Rebirth 99 to become a car giant

Everyone likes traffic.

Regardless of whether the impression of Xingchen Automobile is good or bad, after the release of the first appearance of Xingchen No. 1, many media immediately followed it.

Even if this exterior picture is covered with car clothes, as long as it can attract everyone's attention, everyone is willing to play it independently.

Start with a picture, and the rest depends on editing.

Whether it is Netease Auto Channel, Sohu Auto Channel, or Sina Auto Channel, there are various review articles on it.

There are good things to say, bad things to say, and there are different opinions.

But at least the goal of Xingchen Automobile has been achieved.

"Mr. Cao, several media outlets have contacted us, wanting to interview us about Xingchen Automobile."

"I think I should take this opportunity to release the spy photos?"

Although Zeng Tingting is the head of the sales department, she is also the window for many media related work.

"The media contacted us and we gave them the photos."

"Don't you think it's a little bland?"

Cao Yang has no objection to releasing the spy photos, after all, this was originally planned.

But how to do it requires careful consideration.

"We completed the name-calling activity for Xingchen-1 a while ago, but we haven't announced which of the three names will be used by Xingchen-1."

"Or let's combine this matter and market it together?"

Zeng Tingting has a certain understanding of Cao Yang's thinking.

To maintain the popularity of Xingchen Automobile, it is natural that the more various means the better.

The more twists and turns you can make, the better.

"The matter of the name can be revealed as a whole, but since the spy photos are called spy photos, don't you think it's more attractive to arrange people to shoot them in a blurry way, like candid shots?"

"When the time comes, find an unfamiliar account and post it on the car channel of Tianya Forum or Maopu forum. Will the effect be better?"

When Cao Yang said this, Zeng Tingting's eyes lit up immediately.

You don't need to look at the final result, just imagine it, and you will know that the plan Cao Yang said is better than what she thought.

"Then I'll arrange it?"

"Go! Remember to make it look like it."

...

"Thomas, the spy photos of the first model of Xingchen Motors have come out. Although it is a little blurry, you can basically feel its appearance."

Chang'an Ford, Tang Jiguo came to Thomas very actively.

Normally speaking, the positioning of Xingchen Automobile has nothing to do with Changan Ford's models, and they will not pay special attention to Xingchen Automobile.

But Thomas knew that Ford Motor's procurement director and design director had a very close relationship with Nanshan Group's general manager Cao Yang.

Even the exterior of the Ford F150 was designed by Cao Yang.

Now that Nanshan Group has established Xingchen Automobile, Cao Yang has personally served as the general manager of Xingchen Automobile, and he must also be in charge of the exterior design of the model.

So Toms keenly sensed that the two bosses at the headquarters would definitely be interested in the appearance of the Xingchen car.

In this case, he naturally had to arrange for someone to keep an eye on the Xingchen car.

When he learned useful news, he had better report it to the bosses at the headquarters as soon as possible.

You know, finding the right opportunity to report to the leader is also a very important work ability.

Otherwise, you just know how to work like a cow, then you will be destined to work all your life.

"This appearance looks a bit curvy and smooth, a bit of a coupe style."

"It seems that Xingchen Motors is really going to be a high-end model."

Toms looked at the computer that Tang Jiguo carried over, and a car was covered by a bright red car jacket on the screen.

The contour lines are relatively clear.

The other one is a car with various camouflage stickers, it seems to be next to a factory.

Combining these two pictures, you can really get a rough idea of ​​what kind of car it is.

"When I was on a business trip to Fuyao Glass last time, I heard them mention that it seems that the coupe of Xingchen Motors uses frameless doors."

"This kind of design is only used in high-end cars."

Tang Jiguo added a further sentence based on the information he learned from his previous work.

"You sort out these pictures and send them to my mailbox."

"If there are new pictures in the future, they will be sent to my mailbox in time."

Although the photos are not so ideal, Toms didn't want to wait any longer.

Today, I will contact the two big guys at the headquarters first.

Maybe this model designed by Cao Yang can bring some inspiration to them.

...

"Mr. Zhu, a brand new company like Xingchen Motors dares to attack luxury cars. Can we consider building up the Hongqi brand?"

Chang Lei of Spring City Motor Group was quite touched after seeing the reports about Xingchen Motors on the Internet.

