Rebirth 99 to become a car giant

Car logo design doesn't mean that you can do better if you spend a long time.

A lot of times, that's just a flash of inspiration.

So at the beginning, the focus of this activity was to get as many people as possible to participate in this matter.

Then select a suitable batch of designs from the feedback works.

In the end, it was given to Cao Yang to determine the car logo plan.

Then it is necessary to form a formal drawing and arrange suppliers to start production.

After all, not only the front and rear of the car, but even the smart key will have a car logo.

If the time is set too late, it will affect the preparation of other parts.

"Mr. Cao, the logo design of Xingchen Automobile is now a lively news in the automobile industry."

"Ordinary people outside may not feel it yet, but in the automotive industry and design-related industries, the reputation of our Xingchen Automobile is slowly starting."

"It seems that what you said is to release some news every now and then, and to check the presence on various websites, it is still very necessary."

Zeng Tingting has been paying close attention to the situation of Xingchen Automobile during this time.

Now the prototype car has been intensively doing various tests within the company.

And on the Internet outside, it can be regarded as constantly brushing up the sense of presence.

Although there is no way to enhance the sense of luxury simply by brushing the sense of presence.

But at least the fame has started.

This is also critical.

For a car brand, if you haven't even heard of it in the same industry, you expect ordinary people to buy your car, it is simply a fantasy.

"This is just the beginning, and there is still a lot of work to be done."

"Isn't it time to ask the district and the province to help promote the official reception car for the Olympic Games?"

"After the matter of the car logo is settled, we will start a new round of action soon."

"In the next few months, we will keep the popularity of Star Auto at a high level."

Cao Yang still has relatively high expectations for Xingchen Automobile. This is the first stop for Nanshan to test the water in the automobile industry in the future.

If it is not done well, it will greatly affect the confidence in the future.

"I asked yesterday. Autohome has received many contributions from netizens."

"Later, I'll arrange someone to do a preliminary tidying up and report to you some designs with good intentions."

Hearing that after the design of the car logo was completed, there was still a big move to be done, Zeng Tingting immediately prepared to finish the design of the car logo.

Otherwise, when a bunch of things come together, she, the head of the sales department, will be very busy.

...

"Mr. Cao, we have divided the car logos collected from the submissions into categories according to their respective styles."

"Do you think we should browse by category first, or first look at the content after the preliminary screening?"

At Autohome, Yu Yu personally operated the computer and reported to Cao Yang about the solicitation of Xingchen automobile logos.

Although it has only been about ten days, they have collected thousands of design proposals.

Of course, most of the design solutions are very rough and cannot be used directly.

But there are also some well-designed ones, and the supplementary text descriptions are also very interesting.

"Just according to the situation you sorted out, let's look down one category at a time."

"When the time comes, I will filter out the special ones first, and then gather the special designs together for selection."

As the boss, it stands to reason that there is no need to do everything by yourself, or else you will not be able to keep busy.

But the matter of choosing a car logo will not cost Cao Yang too much effort.

Whether a car logo is good or not, the first impression is very important.

There are dozens of design proposals in one page of PPT, and you only need to take a few seconds to glance at them to know whether these things can touch you.

So Cao Yang is ready to take over this task by himself.

Of course, Yu Yu had no opinion on this.

Soon, I started to browse quickly page by page.

"This one is a bit interesting, and the three-dimensional effect is stronger."

"Pass!"

"Next page!"

"Next page!"

"Keep this for now!"

"Next page!"

Holding the laser pointer, Cao Yang looked at the various patterns on the projector and quickly screened them.

In less than half an hour, I browsed through the design schemes that can be seen, and selected dozens of good-looking ones.

Then I searched for the more eye-catching ones from the dozens of them again.

At this time, it is natural to look more seriously.

And let Yu Yu and the others open the text descriptions provided by the designers of these car logos to have a look.

After spending another half an hour, Cao Yang finally selected four plans.

These four programs each have their own characteristics.

One is designed in the shape of a blue five-pointed star, which symbolizes the stars in the sea of ​​stars.

Although the concept is not very special, it is in line with the various positioning of Xingchen Motors.

The other one is designed in a three-dimensional shape, like a diamond and a star, and it looks more classy.

There is also a capital S, and the word "star" is added at the bottom, which echoes the English name of Star Motors.

