Rebirth 99 to become a car giant

Dongying people also need to celebrate the New Year.

It's just that after the magic reform, their year has become a Gregorian year.

The Spring Festival in China is no longer a festival in Dongying.

So when Huaxia is celebrating the Spring Festival, the people of Aisin Seiki are still at work.

"A large number of applications of planetary gear sets is the only way for 8AT research and development."

"Nanshan Transmission, the 8AT used in Xingchen Automobile, uses 4 sets of planetary gears."

"These planetary gear sets respectively achieve intervention and separation through five shifting mechanisms."

"The 8AT we are developing also chooses the structure of 4 sets of planetary gears, but there are 7 shifting mechanisms."

Hiroyuki Nakazawa, as the R\u0026D director of Aisin Seiki, personally led a group of designers to disassemble and compare the 8AT of Nanshan gearbox.

Before that, the Huaxia branch had already disassembled an 8AT in advance and gave some data.

But some things are always unbelievable until you see them with your own eyes.

"The 8AT is more fuel-efficient than the 6AT, and its efficiency is comparable to the dual-clutch transmission. According to our survey, the manufacturing cost of the 8AT is 20% lower than that of the 6-speed dual-clutch transmission, and the smoothness is better."

"It seems that Nanshan Transmission is going to put all its strength on AT in the future."

"Now that they have established a technological advantage, we have to follow up as soon as possible."

Okumura is also very anxious now.

As the general manager of the sales department, the change in Aisin's turnover is what he cares most about.

In recent years, although Toyota's global sales have increased, Aisin's turnover has declined.

Because the turnover of other customers has dropped too much.

Especially on the Ford side, Aisin is almost disappearing.

"The research and development investment of various companies on 8AT has indeed suddenly increased a lot."

"According to the information we don't fully understand, ZF, Ford Motor, and Hyundai Mobis are already developing 8AT."

"However, except for the Nanshan gearbox, the speed of others must not be as fast as ours."

"Aisin's strength is not so easy to catch up."

Hiroyuki Nakazawa still has certain confidence in the R\u0026D team he leads.

According to the original plan, Aisin 8AT will be the world's first 8AT.

However, Cheng Yaojin appeared halfway.

"Does the performance of Nanshan gearbox's 8AT match the announced news?"

The purpose of dismantling research is to benchmark and learn from.

But to learn from it, the first thing to do is to figure out the other party's parameters.

Otherwise how to learn?

"Judging from the current testing situation, they are basically correct."

"Compared with theirs, our 8AT is still one section behind in various parameters."

"This is also a place that makes people feel incredible."

"How can a local gearbox company in China produce such a good gearbox?"

Speaking of this, Nakazawa Hiroyuki's face became a little ugly.

This is completely unreasonable.

"Do you think it is possible for us to poach some people from Nanshan Transmission?"

"Being able to work in Dongying should be something that many Chinese people are looking forward to?"

At Okumura's suggestion, Nakazawa's eyes lit up immediately.

However, soon, he became lost again.

"We have already disassembled the 8AT of Nanshan gearbox, and there may not be much secret in the design."

"Some of the patents in it have already been registered in major countries. If we want to copy them directly, we will definitely infringe."

"It's nothing more than the accuracy and tolerance data of some parts, and we can't get a more accurate grasp."

"However, this aspect has always been our strong point, and there is no need to learn from Nanshan."

Hiroyuki Nakazawa has a better understanding of the current situation.

Being able to poach people from Nanshan Gearbox will of course allow Aisin to better understand the other party's situation.

But for Aisin's 8AT, the significance is really not that great.

"Then should we just passively chase after him like this?"

"I heard that Nanshan Transmission is already in contact with Ford, GM, Mercedes-Benz, BMW and other car companies. If these car giants are using the 8AT of Nanshan Transmission, it will be very bad news for us. "

Okumura is an ambitious man.

Naturally, he was not reconciled to Aisin's support for Toyota vehicles.

In that case, the development space will be relatively limited, and the social influence will be greatly reduced by a level.

"We can only think about some process optimization to see if we can further improve the performance of our 8AT."

"The performance of the gearbox at this level is a little bit worse, but the impact is actually not that big."

"The most important thing is the matching and tuning of the engine. We are definitely better at this than Nanshan gearbox."

"It is entirely possible that the performance of the powertrain equipped with Aisin 8AT will be stronger than that of Nanshan."