So by giving him the opportunity to report on other things, he mentioned the redevelopment of Hongqi's high-end models.

In recent years, although Hongqi has not stopped production, except for a few high-end models that have not been sold, the volume has been changed to models that are similar to the positioning of ordinary independent brands.

This made Chang Lei a little worried.

As for the brand, once everyone thinks that you are not high-end, it will be very difficult to produce high-end models.

"You think I don't want to get the red flag right?"

"The key is how to do it?"

"The group now supports so many people, but except for Spring City Volkswagen, Spring City Toyota and Spring City Mazda, other industries basically don't make much money, and even lose money."

"In this case, if we invest a lot of money to develop new models and research new technologies, the salaries of the group's employees may not be paid."

Zhu Jianfeng is not a person who supports R\u0026D investment.

In his view, no matter how much money is invested in research and development, it will definitely not be able to catch up with the international auto giants or parts giants.

That being the case, why spend a lot of money on research and development?

It's better to sell a few more cars that make money and improve the overall performance of the group.

That way, he will have a chance of promotion.

As a vice-ministerial level enterprise, if his position continues to rise, he will return to administration.

This is the situation he wants to see.

It's just that it's not that easy to achieve this goal.

"Although research and development is more expensive, if there is no research and development, the influence of the Hongqi brand will become weaker and weaker."

"In the current bidding, every place would rather buy Audi A6, Passat, Santana than our Hongqi."

"Whether it is quality or after-sales, there is a big gap between us and others."

"But no matter what, I think the popularity of Hongqi is definitely much higher than that of Xingchen."

"I think we can also take this opportunity to make a Hongqi car that really belongs to us?"

Chang Lei is an old man of Spring City Motor Group.

That year also witnessed the glorious moment of Hongqi sedan.

But this moment, that moment.

The Hongqi high-end sedan with backward technology is actually not high-end anymore.

Even my own people are unwilling to ride, let alone ordinary consumers.

"Okay, you don't have to say so much."

"Exchanging the market for technology is the only way for the development of China's auto industry, and it is also the path chosen after full discussion."

"In the next five years, it is obviously not suitable for domestic auto companies to invest too much manpower and material resources in independent research and development."

"With this fund, why not improve the treatment of the group's employees and develop the production capacity of each factory."

When Zhu Zhengfeng said this, Chang Lei felt a little cold.

However, the boss has already said this, and he has no way to dispute it.

You can't just jump out and say that market-for-technology is a false proposition.

The market has been changed, but the technology has not been learned.

...

"Editor Fang, I have bought a few spy photos of Xingchen Motors' new cars from the Internet at a high price."

"Compared with the one released by Autohome yesterday, our pictures are of higher definition, and there are several pictures from multiple angles."

"After this information is released, it will definitely attract a wave of traffic."

Lin Jiayan spent 20,000 yuan to buy the photos, so she naturally seemed to have to report to Fang Dawen.

Otherwise, it will not be easy to reimburse when the time comes.

"With such a serious leak, is Xingchen Motors indifferent?"

Fang Dawen felt that this matter was a bit strange.

It seems that there is something abnormal somewhere.

"With action, of course you won't be indifferent."

"Their people have already contacted them, saying that these pictures were taken illegally, and asked us to delete them."

"But let's not talk about whether we will really agree to delete it, even if we don't publish it, there are still pictures in this regard on various forums."

"The appearance of Xingchen's new car will basically be known to everyone."

Lin Jiayan quickly introduced the movements of Xingchen Automobile, and also expressed her attitude by the way.

"They asked us to delete it?"

Fang Dawen was overjoyed when he heard this, and continued: "If they don't respond at all, I would wonder if they directed and acted this story themselves."

"But now that people have contacted us and asked us to delete these pictures, I think it may be true."

"It seems that in the future, various car companies should pay more attention to shooting applications and confidentiality work."

Fang Dawen looked at the picture that Lin Jiayan bought back at a high price, and carefully studied it.

I really can't see anything famous.

It seems that when people say they come out to play, they really mean to come out to play.

At least that's how it looks on the surface.

"If it's really leaked, then the person who took this photo is probably an employee of Xingchen Automobile."

"No matter how bad it is, they are people from Nanshan Industrial Park. Anyway, no matter what kind of people they are, they are basically people from Nanshan Group."

"Their flood rushed into the Dragon King Temple. It's very interesting."