The key is that the design of this S is very creative. It is not a simple letter, but a bit like a track, and a bit like the Avenue of Stars ascending to the sky.

It gives people a more ethereal, but simple impression.

The style of the last one is a bit different from the others. Where did you go directly to XC? The pinyin initials of the two star cars made a special combination.

The design style that looks a bit tyrannical, it is estimated that some upstarts will be very interested.

The designer specifically pointed out that the car logo should be designed to be gold-plated, or even made of gold directly.

Are you not afraid that the car logo will be taken away?

"Mr. Cao, why don't we contact the designers for these four logos and see if they have anything else they want to interpret?"

Seeing that Cao Yang finally stayed on these four plans without further screening, Yu Yu couldn't help but put forward a suggestion beside him.

All works require the other party to leave their email address and contact number.

In the process of Cao Yang's comments just now, the editors under Yu Yu have taken the initiative to find out the contact information of those designers.

"The characteristics of these plans are relatively distinct, and each has its own advantages."

"Listen to the designer's ideas, maybe there will be some different references."

Zeng Tingting also echoed from the side.

However, Cao Yang did not accept their opinions, but said: "Since we don't know which of these four plans is better, let the netizens choose one."

"It just happens to be able to brush up the sense of presence again, so that the popularity of our Xingchen Automobile will be higher."

When Cao Yang said this, Yu Yu couldn't help but add immediately, "Mr. Cao, we have a bonus of 660,000 yuan for this car logo design solicitation. If these four proposals are put up for voting, some people may For the sake of bonuses, they will do some deceitful things.”

As the editor-in-chief of Autohome, Yu Yu has naturally seen a lot of strange things on the Internet.

Not to mention it is for 660,000, even if it is for 66,000, there are still many people who will try their best to make up their minds.

In China in 2005, the purchasing power of RMB was still very strong.

"That's very simple. When we announce the voting plan, we can add that this round of voting is only one of the references for internal screening."

"It's not that the one with the most votes is the final choice."

"And Autohome can also properly handle some technically, and limit one voting opportunity for the same IP address."

"Finally, one more sentence, all interpretation rights belong to Xingchen Automobile."

"As long as our final bonuses are not awarded to our own employees, there won't be much controversy online."

Yu Yu is well-informed and Cao Yang is not bad either.

In response to her worries, Cao Yang immediately gave a solution.

In this way, there is naturally no controversy about this matter, and it immediately started to move.

...

"Aaron, let me ask you, do you understand Xingchen Auto's logo collection?"

Liang Hualong is skillfully operating CATIA in the office, drawing the drawings of the parts he is responsible for.

In the end, he unexpectedly received a call from his university roommate and buddy Zhang Yingdong.

Generally speaking, he would not call himself during working hours.

What surprised Liang Hualong even more was that he actually asked about the logo of Xingchen Motor.

"I've heard about it, and I've paid attention to it."

"It seems that four proposals have been selected, and a new round of voting has been held online."

Although it is not clear why Zhang Yingdong suddenly asked this question, Liang Hualong put down his work and chatted with him.

"If one of the four proposals is selected in the end, will the 660,000 bonus mentioned by Xingchen Automobile be really paid to the designer?"

"Of course! There is no doubt about it."

"Won't you find a reason to say that this plan needs to be added, and then only part of it will be released in the end?"

Zhang Yingdong continued to ask.

As a graduate student, he obviously doesn't know much about society.

But after seeing many various reports on the Internet, I always feel that there will be no pie in the sky.

"Not at all!"

"Our President Cao is very aggressive in doing things."

"He won't do such a degrading thing."

"What's the matter?"

"Why do you care so much about this matter?"

"Could it be that you also contributed?"

Liang Hualong joked casually.

As a roommate, he knew that Zhang Yingdong's art quality was not bad.

"yes!"

"My work has been selected."

"It's among the four plans now."

When Zhang Yingdong said this, Liang Hualong was stunned.

Participated, still selected?

real or fake?

Is the threshold for designing so low?

"You're not joking, are you?"

"Which of the four schemes did you draw?"

Liang Hualong had seen all the four proposals on Autohome.

He even went to vote.

Now that Zhang Yingdong told him this, his interest immediately came up.

"It's the car logo that looks a bit like an S, and I designed it."

"What do you think of that plan?"

After listening to Liang Hualong's words, Zhang Yingdong was much less worried.

According to the voting information displayed on Autohome, his plan is far ahead.