"Of course, finding ways to reduce costs is something that must be considered."

"Otherwise, the technology of Nanshan Transmission is better than ours, and the cost is lower than ours. It will be very difficult to compete with them for orders."

When Hiroyuki Nakazawa said this, Okumura's head was going to grow big.

than cost?

When will Dongying enterprises compare costs with Huaxia enterprises?

"It seems that we have to consider producing 8AT in Huaxia's factory as soon as possible."

"Or it can be produced in Southeast Asia, otherwise the cost will not be completely reduced to a level similar to that of Nanshan gearbox."

Okumura has a clear understanding of labor costs in Japan.

Whether it is the wages of workers, or the value of water, electricity, gas and land, there is no way to compare with Huaxia.

In this case, it is doomed that the production cost of Aisin gearbox is higher than that of Nanshan gearbox.

There is no choice but to place the main production site overseas.

Invisibly, Cao Yang has also made a different kind of contribution to the development of China's gearbox industry.

After all, if Aisin starts production of 8AT in China, it will inevitably recruit some relevant personnel to do this work.

Even if many technical parameters are not announced, after all, local technicians can learn something.

...

While the people from Aisin Seiki were dismantling the 8AT on the Ziwei Star, the engineers from Porsche were driving the Ziwei Star to carry out various tests.

"Lai Ping, Ziwei Star of Xingchen Motors will be officially launched in Germany next month."

"The dealers they are looking for still have some overlap with ours."

"Do you think we should trip them through the dealer?"

Wei Dejin didn't pay attention to Xingchen Motors at first.

But the test during this period has subverted many of his cognitions.

Unexpectedly, what Cao Yang urged at the Yangcheng Auto Show was all true.

"We don't know how many Ziwei Xing can sell in Germany."

"But Porsche's sales in China are constantly rising."

"If we take the lead in resorting to some tricks and other Xingchen Motors follow suit, Porsche will definitely lose the most."

When Lai Ping said this, Wei Dejin immediately knew what he meant.

Fortunately, he just mentioned it like that, and didn't particularly care about it.

"This Ziwei Star, I always think it has a bit of a Porsche 911 style."

"Especially the shape of the front part, which is a little bit similar to many of our models."

"Huaxia people say that they have created a new car model, but in fact, I don't think they can escape the road of copying from east to west."

Wei Dejin tried his best to find out more faults from Ziwei Star.

However, there are really not many places where he can criticize.

It made him feel a little depressed.

When will Porsche feel a little passive in the face of Chinese car companies?

"In the exterior design of the car, it is inevitable that there will be some design elements borrowed from each other."

"It is obviously untenable to say that Ziwei Xing is a model copied from Porsche just based on this feature."

"If we announce this news, it may cause some people's resentment."

"Weidekin, I feel that when Porsche designs some models in the future, it is necessary to make some special adjustments for the Chinese market."

"Like Audi, they specially launched an extended version in China to make the wheelbase longer."

"BMW and Mercedes are doing similar things."

Lai Ping's understanding of Huaxia is obviously much deeper than that of Wei Dejin.

When Chinese people drive, most of the time they want to travel with the whole family.

The seating space of the rear seats becomes very important.

This is quite different from the market demand in Europe and the United States.

However, even in later generations, Porsche has not launched any extended models.

"After the lengthening, the handling performance of the car will definitely decrease."

"We can't smash our own brand."

Wei Dejin rejected Lai Ping's proposal without even thinking about it.

"You are right, the handling of the extended version is definitely reduced, but only professional drivers can clearly feel this change."

"For most consumers, they don't feel that the driving performance of the extended version has declined."

"There are even fewer consumers in Huaxia who understand cars."

"So I think we can consider launching some extended models in China."

"For example, the Cayenne SUV, which we sell well now, may consider launching an extended version."

In terms of exterior design, Lai Ping is naturally the authority on Porsche cars.

However, he is not the designer who has the final say on the size parameter settings of some models.

Obviously, Wei Dejin, the CEO, has a much higher say in this aspect than Lai Ping.

"If we don't extend the length, don't Huaxia consumers happily buy it?"

"Not to mention the redesign of a bunch of parts to launch the extended version alone, the increase in the cost of those parts alone will lead to an increase in our selling price. In the end, sales may not only not increase, but decline."

