Rebirth 99 to become a car giant

The name-calling activity for Xingchen No. 1 is not complicated at all.

The active interface has two interactive modules that can be operated.

One is to call for contributions, and the other is to vote by name.

Whichever name submitted by netizens gets the most votes will be most likely to win the final reward of 99,000 yuan.

Netizens who participated in the voting, if their voted names are finally selected, can also get membership points presented by Autohome.

This membership point is related to the account level of some forums of Autohome.

The higher the points, the more authority you have on the forum.

In addition, Autohome also uses stars and moons to distinguish the avatars of different accounts.

In future generations, this kind of thing that is about the same level as a QQ number is meaningless.

But in 2005, netizens didn't see it that way.

In order to increase the level of their QQ account, many people even specially ask their friends to help them hang up QQ when they go online.

"Mr. Cao, from the current point of view, some of the names that rank relatively high are basically names related to various constellations or stars."

"Among them, Ziweixing, Wenquxing and Leo are among the top three respectively. It is estimated that the final winner will be one of them."

During this period of time, Mi Ying is also very concerned about the name-calling activity of Xingchen No. 1, so every morning when Cao Yang comes to the office, she will take the initiative to report.

Cao Yang is also very willing to hear news in this regard.

"Those three names all sound good."

After Cao Yang finished speaking, he immediately thought of something, and said, "Remember to arrange for someone to register the names of the twelve constellations and the names of the stars."

"The models behind us will definitely use the same style name."

"Don't have to spend money to buy the right to use the trademark from other people at that time, it will be embarrassing."

Cao Yang did not hear about some cases related to trademarks.

As soon as this topic was brought up, many things immediately came to his mind.

Trademarks can be registered in advance, and some nice names that other OEMs will use in the future can also be registered in advance.

At that time, whether it is to sell to others as a favor, to earn a sum of money, or simply to get stuck with others, it will be all right.

What a special combination of various warships, various marine life, and various letters and numbers.

Everything can be done.

It didn't cost much anyway.

He even thought of some URLs, such as jd.com.cn, weibo.com.cn, etc., which can be set up in advance.

In the future, it is not allowed to bring surprises to myself.

Thinking of this, what Mi Ying said, he picked up the phone and called Zhang Fugui.

Some things are naturally more suitable for Nanshan investment.

"Mr. Cao, this solicitation event will end the day after tomorrow. I will communicate with Autohome in advance, and then we will see how we can market it again?"

Seeing that Cao Yang finished making the phone call, Mi Ying's beautiful eyes flickered again.

How can ordinary people achieve the jumping thinking just now and the layout of planning for a rainy day?

But I often witness the birth of miracles.

"Okay, if the votes of those three names are far ahead in the end, then we will award them all."

"Xingchen 1 needs a name, and Xingchen 2 and Xingchen 3 also have this need."

"Taking advantage of this opportunity, I happened to make another news for the auto industry."

Although inside Xingchen Motors, the matter about the second new car has not yet officially started, and the third model has no results.

But Cao Yang already had a plan before, and he will start to move in the second half of the year.

With the experience of Xingchen No. 1, the promotion of new models in the future will definitely be smoother.

Of course, the difficulty of making cars is getting higher and higher, and it is inevitable to encounter some new problems.

"Mr. Cao, are we going to launch a new model so soon?"

"At that time, it is estimated that other car companies will be sour again."

Mi Ying now feels more and more that Cao Yang attaches great importance to Xingchen Automobile.

Half of Cao Yang's working time this year was spent dealing with matters related to Xingchen Motors.

Cao Yang even participated in the research and development of many parts.

"It's probably not sour, but there are probably a lot of complaints and pessimism."

"But don't worry about them, the facts will speak louder than words."

Star Motors is going to develop high-end car models. Before it succeeds, there must be many colleagues waiting to see the joke.

Basically, few people think that Cao Yang and the others can succeed.

Everyone thinks that there is a high probability that Xingchen Motors will have to choose to lower its brand positioning in order to survive.

...