That's why he was worried about whether the reward of 660,000 yuan would be in vain.

"I said that when voting was just opened yesterday, I voted for you."

"Do you believe it?"

Liang Hualong's mood at this time was more complicated.

The car logo in the shape of an "S" was far ahead in the number of votes, and he naturally knew about it.

Originally, he was curious about who would be lucky enough to get the 660,000 bonus.

Now it seems that this lucky person is likely to be his classmate.

Although the last time we ate together, because of my good income, the other party was holding a low subsidy, doing a job similar to myself, and even busy, and I was "enlightening" the other party there.

In this competition after graduating from college, he seems to have taken the upper hand.

but now……

I am afraid that my brother is too poor, and I am afraid that my brother will drive Lu Rover.

Originally, Liang Hualong thought this was a joke, but now he thinks it's so appropriate?

"Aaron, if I win the election, I will definitely treat you to dinner then!"

"If you have any inside information by then, please keep an eye on it for me."

Zhang Yingdong was in a very good mood.

He is full of expectations for the voting activities in the remaining days.

...

"Editor-in-chief, Autohome has firmly occupied various topics in the auto industry during this period, and our traffic has dropped by 10%."

"Especially some reports about Xingchen Auto and the online submission of Xingchen's logo are very hot."

"Shall we hold them back?"

Netease Auto Channel, Lin Jiayan's heart is a bit heavy.

The entire Internet industry in China is now booming.

But the traffic increase of their channel is obviously not as good as other channels.

This is a bit inconsistent with the rapid development pace of the automotive industry.

Especially compared with the old rival of Autohome, his own results are even more unsatisfactory.

"The marketing team of Xingchen Motors is particularly good at creating topics. If we get involved in the car logo collection, I'm worried that after a short operation, it will actually help them."

"That's depressing."

After Fang Dawen suffered several losses in succession, he became more cautious when facing the news related to Nanshan Group.

In particular, he heard some rumors that Lingnan Province should focus on supporting Nanshan Group and the development of Xingchen Automobile.

In this case, if their reports are always inconsistent with the general direction, they may be talked about.

The car channel is already a bit of a drag on the company, if he is still interviewed, he is a little worried that his position under his butt will be unstable.

"Or we don't come out ourselves, let some people express some opinions on the forums of other companies, and see if we can bring the rhythm of public opinion?

Lin Jiayan was a little unwilling.

Watching the rapid development of Autohome, becoming the NO.1 in the professional automotive media.

This made her very unconvinced.

At the beginning, a headhunter found her and wanted to lure her to the car home.

But what future does she think a newly established company like Autohome can have?

Compared with the current company, there is no comparison at all.

Even if the salary is a little higher, it is not attractive.

Who knew it would become like this now.

"You can try to arrange it, but if the situation is not right or it doesn't work, just stop."

"Today, many car companies have new cars on the market, and we focus on them."

"Even if the traffic does not increase much, as long as the advertising fee increases, this year's performance is still very good."

As the editor-in-chief of the channel, Fang Dawen's perspective on issues is constantly changing.

There is no way, traffic can't win, so I can only increase my grades from other places.

Otherwise, how to report to the company at the end of the year?

...

"Mr. Cao, the voting on the Internet has ended. This S-like sign currently has the highest number of votes."

"Then shall we directly choose the car logo with the highest number of votes, or..."

Zeng Tingting took the feedback from Autohome and went to seek Cao Yang's opinion.

Whether the car logo is good or not is definitely a question for the beholder to see the benevolent and the wise.

So in the end, Cao Yang must be the one to make the decision.

"Contact the designer, and then let the person in charge of the car logo design of our research institute connect with him, and improve this plan a little bit."

Obviously, Cao Yang felt that the plan of S was feasible.

Of course, it was designed by outsiders after all, and it still looks a little immature, so it needs to be processed by professionals.

Sometimes car logos can't simply consider good looks, but also consider processability or installability.

Don't look good at that time, it looks good, if it can't be processed, it will be embarrassing.

Or it is processed, and it is easy to be damaged after installation, which is obviously not suitable.

It is impossible to design a car logo today and change it next year.

"No problem, I'll do it now."

"Then the activity of this car logo has basically ended."

"Could we follow the same routine to conduct a wave of solicitation activities on the Internet for the naming of Xingchen No. 1?"