When Wei Dejin retorted, Lai Ping didn't know what to say.

After all, his proposal was only based on the situation of other manufacturers and the needs of Chinese consumers.

Whether it's really the most suitable one, he can't guarantee it.

However, he, who has always been very conceited, made another bolder proposal, saying: "Wei Dejin, you said that if this Ziwei Xing is slightly modified and replaced with the Porsche logo, it will be launched as our coupe." If it is in the market, will it be liked by many people?"

Lai Ping always felt that the design of Ziwei Xing was very consistent with his imagination.

That's why such an incredible plan was proposed.

"Lai Ping, although you will retire in a few years, you have already passed the peak age of a designer."

"But we, Porsche, will never do this kind of cooperation with Huaxia Automobile Company on the appearance of models."

Wei Dejin gave his answer very seriously.

In his view, this is completely a price drop.

However, his answer made Lai Ping feel very uncomfortable.

This made some ideas in his heart, which were only in the embryonic state, begin to loosen up a little.

The fallen leaves return to their roots, and it is time to think about how to continue to shine when returning to China in the future.

...

"Ayang, our Weibo beta version has been developed."

Just two days after the end of the Spring Festival in China, Fang Sisi brought good news to Cao Yang.

He has provided Fang Sisi with various ideas for a complete Weibo before.

In this case, the research and development progress is naturally very fast.

If it weren't for Fang Sisi's constant improvement, and the project she hosted would achieve good results as soon as it was launched, Weibo would have released a beta version before the Spring Festival.

"Very good!"

"Yesterday, Zhang Song Wenye sent a list, listing the information of a group of celebrities."

"When Weibo is officially launched, we can invite these celebrities to settle in and make a good reputation."

"At the same time, you can also advertise on various portal websites and forums, and within a month, the number of Weibo users will exceed 10 million, completely establishing your own dominant position."

Weibo is such a big killer, Cao Yang knows very well that other companies will follow suit.

So we can only make a time difference to seize users before everyone reacts.

Just like advertising on various portal websites, it was feasible at the beginning.

When the various portals react and are ready to start microblogs, they will advertise for you, which is something you don't even think about.

"No problem, I have already greeted Huaxia TV Advertising Center in advance."

"When Weibo is officially launched, it will start advertising on Huaxia TV."

"However, after such a quick operation, the various publicity expenses are very exaggerated."

"Until now, I still don't know how Weibo makes money."

"If you rely on advertising fees alone, you may not be able to earn back the investment in the future."

Fang Sisi said with a little worry.

Spending money is fun, but how to earn money is more painful.

"Don't worry, as long as everyone sees the influence of Weibo, the advertising fee will be much higher than you imagined."

"And advertising on Weibo, sometimes it is difficult for users to feel it."

"The effect of this kind of advertisement will be much better than blunt advertisement, and it will appeal to many people."

"Especially various entertainment companies and stars, who may be our advertisers by then."

When Cao Yang said this, Fang Sisi became a little confused.

Celebrities will become Weibo advertisers?

Is this the opposite?

"Ayang, aren't we begging those big stars to help promote Weibo, why do you want them to pay to become our customers instead?"

"If you can do this, it will definitely be a big news in the Internet industry."

Although Fang Sisi is very smart, there are some things that cannot be compared to Cao Yang's vision just because you are smart.

"It's very simple."

"Isn't there a list of trending news on Weibo?"

"If a singer releases a new song, do you want this news to be on the hot news list?"

"A new movie is about to be released, do you also hope that related news can be on this news list?"

"Or on the other hand, if a big star's negative news is on the ranking list, will he want to take this news down?"

When Cao Yang said this, Fang Sisi immediately froze.

Can it still work like this?

It sounds a bit unbelievable.

But if you think about it seriously, it seems entirely possible.

"Ayang, you..."

"I don't even know how to describe it."

"I feel that the Chinese entertainment industry will be harvested by you in the future."

"But this mode, will it be easy to be scolded in the future?"

Fang Sisi, who is ice-snow and smart, can naturally figure out the various meanings and influences behind the few cases mentioned by Cao Yang.

"It depends on how to grasp the degree."

"In short, if Weibo is done well, it will be of great benefit to Xingchen Motors and Nanshan Film and Television."

"And they promote each other, and in the end, what I want to achieve can be realized smoothly."

