowsill.

Zeng Tingting moved her cubic figure to his side with a serious face.

"Except for a little reinforcement board, we hardly supply them with any parts directly?"

Cao Yang didn't really care about Yangcheng Honda's attitude.

The current major customers of Nanshan Group are European and American auto companies and self-owned brands, and there are very few cooperations with Dongying auto companies.

"The parts we directly supply are indeed very few, but we still supply a lot of equipment and molds to their secondary suppliers."

"And the Yangcheng Huaqiang factory we invested in also has a lot of business with them."

"Now Minister Li told me that they got a message internally that Honda Motor has suspended discussing with us the use of new technology parts such as ESP."

"The reinforcement boards supplied now will not be produced for us in the future."

As the head of the sales department, Zeng Tingting naturally didn't want to see such a thing happen.

If you are not careful, this will lead other manufacturers to follow suit.

"It's fine, why are they going to turn against us?"

"Could it be that Toyota did something to mobilize?"

The relationship between Nanshan Group and Dongying enterprises is not good, among which Toyota Motor and its affiliated enterprises are the most rigid.

The relationship with Honda is actually the best.

Now that Honda is also jumping out to deal with Nanshan, Cao Yang is somewhat strange.

"I heard that it has something to do with the launch of BYD's F6, S6 and Great Wall Motor's H6 models."

"These models borrow styling from Honda's CRV and Accord, and then use a powertrain that we provide."

"So they think we are accomplices, and even one of the main reasons why these models can sell well."

"I can also find some articles on the Internet, saying that the power performance of these models is better than that of the original Honda."

After Zeng Tingting's explanation, Cao Yang also felt a little speechless.

I'm just a parts supplier. If you have complaints, shouldn't you go to the OEM?

"Do they think Nanshan is a soft persimmon?"

Cao Yang, who was unhappy in his heart, felt that this matter should not be left like this.

In the future, everyone will think that Nanshan Group is a soft persimmon, which is not good.

"It is estimated that they also know that they may not have any chance of winning against local companies such as BYD and Great Wall."

"When everyone borrowed the appearance of the model, they made some changes more or less, and it was not 100% plagiarism."

"It is not so easy to win a lawsuit under such circumstances."

"Even if they win the battle, they can still mention it again and delay the matter for a few years."

"At that time, everyone's models will be replaced."

Zeng Tingting also felt a little speechless.

Honda's approach is a bit too much.

"This loss, we can't just eat it like this."

"Isn't Great Wall Motors coming to communicate in a few days?"

"You arrange for me to have a meeting with Mr. Wang alone, and I will have a good chat with them."

Cao Yang thought about this matter quickly in his mind, to see how to fight back.

...

"Mr. Wang, I wish your S6 a great sale."

The blame was caused by BYD and Great Wall Motors. Although Cao Yang would not blame others, but Nanshan suffered these influences, he must let others know.

Otherwise, this pot is not in vain?

"With your good words, our S6 is very popular now. I think there should be no problem if the sales volume exceeds 50,000 units this year."

"At that time, Nanshan Group's parts supply will have to keep up."

Wang Fu is in a very good mood these days.

Tomorrow is the day when the S6 goes on sale officially.

But now the 4S store has received more than 1,000 orders.

This is definitely a very rare thing.

After all, they haven't officially announced sales yet.

Although you only need to pay 1,000 yuan for this order, you can return it if you don’t want to buy it at that time.

But it's already been amazing.

"Don't worry, our spare parts business has not lost the chain before, and it will not lose the chain now, and we will try our best not to lose the chain in the future."

"However, your S6 is very popular, and Honda probably won't be happy."

"They don't want to fight you directly now, but we are the punching bag, which makes people very speechless."

Cao Yang seemingly unintentionally changed the topic.

"Honda?"

"Why did they make things difficult for you?"

Wang Fu is a smart person, so he naturally understood the meaning of Cao Yang's words.

"Some of our parts business is already in contact with them, and they are ready to consider using them in new models in the future."

"But now this communication has completely stopped, and they should not ask us to buy parts in the future."

"At least in a short period of time, definitely not."

"The reason is that they feel that Nanshan has provided BYD with excellent components such as engines and gearboxes, which is helping the evildoers."

Cao Yang used a rather special vocabulary as a joke.

"There is no problem with this logic, but they didn't look for us, but went directly to you, which is really speechless."

Wang Fu didn't think that Cao Yang would deceive him on this matter.

But he did feel a little surprised.

Normally, if Honda has any objections, shouldn't it sue itself?

"It is estimated that they treat us as rotten persimmons."

"That can't be. If Nanshan Group is a soft persimmon, then Bosch Continental is an egg."

Wang Fu also has no way to provide any additional help, BYD has already placed a large number of parts orders to Nanshan.

There is no way to continue to give more.

"You're right. I want Honda to know that we are not persimmons, but hedgehogs. They are looking in the wrong direction."

Cao Yang properly revealed to Wang Fu that he was going to fight back, and then he should be able to give him a different touch, right?

After all, the cooperative relationship between Nanshan Group and BYD is quite special.

Maybe the relationship will change in the future.

Now let Wang Fu know that Nanshan is not so easy to provoke, and it is not a bad thing.

In business, you can't always be a good guy.

Otherwise, sooner or later, it will have to close down!

...