"At that time, it can be regarded as creating an atmosphere for us on Xingchen No. 1 in advance."

Zeng Tingting's proposal is obviously in line with Cao Yang's ideas.

To keep Xingchen Motors hot all the time, some news needs to be thrown out frequently.

Or engage in some activities, otherwise there are so many car companies, why should everyone focus on you?

"Okay, let's do it in a similar way."

"However, the bonus this time is not so much, just 99,000."

"As long as you are directly selected, you will be issued immediately."

"Don't make any candidates or not."

The choice of car logo and the choice of car name obviously need to be considered different things.

For example, the Accord of Yangcheng Honda, Cao Yang felt that it was very successful.

The Teana of Westwind Nissan is also very good.

At that time, the names of the various models of Xingchen Motors will naturally not be able to make people complain.

...

"Aaron, I'm going to be a colleague with you!"

Liang Hualong continued to draw drawings on CATIA, but Zhang Yingdong called him again during working hours.

As soon as he answered the phone, before he said anything, Zhang Yingdong was already chattering excitedly.

"It's the end of May, and it's not time for campus recruitment yet."

"Could it be that you have applied for the recruitment of summer interns?"

Liang Hualong asked a little confused.

"No, Xingchen Motors contacted me. I can sign an agreement with them in advance. After graduation, I will enter the Xingchen Automobile Research Institute to work."

"I don't need to participate in the campus recruitment in the future. I just need to do a good job in the graduation project."

"As long as I can get a diploma, even if they didn't mention it, I can enter the job normally."

Zhang Yingdong finished speaking very excitedly, realizing that he might have forgotten to mention a piece of good news, and immediately added: "By the way, I was notified by Autohome today that my plan was selected for the Xingchen Automobile logo collection event." gone."

"They also told me to pay attention to the bank's text messages in the past two days, and the reward amount will arrive soon."

"They even informed me that there will be a simple awards ceremony the day after tomorrow, and let us go to the car home to participate."

After hearing Zhang Yingdong's long-winded words, Liang Hualong understood what was going on.

Zhang Yingdong participated in the activity of soliciting the logo of Xingchen Automobile, and actually won the prize?

Not to mention the reward of 660,000 yuan, he also directly got the opportunity to enter the Xingchen Automobile Research Institute.

With such an award as a foundation, his future in the Star Automobile Research Institute is definitely worth looking forward to.

During the Chinese New Year, I was still complaining about Zhang Yingdong's "tragic" situation in my heart, but I didn't expect to be counterattacked so soon.

Thinking of this, Liang Hualong's mood became more complicated.

Of course, at the very bottom, he must give a good congratulations.

He even asked Zhang Yingdong to treat him.

...

"Editor-in-chief, Xingchen Motors is not hiding it at all now, and it will give priority to all activities with Autohome."

"Just finished a collection of car logos, and now there is another collection of Xingchen No. 1 car names."

"However, they also exaggerated the huge rewards of the car logo collection event."

"Many people involved are very active in soliciting car names."

"I heard that it was just launched yesterday, and today there are already more than 10,000 submissions of names."

After Lin Jiayan read the news on the Internet early this morning, she couldn't help complaining to Fang Dawen who was sitting next to her.

"There are some thresholds for the design of the car logo. There are many onlookers, and there will not be many people participating."

"But the collection of car names is different. Any netizen can participate."

"Anyway, Left and Right are just thinking of a name, maybe they will win the lottery."

"This is much higher than the probability of winning a lottery ticket."

Fang Dawen analyzed it there in a very stable mood.

He found that he couldn't get angry as soon as he came across news related to Nanshan Group, or he would probably die of anger before he retired.

"That's true. I just think Xingchen Motors is really capable of making trouble."

"Why can't other auto companies learn more?"

The more troublesome the car companies are, the easier life will be for them, the media.

Lin Jiayan's complaints like this are naturally because she thinks that other car companies can spend more money on marketing.

The profit margin of the car is so high, at least let the media share the profit.

"People's thinking is not so open, you can take the initiative to give suggestions to customers."

"If the customer has a sense of trust in us at that time, it will definitely be beneficial to the future cooperation between the two parties."

When Fang Dawen said this, Lin Jiayan's eyes lit up immediately.

This direction is good.

The main engine factory didn't move, so it took the initiative to push them to move.

To make money, for advertising fees, this is not shabby.

Maybe he can gain both fame and fortune.