Rebirth 99 to become a car giant

The best ingredients require the simplest cooking methods.

The most difficult things, often using simple and crude methods, can also achieve unexpected results.

After Cao Yang finished speaking, Wang Ying and the others looked at him expectantly.

"Now there are all kinds of debates on the Internet. You want to prove the safety of H6 through the use of hot stamping parts, but they have not succeeded."

"Then you just buy a CRV and do a crash test in a laboratory."

"Let the H6 and CRV have a high-speed collision directly to see which car has more serious damage."

"At that time, you will videotape the entire collision process and put it on the Internet."

"Let Autohome help promote a few soft articles, isn't it more convincing than anything else, and isn't it more lethal than any measure?"

When Cao Yang said this, Wang Ying couldn't help but gasped.

This method is simple and crude enough, without any technical content.

But if the result of the collision is really beneficial to H6, then the persuasion is absolutely 100 points.

But in this way, Honda was offended to death.

"Mr. Cao, what if the result of the collision is unfavorable to H6?"

"If it is unfavorable, it will not be announced. There is nothing to worry about. Besides, there is no reason to be unfavorable."

Cao Yang felt Wang Ying's worry. Of course, it was definitely not simply a worry that the result would be unfavorable to Great Wall Motors.

Instead, I worry that after doing this, many unpredictable things will happen.

After all, this is a matter of rushing forward to slap Honda in the face.

If the gap between the two sides is not very large, then the contradiction may not be too large to be reconciled.

In case the difference is huge...

Thinking about that scene, Wang Ying felt scared.

This simple and rude trick is really rough enough.

"You're right. I'll arrange for someone to buy two CRVs later, and get the crash test done as soon as possible."

After thinking quickly for a while, Wang Ying felt that this matter was beneficial to Great Wall Motors.

As for tearing up with Honda...

If it is torn, it will be torn.

As long as it is good for Great Wall Motors.

The big deal is to spend a few million more in lawyer fees to go to court with others.

"It's best to make a video of the whole process, lest someone always have a fluke mentality when it happens."

"If you can get an officially recognized place to do the collision, such as the China Automotive Industry Center, the results will be more convincing."

"You started the crash test. It is estimated that many car companies will consider following the example in the future. It should be a good thing for China Automotive Industry Corporation."

Cao Yang once again made a supplementary suggestion.

Doesn't Honda regard itself as a soft persimmon?

Then let them know that the soft persimmon may have thorns in it.

The persimmon didn't burst when I pinched it too hard, and my hand started to bleed.

"We have always had a relatively close relationship with China Automotive Industry Corporation. I will arrange people to deal with this matter later. I believe there will be a collision result within a few days."

After making up her mind, Wang Ying was really looking forward to the result of the collision.

When the results are announced, who else on the Internet would dare to stand up and question the safety performance of H6?

It's totally worth spending hundreds of thousands of dollars to touch it!

...

"Brother, during this period of time, there are obviously more manufacturers who have contacted us to consult hot stamping molding than before."

"Not only the purchasers of Shanghai Volkswagen and Spring City Volkswagen expressed their interest in getting a better understanding of our hot stamping production line, but also domestic Chery, Geely, and BYD have expressed their interest."

"It seems that the online controversy about Great Wall Motor's H6 models using a large number of hot stamping parts is a good thing for us."

Guo Shufu is in a very good mood these days.

As a typical Party B, in the past, he took the initiative to contact the OEM for procurement and visited him, hoping that the other party would give him a chance to quote for a new project.

But now there are so many OEMs who have actively contacted them.

Although these OEMs may not immediately use hot stamping technology, they will use it sooner or later.

Huaqiang Stamping Factory has established this contact with the other party in advance, which is also beneficial for obtaining orders in the future.

"Originally, when Great Wall Motors promoted the safety of the H6 there, although the hot stamped parts were brought up many times, the repercussions were not very great."

"I don't know why there were a lot of related controversies later, and many people even questioned the safety of H6."

"There are even netizens who know CRV very well, and they even brought up the fact that CRV uses a lot of high-strength steel plates."

"This in turn proves that the safety performance of Great Wall Motor's H6 is not as good as advertised."

"It's so noisy, I didn't expect it to make a fuss about our hot stamping technology."

"It was a complete surprise for us."

Guo Shuyin was also in a good mood.

The future development focus of Yangcheng Huaqiang Stamping Factory is hot stamping, and a factory has been built next to Great Wall Motors.

Now a new factory is being built next to Nanshan Industrial Park.

According to this rhythm, the production capacity of these two factories can slowly move towards full capacity soon.

At that time, further expansion of the production scale can be considered.

In China, only Benteler has invested in building a production line in Shanghai. In addition, Cosma, a subsidiary of Magna, is rumored to be planning to set up a factory in China this year to invest in a hot stamping forming line.

However, it will be finalized according to the order acquisition situation of Shanghai Volkswagen.

Guo Shuyin felt that if they could obtain orders for hot stamping parts from Modu Volkswagen, it would not only further hinder the entry of Cosma, a competitor, but also consolidate Huaqiang Factory's advantages in this area.

Thinking of this, he continued, "Let's go to Shanghai next week to see if we can get orders for hot stamping parts from Shanghai Volkswagen and Shanghai General."

"Our parts have been mass-produced on Great Wall Motors, and Star Motors will also use our hot stamping parts in large quantities."

"The worries of the public in Shanghai should be greatly reduced."

Guo Shufu naturally has no opinion on this arrangement.

Grabbing orders is what he, the head of the sales department, should do.

...

"Mr. Wang, we asked the research institute to conduct a preliminary simulation test and comparison. We feel that even if our H6 has no way to win this time, it is obvious that we will definitely not lose."