"Surprise brought by Star Motors to netizens, three lucky winners won awards"

As Autohome published this article in the most conspicuous position, and there were content related to the receipt of the bonus and the photos of the award, it attracted a wave of discussions among netizens.

"I just picked up a random name and got a bonus of 99,000 yuan. I'm so envious!"

"Didn't you collect the names of Xingchen No. 1? Why are there three?"

"Same question, what is the name of Xingchen No. 1?"

"Xingchen Motors is so good at making things work, this name has brought up so many things, and it has also created suspense?"

"The name is very distinctive, but I don't know if the car is also unique."

"I'm looking forward to Xingchen No. 1."

...

All kinds of comments can be regarded as a small hit in the industry.

This kind of means that can be used for publicity can be regarded as letting the auto industry once again see the extraordinaryness of Xingchen Auto.

"Lianbu, find an opportunity to have an exchange with the staff of Xingchen Automobile, and see if you can learn their marketing methods."

Inside Great Wall Motors, Wang Ying turned off the webpage and asked the secretary to call Lian Furong, the head of the sales department.

"I'll call Zeng Tingting later and ask her to help arrange it."

"Nanshan Group's various marketing measures are indeed superior to other enterprises."

"Especially since the establishment of Xingchen Motors, they have done a lot in this regard."

"Even our H6 can have such a hot sales volume today, it is all thanks to Mr. Cao's proposal."

Lian Furong may not be convinced if he wants to learn from Chery, BYD, or even Modu Volkswagen and Modu GM.

But if he learned from Xingchen Automobile, he had nothing to say.

Obviously, their marketing methods are indeed superior.

"Now China's auto industry is developing at a high speed. Although the competition is also increasing, the overall development is still in a state of their own."

"But sooner or later, when the market is saturated, or in a state of low-speed growth, or even declining, the importance of marketing will greatly increase."

"In addition to improving our own technology, marketing is also a part that we must not relax."

Wang Ying's vision is still very good.

Lian Furong naturally had no opinion on this.

As for those who have a deep understanding of this matter, except for Great Wall Motors, other companies are naturally no exception.

"After the launch of our S6, the sales volume is not only inferior to Great Wall Motor's H6, but also Chery's Tiggo, and even Westwind Honda's CRV is selling better than it."

"This is quite different from the number of units reviewed during the previous planning."

"Does the sales department have any ideas on this?"

Inside BYD, Wang Fu personally convened a meeting with the director and section chief of the sales department.

As BYD's first model, F6 is undoubtedly very successful.

So everyone's expectations for the second car S6 are also very high.

However, it has been on the market for more than a month, and the sales volume is not satisfactory.

Although it can't be said that it has hit the street, it is a certainty that the sales have not reached the target.

"Mr. Wang, according to the results of our current research and analysis, the sales of S6 are not as good as expected, mainly due to the influence of the following aspects."

Wu Huabing was a little guilty, but it was naturally not suitable to be a coward at this time.

"First, as we all know, some time ago, the crash test of Great Wall Motor's H6 and Honda CRV caused a lot of uproar, and many consumers have seen the safety performance of H6."

"This incident even had a very big impact on the sales of CRV."

"In order to save the situation, the 4S stores of Xifeng Honda have not only eliminated the situation of buying cars with a price increase, but even have a discount of more than 10,000 yuan for a CRV."

"In this way, the attractiveness of CRV will naturally increase, and our price advantage will not be so obvious."

"Even because of this matter, when consumers compare our S6 with Great Wall Motor's H6, they will still buy the H6."

"Secondly, when our S6 was launched, unlike the F6, there were very few competitors."

"Consumers of the same level of models now have many similar choices, but our S6 has no obvious advantages, so it is not obvious to some consumers."

"The last is our S6 advertising, which is less than other car companies."

When Wu Huabing said this, Wang Fu's face was not very good-looking.

The reasoning seems to sound reasonable, but none of them is what he wants to hear.

"Facing the current situation, does the sales department have any countermeasures?"

"You talk about it, isn't it because the marketing of S6 has not been done well, and it has not been recognized by consumers?"