Lin Jiayan looked a little gloating.

It's great that the Xingchen car had an accident.

Who made Xingchen Motors not have any advertising cooperation with their channel until now.

This is not looking down on them.

That being the case, their channels naturally have their own opinions on matters related to Nanshan Group.

"Continue to pay attention to this matter, and report in time if there is any situation."

Fang Dawen didn't say much.

Because he felt that this matter seemed a little strange.

But for a while, he couldn't tell where the problem was.

...

Liu Tianwu has always been very concerned about the affairs of Nanshan Group.

Especially the things that Cao Yang specially asked for, he was personally handling them.

As soon as he went to work this morning, he received good news, and then he personally brought his secretary to Nanshan Group to find Cao Yang.

"Mr. Cao, try not to arrange for outside customers to visit your company next week, and don't engage in activities where crowds gather."

"You don't need to arrange any business trips, just stay at the company anytime."

"Someone from the relevant departments will come over later to make some safety confirmations in advance. You ask all departments and branches to cooperate fully."

When Liu Tianwu said this, Cao Yang immediately reacted.

Please, the love you asked before, has the result.

"Leader, this time it's the imperial capital..."

Although he had guesses in his mind, Cao Yang still said while pointing up with a finger.

"It's not suitable for more communication on this matter. Anyway, your company should pay more attention during this time, and there will be a dedicated person to connect with you later."

"Just follow the instructions."

"I see that your Xingchen Motors has made a lot of noise on the Internet during this period of time. When the time comes, you will definitely go to see the sample cars of Xingchen Motors."

"You have to think about this aspect in advance, and see what to say and how to look at it."

Naturally, Liu Tianwu would not completely ignore this matter.

Although some things are not suitable to say too much, but for some specific precautions, he will definitely help check and remind.

"Our Ziwei star has already been exposed by spy photos, and it doesn't matter if we expose the appearance picture in the next step."

"At that time, Huaxia TV will arrange reporters to follow the filming. It doesn't matter if it's just taking pictures of the exterior."

"It just so happens that we are also preparing to release the appearance of Ziwei Star in the next month."

After Cao Yang said this, Liu Tianwu immediately asked: "Ziweixing? Your Xingchen No. 1, finally confirmed the name?"

"Yeah, it's called Ziwei Xing!"

"Isn't that also the names of Leo and Wenquxing, and they were also given as prize money when you solicited the event?"

In Liu Tianwu's view, since Xingchen Motors has already spent the money, there is no reason why the names "Leo" and "Wenquxing" should not be used.

"In the second half of the year, we plan to start the new model projects of Xingchen 2 and Xingchen 3, and Wenquxing and Leo will be prepared for them at that time."

For Liu Tianwu, there is naturally nothing to keep this information secret.

He even told him in advance that Xingchen Motors could get more support.

"Xingchen No. 2 and Xingchen No. 3? Mr. Cao, what kind of models will these two cars be?"

Liu Tianwu looked at Cao Yang with great interest. His trip today was not in vain.

The 2,000 mu of land next to the Nanshan Industrial Park is now in the process of being handed over to the Nanshan Group.

Liu Tianwu naturally hopes that this land can be used as soon as possible.

At the beginning, this was prepared for Xingchen Motors. If we only relied on Ziweixing's 10,000 limited-edition models, we would definitely not need to build such a large factory.

Even the trial factory in Nanshan Industrial Park can meet the requirements.

After all, on average for several years, the daily output may be less than 10 units.

There is no need to build large-scale production lines at all.

"We are also planning some models internally, but it has not been formally finalized, and the project launch meeting for the models has not yet been held."

"However, there is a high probability that it will be a large SUV and sports car, and the specific content will not be determined until the second half of the year."

Although Cao Yang already had a clear plan for Xingchen Motors, there was nothing settled yet, so naturally there was no need to say it so deadly.

"Large SUV?"

"Isn't the market demand for this model a bit small?"

Liu Tianwu couldn't help showing a disappointed expression.

There is no need to ask about sports cars. When you hear this word, you know that it is not a high-volume model.

It's not even as good as Ziwei Xing's.

That leaves the big SUVs.

Liu Tianwu obviously has no confidence in this market.

Until now, he has never heard of any domestic car company that produces large SUVs.

A small number of such models on the market are imported cars.