Great Wall Motors now only uses Nanshan 1.5T turbocharged engine and 1.0T two engines.

For the current mass-produced models, there must be no problem with this power.

However, seeing that Chery Tiggo has already used 2.0T power, they must also want to use 2.0T power on the newly developed large SUV.

Even the 3.0T twin-turbocharged engine used in Xingchen cars, they all want to try it out to see if it is possible to sell it.

With these goals in mind, Wang Ying personally led the team to communicate with Nanshan Group.

The 2.0T has already started to be sold externally, as long as the price is right, there will be no problem.

In the case of 3.0T, it is not impossible to consider after the W12 engine comes out in the future.

But it's definitely not appropriate now.

In this regard, Wang Ying and the others were not surprised.

Originally, they just mentioned it casually, without much hope.

Even if Nanshan Engine is willing to sell them a 3.0T engine, they may not be able to afford it.

It is also conceivable that the price of this engine is definitely not cheap.

As far as the current brand strength of Great Wall Motors is concerned, it simply cannot support very high-priced models.

This also led them to be more cautious in the use of large-displacement engines.

The displacement has increased, not to mention the increase in the cost of parts, and the consumption tax has also increased a lot.

Otherwise, how can people feel that large-displacement engines can only be afforded by rich people.

Even to a certain extent, the grade can be distinguished by looking at the displacement of the engine.

"Mr. Wang, Honda probably wants to take some retaliatory measures for the H6's hot sales."

"I suggest that the legal staff of your company prepare in advance for patent litigation."

"They haven't taken action against you yet, but they have already taken action against the Nanshan Group that is cooperating with you."

"Honda Motor has suspended all new project cooperation with Nanshan Group."

The things that Great Wall Motors wanted to talk about were over, Cao Yang naturally wanted to take this opportunity to tell what he was responsible for Great Wall Motors.

Otherwise, it will be in vain.

"We just borrowed their ideas, and didn't directly copy them. They were just slandering."

"It would be even more inappropriate and unpopular to take you directly."

Wang Ying certainly does not admit that he copied Honda's CRV.

"You are right, but it is also necessary to be prepared."

"If Great Wall Motors can take the initiative and step on the shoulders of CRV to develop upwards, it may have unexpected results."

When Cao Yang said this, Wang Ying didn't react at first.

But soon, her eyes lit up.

When Cao Yang talked to him like this, he obviously wanted to help him out.

"Mr. Cao, do you have any good suggestions?"

"To take the initiative to deal with Honda, I really don't know from which angle to think about it."

"Consumers should have few complaints about their CRV other than it's more expensive than ours."

"Even many 4S stores have always needed to increase the price by 20,000 to 30,000 to buy it."

"Are we attacking people from the perspective of buying a car at a higher price?"

"It seems to be a bit of a promotion for them."

Although Wang Ying is very smart, but after all, he does not have the special experience like Cao Yang.

Therefore, in terms of the use of means in some matters, he must be inferior to Cao Yang.

Of course, it's not bad for her to be aware of the problem of buying a car at a higher price.

"The price of CRV is expensive, but compared to independent brands such as H6 and Tiggo, their prices are reasonable in joint ventures."

"People's brand premium is there. If there is no special means, there is no way to break this brand premium so quickly."

"However, it is man-made. As long as we think about it, there is still a way."

Cao Yang sold a pass, which made Wang Ying even more curious.

"Mr. Cao, Honda Motor is going to vent your anger on you now. I think this kind of thing must not be tolerated."

"Do you see any way, let's deal with CRV together?"

Wang Ying looked at Cao Yang expectantly.

Autohome is an enterprise of Nanshan Group. If Cao Yang is willing to cooperate, she really thinks that she can touch CRV.

Maybe it can also boost the sales of H6.

"Mr. Wang, the H6 uses 12 hot stamping parts, which is unique among all domestic models."

"Your company is indeed launching some publicity in this regard, but the effect may not be so ideal."

"After all, many consumers still lack an intuitive understanding of the benefits of hot stamping."

"Although you can compare it with other car companies from the perspective of tensile strength of 1500MPA, it will give people a more direct understanding."

"But other car companies are not vegetarians. They will refute from the perspective that the strength of the whole vehicle is not simply based on the strength of a certain part, but the overall design."

"And the problem analyzed from this angle does seem to have some truth."

"Everyone is talking about it, and in the end your publicity effect will be greatly reduced."

When Cao Yang said this, Wang Ying couldn't help but nodded.

They are indeed in such a situation now.

Even on the Internet, many people who stand against Great Wall Motors retort that the cars of those joint venture car companies have better overall body designs.

So even if people don't use hot stamping parts, the safety performance is higher.

"Mr. Cao, how do you think this game should be broken?"

"Our newly developed SUV also intends to increase the use of hot stamping parts."

"However, if the publicity effect in this area has not been achieved, and consumers feel that there is little difference in any material, then we may have to carefully consider whether to expand the use of hot stamping parts."

Wang Ying's words can be regarded as using sweet dates and sticks together.

But Cao Yang didn't mind either.

To some extent, they are also negotiating now.

"Actually, it's not that complicated to solve this problem."

"Consumers want simple, direct and easy-to-understand explanations, so we will give them the simplest and crudest explanations."

"At that time, the simple and clear results will be there, let's see who still has doubts."

Cao Yang spread his arms, ready to make a bigger move.