"Look at the Xingchen car. I haven't seen the shadow of the car yet. It has already caused waves of enthusiasm on the Internet."

"Why can't our S6 think of a way to make good use of the Internet for marketing?"

When Wang Fu said this, Wu Huabing and the others didn't dare to say anything.

Compared with Xingchen Motors in marketing, they have no confidence.

However, the meeting cannot remain silent forever.

Otherwise, there will be no good fruit for Lian Furong when the time comes.

So he could only bite the bullet and say: "Mr. Wang, our sales department is going to have an exchange with Autohome and listen to their professional advice."

"At that time, let's see if we can find some good marketing ideas to make the advertising effect better without spending extra advertising costs."

Although I am not very satisfied with Wu Huabing's answer.

But Wang Fu didn't think of a better way for a while.

So I can only let the people in the sales department try it.

...

"Mr. Cao, the Olympic vehicles you mentioned earlier and the leaders' inspection are already under coordination, and results are expected to come out soon."

"However, everyone outside is not aware of the progress of Xingchen Motors. It would be even better if there are some new developments in public opinion."

"I see that some new models of OEMs will start marketing half a year before they go on the market. Can Xingchen Motor also release some spy photos and the like?"

After the Xingchen car logo and Xingchen No. 1 naming campaign ended, Liu Tianwu still didn't see any pictures about Xingchen No. 1 on the Internet, so he couldn't help calling Cao Yang.

New models must be kept secret and mysterious, and he naturally knows this.

Even because of Xingchen Automobile, he also specially made a systematic understanding of the affairs of the automobile industry.

Otherwise, I can't say words like spy photos.

"Leader, your suggestion came too timely."

"In the past two days, we have also taken some photos of the prototype car internally, and we can just take a few photos for publicity."

"In the next period of time, we will release pictures of the exterior outline covered by the car cover one after another, then release some camouflaged spy photos, and finally release the renderings."

"When the leader comes to inspect, the official exterior map can be released to the public."

Cao Yang originally planned to use the appearance picture as the focus of publicity in the next step, and continue to maintain the popularity of Xingchen Automobile.

Now that Liu Tianwu took the initiative to call, he was naturally willing to sell him some face.

After all, in these years, Liu Tianwu has really given 12 points of support to the development of Nanshan Group.

"I'm just making a random suggestion. For the specific method, Mr. Cao, you can combine it with the development plan of Xingchen Automobile."

After listening to Cao Yang's words, Liu Tianwu smiled all over his face.

However, at this time, he also became humble.

After all, he can't leave a reputation for interfering with the operation of the enterprise.

...

"Editor-in-Chief, Autohome published a photo of Xingchen-1, and the comments on related articles exceeded 1,000 in just a few hours."

"Should we take the initiative to contact Xingchen Motors to see if we can also obtain some relevant photos and materials?"

Although Lin Jiayan doesn't like Xingchen cars very much, she likes traffic.

Now that Xingchen Automobile, which has received a lot of attention in the auto industry, has important news, she naturally doesn't want to miss it.

"Star Motors announced the appearance of the new car now?"

Fang Dawen looked at Lin Jiayan in surprise, "I'll go and have a look."

Soon, Fang Dawen saw the corresponding article on Autohome.

"Xingchen Motors is trying to whet people's appetites again. They are still holding the pipa half-hidden, so they released such a picture?"

Looking at the car covered by the bright red car jacket on the computer, Fang Dawen was a little speechless.

Although the car jacket is close to the car, some outlines can be seen.

But if it is said that Xingchen Motors announced the appearance of the new car, it is a bit deceiving readers, right?

"Editor-in-chief, Xingchen Motors has always been very good at marketing and making things happen."

"For such an important matter as the appearance of a new car, they will definitely have a series of actions to cooperate."

"I don't think we can always let Autohome take away the traffic."

When Lin Jiayan said this, Fang Dawen couldn't help but nodded.

Traffic and advertising revenue, this is the most important thing for their channel.

For them, it's nothing to put down your face.

Pinch money!

Isn't that what they work for.

Ordinary people don't talk about so many feelings.