"You will send me the beta version later to experience it. If there are no major problems, it will be officially launched on February 1."

Launching Weibo before the arrival of smartphones will definitely have a greater impact than when Weibo officially appeared in 2009.

Even in later generations, the influence of Weibo in some fields is still very large.

For the development of Xingchen Motors and to promote Ziwei Star, Cao Yang naturally wanted to personally guide Fang Sisi.

When the time comes to set up a persona who is a former Huaxia Taiwan highly educated beauty reporter to start a business, maybe Fang Sisi can become a unique existence in the Internet circle.

At that time, let Fang Sisi directly promote Ziwei Star, and the effect will not be worse than that of the first-line big stars.

...

On January 17, 2006, the statistics released by Huaxia Internet Network Information Center showed that as of December 31, 2005, the number of Huaxia Internet users reached 111 million, an increase of 17 million over the end of 2004.

The penetration rate of Internet users reached 8.5%, and the number of broadband Internet users surpassed that of dial-up Internet users for the first time.

This can be said to be the beginning of the rapid development of Huaxia Internet. In the next five years, the number of Huaxia Internet users will directly rise to 450 million.

With such a large base of netizens, combined with the advent of the smartphone era, the Internet industry has had a bright future for more than ten years.

Nanshan Group launched Weibo at this time, and naturally it can enjoy a wave of bonuses.

"Mr. Cao, our company has already contacted more than a hundred celebrities, all of whom are willing to register on Weibo and post some simple slogans on it."

"At the same time, the first TV series "Struggle" invested by our Nanshan Film and Television has also completed preparations and will officially start filming next week."

"This makes more people in the entertainment industry willing to actively cooperate with Nanshan Film and Television."

Zhang Songwen knew that Cao Yang attached great importance to the launch of Weibo, so he made a special call to report the achievements during this period to Cao Yang.

Pulling a group of celebrities to Weibo to build momentum, and then attracting a group of fans to settle in Weibo, this is the publicity plan that Cao Yang decided for Fang Sisi.

If Nanshan Group had never had any contact with the entertainment industry before, then this task would naturally be more difficult.

Now with Nanshan Film and Television, the situation is completely different.

Under Zhang Songwen's intentional or unintentional publicity, the news that Nanshan Group invests 100 million yuan in TV dramas and movies every year has spread in the circle.

Whether it is some film and television companies or celebrities, they have all taken a fancy to this piece of fat.

Just registering a Weibo and posting a manuscript, what's the problem?

"Well, when the time comes, Weibo will give the corresponding star a VIP certification."

"For the stars who actively cooperate with us, Weibo will also have some reward plans."

"At that time, you can also see which celebrity has an urgent need for publicity recently. You can ask Weibo to help you operate it, so that everyone can see the power and usefulness of Weibo."

Cao Yang knew that most of the celebrities who agreed to help at this time must have not realized the importance and power of Weibo.

Since everyone is still not aware of it, then help them raise their awareness.

"For these stars, the main thing is that we can invest in a few more TV series or movies, and then give some good roles to those who have a high degree of cooperation, which is already the best result."

"If there are other surprises, then there will definitely be more stars who will actively cooperate with our publicity in the future."

Zhang Songwen is also very aware of the reality of the entertainment industry.

If you can give others benefits, they will always cooperate with you well.

Otherwise, go back where you came from.

"In terms of film and television investment, you can also see if there are other suitable dramas recently."

"As long as the drama is not bad, you can vote for a few first, so that everyone can see the strength of the company."

Cao Yang naturally knew how realistic those celebrities were.

So don't count on the resources of these people for white/whoring.

Soon, under the influence of these celebrities, Weibo caused a huge repercussions in China's Internet industry as soon as it went online.

On the first day of its official launch, the number of registered users reached 500,000.

What is even more exaggerated is that the number has become 1 million before the end of the second day.

In the next few days, it doubled even more.

The advertisements of Huaxia TV, the advertisements of the four major portal websites, the strategy of the navy in various forums, the presence of celebrities...

All kinds of big moves are posted together, Fang Sisi is in charge of Weibo, it is difficult to keep popular.

However, Cao Yang, the instigator, left Yangcheng at this time, and went directly to Chuncheng to discuss the Dahongqi matter with Zhu Zhengfeng.

The automobile industry is the foundation of Nanshan Group.

This point, Cao Yang is very clear.