"So consider inviting some media to directly participate in this crash test."

"At that time, the test results will definitely be more credible, and this matter can be a little bigger."

Lian Furong has always been more courageous, otherwise he would not be able to be qualified for the position of the head of the sales department of Great Wall Motors.

The company is now going to have a head-to-head confrontation with CRV, and he naturally hopes to achieve the desired publicity effect to the greatest extent.

H6's high-security "vehicle design" must be erected.

"If we invite all the media, then we will have no way out."

"If the car overturns at that time, wouldn't it become a joke in the industry?"

Wang Ying was somewhat worried.

After all, the original plan is very safe, and everything is under the control of Great Wall Motors.

But if we follow what Lian Furong said, once Great Wall Motors chooses to start, there is no way to choose when it will end.

Even how it ends will be a completely unpredictable result.

"Our H6 is only half the price of CRV, and Great Wall Motors has much less car manufacturing history than Honda."

"Even if the car really rolls over, it's not a joke that the H6 is no better than the CRV. Many people even think it's a normal result."

"So I don't think you need to worry about that in particular."

"The greater the risk, the greater the reward."

"Inviting some media to attend together, although there will be certain risks, but the benefits are also very considerable."

When Lian Furong said this, Wang Ying was moved.

Great Wall Motor also wants to stand at the core of the auto industry and become a mainstream car company.

"What you said also makes sense."

"Then invite the personnel from the four major portal websites and Autohome to witness our collision."

After weighing the pros and cons, he felt that Lian Furong's proposal would be more beneficial to the company, so naturally Wang Ying would not object.

However, with this invitation to the media, there is naturally no way to keep many things completely secret.

"Chang Shisang, our colleagues in the sales department just got a special news from the Netease Auto Channel."

"I think it needs attention."

Ichiro Watanabe, head of the sales department of Yangcheng Honda, called Changshi Chengsi, the general manager of Honda Huaxia, who was far away in the imperial capital.

Normally, there are still several levels between it and feldspar, so it shouldn't be reported directly.

But it happened suddenly, and he couldn't control that much anymore.

"What special news?"

Naturally, Changshi knew the main leaders of Honda's two joint venture automobile factories in China.

In my impression, Watanabe is a relatively stable person, why is he a little flustered today?

"Great Wall Motors is preparing to conduct a crash test, and invited some media to witness it."

"It is said that the CRV produced by Westwind Honda was directly used as a comparison model for the crash test."

When Watanabe said this, Changshi understood why he was so anxious to report to himself.

The H6 model of Great Wall Motors looks similar to CRV. They were still discussing whether to file a lawsuit some time ago.

Thinking of this, Changshi became angry immediately, and said: "We didn't take the initiative to trouble Great Wall Motors, but they want to step on us?"

"A model that copied CRV, can it do better than us?"

"This matter is whimsical."

Changshi Chengsi is obviously very confident in his company's products.

However, Watanabe added a word, and his confidence immediately decreased a lot.

"According to some reports on the Internet, the A-pillar, B-pillar, door sill reinforcement and some components on the front side beam of Great Wall Motor's H6 use hot stamping parts."

"The tensile strength of this stamped part can reach 1500MPA, which is much higher than the 440MPA material we use now."

Although Changshi did not come from body design, he also worked in the R\u0026D department of Honda Motor for several years, responsible for the development of chassis parts.

Regarding the content explained by Watanabe, he can naturally understand the meaning behind it.

In Honda's CRV, the strength of any part can reach 1500MPA.

"Our advanced body technology fully embodies the characteristics of the car body being strong where it should be strong and soft where it should be soft."

"Not all places can directly use high-strength steel plates to make the body's strength the best."

"For this point of view, you need to communicate with the media you cooperate with, and ask them to help you communicate properly."

"In case the test results produced by Great Wall Motor are not good for us, we must be able to issue relevant articles in time to refute."

Feldspar quickly determined the solution.

But deep down in his heart, he felt a little uneasy.

Honda, it won't fall this time, will it?

...

"Editor-in-Chief, this time Great Wall Motors invited six or seven media outlets to the China Automotive Industry Center to witness the crash test of the H6 model and CRV. It seems that their confidence is quite sufficient."

On the way to China Automotive Industry Center, He Ling was full of anticipation for the scene that the meeting will face.

As the editor of Autohome, it's not that she hasn't seen some crash test videos.

But those are cars that collide with experimental equipment at a certain speed and angle.

This kind of direct collision between two cars can only be seen when there is a car accident.

"Great Wall Motors wants to improve its brand power and increase the influence of the H6 model. This kind of collision is a very effective measure."

"I really admire them for being able to think of such a plan to promote it."

"H6 uses a lot of hot stamping parts. In theory, no matter what the result is, it is impossible to lose badly."

"For Great Wall Motors, the collision with Honda's CRV is actually a victory as long as it doesn't lose badly."

"The difference is nothing more than how rich the fruits of victory are."

As the editor-in-chief of Autohome, Yu Yu is basically in charge of the work now.

She has no time to participate in ordinary activities.

However, the invitation from Great Wall Motors this time is quite special, and she still plans to go and see for herself.

She had a hunch that this should also be a moment to witness history.

"That's true."

"Until now, no company has adopted such a means to promote its own models."

"No matter what the result is, Great Wall Motors has won."

"I really expect them to surprise us later."

After hearing what Yu Yu said, He Ling also began to look forward to it.

As a professional website related to automobiles, the more things and disputes there are in this industry, the easier it is to write their manuscripts.

The motivation of various OEMs to advertise is more sufficient.

Regardless of today's result, Autohome is sure to win.

Not to mention that there is also a car fee.