Not to mention the high price, the sales volume is not ideal.

"Leader, judging from the current market sales, the share of large SUVs is indeed very low."

"But that doesn't mean there's little consumer demand."

"In my personal judgment, the demand for SUV models in the Chinese market will continue to increase in the future, and it will even be evenly divided with sedans in the future."

"Although the number of large SUVs cannot be compared with the number of small and medium-sized SUVs, there will be no problem with the market demand of hundreds of thousands or even millions a year."

"Although the official positioning of our large SUV has not been determined, the annual production target must exceed 20,000 units."

Cao Yang saw Liu Tianwu's disappointment, so he naturally wanted to explain it well.

Otherwise, the district would lose confidence or have no interest in Xingchen Motors, which would not be a good thing.

"Annual production exceeds 20,000 vehicles?"

"Can it be sold?"

"At that time, according to your positioning, the price will be at least five or six hundred thousand, right?"

Liu Tianwu's face was full of anticipation and worry.

If it can reach 20,000 vehicles per year, it would be a good figure.

It is equivalent to an increase of RMB 10 billion in annual sales.

But he has no confidence in whether he can really sell these cars.

"500,000 to 600,000 won't buy our large SUV, but the specific information will not be finalized until it goes on the market."

"As for whether it can be sold, I'm not too worried."

"Star Motors wants to build high-end models, it's not a joke."

"I can only say that everyone will wait and see."

Confidence is something that can't be completely solved by just talking about it.

You can only look at it step by step.

In the future, when Ziweixing's sales will improve, everyone's confidence will naturally follow.

It is useless to say more now.

"Mr. Cao, you just need to have confidence."

"However, if the three models are produced together at that time, your trial factory should not be able to meet the production demand, right?"

When Liu Tianwu said this, Cao Yang knew exactly what he meant.

So without waiting for him to speak further, Cao Yang took the initiative to say: "It is indeed not enough, so the next step is to start the construction of the automobile production plant."

"The initial plan is to build a production line with an annual output of 100,000 cars and large-displacement engines."

"At that time, some related supporting projects will also be launched one after another."

"According to the preliminary assumption, the factory will be officially put into operation in 2007."

Since we want to draw cakes, we should draw them more clearly.

Especially when the leader is about to come to inspect, it is obviously necessary to take this opportunity to tell some plans.

Otherwise, why would the leader come to listen to you?

"A complete vehicle production line with an annual output of 100,000 units and a large-displacement engine production line?"

"Very good!"

"Mr. Cao, with your car factory, the GDP of our district will not have to worry about being counterattacked by other districts in the future."

In front of Cao Yang, Liu Tianwu also behaved more casually and straightforwardly.

There is no place in China that does not welcome automobile factories.

"By the way, there is a piece of news. Although it has not been finalized, I think you may have heard a little bit of the wind."

Liu Tianwu thought for a while, and then said: "Yangcheng Automobile Group has now established a special project for the setting of its own brand models, and now the brand of Yangcheng Automobile Research Institute has been posted."

"We will start thinking about new models soon."

"According to the current situation, the factory of Yangcheng Automobile is likely to fall in our district."

"It's even possible that their address is not too far from Nanshan Industrial Park."

"In this way, the industrial cluster effect can be better formed."

For Liu Tianwu, this plan of Yangcheng Automobile Group is naturally a good thing.

Although still in a very early stage, there are no brows.

But at least the momentum of development is worth looking forward to.

"Yangcheng Motor is going to develop its own brand?"

"This is a good thing!"

Cao Yang didn't find it strange.

According to the original trajectory of development, they originally planned to establish an independent brand car company, and the subsequent development is not bad.

It's just that now the emergence of Nanshan Group or Xingchen Automobile has brought excitement to people.

People began to lay out their own brands in advance.

This is also a very normal thing.

"Well, it's really a good thing."

"At that time, some of their parts will probably come to you to buy."

Seeing that Cao Yang really didn't mind, Liu Tianwu secretly breathed a sigh of relief.

It would be embarrassing if Cao Yang didn't want to see Yangcheng Automobile's project in the same district.

Fortunately, the final meeting was a happy one for both the host and the guest.

"Mr. Cao, Ziweixing's sample car has many quality problems. I want to report it to you."

Just after Liu Tianwu was sent away, Rao Yongxiang came over and said something bad.